What was the scope of their involvement?
Early on, they helped us get organized as a company. The company had been around for 30 years and never had a marketing team. The way our business unit is split up is into three different divisions, and they helped us define those divisions, specifically healthcare. As a company, our goal was to brand our healthcare division, and that’s where Torque came into play. Throughout the years, they helped us with the whole brand exploration, brand design, logo design, and creating that story. Then they worked on a lot of packaging on corrugated boxes and general packs including updating packaging, designing it, taking what we did as far as research with our customers, and then bringing it to life.
I would say the biggest contribution to our healthcare unit was our trade show planning. Since it was a newly branded division, it was important for us to introduce ourselves to our industry even though we’d been there for a while. We would have shows in the fall, and they helped us starting in the spring as far as all the planning, strategy, and bringing it to life. The trade show planning is probably what we did most with Torque Digital. We’ve always had an amazing booth, getting compliments from everyone about the design and the structure. They’ve also come on site to help us with the setup, install, and we have absolutely no complaints there. Every single part of the booth, as far as details went, had a purpose. That was always important to us. We’re always very proud of our booths.
The marketing collateral that Torque Digital helped with varied. They did our sales sheets and videos. We had product vignettes in the corner of our booth, and each one had a story. With that, it was the sales sheet, and then it was the video that went with the product that they put together to showcase. They also did some company videos that we would have on loop as well. We had rings hanging, and they would do some more videos and different features that would project onto these rings on the top of our booth.
In 2015, we had hosted something ahead of the trade show. It was just a class that people signed up for, and they produced our binders that we handed out. We created a story involving one of our products, but the creative behind that was pretty good. It was valuable, and we couldn’t have done it without Torque Digital. A lot of what they were involved in at the trade show was them taking that on board and doing the planning and organizing with Nimlok, who is a vendor we also use.
Regarding a website, we had given the business to someone else to produce. It was someone that my boss at the time was working with on a different project. He was very much involved in this industry, and the price was right, so we gave it to him to do, but it was awful. We were less than happy with it. We had a launch that we had to meet, and Torque was very flexible in fixing the site and doing a lot of the work necessary to make sure we met our launch date.
How did you come to work with Torque Digital?
My boss, who’s the director of marketing, had a previous relationship with Eric [Co-Founder & President, Torque Digital] through other companies. She knew their work, and she knew they’d be good. They turned out to be amazing. They were the only ones we were looking at back then, and we gave the job to them.
How much have you invested with Torque Digital?
We have spent $100,000–$200,000 per year with Torque.
What is the status of this engagement?
I started working for this company in the summer of 2013, and have been working with Torque since then. With our new acquisition and the reorganization, our new leadership team has preferred vendors that they already go to. It’s been very sad and disappointing, but we’ve been slowly moved away from Torque because of that. It has nothing to do with their performance. Our last big production was October 2016.