TopSpot Internet Marketing

Introduce your business and what you do there.

I’m the VP of On Hold Marketing Works. We do audio branding for phone systems for companies worldwide. That includes on-hold messaging, auto attendant and interactive voice response (IVR), and professional voicemails.

What challenge were you trying to address with TopSpot Internet Marketing?

We needed TopSpot to help us with our PPC marketing efforts.

What was the scope of their involvement?

TopSpot has built PPC campaigns for us on Google and Bing. They’ve also done some other smaller SEO-related projects , but the main service we use them for on an ongoing basis is to build and refine our PPC campaigns. 

We had an initial onboarding meeting with them, and they took their time to learn who we are . They did extensive research and discovery on our competition and did a presentation for us. Along the way, the research hasn’t ended. Every month, we get together with them, and we look over the previous month’s results. They bring up important questions that we need to think about in terms of advancing our site and having it work well with the PPC campaigns based on the campaign's performance. We discuss which campaigns they see are or aren’t performing, and we talk about what we can do on our site to help the ads perform better. 

What is the team composition?

We have two main points of contact who we meet with once a month. We can go to them at any time, and they’ll be responsive and available. The first one is the salesperson, who has been on every single meeting with us. He didn’t ditch us after selling us, which was great. We also have an account manager, who’s on the calls every time too. I know they are not the only ones working on our campaign, but I’m not exactly sure how many people are working n in the background. 

How did you come to work with TopSpot Internet Marketing?

My previous company worked with TopSpot in redoing their website and managing their PPC ad campaign, and they were very happy with them. I wasn’t directly involved, but I knew that they were a good team to work with. 

When my current company was looking to manage PPC ads, I thought of them first, but I also did some research. They came up at the top of every PPC list, especially in Houston, since they’re headquartered here. 

TopSpot presented all of their services to us, but we knew we wanted a company to manage our PPC ads. That’s where we started with them. 

How much have you invested with them?

To this point, we’ve invested about $40,000.

What is the status of this engagement?

We started working together in January 2020, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement?

During the first few months, we refined the campaigns and got them going, and we saw a good return. Every month since then, we've seen growth, and the return keeps getting bigger. In one month, our close rate on the leads they were funneling us was about 30%, which was wonderful. Furthermore, last month was the biggest month we’ve had so far. We tripled our sales in terms of gross revenue. Overall, we're now doing more in a month than we used to do across several months.

How did TopSpot Internet Marketing perform from a project management standpoint?

TopSpot performs well. They take charge, make sure we schedule monthly Zoom meetings, and follow up. From a project management standpoint, the reason I hired them is that we don’t have somebody in-house taking care of this. I wanted a company who could deal with it and fill us in. TopSpot has done that. 

What did you find most impressive about them?

I can’t compare TopSpot to the competition because I haven’t used anybody else’s services. What I can say is that I wouldn’t work with any other company at this point. TopSpot’s team has satisfied all of our needs. They’ve gone above and beyond our expectations. 

Are there any areas they could improve?

At this point, I don't think that they could do anything different. I like what they're doing, and they're on point. 

Any advice for potential customers?

At the end of the day, an organization boils down to the people you work with directly, and I think that's one of the biggest reasons we have such great success; it’s because of the relationship we've created with the main account manager. He's always had thoughtful feedback and things for us to think about. Work with Nick (Digital Marketing Strategist). He follows through. I’m sure there are other wonderful people within the organization, but that's been our experience.

Introduce your business and what you do there.

I’m the marketing communications manager at AMETEK MOCON. We’re a manufacturer of gas analysis and package integrity instruments. We’re a leader in the industry, and we’ve been around for about 55 years.

What challenge were you trying to address with TopSpot Internet Marketing?

About a year ago, we had completely revamped our website, taking several global websites and putting all their content into one site. We lost some traffic since we did that. We’re trying to clean up our website, both from a paid and organic search perspective in order to increase the traffic to it.

What was the scope of their involvement?

TopSpot is working on paid search in order to drive traffic to our sites, so we come up higher on Google. They are doing SEO. We've done keyword optimization based on the most visited pages of our product pages on our website. 

We’ve done research with our global team to put together the keyword list and implemented them for two of our businesses. 

TopSpot is putting together a Google Dashboard that shows all of our key metrics across different aspects of traffic numbers, bounce rates, and specific keywords. We’re also seeing what’s showing up most frequently on the search results and other data.

Finally, TopSpot is helping us improve our UX and site navigation. 

What is the team composition?

Sara (Enterprise Brand Manager) was our main point of contact. She has helped us with the overarching project planning, data reports, and troubleshooting. We’ve also worked with 2–5 more people. One person has been focused on paid search, another on SEO, and a couple others on navigation and UX.

How did you come to work with TopSpot Internet Marketing?

We had a resource that we were using for our corporate connections, but it wasn’t giving us the services and results we needed. My boss has been using TopSpot for a number of years, and we want to give them a chance because they’ve had success in another business apart from our company.

How much have you invested with them?

We started the project with a modest spend, but we’ve increased our budget by 50% as we have seen great results to date.

What is the status of this engagement?

We had some introductory meetings with TopSpot in Q4 of 2020, and we reviewed some audit work they did before. We really delve in, and my colleagues and I started working with them in January 2021. The project is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

This campaign has been the number one and most successful of the marketing initiatives we’ve taken this year. We’ve seen results with the implementation of keyword research, and we’ve gone up to number one in search spots.

We’ve seen positive metrics in all directions from traffic as well. The product pages’ traffic has grown 22%. In addition, our bounce rate and cost per click have decreased.

How did TopSpot Internet Marketing perform from a project management standpoint?

TopSpot's project management is excellent. At the beginning of the project, we told them our top priority, its order, and the activities we wanted to do underneath each one. As a result, TopSpot created a Google doc that outlines the status of each task so everyone knows what is going on.

We also have weekly meetings to keep track of the progress. From a project management perspective, TopSpot has done their work, and it’s us who are lagging behind. On top of that, we know what they’re doing, and it’s very easy to relay what we’re doing to our bosses and the rest of the company.

What did you find most impressive about them?

The relationship is very strong, positive, and open. The TopSpot team has been phenomenal, we feel they’re our partners instead of our contractor. Sara in particular has been incredibly responsive and positive. I really appreciate Sara and the TopSpot team's attention to us. She’s never afraid to push back and helps us to keep our priorities and focus a point straight.

The communication has been excellent and transparent. There have been times where my boss or another person asks questions and Sara gives great feedback. The TopSpot team is very nice to work with. We’ve also got plenty of people from their team and if we need to dive into a deeper understanding of particular areas, we can do that. There are certain subject matter experts that we can work with, whether it’s paid or SEO, and they’re growing at the pace we can handle the information.

Are there any areas they could improve?

I don’t have anything to say because TopSpot has done everything we’ve asked them to do.

Any advice for potential customers?

I recommend TopSpot wholeheartedly. I’ve been working with them for almost four months, but the focus and results we’ve been able to achieve in this short amount of time have outpaced my boss’s expectations. He was expecting these results by midyear and others by the end of the year. TopSpot has gotten down the work and done phenomenal things for us.

Introduce your business and what you do there.

I’m the president and co-founder of Global Resources Direct LLC, an exporter, importer, and supplier of all types of food commodities and ingredients.

What challenge were you trying to address with TopSpot Internet Marketing?

We were trying to address our online visibility and improve our website.

What was the scope of their involvement?

They provide on- and off-site SEO services. They reformulated the website by adding individual pages for our ingredients instead of having categories and provided a description for each of our products. They also worked on the backend to improve our rankings on SERPs, did keyword research, and reviewed our backlinks to make sure we only linked to trustworthy sites.

We also brought them on to manage our Google Ads.  We tried a couple of different strategies based on who we were targeting. We tried targeting different locations and promoted different products depending on what was more popular according to Google Trends.

What is the team composition?

Nick (Digital Marketing Strategist) is my main point of contact.

How did you come to work with TopSpot Internet Marketing?

I found through a referral and I chose them over their competitors for a couple of reasons. I was impressed by their presentation and the services they offered. They also offered a great price. 

What is the status of this engagement?

We started working together in February 2020 and our partnership is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We've been measuring success by how many sales we earn from uncontacted new leads and customers.

How did TopSpot Internet Marketing perform from a project management standpoint?

We communicate with them via email, text, and video calls. We have a monthly team meeting, but we also talk here and there depending on what else comes up.

What did you find most impressive about them?

Their communication and flexibility are great. On top of that, they’re reasonably priced. They’re a great team.

Are there any areas they could improve?

They don’t need to improve anything.

Do you have any advice for potential customers?

Clearly communicate what you’re trying to achieve.

Introduce your business and what you do there.

We are an environmental product manufacturer. Our company creates products associated with oil spill response, including containment, recovery, and storage. We also manufacture products used in wastewater treatment and sediment control.

What challenge were you trying to address with TopSpot Internet Marketing?

We've been in business for many years with a loyal customer base, but we wanted to grow the company further. Other companies helped us build a website, but none of them were as qualified as TopSpot.

What was the scope of their involvement?

They work with us on SEO and PPC campaigns, and they built a completely new website for us last year. They looked over our existing website, which didn't take advantage of keywords, and they ultimately convinced us to build a mobile-friendly site that would improve our organic exposure. They remind us to develop content and help us focus on areas of improvement. They know the nature of our business, our competition, and the products we offer. Most of our PPC campaigns are through AdWords.

What is the team composition?

They've assigned a dedicated team that we've worked with from the beginning. We have a team leader, an SEO lead, and a PPC lead. They also have senior staff members and developers working behind the scenes.

How did you come to work with TopSpot Internet Marketing?

My son worked with an organization that worked with them. He suggested them, and we reached out about six years ago.

How much have you invested with them?

Excluding the cost of the website development, we spend about $3,000 a month.

What is the status of this engagement?

The project started around January 2014. We still work together.

What evidence can you share that demonstrates the impact of the engagement?

All our products appear on the first page of searches, and most of them are in the top four results. In the past year, we've seen 22% growth in searches and 42% growth in the leads we receive.

How did TopSpot Internet Marketing perform from a project management standpoint?

They were good project managers. The people they assigned were experienced, and everyone took the time to understand the nature of our business and learn about our priorities. We communicated in personal and team meetings, as well as phone calls and email exchanges.

What did you find most impressive about them?

They explain all the concepts that are important to a modern website, and their creativity is very good.

Are there any areas they could improve?

We had a couple of moments that ran behind, but that was because of planning issues on our side. For the most part, we stayed pretty close to our schedule.

Do you have any advice for potential customers?

In my experience, the whole team is very professional. Express your needs to them, and they will rise to the challenge.

Introduce your business and what you do there.

I’m the sales manager for Aber Fence and Supply Company based in Houston, Texas.

What challenge were you trying to address with TopSpot Internet Marketing?

We wanted to increase our exposure on the web and improve our search rankings.

What was the scope of their involvement?

TopSpot Internet Marketing implemented SEO efforts. The team worked extensively on streamlining and targeting the relevant search words—in particular, they assigned a specialist writer to develop keywords.

They also completely revamped our website by modernizing its look and making it more mobile-friendly. They’ve provided us with monthly reports of our internet traffic.

What is the team composition?

We had a permanent team of three assigned to Abers Fence that monitors our website. I also worked with Amanda (Team Lead, TopSpot Internet Marketing) and Warren (Internet Marketing Consultant). They were all excellent.

How did you come to work with TopSpot Internet Marketing?

I found them by Google search. Based on their reviews, I felt confident that TopSpot was the SEO company for us. We interviewed another company, but they didn’t have the same professionalism. I decided to go with them because I was certain they’d be the right fit.

How much have you invested with them?

We’ve spent over $50,000.

What is the status of this engagement?

The project began in November 2016 and is still ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to their work, the reports have indicated a traffic increase not only on Google, but on Bing, as well. Our website functionality has also been drastically improved. They restructured the website so that a user can easily find the product or service they’re looking for, without having to go through all of the other pages.

How did TopSpot Internet Marketing perform from a project management standpoint?

They were excellent, serving us with the utmost professionalism. They were able to pinpoint our business needs and adapt to them.

What did you find most impressive about them?

Their intense involvement with myself and the company president was outstanding. I appreciated that they asked us numerous questions to ensure a good understanding of our business. They gave us the best SEO program that they could provide.

Are there any areas they could improve?

No, there isn’t anything.

Do you have any advice for potential customers?

Know your own company well, because the TopSpot team will ask you a hundred questions to make sure that you haven’t forgotten anything.

Introduce your business and what you do there.

I’m the owner of Cason Graye Homes, a custom homebuilding and remodeling company.

What challenge were you trying to address with TopSpot Internet Marketing?

Our old site was outdated and didn’t showcase our work well. Our former partner was trying to update the site, but the partnership didn’t work out. We eventually hired TopSpot Internet Marketing, and they decided to build an entirely new site.

What was the scope of their involvement?

TopSpot Internet Marketing developed the new site from scratch. They took charge and organized it in a way that showcased the work we’ve done, incorporating photography of our completed homes. The site also has numerous places where a potential client can fill out information and reach out to us.

Beyond web dev and design, TopSpot Internet Marketing also manages our SEO. The site went live last year, and they’ve been modifying it on a monthly basis to meet our SEO goals.

What is the team composition?

About six developers built the site, and now we work with three SEO experts.

How did you come to work with TopSpot Internet Marketing?

I have a personal relationship with one of the principals.

How much have you invested with them?

We spent close to $30,000 on the new site and are spending close to $2,000 per month on SEO services.

What is the status of this engagement?

We began building our new site in 2017 and are still utilizing them for SEO services and updates to our site.

What evidence can you share that demonstrates the impact of the engagement?

The new site’s web traffic is significantly higher than the old site. Since going live, the site has steadily built a foundation that will eventually generate more traffic. We’ve seen a large increase in our web inquiries, and the site looks great.

How did TopSpot Internet Marketing perform from a project management standpoint?

We have monthly calls to review their work and the site analytics. They stick to projected timelines, and most delays are our fault.

What did you find most impressive about them?

The site has won around six awards, including one from the Texas Association of Home Builders.

Are there any areas they could improve?

The only that we’re going to continue to push for is even higher web traffic through their SEO services.

Do you have any advice for future clients of theirs?

Take the discovery phase seriously; it will help you built a great site. Share what you like and dislike about other sites to get the best results possible.

Introduce your business and what you do there.

I own a medical practice, Blades Wellness.

What challenge were you trying to address with TopSpot Internet Marketing?

The medical practice was opening so I hired TopSpot Internet Marketing to help build out my website and build up my digital presence to find patients.

What was the scope of their involvement?

I gave TopSpot Internet Marketing information for the website and they built everything from scratch. They found the pictures, created the design, submitted everything for approval, and developed the platform. Their team built it to display two of our important services on the site. They were responsible for making it user-friendly and appealing, choosing the color scheme and organizing the content to be easy to search. 

They’ve also handled our SEO efforts and implemented Google Ads. They continually monitor those numbers and send regular reports to modify their approach. 

What is the team composition?

During the website development process, about 4–5 people supported us. Now, there are around five teammates working with me, who I can contact with any new information. 

How did you come to work with TopSpot Internet Marketing?

I’d known Jeff (Co-Founder, TopSpot Internet Marketing) for a long time and he offered to set up a consultation with me. After he explained what his company could do for my new business, I thought it would be a wonderful match. I saw a few of the websites they’d built and decided they’d be the right choice.

How much have you invested with them?

We spent around $20,000 on the website, and we spend just under $3,000 per month on their internet marketing services. 

What is the status of this engagement?

We began working together in September 2017 and the engagement is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

Based on the detailed reports they send me, we’ve experienced stable month over month (MoM) growth in our traffic and engagement online. I highly recommend working with them based on our experience. 

How did TopSpot Internet Marketing perform from a project management standpoint?

Their project management skills are exceptional. I’ve had in-person meetings but most of our conversations happen in phone conferences with multiple members of their team. We have these on a quarterly basis, and they send me monthly reports. I’m also able to initiate communication via email and receive a response very quickly. Every issue I’ve had, they’ve responded to it. Whenever I want something changed, even weekly, they’ll update it immediately. 

What did you find most impressive about them?

They’ve been extremely supportive throughout the process. Their team hosts conferences that my staff attends to learn more about optimizing our marketing efforts, which is great. Their customer service has been amazing and I can’t emphasize enough how beautiful the website came out. They continue to improve it and strengthen their efforts. 

Are there any areas they could improve?

There’s nothing I’m aware of that they could improve. 

Do you have any advice for potential customers?

I’ve referred multiple people and my biggest piece of advice would be getting in contact with Jeff as soon as possible. He’ll set everything up very quickly and your project will be organized and off to a great start. 

Introduce your business and what you do there.

I’m the marketing manager for Douglas Machines Corp., a manufacturing and design company that develops, sells, and manufactures washing and sanitizing systems for a variety of B2B industries.

What challenge were you trying to address with TopSpot Internet Marketing?

We hired them because we needed help with our marketing efforts. We focus specifically on SEO and PPC campaigns.

What was the scope of their involvement?

After we began working together, we sat down to identify and discuss several key marketing issues. We created a foundation to build on, which included SEO, PPC, and digital marketing campaigns. We carefully examined the backend analytics of the website to drive a thorough SEO and PPC approach. They produced a sizable list of search terms, but we used the analytics to create more of an exhaustive pool of keywords.

It started as a basic engagement, but we’ve evolved to have more of a dynamic relationship to try to take our business to the next level.  We’re always pushing the envelope to make things happen. There’s some trial and error, but we’re not afraid to do that, and neither are they.

What is the team composition?

I work with a four-person team led by Lindsay (Team Lead, TopSpot Internet Marketing).

How did you come to work with TopSpot Internet Marketing?

We had already been working with TopSpot Internet Marketing by the time that I entered my role.

What is the status of this engagement?

Our engagement began in August 2018 and remains ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a significant jump in traffic to our website since working with TopSpot Internet Marketing. We hope to see more than 1,000 people visiting our website each week, and we’re now in the 900–1,000 range. Our SEO costs have gone down, but we’ve optimized the SEO to where it’s working really well. The website itself has drastically impacted the number of visitors that come to our site. They’re getting a better user experience between the content and the strategies that have evolved. We’ve taken it to another level, and that’s attributed a lot to the relationship we have with them.

How did TopSpot Internet Marketing perform from a project management standpoint?

Lindsay has been a wonderful communicator, even after office hours. There’s a little bit of a time difference, but that doesn’t impact us too much. They make themselves available at all times. They have been professional and willing to go the extra mile. We have weekly meetings to discuss our progress and our next steps. We also set aside time to review the month’s analytics and performance of the website SEO and PPC.

What did you find most impressive about them?

I’ve tried to push them to think more outside of the box and look at the big picture, and they have stepped up their game in that regard.

Are there any areas they could improve?

I wouldn’t say that they’ve done anything wrong, but there was a definite learning curve for both of us once I took over in my position. I was new, and they didn’t know how I worked yet. But they quickly grasped my style and committed wholeheartedly.

Introduce your business and what you do there.

I am the president of a precision ball distributor. The balls we manufacture come in various sizes and materials, and they have uses in several industries, including the petrochemical, medical, automotive, and fracking fields, among others.

What challenge were you trying to address with TopSpot Internet Marketing?

After working with an unsatisfactory SEO provider, we began searching for another partner. We engaged TopSpot Internet Marketing to coordinate our SEO and PPC campaigns and make strategic updates to our website.

What was the scope of their involvement?

After switching vendors, we migrated all of our keyword research to TopSpot Internet Marketing’s team. Given the nature of our business and industry, we have very specific keywords. We’ve relied on TopSpot Internet Marketing to help us rank closer to the top of searches for our identified keywords and run our PPC initiatives.

TopSpot Internet Marketing also made structural changes to our existing website—which is more informational—and helped us create a second website that is more retail-based and allows people to buy our products online. I prefer to handle all of the content creation efforts for the company, but I work with TopSpot Internet Marketing to post that content on our site and, on occasion, on other industry-specific pages.

What is the team composition?

Dave (President, TopSpot Internet Marketing) leads a team of 3–4 people.

How did you come to work with TopSpot Internet Marketing?

I learned of TopSpot Internet Marketing through my old representative at another SEO firm. He switched jobs to join TopSpot Internet Marketing and thought his new team could be a good fit.

How much have you invested with them?

To this point, we’ve spent approximately $150,000–$200,000.

What is the status of this engagement?

Our engagement began in August 2016 and remains ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Since we began working with TopSpot Internet Marketing, our qualified leads have increased, and our sales have increased by 30–50% year over year. Similarly, our click-through rates have increased by 20–25%.

How did TopSpot Internet Marketing perform from a project management standpoint?

They’ve been excellent. We communicate weekly, primarily through phone calls and emails. Their team is very collaborative during strategy sessions, and they are always on top of their tasks. They have hit all of their milestones, and we’re pleased with how much they have accomplished.

What did you find most impressive about them?

I appreciate their communication and out-of-the-box thinking.

Are there any areas they could improve?

No, everything has gone well to this point.

Do you have any advice for potential customers?

I’d advise future clients to be mindful of submitting content as quickly as they can so that they don't waste any time during the engagement.

Introduce your business and what you do there. 

I’m the marketing manager at a photochemical etcher called Fotofab, LLC. We work with a range of industries to make precision small metal parts for any application.

What challenge were you trying to address with TopSpot Internet Marketing? 

Our main goal is to generate leads to our website and drive conversions from new customers who’ve requested quotes. To achieve this, we rely on TopSpot Internet Marketing to manage both our paid search and SEO efforts.

What was the scope of their involvement? 

When I first started at Fotofab, LLC, we were working with another agency to manage our website and paid search. They were doing fine, but we wanted to see if we were missing any growth opportunities.

As a result, we engaged TopSpot Internet Marketing to perform a complimentary audit of our website and paid search campaigns. They identified several inefficiencies, so decided to have their team take over both our SEO and paid search.

They’ve since helped us streamline our digital efforts by creating new content pages, refining our site map, and developing new ads (e.g., remarketing ads). They also present us with a monthly report, which helps ensure that we understand what’s happening and that they’re still aligned with our goals.

What is the team composition?

Our current points of contact are Erica (Team Lead, TopSpot Internet Marketing), Jake (SEO Specialist, TopSpot Internet Marketing), and Mark (Senior Industrial Specialist, TopSpot Internet Marketing).

How did you come to work with TopSpot Internet Marketing? 

We originally found TopSpot Internet Marketing through Google, but they were already managing our SEO when I joined my position.

How much have you invested with them? 

Their SEO and paid search services cost between $2,000–$4,000 per month.

What is the status of this engagement? 

They started to manage our paid search in April 2018, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We’ve greatly decreased the number of invalid customers coming to our website, which has freed up our estimators and sales team to work on other tasks. In addition, they’ve helped us track our phone calls, and we brought on another provider to work on our sales communication and increase our phone conversions.

How did TopSpot Internet Marketing perform from a project management standpoint?

I love working with them. So far, we’ve collaborated with a few different team members on our account, and they’ve provided phenomenal project managers each time. They reach out to us, always think a few steps ahead, and keep us on track with our content and ads.

What did you find most impressive about them? 

Their team is easy to work with and incredibly intelligent in their field. It’s refreshing to be able to call them at any time because they’ll either have relevant experience at hand or can crowdsource the knowledge from other resources.

Are there any areas they could improve? 

We’ve recently lost our paid search manager, so they’re working on filling that position with a dedicated contact. But, for the most part, I appreciate working with them and know that I can count on them as a partner.