Video with impact

Bronze
VERIFIED

Video offers an excellent medium for capturing your audience’s attention. But in order to be successful, your video needs to be striking, compelling and sharp in how it delivers its message.

We’re a video company that understands that every video we produce needs to meet a purpose – whether that’s to generate leads, increase website conversions, attract the best talent, wow your viewers, or simplify a complex product or concept.

You need a video company that will help you inspire your viewers and achieve your business’s ambitions.

 
$5,000+
 
Undisclosed
 
2 - 9
 Founded
2008
Show all +
London, United Kingdom
headquarters
  • 27 Rathbone Street
    London, LND W1T 1NH
    United Kingdom

Portfolio

Key clients: 

Admiral Insurance, American Express, AutoTrader, Trustpilot, UCL, University of Cambridge, Confused.com, Financial Times, Gatwick Airport, BAFTA, Siemens, Sony. 

Reviews

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Animated Risk Countdown Video for Nonprofit

"Their excellent communication skills as creatives and project managers alike were impressive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
July - Sept. 2019
Project summary: 

TopLine Film developed an animated video to support the launch of a risk report. The video would serve as a countdown of the top ten risks for 2020 while still being an evergreen marketing asset.

The Reviewer
 
51-200 Employees
 
London, United Kingdom
Anton Constantinou
Content Editor, Chartered Institute of Internal Auditors
 
Verified
The Review
Feedback summary: 

Despite a tight timeframe and limited budget, TopLine Film delivered the video ahead of the allotted schedule, earning excellent feedback from all. Their success on this project led to further projects down the line for two other institutes.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a Content Editor for the Chartered Institute of Internal Auditors. The Chartered Institute of Internal Auditors is the only professional association for internal auditors in the UK and Ireland.

I oversee our content delivery from a visual standpoint, which involves a mixture of editing, strategising and collaboration with different departments, as well content creation in the first instance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TopLine Film?

We hired TopLine Film to create an animation video to formally launch our new report, Risk in Focus 2020.

What were your goals for this project?

We sought a high-spec, visually exciting 2D animation video of around a minute and a half in length.

The video needed to be delivered quickly (in roughly 6-7 weeks) and against a maximum budget of £5,000 ($5,600,approximately). The video would serve as countdown piece that reeled off the top ten risks identified in the report.

Our primary aim was to use the video to sell the report by enticing people to read it. We wanted the video to tell a story, and, with Topline's help, decided on a space theme that was executed brilliantly.

The space theme married up wonderfully with the context of the report and our chosen colour scheme for it. The video needed to be evergreen, easy to follow and usable on social media.

Initially we only set out to do one video. But, later down the line, decided we'd need two extra exports - one for our Spanish Institute and another for our European Institutes in general.

SOLUTION

How did you select this vendor?

Careful research went into identifying a vendor with the right vision and credentials. TopLine ticked all the right boxes, even down to the type of clients they'd worked with in the past.

Describe the video(s) and the process in detail.

Production of the video took roughly 6 - 7 weeks and, for the most part, was seamless. TopLine provided a detailed production schedule from the get-go that ensured a timely delivery of the video, with few to no hiccups along the way.

This schedule was particularly helpful in managing our expectations as an Institute internally. Production of the video looked a little something like this: Stage one: Scripting Stage two: Storyboarding Stage three: Full animation Stage four: Video amendments Stage five: Deliver of final video

What was your vendors' project management or feedback process?

Tim - TopLine's Producer - communicated with us on telephone and over email. He responded to emails quickly, rarely missed a call and, in his absence, dedicated project management of the video to his colleague Sian, for a period - who was equally friendly and responsive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video was delivered ahead of schedule and under budget. It was better than we'd anticipated and has, so far, received some excellent feedback internally and externally. All in all, a successful project.

How effective was the workflow between your team and theirs?

Seamless.

What did you find most impressive about this company?

  1. Their ability to delivery quickly and against a tight budget
  2. Their excellent communication skills as creatives and project managers alike were impressive.

Are there any areas for improvement?

Greater flexibility to their payment terms and invoicing procedure.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

E-Learning Videos & Animations for Online Courses

“TopLine Film’s portfolio was streets ahead of everyone else.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2017 - Jun. 2019
Project summary: 

TopLine Film produced a set of live-action videos to preface online university courses. The videos featured academic leads introducing core unit questions as well as explainer animations based on legacy assets.

The Reviewer
 
1,001 - 5,000 Employees
 
Cambridge, United Kingdom
Deirdre Cijffers
Lead Course Designer, Cambridge University Press
 
Verified
The Review
Feedback summary: 

Internal and external stakeholders applauded TopLine Film for their high-caliber output. Not only did the team work well with the filmed leads, but they also communicated consistently with all parties to avoid confusion. They were personable, organized, and timely in their delivery.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the lead course designer for the Online Learning Services unit at Cambridge University Press. We work with various bodies around the campus, putting parts of their courses online for students.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TopLine Film?

When we first worked with TopLine Film, it was in conjunction with a branch of the Cambridge Judge Business School. They helped us create media assets for the course, including introduction videos and animations. We recently engaged them again on another course project, as well.

SOLUTION

What was the scope of their involvement? 

TopLine Film worked with our unit and the corresponding academic departments to produce a set of introductory videos that would be shown on a weekly basis. 

In the first project, they filmed the lead academic explaining the different topics that the class would cover. The lead wrote the script himself, going over week’s tasks and setting up interesting questions to guide discussions.

Having a script worked well for our purposes, but we decided to modify the format for the second project. I had the academics prepare points ahead of time on larger questions that they sought to answer each unit—but, this time, the videos were unscripted. This resulted in a more natural presentation and helped us generate more interest with the audience.

TopLine Film also switched to EyeDirect to capture footage, which helped the academics feel more comfortable when looking at the camera lens. This gave viewers the sense that the instructor was talking to them directly.

For both projects, the team developed eight accompanying animations from scratch. In the first instance, I directed them on how things should be visualized. But the second time around, we had to reuse existing animations. TopLine Film took the challenge in stride, cleaning up our legacy assets before creating new ones using the same style.

What is the team composition? 

I worked with Sian (Senior Producer, TopLine Film), Jamie (Managing Director, TopLine Film), and an animator. Each time, there were always about 3–4 people, including the producer.

Everyone was super friendly and capable. I was particularly impressed with how Sian handled our academics, who are field-leading and well-renown. It was a pleasure to watch her guide them so that they would do what she needed them to do.

How did you come to work with TopLine Film?

Another team at Cambridge University Press had used TopLine Film in the past and recommended them to us. We had them come to meet us with samples of their work along with a few other agencies, and, by far, TopLine Film’s portfolio was streets ahead of everyone else.

How much have you invested with them?

In total, we’ve spent below $50,000. The first project was between $25,000–$50,000, and the second was a bit less than that.

What is the status of this engagement?

The first project lasted from February–July 2017, and then we worked with them again from March–June 2019.
 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received a substantial amount of feedback, and our partners have said that TopLine Film’s videos are among the best pieces of footage that our school has.

The second course is still ongoing, so our student feedback is limited, but users seem to be very happy in general. Students praised how clear the animations were, and people responded well to the format change, especially with how comfortable the academics looked in front of the camera. Looking at the bigger unit questions rather than just introducing topics was also popular.

How did TopLine Film perform from a project management standpoint?

The project management was excellent, from start to finish. TopLine Film’s process was very clear—they had everything planned, scheduled their filming days, sorted out responsibilities, and organized travel from Cambridge to London. I appreciated that they always let us know what they needed from us.

As for communication, they were superb. The situation itself was a bit difficult because they were actually working with both our team and an additional academic department. That sort of three-way communication line made it difficult for their team to determine who had the authority to sign off on something.

However, TopLine Film managed communications well and always doubled checked with me, so nothing went awry. After filming on location, we mostly interacted online or by phone. They were respectful of our time and were fabulous to work with.

What did you find most impressive about them?

The quality of their output is fantastic. We were right to choose them because they definitely outshone their competitors and have continued to prove themselves.

Process-wise, they made the whole production really easy. Sian took charge of the set, keeping a friendly but authoritative demeanor to guide the academics. It was a lovely balance, and people responded well to her.

Are there any areas they could improve?

No, if we’d had anything constructive to say, it would’ve come up in the conversation already. Then, they’d resolve them. Their communication lines were just that clear.

Do you have any advice for potential customers?

Have clarity on what you need and identify who has the final sign-off on your side. That will keep things running smoothly as you coordinate with them. Other than that, TopLine Film will lead you through the process nicely.

5.0
Overall Score Their team is great and do great work.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We were able to meet both of our deadlines. When our deadline shifted, TopLine Film shifted with us.
  • 4.5 Cost
    Value / within estimates
    They definitely produced a good value for our money. Agencies like them can be expensive, but we got what we paid for.
  • 5.0 Quality
    Service & deliverables
    It was great to work with them, and what they produced was of extremely high standard.
  • 5.0 NPS
    Willing to refer
    I’d recommend them without hesitation.

Profile Videos for Financial Planning Company

"We didn’t even ask for any editing changes."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2018 - Jan. 2019
Project summary: 

Topline Film helped strategize and plan out two marketing videos before filming and producing them, highlighting industry experts and their work for a financial services company.

The Reviewer
 
1,001 - 5,000 Employees
 
London, United Kingdom
Clare Bayley
Head of Marketing Services, Tilney
 
Verified
The Review
Feedback summary: 

The final videos have gained extremely positive feedback from viewers and stakeholders alike, helping propel the client's company to win an award in their industry. The Topline Film team worked collaboratively and efficiently, including all requests before production to preempt needing any edits.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing services for Tilney, a financial services company. We’re a financial planning and investment firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TopLine Film?

We’ve used them to produce videos with a variety of messages for our clients.

SOLUTION

What was the scope of their involvement?

TopLine has created two videos for us so far, and they’re working on some animations. The videos were an opportunity for us to feature two people from the business who were experts in their field. Each video shows only one person talking about what it is they do and why it’s important. They’re called profile videos.

With one of the videos, we wanted to talk about financial planning expertise, particularly in the area of death, divorce, and dementia. The other video addressed family inheritance. They were both marketing opportunities to show our expertise in these areas, and we’ve used them within our larger campaigns.

We provided an initial outline to them, of the story we were trying to tell. TopLine had several meetings with the person being interviewed, to get an in-depth feel of what it was we were trying to achieve. The team grasped it really well. They really understood the importance of what we were trying to say. On the day, they sat with the person featured in the video and prompted them to talk about this or that subject, and edited it later on to make it look like a story. 

The videos weren’t scripted, and only had an outline of questions. They purposefully advised us not to script them, as that would’ve made them a bit stiff. The videos look top-quality, and the feedback’s been really good. TopLine was involved in the strategy, messaging, and, production, and delivery of the videos.

What is the team composition?

We had a main account manager during the process. We initially met with two of them, and there were several people there on the actual day of filming. I don’t know how many people were involved in the editing process behind the scenes.

How did you come to work with TopLine Film?

We’d used them earlier in 2018, for an internal sales-tool video, and we were very impressed with how they worked. Just prior to that, they’d written to our head of digital, telling us all about who they were. It was an impactful piece of direct mail, and I remember my colleague being quite impressed with what they sent to him. He suggested to some colleagues that they could use TopLine for an internal video.

How much have you invested with them?

The cost of this particular project was $10,000–$25,000.

What is the status of this engagement?

We worked with TopLine from November 2018–January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s still early, so we haven’t gotten any download figures yet, but the internal feedback was that it was a top-quality video. We were happy with the final result. We didn’t even ask for any editing changes. Our team also won an award, in which I’m sure the video helped.

How did TopLine Film perform from a project management standpoint?

They were excellent. We tended to have key meetings in person. The om-between checking of proofs was done by email.

What did you find most impressive about them?

They understood what we were trying to do, and helped us bring the project to life. When we first spoke to them, we spent a lot of time talking about what we were trying to achieve and why it was important to us. It took some skill to understand and interpret that. They proactively came up with great ideas based on other videos.

Are there any areas they could improve?

No, they did a great job.

Do you have any advice for future clients of theirs?

It’s important to have face-to-face time with them and really explain the project. Sending bullet points and other documents and having telephone calls just doesn’t work as well.

If you really want to get what you want out of the project, you should spend time really explaining what you do, what you’re trying to achieve, who your clients are, what their trigger points are, and so on. It seems like little stuff but it makes a big difference.

5.0
Overall Score I always have confidence that they’re going to deliver what we want.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They delivered on time.
  • 5.0 Cost
    Value / within estimates
    They stayed within the cost they gave us.
  • 5.0 Quality
    Service & deliverables
    Excellent, professional output.
  • 5.0 NPS
    Willing to refer
    I’ve already referred them to another firm.

Multiple Public Information Videos for Government Agency

"They were professional and supportive, and we built a great relationship. They delivered great final products."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jun. 2017 - Aug. 2019
Project summary: 

TopLine Film has created 20 public information videos, each about 2–3 minutes long, for a government agency. They review briefs, write scripts, storyboard the scenes, and create animations for each film.

The Reviewer
 
1,001 - 5,000 Employees
 
Bedfordshire, United Kingdom
Susan Marsh
Housing Services Manager, Central Bedfordshire Council
 
Verified
The Review
Feedback summary: 

TopLine Film successfully converts complex government information into a creative finished product, a result of the team’s grasp of project requirements. The team is personable and communicative, fostering an efficient working environment. Their videos have been on-message and well-received.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am a housing services manager for the Central Bedfordshire Council. We are a government agency and have about 5,500 properties with approximately 8,000–9,000 tenants.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TopLine Film?

We were looking for a company that could create multiple public information videos for our government agency.

SOLUTION

What was the scope of their involvement?

We use videos as part of our communication with tenants, and TopLine Film has helped us create those videos. Like most organizations, we try to have our online content be descriptive enough so that people don’t have to call us with questions. The videos offer advice on solving conflicts with neighbors and how to join our housing register to have access to social housing, among many other topics.

For every video, we prepare a one-page outline of what we’d like the video to cover. TopLine Film then turns that brief into a scripted storyboard, which is where their art lies. Our topics tend to be bogged down with local government-speak, but they’ve helped make that information more easily understood. Each video is 2–3 minutes long.

By the time the current contract finishes, we will have around 20 videos—about 90% of which are animated. We wanted the videos to appeal to a mixed demographic, so we diversified the style of videos as much as we could. Two of the videos featured assisted living facilities, so TopLine Film went on-location and captured the atmosphere well. They are personable while interviewing people, and they have been able to subtly include all of the messages we want in the videos.

What is the team composition?

We have 4–6 people working on our videos. Jamie (Managing Director, TopLine Film) and Sian (Senior Producer, TopLine Films) lead their team and are our main points of contact. We can take questions to others on their team, but Jamie or Sian will reliably get back to us within a few hours.

How did you come to work with TopLine Film?

As a government agency, we have to go through a long tender and contract process. I identified about 20 companies through an internet search. I liked TopLine Film’s portfolio, so we invited them to bid. They, along with six other companies, came to our office to interview and give a presentation. Jamie, in particular, had a background in local government. That appealed to us because we knew he could bridge our local government-speak into something that would resonate with customers. TopLine Film sold us on their transparent processes and their mindfulness of our budget. We felt they were the company that understood our creative vision and could make sure we were spending our money well.

How much have you invested in them?

We have spent around £80,000 pounds (approximately $97,000 USD).

What is the status of this engagement?

We worked together from June 2017–August 2019. We can only have our contracts last for two years before we re-open the tender. The ending of the contract has nothing to do with their performance. I would love for them to win the next round of work as well.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback from 250 staff members has been positive, and the videos have always been well received. The videos are making a difference and helping to reduce the number of phone calls we get. They also educate our staff on one consistent message to give to our customers.

The videos have allowed us to increase our in-office knowledge because each of those videos represented, what we call, one version of the truth. They had to be factual about homelessness legislation or neighbor nuisances and similar topics. They are now a part of our education program for our offices.

How did TopLine Film perform from a project management standpoint?

One of our requirements was that we needed to see evidence of the process, and they produced that as part of the tender bid. We had confidence that they understood project management, that they had a system in place, and it was a system that we could share with them.

They are genuine people. From their end, I always felt that Jamie or Sian saw the product before it came to me. They consistently hit the mark on what I needed the videos to say.

What did you find most impressive about them?

They have always delivered on our expectations, and the visuals were spot-on. We didn’t need flashy visuals because of the demographics of our audience, and they were aware of that. They made an effort to understand what social housing was and what we needed it to look like.

Are there any areas they could improve?

No, I can’t pinpoint anything that needs improvement.

Do you have any advice for potential customers?

We were fortunate that we could visit them in person. I spent a couple of hours sitting with the main people on the team explaining our background and discussing what our needs were. That initial investment in time allowed me to get to know them as people and share what I wanted.

4.5
Overall Score They were professional and supportive, and we built a great relationship. They delivered great final products.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    There were only a couple of occasions over two years when I needed to address a late project.
  • 4.5 Cost
    Value / within estimates
    They came in with a really good value for money.
  • 4.5 Quality
    Service & deliverables
    The final products really reflected the brief.
  • 5.0 NPS
    Willing to refer
    The fit was really good, and I would happily recommend them to anyone.

Explainer Video Production for AI Company

"TopLine Film takes each job as a challenge and comes back to me with a solution."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2015 - Ongoing
Project summary: 

TopLine Film creates and produces multiple videos for an AI technology company. They use animation and live video to explain the product offerings to potential clients.

The Reviewer
 
51-200 Employees
 
Reading, UK
Liz Johns
Head of Corporate Marketing, Artificial Solutions
 
Verified
The Review
Feedback summary: 

Internal feedback has been overwhelmingly positive. TopLine Film's understanding of the enterprise technology market helps them meet or beat deadlines and respond quickly to any inquiries or technical concerns that arise. The team’s quality deliverables set them up for potential future engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m head of corporate marketing at Artificial Solutions. We’re a global vendor of enterprise conversational AI software.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TopLine Film? 

We initially hired them to create animations to help us explain our conversational AI software. It's quite a new technology, and we wanted to find a way to better communicate it to prospective customers.

SOLUTION

What was the scope of their involvement? 

TopLine Film started by hosting a couple of workshops for us in London. They explained how the process would work and led brainstorming sessions. They provided useful advice and guidance in terms of video length, content, and style. We worked together to create storyboards, and then they went away and turned them into the final animations.

We've worked with TopLine Film several times since that first project. They've created multi-language videos and filmed content in a studio. They've also taken several of our existing videos and rebranded them for us after we went through a corporate rebrand. That included adding new corporate colors and re-coloring animations to reflect the new corporate brand. 

What is the team composition?

We work directly with 3–5 members of their team on the production side. There may well be others working behind the scenes that I don't see. 

How did you come to work with TopLine Film?

They contacted us. We spoke to them a few times and really liked their approach and their people. They seemed like a good fit for our organization because of their experience in technology. 

How much have you invested with them?

We’ve spent upwards of £10,000–£15,000 (approximately $12,150–$18,225 USD).

What is the status of this engagement?

We've worked with them several times since 2015. The rebranding project was just a couple of months ago, and we certainly plan to use them again in the future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve used certain videos for campaigns that filter into our lead generation funnel. We’ve heard nothing but praise from internal stakeholders about the quality of the work. I'm delighted with the way TopLine Film uses their previous experience to help us to better communicate our concepts.

How did TopLine Film perform from a project management standpoint? 

Their team is brilliant. I’ve recommended them to other professionals I know because of their approach to solving problems. It’s so helpful that I don't have to keep chasing them or constantly reminding them. TopLine Film takes each job as a challenge and comes back to me with a solution.

What did you find most impressive about them? 

They really get what we do, which is super helpful. TopLine Film understands our proposition and our audience, as well as how to sell our software effectively.

Are there any areas they could improve? 

A very minor issue is that sometimes it takes a bit long for videos to come back. Our company wants everything yesterday, but obviously, we're not their only customers. It’s definitely more my problem than theirs.

Do you have any advice for potential customers?

The initial workshop was incredibly useful. Make the effort to sit in a room and talk to them about who your company is and your business proposition. It's easier and more effective to do that face-to-face rather than over email or phone. TopLine Film makes a point of understanding what you want.

5.0
Overall Score I’d rate them higher than 5 if I could.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve never not met a deadline, even when it was a rush.
  • 4.5 Cost
    Value / within estimates
    They’re not cheap - but they’re very good at what they do; and they’ll find a solution whatever the budget.
  • 5.0 Quality
    Service & deliverables
    They exceeded my expectations.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them.

Case Study Videos for Accounting Software Company

“TopLine Film understood our style.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2016 - 2017
Project summary: 

TopLine Film produced case study videos for an accounting software company’s marketing and PR needs. Services included conducting interviews, creating scripts, organizing shoots, and filming.

The Reviewer
 
1,001 - 5,000 Employees
 
London, UK
Emma Izatt
Senior Communications Manager, Xero
 
Verified
The Review
Feedback summary: 

TopLine Film’s work received glowing feedback on social media and at major industry events, while internal stakeholders, including the marketing team, also praised the videos. Accommodating and timely, the team worked independently and facilitated a smooth process. They adhered to the budget.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior communications manager at Xero, an accounting software company. We have nearly two million subscribers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TopLine Film?

We hired them to create case study videos that we could use for marketing and PR purposes.

SOLUTION

What was the scope of their involvement?

TopLine Film did a lot of the preliminary interviews, scripting, and organization of the shoot. They did some onsite interviews during the shoot, which my team couldn’t attend because we’re in the UK.

What is the team composition?

My main point of contact was Jamie (Managing Director, TopLine Film).

How did you come to work with TopLine Film?

We initially hired TopLine Film for their PR services, and they were really efficient. When we needed to create video content, I got in touch with the team lead we’d worked with. She introduced me to Jamie (Managing Director, TopLine Film). After I looked at some of their previous video work, we agreed on a budget and made the videos.

How much have you invested with them?

My company spent $20,000.

What is the status of this engagement?

We worked together from 2016–2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We got really good feedback from our marketing team and other team members. The videos were well-received on social media and at some of our roadshows, which are huge events that host around 1,000 accounting partners.

How did TopLine Film perform from a project management standpoint?

Project management was really good, and we didn’t have any issues. The team was very efficient and helpful, and they delivered promptly. It felt like a relatively easy relationship from the start. My company doesn’t typically outsource video production because we have a really strong in-house video team, but I had confidence in TopLine Film. We communicated via phone and email.

What did you find most impressive about them?

TopLine Film understood our style. Their general communication wasn’t too much; they didn’t email me about every single thing, and they only contacted me when they needed my feedback, input, or signoff. The project was very efficient and clean.

Are there any areas they could improve?

I liked that they were independent and didn't burden me. This worked really well for me, but I suppose some clients would want more engagement.

Do you have any advice for potential customers?

Make sure whatever you’re investing in has interesting and compelling content. Think about what you want to capture before you engage TopLine Film. They’re really good, and they will deliver.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They stayed within their cost estimates.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Multiple Videos for Reinsurance Company

"TopLine Film’s responsive team was helpful in every stage."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2017 - Nov. 2018
Project summary: 

TopLine Film produced a global recruitment video to showcase a company that employs staff all over the world. Their team also created a conference video to promote the event.

The Reviewer
 
201 - 500 Employees
 
London, United Kingdom
Louise Burnard
Marketing, Comms & Events Manager, Pacific Life Re
 
Verified
The Review
Feedback summary: 

All the videos that TopLine Film has produced have been met with positive feedback from various parties. Their responsiveness and attitude throughout the engagement were noteworthy. Customers can expect an approachable and friendly team that is skilled in their field.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing, communications, and event manager at Pacific Life Re, a life reinsurance company that insures life insurance companies. We have offices located all over the world, mainly in London, Asia, Australia, and North America.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TopLine Film?

We wanted to create a global recruitment video to promote our company. We wanted to showcase the fact that we employ people all over the world, as well as promote our company as a great place to work.

SOLUTION

What was the scope of their involvement?

TopLine Film created a global recruitment video, helping with the storyline and scheduling. At the start, we gave their team a brief about our vision and what we wanted to create. They came back with suggestions about who we should be interviewing and feedback on our ideas.

Since we wanted the video to be personalized, we flew their team out to our offices to film some of our staff. TopLine Film gave us guidance on interviewee questions. We sent them the questions beforehand, so they had a rough idea of the areas we wanted to cover. We didn’t want the interviews to seem scripted, so we figured out ways to structure what was asked. Their team also figured out where in the offices we should shoot, determining what locations had the best light. They also filmed a few generic shots of the offices and key city landmarks.

Their team has done a recap of that video, editing a few people out and adding clips in. Additionally, we hosted the first Women In Protection conference at our office last year. We had their team come along and film the event, putting together a promotional video that focused on the conference and committee behind it.

What is the team composition?

Sian (Senior Producer, TopLine Film) was our main point of contact. There were three or four people working on our projects.

How did you come to work with TopLine Film?

A few years ago, I saw TopLine Film at a conference and was impressed with their presentation. We really liked the content that they showed. When we went up to their stand, we saw a few of their videos. After taking a look at their website, we decided that TopLine Film would be a good fit for us in terms of their previous work. I got in touch with them and found them easy to work with. They were also responsive.

How much have you invested in them?

We spent between $50,000–$200,000.

What is the status of this engagement?

We started working with TopLine Film sometime in 2017, and the engagement ended in November 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been pleased with how everything has turned out. Internally, the global recruitment video was shown to our staff, and we received positive feedback from various members, including our CEO. Our Head of Legal and Chief Writing Officer enjoyed it as well. We also received great feedback from our parent company. The Women In Protection committee and event attendees were happy with the conference video as well.

How did TopLine Film perform from a project management standpoint?

TopLine Film’s responsive team was helpful in every stage. I really enjoyed working with TopLine Film. We’re looking at them to assist with more videos in the near future. For communication, we used phone and email. We had a few face-to-face meetings when they came to our office.

What did you find most impressive about them?

Their attitude was impressive. They were quick to come back, always friendly and approachable. Their team took the time to provide guidance on what would work best. We tended to give them a fairly vague brief and let them run with it. Our team was always impressed with the final product.

Are there any areas they could improve?

We do find them a tad on the pricy side. Historically, we’ve always have been happy with it because of their work, but it’s something I struggle with when it comes to working with their team on future projects.

Do you have any advice for potential customers?

I’ve always been pleased working with them. They’ve always been happy to run with whatever brief we gave them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re always really quick to come back.
  • 4.0 Cost
    Value / within estimates
    The global video involved flying to various locations, but from memory, they stuck to budget. We’ve been impressed with the work, despite the price.
  • 5.0 Quality
    Service & deliverables
    They always had a timely turnaround, and we’ve been happy with the overall product.
  • 5.0 NPS
    Willing to refer

Teacher Training Video Series for University Institution

"They’re really well organized and great to work with."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2018 - Jul. 2019
Project summary: 

TopLine Film created live-action lesson videos intended to covey the experience of working in a UK classroom for new educators. They handled editing and getting the project on the client's website.

The Reviewer
 
11 - 50 Employees
 
London, United Kingdom
Nicola Larkin
Project Officer, UCL Institute of Education Confucius Institute
 
Verified
The Review
Feedback summary: 

Users are very happy with the final videos, praising them for their accurate representation of the job. Through a variety of communication methods and diligent planning, everyone was always on the same page. The team worked systematically, making the collaboration easy.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the project officer at Confucius Institute, part of the Institute of Education that is at University College London (UCL). Our main aim is to encourage students in the UK to learn Mandarin Chinese in school. We also teaching of Chinese educators and operate the Mandarin Excellence Program, which is trying to have 5,000 more students learning Mandarin across five years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TopLine Film?

Many teachers don’t have access to in-person student teaching to prepare them for the job. Particularly, if we have teachers coming from China to work in the UK, they’re often not able to practice their skills in a UK classroom before starting. We wanted to provide a resource for Mandarin teachers that gives a real-life insight into the experience of teaching in a classroom.

SOLUTION

What was the scope of their involvement?

Starting out, they'd visit our office to discuss our plans for the project. Once we were confident in our ideas, we recruited teachers for a live-action lesson. TopLine Film explained the process and production of the film before going into schools and filming teachers educating in the classroom.

Following the shoot, they did all the editing and post-production for us. Their team hosted it on Wistia and helped us to put it on our website as well. They also gave us plenty of advice about hosting on our website. We had some issues running Wistia on our site, but TopLine Film worked very closely with Wistia to overcome all those challenges.

What is the team composition?

Our first point of contact was Jamie (Managing Director, TopLine Film). Him and Sian (Senior Producer, TopLine Film) helped us visualize and plan the project, Jamie handled the financial aspects of the project and the Sian took over the production of the project. Jamie was copied into all the emails, so I could contact him if Sian was away. On the days of the shoot, five crew members were present.

How did you come to work with TopLine Film?

We created a brief of what we wanted for the project and invited six production companies to tender for the project. After meeting each of them, we narrowed it down to three companies and went further with our questions. In the end, TopLine Film understood what we needed and fell within our budget.

What is the status of this engagement?

We worked together between February 2018–July 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received great feedback on the videos from teachers. The live-action videos allowed them to get a sense of what it’s like to teach a UK classroom, despite never having been in one.

How did TopLine Film perform from a project management standpoint?

TopLine Film performed really well, meeting all deadlines. We usually communicated via email, but we initially had more in-person meetings in the ideation phase. When we needed to be in contact immediately, we used the phone.

What did you find most impressive about them?

They’re really well organized and great to work with.

Are there any areas they could improve?

I haven’t had any negative experiences with them.

Do you have any advice for potential customers?

Sit down with them and tell them what you’re looking for.

5.0
Overall Score They're fun and great to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met every deadline.
  • 5.0 Cost
    Value / within estimates
    They stayed within estimates and are a great value for money.
  • 5.0 Quality
    Service & deliverables
    Quality is great and they delivered exactly what they said they would.
  • 5.0 NPS
    Willing to refer

Video Production for Used Golf Accessory Service

"Clearly, they're a professional operation."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2018 - Feb. 2019
Project summary: 

TopLine Film created two videos for a used golf supply seller and buyer: one for brand awareness and another for the selling process. The team was involved in all aspects of production. 

The Reviewer
 
11-50 Employees
 
Chessington, United Kingdom
Thomas Tanner
Content Manager, Golfbidder
 
Verified
The Review
Feedback summary: 

All videos experienced strong engagement. TopLine Film works efficiently from start to finish, displaying a professional work ethic. Their communication is also noteworthy.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am Content Manager at Goflbidder who are Europe's biggest buyer and seller of used golf clubs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TopLine Film?

Due to various aspects of the business changing over time our previous version of our service videos were no longer valid. TopLine was hired to re-produce these from start to finish.

What were your goals for this project?

  • Increase brand awareness as new golfers are entering the market all the time.
  • Reduce call volume by addressing FAQs
  • Demonstrate how selling process work in a simple manner.
SOLUTION

How did you select this vendor?

Invited TopLine and two other agencies to come in and pitch to us. They were the standout candidate.

Describe the video(s) and the process in detail.

TopLine managed the process form start (outline and scripting) to the conclusion (voice overs and delivery). One branding and awareness video in 9 languages and one selling process video in 8 lanugages.

What was your vendors' project management or feedback process?

Full feedback and review after each stage of the project to check we were entirely happy before moving on. Single point of contact made this very easy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Strong initial engagement on all videos in particular the european selling one which were the main focus of our measurment.

How effective was the workflow between your team and theirs?

Communication was regular and timely which made the process very easy. Clearly, they're a professional operation.

What did you find most impressive about this company?

TopLine Film is the definition of 'doing one thing well'. From start to finish I knew is was in the hands of the best and my project was going to be as important to them as the next, even if the budget wasn't.

Are there any areas for improvement?

I cannot find fault and hope to work with TopLine again soon.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Video Production for Business Finance Firm

"The team is reliable, always on schedule, fairly priced and most importantly always delivering to the brief."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2018 - Ongoing
Project summary: 

TopLine Film provides ongoing video production services for a fintech company. Using rough scripts and mockups, the team led the process end to end, from refining the script to filming to edits.

The Reviewer
 
51-200 Employees
 
London, United Kingdom
Will Pickering
Marketing Manager, Funding Options
 
Verified
The Review
Feedback summary: 

The five-minute video won the client over £200,000 and a winning spot in the competition they submitted the video for. TopLine Film delivers high-quality work on schedule and at reasonable prices. Customers can expect a reliable team that responds quickly and shows in-depth expertise.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Funding Options is the free marketplace for business finance, helping businesses find the right funding for their situation across the whole spectrum of business finance from 70+ lenders. I'm a marketing manager with a background in TV production, so ended up being the point of contact working with TopLine on a few video projects in 2017 and 2018.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TopLine Film?

We had entered Nesta's "Open Up Challenge", a competition created to encourage innovation in financial services. With big-name competition in the running and six-figure prizes up for grabs, it was a big opportunity for us to cement our status as a leading fintech in the business finance space. A key part of the application process was a five-minute video which we hired TopLine to produce for us.

What were your goals for this project?

The key goal was to win one of the prizes, which amounted to grant funding worth £200,000. For the film specifically we had lots of dense material to get across, because the application to the prize focused on a user journey on our website. This meant lots of scrolling screens and moving cursors for TopLine to animate, and it was also really important to capture engaging narration from the bid team. In a nutshell, we hired TopLine to make a boring niche subject exciting and relevant to the judges!

SOLUTION

How did you select this vendor?

We've worked with a handful of video production companies before and TopLine were the clear standout, so we decided to work with them again.

Describe the video(s) and the process in detail.

Before filming day we shared some rough scripts and static images of the mocked up webpages that would need animating, and discussed potential narrative structures as well as the rough running order on the day. On the filming day the TopLine team arrived four-strong with lights and cameras to set up in one of our meeting rooms. We used a teleprompter for down-the-lens narration which doubled as voiceover for the animated screens. The first edit we received was almost spot on, and after some basic tweaks to the webpage animation sections we were done!

What was your vendors' project management or feedback process?

Our producer/director Sian has a knack for understanding the most important 2 or 3 points and weaving them into a coherent film — even if it's pretty dry material with lots of jargon — so we had a lot of help from her here to get things together. Down-the-lens narration isn't an easy thing to do if you haven't had practice, but the TopLine crew do a great job of coaching you through the initial awkwardness to get the takes they need for a good edit. Three of the four narrators had no experience of being on camera, but watching the final film you'd never know it! Overall a very easy and straightforward process with minimal feedback rounds needed to get the result.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We won the prize worth £200,000, and were one of only three companies to win both phases of the Open Up Challenge. TopLine produced the films for both of these winning entries and I believe the films played a large part in making our quite dense concepts easy to understand and appreciate.

How effective was the workflow between your team and theirs?

I have always found TopLine to be very responsive and eager to help, and in the editing phase they get things right first-time. This not only makes it easier to stick to the deadline, it also means less back-and-forth. Other companies I've worked with have needed 4 or 5 edits to get it right — TopLine normally only need one round of feedback and you've got a final cut.

What did you find most impressive about this company?

The team is reliable, always on schedule, fairly priced and most importantly always delivering to the brief. I also think they do an amazing job of figuring out what you want — even if you're struggling to vocalise it or not sure what route is best. In the real world there often isn't time for detailed scripts or clear briefs, and TopLine have helped me figure it out three or four times now. Even when I feel like I don't know what's going on, we somehow end up with a film that makes perfect sense for the project.

Are there any areas for improvement?

I'm nitpicking here because I genuinely think TopLine get all the important things spot-on. The only downside has been availability — I suppose they're in demand!

5.0
Overall Score Reliable, always on schedule, fairly priced and most importantly always delivering to the brief. Nice people too!
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Mostly a breeze, but they're a busy bunch so book them in advance if you can!
  • 4.5 Cost
    Value / within estimates
    Very reasonably priced considering the hours required and the headcount on the day. What really counts is value, and TopLine are definitely good value
  • 5.0 Quality
    Service & deliverables
    The results were better than I ever could have expected
  • 5.0 NPS
    Willing to refer
    I have already referred TopLine to friends! I think they're a great bunch of people doing good work fast and on time.
Verification

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Verification Level
Bronze
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
United Kingdom
ID
06710807
Date of Formation
Sep 30, 2008
Payment & Legal Filings
International Credit Risk Assessment

Per our methodology, the International Credit Risk Assessment rating is determined by our analysis of a credit report and third-party data.

Very Low Risk
Last Updated
Aug 7, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
11
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
September 23, 2019