What evidence can you share that demonstrates the impact of the engagement?
The video is being shown to a lot of our trustees and stakeholders on our website and on social media. We wanted it to showcase who we are, and it does that well.
It’s been very well received internally. There were a few people that weren’t really fond of the new identity, but they really got a sense of everything coming together once the video went live. The reviews have all been positive. The video had a big impact in convincing people the rebranding project was worth it.
We’ve shared it on different mediums so that when people find our pages, it's the first thing that they see. The video has been well-received on social media. It gives a concise snapshot of who we are and what we do. From our name alone, you wouldn’t understand who we are, but the video successfully conveys our message to the viewer.
How did TopLine Film perform from a project management standpoint?
The project management was brilliant. Although we try to have firm deadlines, sometimes things can’t be accounted for. For example, there was one occasion where we needed an update and one of the team members was on holiday. They moved back the deadline from Friday to Monday.
However, for the most part, they were punctual, responsive, and understanding of what we wanted. Even when we got their drafts back and said we went something changed, they said it was brilliant. They’d also give us suggestions to consider. They’re really responsive and made the whole experience quite easy. We communicated by email in the latter stages. In the middle stages, we talked via phone calls.
What did you find most impressive about them?
They’re professional. They don’t sell you dreams and embellish. Their team won’t create scenarios for you that make your life a lot difficult. Tell them what you’re after and they’ll give you suggestions.
Are there any areas they could improve?
No, they did exactly what we needed. They were brilliant.
Do you have any advice for potential customers?
Be as detailed as possible. The more detail you provide, the better the process will be.