Top Growth Marketing

Introduce your business and what you do there.

I’m the owner and CEO of Fat Boy Surf Club; we’re an apparel brand located in Los Angeles.

What challenge were you trying to address with Top Growth Marketing?

We started our business during the COVID-19 pandemic. After getting established as a business, we discovered that we had trouble getting new customers on board, so we wanted to launch a campaign for Black Friday shopping.

What was the scope of their involvement?

Top Growth Marketing is doing SMM, SEO, and PPC for us. They handle our Facebook, Google, and Instagram ads and lead generation to attract traffic to our site.

What is the team composition?

We’ve worked with Sarah (Project Manager), Jen (Creative Director), and Jack (Co-Founder).

How did you come to work with Top Growth Marketing?

They were referred to us by a friend.

How much have you invested in them?

We’ve spent around $12,500 with them so far.

What is the status of this engagement?

We started working together in October 2021, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Our monthly income has increased by at least three times since we started to work with them.

How did Top Growth Marketing perform from a project management standpoint?

Their project management has been extremely professional and helpful; we have monthly calls to discuss what we want to do, and they follow up with the deadlines and stay with us to ensure that we’re reaching our goals.

In terms of communication, we use email and Zoom.

What did you find most impressive about them?

Their personable and close working relationship with us is outstanding. They invest in learning our ideas and what we want to do, and they ensure to follow up so we can progress on what we want — their leam leads a very organized process.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they’re crushing it for us and have exceeded our expectations so far. We were scared to take this big jump before starting, but the results speak for themselves.

Do you have any advice for potential customers?

Ensure enough inventory on hand, so the marketing spends are worth the money you’ll receive.

Introduce your business and what you do there.

I am the founder of an e-commerce company selling bath linen towels and candles with markets in the US and Europe.

What challenge were you trying to address with Top Growth Marketing?

Because I don’t come from a marketing background, I was looking for an agency that could help us really scale our business significantly. We had everything in place to protect the supply chain, but we needed a strong marketing team to be able to support us. We found that in Top Growth Marketing.

What was the scope of their involvement?

Top Growth Marketing is focused on the creative aspect of our marketing. They’ve applied a really methodical approach to it and have been testing it on a large scale. That’s much greater than what I would ever achieve as an individual. They have a wealth of experience so they have that key expertise to take what we have and really make it work for us.

What is the team composition?

I typically work with four people, and Jack (Owner) gets involved in monthly meetings.

How did you come to work with Top Growth Marketing?

Before I found them, I was getting my information from watching video tutorials and reading self-help guides online. I came across a tutorial from Jack and was impressed with what they were saying because it’s not what I would usually find in other tutorials. What he said really resonated with me particularly about scaling brands. 

I could see that these guys had the experience and knowledge to take our brand to the next level. It’s what prompted me to reach out to them and start working with them.

How much have you invested with them?

So far, we’ve invested approximately $5,000.

What is the status of this engagement?

We started working together in August 2020, and it’s been ongoing ever since.

What evidence can you share that demonstrates the impact of the engagement?

It’s been a transformative experience working with these guys. We measure the success in terms of sales and real return on ad spend (ROAS). We worked with them initially to put together a list of what they could realistically achieve, and they’ve been doing a pretty good job of keeping track of that.

How did Top Growth Marketing perform from a project management standpoint?

We communicate on a daily basis, and if they need anything from me, I’ll provide it for them. We’ll have monthly meetings where they can present their findings for their monthly testing because we need at least a month in order to get results, so monthly reviews are standard.

We also tend to catch up whenever we’re presented with challenges for the project that we need to address. So far, they’ve been really helpful in identifying things that are outside of the scope. It’s a pretty fluid and relaxed environment from a project management standpoint.

What did you find most impressive about them?

What impresses me the most is they’re really flexible, proactive, and great at communicating. I never really feel like I’m in the dark about what’s going on with regards to the actions or inputs that they’re taking. I always get that constant reassurance even though they’re from another country working in a different timezone.

Are there any areas they could improve?

I think it would be great if they could expand their team and include a more holistic approach to marketing. It’s difficult to say because I think they’re already very good at what they do. I just think it would be great to have a representative for other aspects of marketing like email, or social media channels like Pinterest. This can be something they might take on in the future.

Introduce your business and what you do there.

I’m the former director of marketing for a bottled water company. We provide a healthy, sustainable, and ethical bottled water product. I was in charge of all our direct consumer sales through e-commerce.

What challenge were you trying to address with Top Growth Marketing?

I built out our e-commerce presence. I needed help with our online marketing, and that’s where Top Growth Marketing comes into play.

What was the scope of their involvement?

They started off with handling our Facebook marketing, and then they took over our Google Ads account as well. They also did our Instagram advertising. Their team helped us run some lead generation campaigns focused on social media giveaways; those were marketed through Facebook and Instagram.

What is the team composition?

I started off working solely with Jack (Founder), then I worked with a project manager. We worked with Jen (Creative Director) and another project manager as well.

How did you come to work with Top Growth Marketing?

I heard about Top Growth Marketing through a friend; it was a referral. I chose them because Jack is an absolute genius, and I was so impressed with his knowledge. They were affordable and within our budget. He took a hands-on approach by sitting down with me one-on-one, showing me how to set up our pixels, and cleaning up our ad account. I felt like he was available to hold my hand and explain what they were doing and teach me. It was an easy choice because the quality of work and what they charge is just great value.

What is the status of this engagement?

The engagement was from January 2017–February 2020.

What evidence can you share that demonstrates the impact of the engagement?

We were focused on cost per acquisition (CPA). When we brought on Top Growth Marketing, they decreased our CPA by roughly 70% within the first four months of working with them. That allowed us to scale our spend significantly.

What’s more, we scaled our spend over the three-year engagement by 190%. Top Growth Marketing was able to do that while keeping the account stable and hitting our target CPA. That was really tricky, and they did a fantastic job of that.

They increased our return on advertising spend (ROAS) by 90% by the end of our engagement. It was awesome. Our giveaway campaigns were super successful and we decreased our cost per lead by 97%.

How did Top Growth Marketing perform from a project management standpoint?

They consistently met deadlines. I was usually at fault if a deadline wasn’t met. Their team communicated really well and were responsive. They were working around the clock and on weekends; they were very available.

We corresponded mostly through emails and had monthly check-in calls. Top Growth Marketing would do screen recordings of the media buyer walking through the Facebook account and would visually explain what things were and why.

What did you find most impressive about them?

Their media buying was top-notch. They were always finding new audiences and were very creative with that. What’s more, I was impressed with their ability to be very flexible. Their team always had innovative ideas and solutions in terms of copy and images.

Are there any areas they could improve?

As they grow, I’d recommend they incorporate other channels in their services. For example, having an email team that could take over a brand’s email. All these platforms and channels are so in sync with each other, so having one team to do it all would be very beneficial and would improve cohesion.

Do you have any advice for potential customers?

Don’t hesitate. Use Top Growth Marketing and they’ll save you a lot of money.

Introduce your business and what you do there.

I’m the head of customer acquisitions at AppSumo.com — a marketplace for entrepreneurs. We sell software, business tools, courses, templates, and other solutions to help individuals start their businesses.

What challenge were you trying to address with Top Growth Marketing?

Our main challenge was scaling our business in a profitable way. As an e-commerce company, we knew that we had the potential to promote ourselves through paid advertising. We wanted an effective way to serve our products all over the world. Our goals were to promote our product to as many people as possible and experiment as much as possible to find profitable channels.

What was the scope of their involvement?

When we started with Top Growth Marketing, we recently started our paid ads journey. We hadn’t previously done paid advertising at scale. Their team took over our paid ad spend with Facebook and Google Ads as well as display ads on Twitter, Reddit, and other channels.

What is the team composition?

We work with 4–5 people from Top Growth Marketing.

How did you come to work with Top Growth Marketing?

We found them through a mutual connection and started working with them.

How much have you invested with them?

We’ve spent between $150,000–$200,000.

What is the status of this engagement?

We started working together around January 2017, and our relationship’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We see incredible results from our engagement with Top Growth Marketing. They secure customers through campaigns that effectively manage our cost per conversion requirements. 

Their team scaled our paid ad efforts, and a few of them became big parts of our acquisition strategy. They continue to be a part of our acquisition engine. Even though it becomes more difficult to acquire customers the longer you’re in paid channels, they’ve still been able to find new audiences.

How did Top Growth Marketing perform from a project management standpoint?

We mostly communicate via Slack. We also run through our one-on-one meetings using Google Docs.

What did you find most impressive about them?

Their knowledge of paid media is notable. I’m always impressed by their expertise, and I haven’t found anyone else with their level of talent in that industry. We expanded services since we started with Top Growth Marketing because working with them is great.

Are there any areas they could improve?

They could make improvements to project management and organization. We have a lot going on this time of year and would like to see more organization around notes and follow-through from meetings.

Please describe your company and your position there.

I am the Head of Paid Media for an L.A. Based Creative Agency.

For what projects/services did your company hire Top Growth Marketing?

We hired TGM as an outsourced supplier for paid media management.

How did you selecTop Growth Marketing?

After reviewing many potential suppliers we selected TGM based on the strength of their team and historical performance.

Describe the scope of their work in detail.

TGM was signed on for paid media management of a growth client that we work with to handle the day-to-day account management for Facebook, Google and TikTok.

What was the team composition?

The team was lead by Sarah and a dedicated group of ad buyers on each network. We maintained a weekly meeting cadence and worked together on supplying creative to meet the campaign requirements.

Can you share any outcomes from the project that demonstrate progress or success?

Sarah and her team at TGM were able to help us weather the ios14 storm on Facebook, keeping the account in positive ROAS where a lot of other advertisers were losing money, they kept the account in winning territory.

How effective was the workflow between your team and theirs?

The workflow was seamless and integrated. Data reports from Sarah's team were routinely included on all client facing reporting cycles. The information was clear, knowledgeable and actionable at all times..

What did you find most impressive about this company?

They've demonstrated excellence across all disciplines, ad networks, and creative requests. The TGM offering was also reasonably priced and very much effective achieving all the needs of our agency.

Is there any area for improvement or anything that could have been done differently?

The company handles networks like Facebook, Instgram, TikTok, Taboola, YouTube and a couple others. Adding a DSP or AI based offering would further improve their ability to service wider market needs.

Please describe your company and your position there.

Head of Marketing & Sales

For what projects/services did your company hire Top Growth Marketing, and what were your goals?

User acquisition & retainment funnels to grow a high-end DTC meat company.

How did you select this vendor and what were the deciding factors?

TopGrowth was referred to us from trusted colleagues.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Their process was to deeply understand the brand and products, establish a paid digital marketing strategy, ensure all the right IT infrastructure was implemented and working, and managing and optimizing the funnels on an ongoing basis to maximize return on ad spend.

TopGrowth team presents monthly performance reports, as well as in-depth real-time reports on program performance & outcomes.

How many resources from the vendor's team worked with you, and what were their positions?

Owner, account manager, 2x platform specific ad managers.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We continue to have ongoing success with Topgrowth - we achieve regular double-digit ROAS while always remaining in budget. Thoughtful and skillful results.

How effective was the workflow between your team and theirs?

Excellent working together - once implementation was complete, we met once a month. After performance stabilized, we now meet ad-hoc as needed.

What did you find most impressive or unique about this company?

Skillful management of both us (the client), and our capital to get results.

Are there any areas for improvement or something they could have done differently?

We are very satisfied with Top Growth Marketing and would recommend them to others.

Please describe your company and your position there.

I work for a brand holding company as the marketing and brand manager. We started to work with TGM 1 years ago, they are always in the top of everything and always flexible on our urgent updates for all kinds of ads campaigns. They are the best marketing agencies I have ever worked with.

For what projects/services did your company hire Top Growth Marketing?

TGM is our marketing partner on two of our major brands. They help us run all the social media and SEO ad campaigns, and also heavily involved in our marketing strategies.

How did you select this vendor?

They were recommended by our friends.

Describe the scope of their work in detail.

We have monthly meeting every month, the meeting are always very structured. We have a over 10 ppl team managing and creating contents for our account, and they will report the ads performant to us in a monthly recap meeting, while also share monthly report with us.

What was the team composition?

We have our in-house creative teams, they will take our creatives and do the data mining part and find the correct platform for the best target groups.

Can you share any outcomes from the project that demonstrate progress or success?

We build a brand started from scratch with TGM, our brand is growing healthily and has over 2 millions sales from our website in 1 year.

How effective was the workflow between your team and theirs?

Work flow was amazing.

What did you find most impressive about this company?

The TGM team is very knowledgeable and reliable.

Is there any area for improvement or anything that could have been done differently?

Everything is good. We are very happy wi the them.

Please describe your company and your position there.

I am the COO of an online jewery / DIY jewelry company and oversee all of our marketing / advertising including our Facebook and Google ads.

For what projects/services did your company hire Top Growth Marketing?

Top Growth Marketing has been involved with our social media advertising since 2016 and has managed various parts of our advertising from consulting to full service management across Facebook, Google, Twitter, and Pinterest ads. They are always responsive and very helpful and focus on results.

How did you select this vendor?

Jack, founder of Top Growth Marketing, was referred to us.

Describe the scope of their work in detail.

We've worked with TGM in various capacities since 2016. In 2016 they scaled our ads from a few thousand a month to hundreds of thousands a month with profitable ROAS. We eventually brought our ad buying in house until we started working with TGM again in 2020 when they oversaw all of our online advertising on Facebook and Google. They were organized, had a plan of attack, executed, and was easy to get ahold of when there were questions.

What was the team composition?

3 - account manager and buyer fro Facebook ads and buyer for Google ads.

Can you share any outcomes from the project that demonstrate progress or success?

In 2016 they brought us from spending a few thousand a month to hundreds of thousands profitably. In 2020, they helped us navigate the pandemic and the launch of a new division of our company.

How effective was the workflow between your team and theirs?

Great communication, easy to work with.

What did you find most impressive about this company?

They're very helpful and responsive. They're goal-oriented and they have great teamwork.

Is there any area for improvement or anything that could have been done differently?

N/A