Tiny Frog Technologies

Please describe your company and your position there.

I'm Rahn Industries Marketing Manager. Rahn Industries is a leading HVAC/R coil manufacturer, supplying high-quality custom and OEM replacement coils, a full line of protective coatings for coils and equipment, and diverse equipment modifications.

For what projects/services did your company hire Tiny Frog Technologies, and what were your goals?

We hired TinyFrog to help us design and develop a new site. Rahn Industries website was very old, outdated and facing several technical issues. The template wasn’t supported anymore and we couldn’t update any plugins. Those issues were compromising our Google Ranking and website traffic.

How did you select this vendor and what were the deciding factors?

I searched online for companies that had experience with WordPress and high ranking from old customers. After reviewing all of them we choose TinyFrog due to their skill in past projects, their cost estimate, and the positive interactions with the company when seeking a quote.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick off meeting to discuss the project and introduce me to their team. Then the whole project happened as follows:

1. Strategy meetings (discovery session, competitive & inspiration research, target market and core competencies discussion, visitor profiles, customer journey map. Deliverable: Wireframes
2. Design (based on wireframes and all points talked abut during strategy). Deliverable: Global template, Several custom page designs.
3.  Development (WordPress mobile responsive website based on designs delivered)
4. Website Launch

How many people from the vendor's team worked with you, and what were their positions?

5 people. 2 web strategists, 1 web designer, 1 development coordinator, 1 hosting manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website was just released a week ago, so we don't have any measurables yet.

Describe their project management style, including communication tools and timeliness.

The team was very communicative and responsive. There were some delays in my part and they were very understanding. We communicated via email, virtual meetings and phone calls.

What did you find most impressive or unique about this company?

They understood pretty quickly what I was going for and were super easy to work with. Also after development there were minimal errors to correct. Very efficient and competent team.

Are there any areas for improvement or something they could have done differently?

No. My experience with them was excellent.

Please describe your company and your position there.

I'm the marketing specialist of the company and I'm responsible the company's publicity and marketing initiatives. My company offers webcasting services for investment banks and other financial firms.

For what projects/services did your company hire Tiny Frog Technologies, and what were your goals?

My company has existed since the late 90s and we have never done much towards our own publicity, we hired Tiny Frog to do a complete revamp of our website to fit the times.

How did you select this vendor and what were the deciding factors?

We screened through multiple web dev companies and scheduled many phone calls. Ultimately, we picked Tiny Frog because we believed that they understood our needs the most and that we weren't paying for many features that we didn't ask for. The aesthetic of the websites that Tiny Frog has made in the past are aligned with what we wanted and so we felt confident that we could hit the ground running from the get-go.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Tiny Frog's workflow is split into very clear phases:

1. The Kick-off Call to first discuss expectations
2. The Strategy Phase to settle on a wireframe and overall layout of the website
3. The Design Phase to tackle the design language and overall aesthetic, producing several design palettes for us to pick from; and finally
4. The Development Phase where the website is enhanced with all the buttons and features and pushed out for quality assurance testing and launch.

How many people from the vendor's team worked with you, and what were their positions?

There was a web strategist, a web designer, two full-stack programmers, and we also asked for a copy writer. We knew that we would be recommended video editors and principal photographers if we needed them for media content for the website.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It is still very early stage since our website launch was no more than a week ago, so we don't have any metrics to show yet. However we look to continue to increase our presence and potentially expand our business in the coming months, the website is a good start and could serve as our new storefront as we gather more interest.

Describe their project management style, including communication tools and timeliness.

Communication is primarily done through emails and there is a dedicated point of contact for each phase of the web development process. Turn around is usually very quick, most phases you hear back within 1 business day. For the web development phase, understandably it takes longer to code functions and features into the website, communication remains active but turnaround is usually around a week or less.

What did you find most impressive or unique about this company?

I quite frankly don't have a benchmark for what's unique since this is our first out-sourced web development company, but I will say that they have been very helpful in making sure that even when it comes to having them host your website, they will continue to support you even if you have to make future tweaks to your website. They also do a good job teaching you how to use WordPress to do edits on your own. So, continued support, virtually indefinitely, is a strong suit of theirs.

Are there any areas for improvement or something they could have done differently?

Design is very subjective, and so it might have taken a little more effort than we initially thought to convey our hopes and wants. But it's no fault on their part, they were very patient with us as we tried to settle with a design language that we felt strongly about amongst management in my company. So maybe some food for thought is on how to guide clients to thinking about design when they don't typically have a knack for anything artistic, or perhaps when they lack the vocabulary to convey what they think looks good!

Introduce your business and what you do there.

We’re a multistate mortgage lender, and I’m the SVP for the western region.

What challenge were you trying to address with Tiny Frog Technologies?

We engaged Tiny Frog Technologies to redesign and deploy our recruiting site.

What was the scope of their involvement?

Mikel (Owner) worked with us to understand what we were looking for, specifically in crafting the scope of work. From there, we worked with their designer to determine the actual look and feel of the pages as well as to identify any design features we wanted.

Then, another person was in charge of overseeing the development, design, and testing of the platform. Once the site was completely finished and all changes we requested were implemented, they deployed the platform. They offered training and continued support, too.

What is the team composition?

We worked with Mikel as well as their designer and development lead.

How did you come to work with Tiny Frog Technologies?

We had a marketing director who used to work with us, and she was the one who put us in touch with the team.

How much have you invested with them?

We spent $6,000–$7,000.

What is the status of this engagement?

We worked from September 2021–March 2022.

What evidence can you share that demonstrates the impact of the engagement? 

Our platform became more intuitive and a lot more representative of who we were as an organization. We were also able to incorporate video components that showcased our culture such as what it would be like to work in our company since we were a recruiting site. In addition, the site gave us an opportunity to highlight our selling points and perfectly show what we could offer to potential recruits.

How did Tiny Frog Technologies perform from a project management standpoint?

The team was very engaged, and they were quick to turn things around. On top of that, they were accommodating. The project took a little bit longer than expected because of us since we wanted to make sure we already identified our selling point and provide a copy to them.  Other than that delay on our part, Tiny Frog Technologies was always on time and sometimes even ahead of schedule.

What did you find most impressive about them?

They were willing to work with us to understand where we coming from and what we needed. They had the right way of doing things. We really liked that they allowed us to modify and customize our design to fit who we were.

Are there any areas they could improve?

During the design phase, we noticed that they had their own style of doing things. We were very particular than a typical client would be as far as the visual aspects of the sites so we think they could’ve been more creative.

Do you have any advice for potential customers?

Understand what you’ll put out to your audience and have the ability to articulate your selling point so that your desired product will be effective.

Introduce your business and what you do there.

I’m the director of corporate strategy for a supply chain solutions provider. We provide consulting services and our own technology to solve complex issues within the supply chain of large retailers and third-party logistics providers.

What challenge were you trying to address with Tiny Frog Technologies?

We’ve been around for eight years and we really wanted to refresh our brand along with our website.

What was the scope of their involvement?

Our main goal was to revamp our brand and website, and Tiny Frog helped us expand a little more on the scope by referring us to a partner who could design new logos. They also helped us out with developing a standardized set of fonts and design elements that we could utilize on our website, documents, and marketing collateral. 

We provided their team with all of the content, and at the end of that process, they put together a brand style guide that compiled all of our new design elements. We’re now in discussions with them for follow-up content creation and web design work. 

What is the team composition?

I was able to talk to their CEO directly during the initial phases. We went on to work with a team of three people who strategized the brand, managed the project, and designed the visual elements of our company’s identity. 

How did you come to work with Tiny Frog Technologies?

We found them online and saw that they had worked with businesses similar to ours. When we looked into their samples, we found their designs to be right along the alley of what we had in mind for our brand. 

We also liked that we would get good value for the cost. Tiny Frog was very upfront about what they could and couldn’t do for us, in which case they would refer us to another partner. They had a great follow-up practice, and it gave us confidence that they were the right team for the project. 

How much have you invested with them?

By the end of this project, we will have invested around $15,000–$25,000.

What is the status of this engagement?

We started working with them around June–July 2021, and our partnership is ongoing. 

What evidence can you share that demonstrates the impact of the engagement?

A lot of people have reached out to say that they love our new logo, website, and visual theme. Everything looks clean and is exactly what we needed to refresh our brand. Even our LinkedIn presence has grown significantly after our brand relaunch; our followers have increased by 40%, and our interactions and activities on the platform are at a much higher level now. 

How did Tiny Frog Technologies perform from a project management standpoint?

Tiny Frog has done well on this front. We appreciate their team’s organization and honesty about what they can achieve for us. 

We’ve had some pushback on our side because we wanted to change some content and get additional opinions from within the company, but they’ve been very accommodating towards our schedule and requests. They’ve stuck well to their own timelines, but openly worked with us when we needed to speed things up.  

What did you find most impressive about them?

What really stands out about Tiny Frog’s services is the personalized touch. Their CEO jumps into multiple calls with me just to make sure that our vision is aligned and that the project is going well. That level of involvement is something I didn’t expect to get. 

I think it’s a good sign that, while they’re big enough of a company to take on a bunch of projects at the same time, their CEO stays involved from beginning to end. I can tell that they’re aware of all issues and genuinely care about the success of the project. 

Are there any areas they could improve?

No, nothing major comes to mind. It would’ve been nice, however, if we knew from the very beginning that we could squeeze in the website launch with the brand launch and not have it as a second phase of our project. 

Do you have any advice for potential customers?

Be prepared for their team to ask you real strategic questions. They will dive deep to know what you do and what your value proposition is in order to extract the value of your company. 

Introduce your business and what you do there.

I’m the president of Highbury Defense Group. We’re a defense contractor; we provide engineering and cybersecurity support.

What challenge were you trying to address with Tiny Frog Technologies?

We started the company in 2013 and had our first website done at the tail end of that year. We hadn’t updated it, but the company had grown and switched focus. Therefore, we were looking to get a website that more accurately portrayed us. Also, we wanted it to be more professional-looking than the one we had.

What was the scope of their involvement?

Tiny Frog helped us with everything — they supported us from a creative standpoint and developed the website. We wanted help with the design because we lacked the creativity to develop it ourselves. 

Initially, we had several calls with their team, and they got to know the company and what we were trying to achieve with our website. Part of it was an employee backend where we could post numerous things on an ongoing basis. Since we don’t selling anything, the site had to be a little different than other websites. However, we needed one because it’s contractually required in our business.

We met with them numerous times, so they really understood and got an idea of what we were looking for. They asked us to send examples of websites that we liked and explain why we liked them. Tiny Frog got us to an endpoint from an esthetic point of view; they spent a lot of time talking about what content we wanted and how we wanted it to be displayed.

Once we got to that point, they built each page. During that process, they gave us multiple opportunities to provide feedback and review it. We spoke to the developer as often as we wanted, and they were very good at communicating with me. In the end, they made sure that they met schedules and built the website how we wanted.

What is the team composition?

Mikel (CEO & Founder) was involved initially. Then, we worked with a creative person. She handed us over to Andrea (Designer & Development Coordinator), who did the development part.

How did you come to work with Tiny Frog Technologies?

We were initially looking for a company in San Diego to host the website and found them through a Google search. When we first started the company, we didn’t have a lot of money to get the website developed, so we went to a mom-and-pop shop first. Once we became bigger and had more money, we knew we wanted a professional site. We went to Tiny Frog because they were already hosting the website for us and had done an outstanding job with that.

How much have you invested in them?

We spent $11,000 on the website.

What is the status of this engagement?

We started working with them in December 2020, and it’s an ongoing relationship. The website is finished, but we stay with them for hosting.

What evidence can you share that demonstrates the impact of the engagement?

We don’t need a website for getting hits or things like that, but qualitatively, we’ve had a lot of compliments from our current employees. Also, we’ve had compliments from people who have come to the website to apply for jobs.

How did Tiny Frog Technologies perform from a project management standpoint?

They were fantastic. Communication was fantastic, and the team met every deadline on their end. They mainly dealt with me, and I got busy on occasions, but they were still excellent at allowing me to take the time for other work while keeping me on track.

Moreover, they’ve been great in providing me with training on how to use the website. If we get stuck, one of their developers helps us to make the changes we want.

What did you find most impressive about them?

They spent a lot of time getting to know the company, which meant that they could really reflect us on the website. 

Are there any areas they could improve?

Honestly, no. The price, service, and engagement were fantastic. We don’t want to have to update the website for a while, but we’d certainly go back to them if we needed to.

Do you have any advice for potential customers?

They'll lead you through the entire process and provide as much help as you need. Nonetheless, it’s very helpful if you can give as much input as you can about how you’d like the website to look and what’s important to you. They’ll take that input and turn it into a fantastic product.

Introduce your business and what you do there.

Francis Financial is a financial wealth management firm. We specifically work with women and women who are going through a difficult transition, such as a divorce or the loss of a spouse. We help these women plan their finances and manage their wealth to make them more secure in the long term. 

I am the senior director of marketing at the company and I handle everything that has to do with our brand, messaging, social media presence, website, and overall initiatives to bring in potential clients. 

What challenge were you trying to address with Tiny Frog Technologies?

I’ve been with the firm for eight and a half years, and I built a website when I came in. There was enough content where needed but the website was not very user-friendly and lacked a call-to-action in some places. I went to a company that made suggestions on how I could change it, but the outcome wasn’t very cohesive. 

I then approached an SEO team, only to find that the SEO was pretty bad on the backend of the site. There were no conversions or meta-tagging, and the whole thing was not made to be easily searchable on Google. I finally hired Tiny Frog to help me with this slew of issues. 

What was the scope of their involvement?

I wanted to retain what we already had, so the first thing we did was have Tiny Frog host our existing website. At the time when we started the engagement, the website had just gotten hacked, so this was a way of ensuring better security as well. 

Eventually, I decided to create a brand new site with cohesive messaging, call-to-action’s, and solid backend coding. Tiny Frog used WordPress to build a new website where all of these improvements could be implemented. They also made sure that, unlike the last one, this new site would be ADA (Americans with Disabilities Act Standards for Accessible Design) compliant.

Tiny Frog arranged the content so that any user who comes across the website immediately sees our credibility. Our awards and press were nicely organized and categorized. They also created a feature that allows users to sign up for our newsletters and blog posts. 

Another interesting functionality that Tiny Frog developed enables users to be redirected to a booking page immediately after they fill up a contact form. It connects them to Onehub, which is our scheduling app. To take it a step further, their team created an internal mechanism that customizes what links users receive depending on what they entered into the form. We have different advisors who speak to different clients depending on the size of their assets. This function ensures that the right advisor is connected to the right client. 

We also coordinated the design with Tiny Frog using InVision. They implemented the color palette that we selected, created clean icons, and made sure that the layout wasn’t overwhelming. They also incorporated stock images along with our photos into the website. 

What is the team composition?

We worked with Carole (Web Designer) for the design. During the implementation phase, we had Kelsea (Development Coordinator) and Inga (Lead Development Coordinator). There was also a person with whom we interacted before Carole. They were the ones to get all of our information and put a wireframe together. 

How did you come to work with Tiny Frog Technologies?

I heard of Tiny Frog through a podcast that specifically caters to financial advisors. There was a guest, a previous client of Tiny Frog, who talked about their team and how incredibly they had put a whole website together. That’s when I reached out to Tiny Frog myself. I liked their presentation, processes, and communication, so we decided to move forward from there. 

How much have you invested with them?

They quoted me $13,500 for the website and $100 per month for the hosting. I’ve added a few extra things along the way, so I believe we’re at $15,000.

What is the status of this engagement?

The project started in November 2020. We have an ongoing relationship. 

What evidence can you share that demonstrates the impact of the engagement?

We’ve received numerous potential clients through the website. These clients have scheduled with us directly through Onehub, so we’ve been able to see that immediate conversion. The structure that has been implemented by Tiny Frog has also saved us countless hours of back and forth because now we can easily determine if a client is ideal or not ideal for us. 

We’ve also received a lot of great feedback on the new look of the site. Everyone who’s seen it is just floored by how clean the design is. Our blog page, in particular, has gone through a huge change. Visitors can now easily go to that section of the site and search articles based on category and topic. 

How did Tiny Frog Technologies perform from a project management standpoint?

Tiny Frog is absolutely fantastic. They respond to our questions very quickly and are very good at communicating edits and designs. 

We originally managed the project through Monday.com but later on decided that Google Drive would be easier and more seamless for file sharing, uploading, and leaving comments on documents. 

What did you find most impressive about them?

What stands out about Tiny Frog is their patience. We make plenty of requests and do a lot of back and forth, but they’re always willing to make sure that we are happy with the final product. We also like that they don’t nickel-and-dime us for every revision. I also appreciate that they go the extra mile for their customers. On my birthday, they sent me a little gift card, which was a nice touch. 

Are there any areas they could improve?

No, I can’t think of anything. 

Do you have any advice for potential customers?

I would recommend that you do all of your research ahead of time. Approach Tiny Frog with examples of websites that you want to emulate or perhaps toggle buttons and features that you want them to develop. This ensures that you get a final product that you’re happy with, as opposed to simply taking up on what the team provides you. 

Introduce your business and what you do there.

I’m the managing partner of a law firm that specializes in intellectual property law, patents, trademarks, copyrights, and trademarks. We also litigate matters on the enforcement side and the defense of those intellectual property rights.

What challenge were you trying to address with Tiny Frog Technologies?

We wanted to do a fresh reboot of our website to shake things up from a marketing standpoint.

What was the scope of their involvement?

We went with Tiny Frog Technologies for their web development services. The partnership started with them asking some very pointed questions about our company and what we do — they also went through the weeds of our history, what makes us different, and how our clients and customers perceive us.

After that discovery phase, they laid out the budget, organized the schedule, and proceeded to translate all that information into the design and development of our website. What we wanted was something people could easily understand, so we required them to provide us with a simple design and muted graphics. They also took the existing content from our old site and weaved them into the appropriate areas in the new one.

What is the team composition?

We mainly work with Michelle (Web Designer), Chelsea (Development Coordinator & Support), and Andrea (Design & Development Coordinator), but there are at least five different people on the emails and at any given moment.

How did you come to work with Tiny Frog Technologies?

Our point of contact from an external IT provider referred us to Tiny Frog.

How much have you invested with them?

I believe we’ve spent around $15,000 USD.

What is the status of this engagement?

Our partnership started in May 2021, but we’re going to use them to tend to the website moving forward.

What evidence can you share that demonstrates the impact of the engagement?

We were always too busy to attend various business conferences, so this website would be our only window to the outside world. We receive positive feedback about our website and it signifies we’re a real law firm and it’s able to convey the image we need to convey.

How did Tiny Frog Technologies perform from a project management standpoint?

With regards to their project management, I give them a 10 out of 10. They’re incredibly patient, and they’re always waiting on us. It’s just amazing what they do, especially since they’re able to stick to the schedule through each and every phase of the project.

Not only do they listen and provide us with a fresh perspective, but they also think from the perspective of clients and how they would think about our company. Everyone involved in the project is united on the job front, and we have a really great experience working with them.

We use Zoom to communicate and manage the files and images through Google Docs.

What did you find most impressive about them?

One of the things I like about them is they’re able to accommodate changes in real-time with no delays — they’re capable of adjusting faster than we can ever imagine. 

Are there any areas they could improve?

I honestly tried to think through this question the previous night, but I can’t think of anything they could improve on — they underpromised and overdelivered, so we couldn’t be happier working with them.

Do you have any advice for potential customers?

I would advise them to get out of their own way, trust in their vision, and let them do all the lifting. They’re more than capable of listening to what you have to tell them, and they’ll give you as much time as you need to convey your message.

Introduce your business and what you do there.

I’m a managing partner at The Alliance Group,  and we do multiple things such as executive search, interim staffing, temp staffing, and client advisory services.

What challenge were you trying to address with Tiny Frog Technologies?

We started off our company 10 years ago doing an executive search, and we expanded our services along the way. In connection with that, our previous name Alliance Executive Search didn’t properly reflect all the things we did as a company. As a result, we decided to rebrand. As part of that, we wanted to launch a new website.

What was the scope of their involvement?

Tiny Frog Technologies built our website from scratch. They were our designers; we gave them our content, and they gave us our platform’s design layout. We also shared information about our business, and they were fully aware of our services. However, we didn’t expect them to understand the nuances of our business. 

Their main goal was to give us a fresh look and layout while integrating some elements that were found on our old website. Our company went through multiple websites and found things such as testimonial sliders, and the Tiny Frog Technologies team helped us capture everything and bring them to a finished product.

For the testimonials, we gave them guide questions so that they could show what we wanted to display on our website. The team is now hosting our platform, and they provide us with technical support whenever we need it. As part of that, they integrate minor adjustments on our site.

What is the team composition?

We’re working with three people, but we closely collaborate with Andrea (Designer & Development Coordinator) who’s in charge of building customized pages. Carole (Web Designer) also worked with us during the wireframing stage for more than a month.

How did you come to work with Tiny Frog Technologies?

Our company talked to a different provider, but they were really expensive. We were only a small company so we didn’t really need a platform that cost that much. After that, someone referred us to Tiny Frog Technologies; we talked to them, and we felt comfortable that they could deliver what we needed. More importantly, they offered us a good balance with what we needed — they were capable of doing what we required to do and they offered cost-effective services.

How much have you invested with them?

We’ve spent $8,000–$12,000.

What is the status of this engagement?

We began our partnership in April 2021, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Our website turned out great, and a lot of people have been telling us that our website looks awesome and professionally done, which is why I’m giving this review. Internally, we love our website; since the start, they’ve been giving us good designs. On top of that, they’ve been committed to helping us.

How did Tiny Frog Technologies perform from a project management standpoint?

They’ve always been on our side, and they always have our backs. Since projects don’t go flawlessly all the time, having a reliable vendor like Tiny Frog Technologies really helps. Thanks to them, the whole process has been very pleasant — we’ve never felt stressed.

We communicate through Zoom, video calls, and emails. Additionally, they’re easy to work with, and they are receptive to our ideas. Overall, we’re pleased with the team’s services.

What did you find most impressive about them?

We appreciate that they take time to get things right, allowing us to produce exceptional work. They’ve also been very patient with us — we’ve never felt rushed with them. For example, when we weren’t satisfied with the testimonials they produced for our site, they edited them and came back with a better version.

Are there any areas they could improve?

No, I don’t think so. They’ve done a great job and have offered good value for our money.

Do you have any advice for potential customers?

Be honest and communicate with Tiny Frog Technologies. If you do that, they’ll be very receptive and communicate well with you.

Introduce your business and what you do there.

I’m a partner at a financial planning firm. We help 50-year-old and over retirees to save money on taxes, invest their retirement savings efficiently, and create income streams so they don’t run out of money.

What challenge were you trying to address with Tiny Frog Technologies?

The financial industry is heavily regulated, so many web development firms have created cookie-cutter template websites that fit the regulator’s mold. However, those sites don’t have enough flexibility to market efficiently, so it seemed like a waste.

We brought Tiny Frog on board to redesign and rebuild the WordPress website. We wanted it to be an actual revenue-generating tool and marketing funnel.

What was the scope of their involvement?

Initially, Tiny Frog interviewed us, got an idea of our problems and what we wanted, and asked us for examples. After we decided to go with them, they let us know the expectations regarding phases and what information they’d request from us. Then, they introduced us to the different people we’d be talking to at each stage.

The blog functionality was a lot more open, and we were able to simplify the website’s design to turn people toward one action, which was to schedule a consultation with us. They played a big part in the design. We had a clear vision, so we basically hired them to set the site exactly as we wanted it.

What is the team composition?

We worked with four people. In the beginning, there was one person who took all of our information and communicated it back to their team.

Our main point of contact coordinated us with the other people in the project, and we communicated with her. We also had someone in charge of design, and then the other person was the WordPress trainer.

How did you come to work with Tiny Frog Technologies?

Someone recommended them. He was in a local firm like ours, and he’d used Tiny Frog. We didn’t even compare them against anybody else because I’d frequently visited that website, and I liked its layout.

We got in touch with Tiny Frog, and they had some experience in our industry. They’d done other websites besides that one, so they were sure they could provide a lot of nuance and do things according to regulation.

How much have you invested with them?

So far, we’ve spent $15,350 in total.

What is the status of this engagement?

We started working with them in May 2021. The site is live, but they still do a couple of backend checks to make sure that the Google search console is correctly set up, among other things. Also, we hired them again to install some plugins as a side project.

What evidence can you share that demonstrates the impact of the engagement?

The website went live recently, and the way that the blog is structured and set up is 100 times better than before. We were forced to have a certain number of pages with the other website, which were just nonsense and clutter. It took us ten steps to get someone from our first step of the marketing funnel to the second one. It didn’t allow us to get to the point, so we had a higher bounce rate.

Now, people are going straight to the second part of the marketing funnel. It’s a huge change, so we know that our numbers will improve.

On the other hand, we had a response from another industry professional. They randomly decided to visit our site, and they were surprised to see it was different. They didn’t think it was us until they went to the about page. Our website is now more professional, so we look like a much bigger firm.

How did Tiny Frog Technologies perform from a project management standpoint?

Their communication was fantastic. We had a main representative, and she was our go-to person whenever we needed any minor fix. We just communicated with her, and she would loop them into the conversation or go ahead and take care of it directly. Also, they always copied me on emails to ensure there wasn’t miscommunication when they passed it on.

During development, they gave me their input and worked well with us. If I showed them something that could be harmful to the website ow wouldn’t be optimal, they let me know and provided options.

For the initial designs, they used their own system. We did Zoom meetings, and they used the app to show us their work. After the meeting, they’d send a link to a dummy website so we could go around, highlight things, and comment. The feedback would be saved into a master document, and Tiny Frog would be notified so they could review it. Finally, they’d comment back to me via email and the page with their answers. It was very nice.

What did you find most impressive about them?

Communication was probably the best part. They were a boutique firm, but they had excellent client service.

Are there any areas they could improve?

I think it’s not one of their core competencies, but they didn’t set the website with basic SEO. They installed an SEO plugin that we asked for, but when the site first went live, several pages didn’t have meta descriptions. Therefore, even if they set up Google search console and all the other things correctly, it looked really strange on Google.

Do you have any advice for potential customers?

Have a clear vision of what you want the site to look like and do or inspiration from other websites.

Introduce your business and what you do there.

I’m the founder and managing director of an IT management consulting firm. We specialize in digital transformation, specifically sound the area of application integration and API management development.

What challenge were you trying to address with Tiny Frog Technologies?

Our website was built when we started the business back in 2014. It was antiquated, and we’d never driven business from it. It was traditionally informational, and we were looking for ways to source new business.

We wanted to drive potential customers to our site and create a sense of call to action, and our site wasn’t cutting it. Our goal was to create a new look and feel for the site — rebrand it, provide more information, and make it more compelling for potential prospects so they could reach out to us after reviewing our material.

What was the scope of their involvement?

Tiny Frog built us a self-serving site and provided the training to use it. They created the initial design and specialized in WordPress and content management capabilities to manage the website on our own. The self-service areas were primarily around adding product offerings to drive prospective customers to our site.

One of the new service offerings we created was a service called “Accelerators and Solutions,” which will be constantly updated. Other self-service options included updating job descriptions, content, and the overall material that needs to be refreshed at times.

What is the team composition?

We had a project manager throughout the process and a primary point of contact for each phase. We went through two different stages, and each one had a separate primary contact.

How did you come to work with Tiny Frog Technologies?

We went out and did an online search, and Clutch was one of the sources we used. We saw that Tiny Frog had a lot of good reviews, and we looked at some of their reference sites. Then, we reached out to them and asked for additional sites.

Overall, we did an extensive search across 5–6 different vendors. We spent a lot of time in the upfront process and getting proposals from these vendors, including their working approach and reviews of their existing sites. We went deeper into the ones we liked and set up a time to discuss what we were looking for. In the end, we felt most comfortable with Tiny Frog to move forward.

How much have you invested with them?

We spent about $14,000 on the initial project. We also have a hosting fee that includes backend support, which is $95 per month.

What is the status of this engagement?

We started working together in March 2021, and we just went live at the beginning of October 2021. Now, we’re utilizing them for hosting services.

What evidence can you share that demonstrates the impact of the engagement?

We haven’t received analytics to compare what we had versus now, but we did an email marketing push to our customer base. Since the launch, we’ve incorporated the new website announcements in all of our client presentations, and it’s driven viewers to the site. Also, the feedback has been great, and we’ve received tremendous comments from the people we’ve worked with.

How did Tiny Frog Technologies perform from a project management standpoint?

Project management was one of the highlights. It was easy to work with them, and we had a great relationship. We had a consistent manager throughout the process, so we had a primary point of contact from start to finish, even if there was a handoff from phase to phase.

We initially hoped to finish by June or July. However, the work was dependent on us generating content for them, so we got significantly delayed. They never rushed us, which we appreciated. Moreover, we were a dynamic customer, so we had a lot of last-minute changes. Tiny Frog was very flexible with us and accommodating to all the little things we put on them, and they never complained about it.

What did you find most impressive about them?

In the beginning, we didn’t know what to expect. This was the second website that we put up, and the first one was rushed and didn’t have a lot of content. On the other hand, Tiny Frog laid it out clearly and walked us through the whole process. They held our hand all the way through and produced a product that we were very happy with. Overall, they had a high level of service and quality, and they were good at what they did. We couldn’t have asked for a better project.

Are there any areas they could improve?

I frankly cannot think of one specific thing. We’ll work with them on further projects, and we expect the same level of service we’ve been getting.

Do you have any advice for potential customers?

If you’re looking for a full-service firm that can deliver what they promise, Tiny Frog is very professional. They work as a large firm, but you get a personable level of service.