What were the results of the project?
Yes. We’re absolutely satisfied. Most of the setbacks I would attribute to our side. These were our first couple ventures into mobile, and it was apparent that our tech team wasn’t used to working with some of the API [application programming interface] issues and back-end problems.
Do you have any statistics or metrics to track improvement from the project?
For the consumer-facing app, we’re approaching almost a million downloads. From the music player standpoint, it’s been adopted by about 30 percent of our instructor network despite only being available on iOS. Our target was 20 percent of the instructor network, so we’ve exceeded there. We’re planning a major update and overhaul of that app for quarter one of next year. It will be with Two Toasters.
Is there anything unique about them that really makes them stand out, compared to other companies?
They’re excellent to work with in terms of designers and developers.
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
I think it was a bit of a learning process on both sides. Their development team would work ahead and then our development team would be playing catch-up, and then realized we couldn’t deliver data the way we had hoped or scoped it to be, and then we’d have to regress back and do extra work to work back into it. It was definitely a learning process on our side and from their side, from what I understand in our recent discussions with them on the update we’re planning, it was a learning process for them as well, and they won’t allow that kind of thing to happen again in the future.