Mobile app strategy, design & development

We strategize, design, and develop native iOS and Android mobile apps. We work closely with our clients to create products that combine thoughtful product strategy, user-centric design, and solid technical architecture.

From finance to fashion, our in-house team has partnered with venture-backed startups and big brands on more than 30 applications. Since 2008, Apple and Google have featured our apps over 440 times in stores worldwide.

 
 
Undisclosed
 
$200 - $300 / hr
 
10 - 49
 Founded
2008
Show all +
Durham, NC
headquarters
other locations
  • 175 Varick Street, 5th Floor
    New York, NY 27701
    United States

Portfolio

Key clients: 

Regal Cinemas, Stayful, Imgur, Birchbox, Ebates, ModCloth, JackThreads, Zumba, Luvocracy, SitterCity, Airbnb, Shopkick

 

Reviews

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Flower Company Mobile Development

"They’re very relationship driven and really care about doing right by their partners. It felt like a partnership. We didn’t just feel like their client." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Dec. 2012 - May 2013
Project summary: 

Two Toasters developed an iOS app to provide same-day delivery service for luxury gifts in specific cities. Features would involve geolocation and payment capabilities.

The Reviewer
 
51-200 employees
 
New York Metro Area
Vice President, Luxury Flower Company
 
Verified
The Review
Feedback summary: 

Two Toasters did fantastic work, even though the app itself was not a success. App store feedback was positive, but due to the app’s limited geographical reach. Two Toasters provided excellent customer service and really cared about getting it right.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company.

I no longer work at the company that I worked with when engaging Two Toasters, but the company was a luxury flower company based in New York with floral services in 16 cities.

What is your role and responsibilities?

I started as director of products and very quickly ended up being director of consumer behavior. Ultimately, I became the president of business development.

OPPORTUNITY / CHALLENGE

What was your goal for working with Two Toasters?

At the time that we worked with Two Toasters, the project was launching a gifting app. The idea was to expand beyond flowers to offer same-day or next-day delivery of flowers and other products like chocolates or cupcakes and high-end gift products. We worked with Two Toasters to develop the app and build the app. 

SOLUTION

Please describe the scope of their work.

It was all mobile app development for iOS.

What was your process for selecting Two Toasters with which to work?

We reached out to several different development firms that either had been introduced to us or we had read about in conjunction with building other apps that we respected. We had introductory phone calls or meetings with all of them. Two Toasters struck me as the most professional and most flexible. They seemed very eager to work with us and eager to do whatever it took to win our business.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

It’s tough to say. That information was confidential, so I’d prefer not to say. We worked on it for probably six months. 

When was the project completed?

It was completed in May of 2013.

RESULTS & FEEDBACK

What were the results of the project?

We were satisfied with their work despite the app itself not being successful. We did shut it down for business reasons, but all of their work was great.

Do you have any statistics or metrics to track improvement from the project?

It was not a success for us. There were good things to point to. We were featured in the App Store for a few weeks after launch and got a lot of sign ups from that, but at that time we were only in five cities and a lot of feedback that we were getting was “This is cool, but you’re only in five places, so it’s not relevant to me.”

Is there anything unique about them that really makes them stand out, compared to other companies?

They’re very relationship driven and really care about doing right by their partners. It felt like a partnership; we didn’t just feel like their client.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

No. I don’t think so.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Zumba Fitness Mobile Applications

"They’re excellent to work with in terms of designers and developers." 

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$200,000 to $999,999
Project summary: 

Two Toasters built iOS and Android apps for users to find Zumba classes near them, and another app to connect Zumba instructors. Key features: music management, GPS integration, and registration.

The Reviewer
 
201-500 employees
 
Miami Metro Area
Director of Social, CRM and Mobile at Zumba Fitness
 
Verified
The Review
Feedback summary: 

The consumer-facing app has received nearly one million downloads and the instructor app has a 30% usage rate, exceeding initial goals. Two Toasters’ designers and developers demonstrated strong skills in their fields.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company.

[We are one of] the largest branded dance fitness company in the world. We operate in a number of verticals and have everything from live fitness classes to consumer products and consumer apparel.

What is your role and responsibilities?

I am the director of CRM [customer relationship management], social, and mobile. 

OPPORTUNITY / CHALLENGE

What was your goal for working with Two Toasters?

We worked with Two Toasters on two specific mobile projects. One was a consumer-facing mobile application that allowed potential students to locate and check into Zumba classes near them. The other was a B-to-B [business-to-business] application for our instructor network. It was a music management and DJ application for them to create a music playlist for their Zumba classes.

SOLUTION

Please describe the scope of Two Toaster’s work.

They did mostly mobile app design and development. They helped from idea stage clear through product launch and even beyond with updates and suggestions once the project was live. A little bit of strategy was involved in the scope, but mostly design and development.

What was your process for selecting Two Toasters with which to work?

I believe our former CTO [chief technology officer] originally made the connection with Simon who does business development for them. I think it was at an event in New York City. Our CTO told us about them and when we opened up the RFP [request for proposal] process originally for the consumer application, we reached out to them to see if they’d like to be included and went from there.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

The music app was between $50,000, but less than $200,000. The consumer-facing application falls into the same cost range, which covered iOS and Android.

RESULTS & FEEDBACK

What were the results of the project?

Yes. We’re absolutely satisfied. Most of the setbacks I would attribute to our side. These were our first couple ventures into mobile, and it was apparent that our tech team wasn’t used to working with some of the API [application programming interface] issues and back-end problems. 

Do you have any statistics or metrics to track improvement from the project?

For the consumer-facing app, we’re approaching almost a million downloads. From the music player standpoint, it’s been adopted by about 30 percent of our instructor network despite only being available on iOS. Our target was 20 percent of the instructor network, so we’ve exceeded there. We’re planning a major update and overhaul of that app for quarter one of next year. It will be with Two Toasters.

Is there anything unique about them that really makes them stand out, compared to other companies?

They’re excellent to work with in terms of designers and developers.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

I think it was a bit of a learning process on both sides. Their development team would work ahead and then our development team would be playing catch-up, and then realized we couldn’t deliver data the way we had hoped or scoped it to be, and then we’d have to regress back and do extra work to work back into it. It was definitely a learning process on our side and from their side, from what I understand in our recent discussions with them on the update we’re planning, it was a learning process for them as well, and they won’t allow that kind of thing to happen again in the future.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer