Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Thrive's work has been huge for us. The website was optimized for our low-volume transaction business, with incredibly high value per transaction. We may only have a few hundred orders per year, but each of those is worth several thousands of dollars. Thrive gave us such a strong web presence, that some people found us internationally, which led to the biggest customer in the history of our company. Thrive has increased our leads and built a presence which, along with the content that we've provided and our past reputation, has made us a leader in our industry.
Our website leads went up by a measure of 300-400% just through the optimization done by Thrive at the beginning of our project. We've more than doubled again since starting the monthly SEO work two years ago.
We've gotten a tremendous amount of positive feedback for the site, and have come to use it as a training opportunity for customers, through technical blog posts and videos. Our content has helped us show people that we were legit, if they hadn't worked with us before.
How did Thrive Internet Marketing perform from a project management standpoint?
Thrive is very good at communicating with us and helping us understand where we stand with any project, as well as where we're headed.
What did you find most impressive about Thrive Internet Marketing?
Thrive has an amazing ability to combine best practices with what is actually possible to do, converting that into good business practices. We found other companies which knew how to build a website or could help with Google rankings, but Thrive took the work a step beyond that, working with us in understanding how to monetize our opportunities, instead of bringing us opportunities which we didn't know what to do with.
Are there any areas Thrive Internet Marketing could improve?
Thrive could have pushed us harder in using more of their resources. We used them to design our website a couple of years before we started doing SEO work. Thrive isn't pushy as a company, they simply want to be there for the client and help them, so they didn't want to close us on work which we weren't sure that we'd need. Only later did we start to believe that SEO could help us make even more money, so we went to Thrive for an ongoing deal. Thrive let us know what was available, but they weren't pushy about it.
What tips or recommendations could you share that might increase the likelihood of success with Thrive Internet Marketing?
As a prospective client, I would start the conversation with Thrive focusing on strategy, not around the actual tools or the execution. This goes back to the fact that Thrive offered us more depth in terms of what we were trying to accomplish as a business, instead of giving us straight pay-per-click or design services. The client only focusing on their preconceived notions, is limiting.
As an example, I wanted to launch a video on my homepage because I viewed it as an effective call-to-action. Thrive was happy to do that, but when we talked more about what I was trying to accomplish, they pointed out that the bulk of our visits from Google weren't coming to the homepage. Having a call-to-action there would only be minimally effective. Thrive then suggested the plug-in that we're now using, posting the video on every page. This is what a strategy discussion with Thrive can achieve, instead of asking them to initiate a specific tool. There are many companies that present themselves as an all-in-one marketing shop, but Thrive offers top-notch design work, which is what drew me to them. Because of Thrive's strategic skills in terms of SEO, they deserve a 5 rating on that area as well.