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    Toronto, Canada
    647-693-8533

100% On Demand Content and Marketing Services

4.8
11 reviews

THP is the world’s leading provider of content and social media services for brand managers and marketers in North America and United Kingdom. Our 100% On Demand model makes creating high quality content and social media strategies easy and affordable. Whether you need videos, photos, copywriting, social media strategy or community management – only buy what you need when you need it. No minimum orders. No retainers. No long term contracts.

We work with your business objectives to create custom solutions that work within your marketing budget to help grow your brand’s bottom line.

A few unique points about THP:

  • Industry experts 
  • One stop shop – for high quality end to end creative
  • Transparent (and affordable) a la carte pricing
  • Quick and predictable delivery timelines
  • No retainers. No long term contracts
  • Committed to delivering exceptional quality
  • You own global exclusive lifetime rights
  • We are super collaborative and work well with others 
  • Virtual Studios for Remote Approvals
READ MORE...
 
Undisclosed
 
Undisclosed
 
50 - 249
 Founded
2013
Show all +
Toronto, Canada
headquarters
other locations
  • Borden Ave
    Long Island City, NY 11101
    United States
    1-800-980-3372
  • Printing House Yard
    London E2 7PR
    United Kingdom
    07496 452898

Portfolio

Key clients: 

Over 580 top tier B2B and B2C marketers across Food & Beverage, Foodservice, Consumer Goods, Agencies and Retailers. Our parnters include:

  • Pepsico
  • Tetley
  • Nestle
  • KraftHeinz
  • Goya
  • Canada Bread
  • Chiquita
  • Trans-Ocean

Reviews

4.8
11 reviews
Sort by

Video Production for Spirits & Wines Company

"We’ve found [the videos] to be an effective tool for communicating our brand message.”

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4.0

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
July 2016 - Ongoing
Project summary: 

THP works on video production and photography for marketing a drinks company’s products. They design, film, and produce the slow-motion videos.

The Reviewer
 
51-200 Employees
 
Toronto, Canada
Brand Manager Spirits & Wines Company
 
Verified
The Review
Feedback summary: 

Attractive, effective, and well-made, the videos receive positive feedback from customers. The team is happy to adapt to meet the project’s needs, making changes as required to perfectly fit the brief. They communicate well and take the time to carefully understand the requirements. 

BACKGROUND

Introduce your business and what you do there.

I’m a brand manager for a producer and distributor of spirits and wines.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with THP?

We wanted to bring some excitement to a particular mixers and liquors brand and communicate with consumers in a more effective way. That involved adding an asset that we could share on social media. We came up with the idea of creating a video that would educate brand consumers in the cocktail world.

SOLUTION

What was the scope of their involvement?

We provided some recipes and asked them to create 30–35-second slow-motion videos for consumer education. We provided information on two or three different spirits from our company. The newest one had only a website, but the older brands had social media channels. We found ways to create and share the slow-motion videos on these channels.

We had a complete briefing process. They guided us on what information we needed to provide, including setup elements, brand messaging, lighting, and so on. It was a long process, but it was necessary.

They also provided photography services. We usually ask for images that go along with the videos so that we can support the content at the point-of-sale, store level. If a video is too long for some purposes, we can use the photography in its place. The photography and videos usually come together.

What is the team composition?

We’ve worked with their account manager and we have conferences with their 2–3-person production team. If we decide to go the site for the production, then we deal with the rest of the team. We will work with 4–5 different people from their side for the production.

How did you come to work with THP?

I was referred to them by someone who’d used their services to create all the videos for another brand. We saw that work and we liked it, so we got in contact.

How much have you invested with them?

The cost from our brand’s side is $30,000 CAD [$23,300 USD] per year.

What is the status of this engagement?

We started working with them in July 2016 and continue to produce videos with them twice a year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve worked together on four projects so far and everything has been smooth. They know our brands and company, so it’s a lot easier for everyone now. We initially started the process with stop-motion videos, but received feedback that those videos were too long. We reduced the videos’ length significantly after that. 

Everyone likes the videos and the feedback has been positive. We’ve found them to be an effective tool for communicating our brand message and educating consumers. The content has made it a lot easier for consumers to get over their fears of creating a cocktail at home.

How did THP perform from a project management standpoint?

It’s a pleasure to work with them. Everything is good from the customer’s side. They always follow up and usually ask for weekly or biweekly calls to track what we’re doing, what our next steps are, and what our plans for the future are. We communicated through email initially. We also have conference calls and visited their location during production days. 

They've also been open to work on changes. Even though it’s difficult to change a video, if we’re not happy with a result, they’re willing to make a change. This was done even if they had to shoot the video again, which happened at one time for no additional cost. That said a lot about their willingness to please the customer.

What did you find most impressive about them?

At this point, it’s very easy to work with them. They know our company and they take the time to be certain they understand what we want to achieve. This briefing process has been crucial and they appreciate that. They know our company and brand, so every time we work with them, it’s also easy for us to communicate and get the final product right.

Are there any areas they could improve?

We’ve sometimes needed to push a bit in order to have more creative ideas and stand out from their past work. As marketers, we’re picky in this sense. We want to make a difference in the market, but I know that this is challenging. They usually do their best to find a way to do it.

Do you have any advice for future clients of theirs?

Clients have to fill the brief in properly if they want to have a great result. It’s worth it to take the time to have an initial brand conversation. If the client doesn’t provide the right insights, they won’t get a product that satisfies their needs. It’s great to work with THP, but you need to follow their rules and process.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Content Creation for Food Production Company

"THP is at the forefront of the industry, and they are unafraid to leverage that expertise to make suggestions."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2015 - Ongoing
Project summary: 

THP produces and edits a series of food recipe videos, featuring music and super titles. They apply a style guide and also provide still photography.

The Reviewer
 
501 - 1,000 Employees
 
Chicago, Illinois
Emily Steingart
Associate Brand Manager, Quorn Foods
 
Verified
The Review
Feedback summary: 

Internal and external feedback has been overwhelmingly positive, leading to more work for THP. Expertise and meticulousness are hallmarks of their work. They accept constructive input well, and also bring creative ideas of their own to the table.

BACKGROUND

Introduce your business and what you do there.

I'm the associate brand manager for Quorn Foods.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with THP?

We wanted to do content creation, latching on to the trend of micro video recipes. We were looking for a video agency to create the type of content that would help raise awareness about the versatility and “foodie” quality of our brands.

SOLUTION

What was the scope of their involvement?

We've worked with them on numerous projects. They've produced around a dozen pieces of video content, as well as still photography. Primarily they shoot video content based on existing recipes, but occasionally they’ll come up with the recipes themselves. The videos don’t have scripts, VO, or audio. They use music, and super titles to show the ingredients. We started out using one of their style guides. Now we have a bespoke style guide that's a hybrid of their style and our brand book.

What is the team composition?

I've worked with three people from their team. I went to their Toronto studio for the first shoot and worked directly with the photographer and videographers on site. Beyond that, I primarily work with the account manager.

How did you come to work with THP?

I don’t remember the specific details.

How much have you invested with them?

We’ve spent around $20,000.

What is the status of this engagement?

We started working together in June 2015 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback we receive is always positive. They produce really high quality content. The U.K. headquarters of our brand took notice of the videos and formed a partnership with the London office of THP in order to incorporate them into our global business. They’re now our preferred video and photography agency for food content.

How did THP perform from a project management standpoint?

They just opened up a U.S. office, which is really convenient. I've worked with a number of account managers and they’ve all been fantastic. There hasn’t been any issue with transitioning the account to a new manager. They’re very efficient and responsive.

We communicate mostly through the phone and email, and we use Google Hangouts during the actual video shoot. The Hangout allows us to virtually be present and provide real-time feedback. It's such a valuable tool that allows us to feel like we're in the room. There's so many little things that the brand manager may notice in a shoot that the agency may not notice. It’s also an incredible time saver as we no longer have to waste time going through different rounds of revisions. We’re able to immediately ask them to fix something or make any other change. They can discuss it with us and change it right on the spot.

What did you find most impressive about them?

They make us feel like a true partner. They work closely with their clients in order to understand and adapt to their needs. THP is at the forefront of the industry, and they are unafraid to leverage that expertise to make suggestions. They’re just really good about working with us to create the content that we want.

Are there any areas they could improve?

There are a few process areas that could improve. Currently, they ask us to fill out a brief in a Word document, which can be clunky. Using an online survey would be quicker.

Do you have any advice for potential customers?

Look at the content that they produce for their clients to get some great ideas.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Video & Photo Production for Content Marketing Company

“I’m thrilled to have found a such a great content partner I can collaborate with.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2017 - Ongoing
Project summary: 

THP collaborates on content creation, working on video, photo, and written projects. Their specialty is food and beverage, although they work on any lifestyle products.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Jim Grosso
Owner, Gel Communications
 
Verified
The Review
Feedback summary: 

THP is a one-stop shop that provides affordable and scalable on-demand content services. They deliver high-quality visual content to tell a client’s brand story and have a dedicated and experienced team of in-house talent (e.g., food and prop stylists, videographers, photographers, editors).

BACKGROUND

Introduce your business and what you do there.

I’m the owner and creative producer at Gel Communications, a company that creates content to match clients’ brand strategy. I develop content strategy, provide creative direction and manage the content creation process.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with THP?

A few years ago, we started a “create once, publish everywhere” business model to repurpose and publish content across multiple channels. We needed help figuring out how to make that process efficient, cost-effective, and scalable, so we began looking for a partner.

SOLUTION

What was the scope of their involvement?

Once we have a client who needs content, we write a creative brief and work with THP to create a pre-production document: style guide, storyboard, shot list and timeline. This helps to flesh out ideas and get answers to any questions that may pop up later in the project.  We collaborate with them to create compelling visuals: video, motion graphics and photography.

Whenever we have a recipe project, I reach out to THP. That’s one of their areas of expertise, especially food and beverage products.

What is the team composition?

Anywhere from 5–10 people would be involved in a project. I work directly with their team: partner development specialist, prop stylist, food stylist, videographer, photographer, etc..

How did you come to work with THP?

I read an article about their founder and was intrigued by THP’s business model. When we moved to our new business model, I reached out to them. I toured their Toronto facility and met key team members. I felt comfortable with them, so we began working together.

How much have you invested with them?

We’ll spend about $50,000–$100,000 CAD ($38,850–$77,700 USD) a year.

What is the status of this engagement?

We’ve been partners since July 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because of the success we’ve had with THP, clients have started to embrace the concept of “create once, publish everywhere.” One client, in particular, enjoyed our collaboration so much that they hired us to do more content for their digital flyers and social media along with photography for their in-store banners and printed flyers.

How did THP perform from a project management standpoint?

THP has a seamless workflow through each stage of their production process. Their productized service model shows they’re well-organized and can create content on a scalable level.

We communicate over phone, email and face-to-face meetings. And, we’re also in studio during production. Whenever we finish a project, we debrief together to figure out how things went, find opportunities for improvement, and resolve any outstanding issues.

What did you find most impressive about them?

THP offers a unique proposition in the industry. Their on-demand model provides fast, flexible, and affordable content. I’m thrilled to have found such a great content partner I can collaborate with. They save me time and are an easy way to find all the talent and resources I need for content creation.

Are there any areas they could improve?

No. Any issues we have, we bring up in the debrief.

Do you have any advice for future clients of theirs?

Spend the time to do a thorough creative brief. It will provide the necessary direction and input so they can do their job effectively.

5.0
Overall Score It's been a very positive experience.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’d absolutely recommend them.

Content Creation & Strategy for Food Services Company

“They’re talented, passionate, and hardworking, which makes working with them a breeze.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. 2014 - Ongoing
Project summary: 

THP has spearheaded content creation for a food company, creating recipes and conducting photo and video shoots. They’ve currently expanded their role to social media advisors for strategic content creation.

The Reviewer
 
501 - 1,000 Employees
 
Toronto, Canada
Claire Labrom
Brand Manager, Catelli Foods Corporation
 
Verified
The Review
Feedback summary: 

Both viewers and company alike praised THP’s appetizing photos and videos. Over the course of the engagement, THP cultivated their skillsets, becoming seasoned professionals within the industry. The team has proven adept at generating a large amount of content without compromising quality.

BACKGROUND

Introduce your business and what you do there.

I’m the Brand Manager for Catelli Pasta, which is a division of Catelli Foods Corporation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with THP?

Nowadays, marketers, in general, are spending more money on digital advertising and social media. As a result, content creation plays a key role in marketing, and it must be fast, high quality, and affordable. For us, working with THP solved this challenge. We needed a partner with the resources to create and provide great content in record time to help promote our brands.

SOLUTION

What was the scope of their involvement?

So far, we’ve worked with THP to develop recipes, take photos, and create videos of our food. Typically, we start by discussing the scope of the project and compile a brief outlining the desired outcomes and necessary specs. Based on our discussions, they construct a time line with a detailed work-back schedule, collaborating with us on approvals. For example, for a photography or video assignment, they’ll write a storyboard, list the props, and secure the setting to make sure that we’ve planned everything for the shoot. Then, they complete the production within a day and deliver the photos or videos shortly thereafter.

They also conducted a social media audit for us. Although we haven’t outsourced our social media management to them, as of earlier this year, they’ve come on board to help with content strategy development for our social channels, including Facebook and Instagram.

What is the team composition?

At any given time, we work with a dedicated account manager, but we still have direct access to the owner. Then, depending on the project, they assign different experts. Generally, we work with 2-3 people on an ongoing basis. But on shoot day, there's a whole production team of 5–10 people, ranging from stylists to photographers and videographers.

How did you come to work with THP?

I’m not sure about this because my company was already working with them when I joined.

What is the status of this engagement?

Their work began in April 2014 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Both our followers and internal teams think their photography and videos are amazing. Their work has huge appetite appeal, which is key for a pasta brand. They produce high-quality content, and we’ve heard nothing but positive feedback from everyone.

In terms of our working relationship, it’s been a personal pleasure to see them grow throughout my time with the company. They’ve built out their capabilities and established themselves as true industry experts in the food and beverage category, providing a much-needed solution for our content demand. Now that they’ve expanded into content strategy development and social media management, we’re able to tap into their expertise and bring them on as strategic advisors.

How did THP perform from a project management standpoint?

They offer great customer service and remain flexible and responsive. If we encounter any issues during the process, all we have to do is call them, and they will immediately rectify the situation. Besides adapting to our preferred communication channels, we speak in person on production days and via phone. We also use email for consistent back and forth, workflow approval, and project delivery.

What did you find most impressive about them?

THP’s ability to deliver high-volume, high-quality content, combined with their on-demand model, is what sets them apart from other agencies. THP had the foresight to break-away from the traditional, retainer-based agency model and offer an à la carte menu of options with no hidden fees. With this new pay-as-you-go solution, we know exactly what we’re getting, which makes the process and project management of each program smoother and seamless. Not to mention, they’re professionals. They’re talented, passionate, and hardworking, which makes working with them a breeze.

Are there any areas they could improve?

Nothing comes to mind.

Do you have any advice for potential customers?

Customers should do their part to be clear on the project requirements. Briefs are important because they clarify what the end goals and objectives are. THP can then use them to create accurate content and deliver results.

5.0
Overall Score They're really great to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SMM & Content Creation for Wine & Spirits Company

“They helped us elevate our business and our brand, making it look fun and fresh … .”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2017 - Ongoing
Project summary: 

After brainstorming the look and feel of the brand, THP developed a social media strategy and launched Facebook/Instagram pages. They continue to create custom content, including video and photography.

The Reviewer
 
51-200 Employees
 
New York, New York
Alie Burnet
Brand Manager, Freixenet USA
 
Verified
The Review
Feedback summary: 

The internal team loves the new, fresh look of the brand and the exciting content THP creates. They go above and beyond to meet all needs, usually exceeding expectations, while their expertise, timeliness, and personable approach contributed to the ongoing relationship.

BACKGROUND

Introduce your business and what you do there.

I'm a brand manager at a wine company called Freixenet USA.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with THP?

The wine brand I'm responsible for is new to the U.S., so we didn't have a digital presence. We were looking for a company to help us establish a social media presence, reach out to consumers, and, ultimately, build a distribution channel for our product.

SOLUTION

What was the scope of their involvement?

First of all, we had a brainstorming session, discussing the look and feel of our brand with them. They helped us develop a strategy and launch our Facebook and Instagram pages. They also do community management, so they respond to comments and questions we receive from our customers on all platforms.

After that, they've been creating custom content for us, including video and photography. They bring us about 10 shots a month and we work collaboratively to discuss any changes or how to respond to requests from our customers. In addition, they've done a special photo shoot for us and created shelf talkers, which we can put out in the market to help us promote the product.

What is the team composition?

We work with four of their team members, including our account manager, different production managers, and a community manager.

How did you come to work with them?

I received a cold email from them. They also specialize in creating recipes and making cocktails in their test kitchen, which they later take photos of. I was looking for a similar service for my brand, so I scheduled a phone call with them. They were very pleasant to talk to, asked me about my needs, and offered to build up more programs for us. That sounded very appealing to me, so I gave them a chance.

How much have you invested with them?

We've spent about $50,000–$70,000.

What is the status of this engagement?

We started working with them in November 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've received a lot of positive feedback internally. Our team loves the look and feel of our brand as well as the exciting posts THP creates. They helped us elevate our business and our brand, making it look fun and fresh, which is exactly what we were hoping to achieve.

How did they perform from a project management standpoint?

I've been very pleased with their performance. At the beginning of every week, they send me the goals for that week as well as a specific report or plan. They usually overdeliver in terms of expectations. Besides, they're very flexible and open to our ideas. I'm based in New York and they're in Toronto, so we usually communicate via email or phone.

What did you find most impressive about them?

Their time management skills are excellent. Also, they're a fun group of people to work with.

Are there any areas they could improve?

Nothing comes to mind.

Do you have any advice for potential customers?

Communicate clearly about what you're looking for, but be open to changing your plans along the way.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    I worked with a lot of other brand and social media agencies, and I’m impressed by what THP is giving us for their prices.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've already recommended them.

Photo & Video Production for Foodservice Company

“Their greatest strength is their ability to embody their client’s brand in all of their content.”

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4.0

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Mar. 2017 - Ongoing
Project summary: 

THP invented pastry recipes and used their creations to produce promotional content for a marketing campaign. This includes food-photography and instructional videos. 

The Reviewer
 
10,001+ Employees
 
Toronto, Canada
Marketing Coordinator, Foodservice Company
 
Verified
The Review
Feedback summary: 

THP created engaging content with their exciting new food concepts without sacrificing their client’s brand voice. Marketing from a foodservice perspective was new for them, but they successfully adapted. They’re exceptionally talented, but their à la carte services are their greatest asset.

BACKGROUND

Introduce your business and what you do there.

I am a marketing coordinator for a foodservice company that manufactures various food and beverage products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with THP?

We initiated a marketing campaign to promote one of our pastry products. We reached out to THP to help develop recipes and assist with producing instructional videos and stylized photos to promote the various ways in which our products can be used.

SOLUTION

What was the scope of their involvement?

Their first task was identifying consumer groups that purchase our pastries regularly, as well as consumer groups that have unfavorable views on fast-pastry products. Our targeted consumer groups inspired the imaginative recipes that they crafted. We gave them feedback during taste-testing meetings and moved on to content production once the recipes were perfected.

Using our company’s brand guidelines as a reference, they had total jurisdiction over the creative process for the instructional videos and food photo shoots. Their work was used in the product’s promotional and sales sheets.

What is the team composition?

Project management is handled by our main point of contact and their assistant developer. The recipes are crafted by four individuals on their kitchen staff, and THP assigns a photographer, a videographer, and a product stylist during the video shoots.

How did you come to work with THP?

We heard great things about THP from one of their former clients, and we based our hiring decision on that glowing recommendation.  

How much have you invested with them?

We have spent between $40,000-$60,000 CAD, ($31,172.80-$46,759.20 USD), with them so far.

What is the status of this engagement?

We started working with THP in March 2017 and continue to collaborate with them on our marketing projects.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their content was integral to the success of our marketing campaign, which has proven to be a positive influence on our sales.

How did THP perform from a project management standpoint?

They provided a timeline at the beginning of the project, and their project manager made sure that both of our teams complied with the deadlines. We communicated by phone, email, and regularly held in-person meetings. Most of the meetings involved taste-testing their recipes and providing feedback.  

What did you find most impressive about them?

We love working with them because they don’t force their clients into large contracts, which is great for our budget. Their à la carte approach also gives us the flexibility to work on a variety of projects, as opposed to completing work for the sake of meeting contract requirements.  In regard to their work, their greatest strength is their ability to embody their client’s brand in all of their content.

Are there any areas they could improve?

A foodservice company has different marketing needs than a retail company, which can be a difficult concept for industry outsiders. Expanding their clientele beyond the retail industry could help their team hone their storytelling skills for companies such as ours.

Do you have any advice for potential customers?

We haven’t had any issues working with them, and we credit our open-mindedness and flexibility for our success.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Packaging Photography for Food Distribution Company

"They're more than happy to accommodate what we ask for and deliver high-quality products."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2016 - Ongoing
Project summary: 

THP manages Canada-specific product and packaging photography and video production for a U.S.-based wholesaler. They oversee local vendor relationships to procure products needed for production.

The Reviewer
 
10,001+ Employees
 
Grand Rapids, Michigan
Brand Packaging Coordinator, Food & Beverage Company
 
Verified
The Review
Feedback summary: 

As a provider located closer to the target market, THP speeds delivery and reduces costs lost because of product degradation. They collaborate well with partners, responding quickly to constructive feedback. Their high-quality work engenders trust and is likely to foster continued engagement.

BACKGROUND

Introduce your business and what you do there.

I am the Brand Packaging Coordinator for the Canadian Side of our Food Distribution Business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with THP?

We wanted to find a photographer in Canada. Previously, we would have to send samples from Canada to our headquarters in Grand Rapids, Michigan to be shot by our photographer there. Finding a local photographer would make the process easier and allow us to get shots done faster.

SOLUTION

What was the scope of their involvement?

THP produces all of our packaging and marketing photography for our point of sale sheets on the Canadian side of the business. They also work with us to develop ideas for the photography shoots. 

As for the process, I send them a list of what images need to be shot. We then schedule getting the samples over from the vendor and different divisions to THP. The third part of the process is that THP creates a style guide that we go over and discuss prior to the shoot. Once the Style Guide is approved they send me a final copy.  THP and I take and review shots over a google hangout. I then approve and or make revisions and they change remotely while we are on the Hangout session. 

What is the team composition?

I work with mainly two people at a time, but it varies over time.

How did you come to work with THP?

THP was referred to us by another one of our vendors.

How much have you invested with them?

We have invested approximately $60,000-$75,000 in total so far.

What is the status of this engagement?

We started working with THP in December 2016 and the engagement is currently ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It has been great that they contact our vendors to make sure the samples will get there on time. We previously had to store the samples in freezers and schedule a pickup, but THP's localized facilitation of samples makes storing them easier and more efficient.

We work collaboratively on the creative process. They take into consideration my ideas and their own for the shots, which is helpful and lessens the amount of work we have to do.

How did THP perform from a project management standpoint?

I would give them a 10 out of 10. They work with the vendors to make sure they get the samples in time for the shoot, so we no longer have to babysit. We communicate through the phone, email, Google Hangouts and sometimes even texting. They are flexible and always respond right away.

What did you find most impressive about them?

They are willing to go above and beyond. They feel like partners on a community project instead of a third-party service because of the way we brainstorm and work together. They even itemize invoices when we ask for it, which may or may not be part of their normal routine. They're more than happy to accommodate what we ask for and deliver high-quality products.

Are there any areas they could improve?

I often need to communicate through video calls and use a microphone to approve photos and relay feedback, but this is not conducive to our office space— especially when I have to step away from the computer. They could offer an alternative option to communicate during a photo shoot such as a text link.

Do you have any advice for potential customers?

They will implement changes on the fly so don’t be afraid to give input during a shoot. THP also will work with you on scheduling so make sure to talk to them and decide the best times for both of you.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    I did not negotiate the price, so this is a more neutral rating.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Content Dev & Marketing for International Brand

“THP is an amazing partner. I wish all of Berio’s partners were this amazing!"

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2015 - Ongoing
Project summary: 

THP Agency employs innovative marketing tactics to conceptualize, create, and test unique digital content. This includes photography and videography for the web, Facebook, Instagram, and Youtube.

The Reviewer
 
11-50 Employees
 
Lyndhurst, New Jersey
Dave Scheiber
VP Marketing, Salov North America - Filippo Berio
 
Verified
The Review
Feedback summary: 

A consistent offering of new services, transparent progression, and unrivaled uniqueness puts THP Agency ahead of the competition. Even while experiencing rapid growth, their workflow formula opened the door for increased digital engagement.

BACKGROUND

Introduce your business and what you do there.

I’m the Vice President of Marketing at Filippo Berio, an international company that just celebrated its 150th anniversary, and is headquartered in Lucca, Italy. Our brand is sold in about 75 countries worldwide, and we are the subsidiary located in New Jersey. I’ve been working here for 17 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with THP Agency?

We were changing our marketing tactics to showcase the versatility of olive oil. We wanted to focus on more contemporary uses, be that through including meal occasion, ethnicities, cooking method, and time of day. We needed to branch out from the traditional Italian cooking our social and digital spheres revolved around.

THP helped us create a progressive look with recipe conception, development, testing, photography, videography, and auditing. They have also done this for some of our newer products, including pestos, vinegars, and glazes.

SOLUTION

What was the scope of their involvement?

THP Agency has been extremely creative, efficient, timely, and thorough on all 6 projects we’ve worked with them on throughout the past 3 years. We’re lucky to have found a company so intuitive to our vision. After we detail our strategy, they orchestrate everything from pre-production meetings, to working on-site, and even follow-ups beautifully.

We’ve used their videos for our website, Facebook, Instagram, at trade and consumer shows, and on YouTube. Based on the nature of the sales call, our sales people will even show them to buyers and category managers.

We've considered letting THP manage our social media because they’re capable of so much more than what we’ve used them for. They don’t require oversight on projects, and they are passionate about their work.

I’ve visited Toronto a couple times and saw them in action, and the operation is a well oiled machine. I’ve been recommending them to many people, including our UK subsidiary, because THP recently opened an operation in London.

How did you come to work with THP Agency?

We use Colangelo Synergy Marketing in Darien, Connecticut, for our strategy, packaging, market research, and in-store POS material design. They recommended THP to us because they don’t have media planning, buying, public relations, or content development services in-house. We have been dependent on THP as our main content source for the last few years.

How much have you invested with THP Agency?

About $200,000-$250,000.

What is the status of this engagement?

We have been working with them since January 2015.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Our engagement rates have increased, and we are regularly complimented on our photography, uniqueness, and simplicity of the recipes. The photos are distributed in almost all of our efforts, including print, digital, social media, as well as event and experiential marketing. Our sales team lets retailers borrow our social and digital efforts, and since we’ve already paid for it, we’re proud to loan it out. THP’s work has reached great lengths throughout our organization.

How did THP Agency perform from a project management standpoint?

We always have a lead contact at THP, and they are extremely professional regarding agendas for conference calls, pre-production meetings, and email follow-ups. They are proactive on new capabilities, and I get a weekly newsletter entitled The Weekly Dish that showcases internal progress and news. Their customizable formula is incredibly effective.

Our agency, Colangelo, and THP communicate by conference calls when events are approaching, and by email the rest of the time.

What did you find most impressive about THP Agency?

THP is an amazing partner. I wish all of Berio’s partners were this amazing. My only regret is not being able to increase the budget so we can do more with them.

Are there any areas THP Agency could improve?

Although THP is based in Toronto and we are in New York, this hasn’t caused an issue because we can do everything remotely. They’ve recently moved to a larger space because of their rapid growth. They consistently add capabilities through their fun and vibrant atmosphere, and I expect our partnership to grow over the years.

5.0
Overall Score I can’t say enough about them. I’m thrilled that we were able to find them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Always excellent.
  • 5.0 Cost
    Value / within estimates
    The prices are very fair and their formula leaves no room for surprises. They adhere to their estimate, and even came under it at times, which was a nice surprise as a client.
  • 5.0 Quality
    Service & deliverables
    They are thorough and timely.
  • 5.0 NPS
    Willing to refer
    6 out of 5. I already have referred them to many other CPG companies, agencies, and our UK based sister company.

One-Stop Shop Marketing Services for Food & Bev Agency

“What sets THP apart is their skillset — food photography, recipe development, and design, all under one roof.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2014 - Ongoing
Project summary: 

THP assists in creating and posting content for social media marketing campaigns that promote food products. These include photographs, videos, and recipes. The team is now helping launch a new product line.

The Reviewer
 
51-200 Employees
 
Bellingham, Washington
Lou Shaheen
VP Marking, Trans-Ocean
 
Verified
The Review
Feedback summary: 

THP offers a unique set of services, making them a one-stop shop for content marketing in a niche industry. THP is a professional, energetic, and responsive group. They excel at keeping projects on track and simplifying the workflow. As a result, the social media sites enjoy impressive metrics.

BACKGROUND

Introduce your business and what you do there.

‎Trans-Ocean Products is a surimi seafood processor based in Bellingham, Washington. We work predominantly with supermarket chains and retail outlets in North America. I am the VP of sales and marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with THP?

We needed help with a couple of things, including social media, where we didn’t have a presence. We also wanted to streamline our recipe development and food photography.

SOLUTION

What was the scope of their involvement?

THP pretty much started from scratch. We had a Facebook page that was being managed part-time by my daughter. It hadn’t been done professionally, and we didn’t have enough media content to keep it fresh. THP laid out a plan for it. They added Instagram and Pinterest, which they update 3 times per week. They have been in charge of recipe development and visual content creation, including instructional videos. They also organize contests and anything else that could generate more likes for us.

We’ve launched a new brand called Simply Surimi, an all-natural product. We’re making the same effort for it, and THP is doing a great job. We used another firm for branding and package design.

How did you come to work with THP?

I believe I received a cold call from Julie Cromwell, their principal. Her timing was perfect — I was just starting to look for help after I realized that our current firm didn’t have the capacity for the work. I picked up the call, and she explained the offer to me. THP was just getting started, and I liked their vibe and energy.

How much have you invested with THP?

The total cost of their work has been around $300,000.

What is the status of this engagement?

We started working with THP around January 2014. The engagement is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The engagement is successful. Everything they’ve touched has been professional, and we’ve been pleased. THP has provided metrics services, and they’ve set goals for each period. We’ve reached 15,000 likes. About 2 ½ years ago, we only had 300.

We needed to hire a food stylist, a photographer, and a recipe developer. But, with THP, we could go to a single location and receive everything. This saved us money as well. We used to have a hands-on approach to the food photography, but THP has come to know our product well enough that the process goes smoothly.

Our product is primarily an ingredient, and, based on Google Analytics data, we’ve seen that customers go to our website looking for recipes. We’ve done advertisements with Weight Watchers and create newsletters internally for their members. Every time we send one of those, we see a significant bump in our site’s traffic, with people landing on the recipe page. There was a desire and need, and this was where THP started and where they did the best job for us.

How did THP perform from a project management standpoint?

We’ve changed a couple of account managers with THP, and both have been wonderful. They receive feedback well and are open to it. It is a well-managed process. THP ensures that I would provide the feedback they need on what they could and couldn’t put up. This is what I really want since I am doing a number of different things. I need someone to stay with me and make sure I’m on track.

THP’s team has been tireless; they’re quick to respond and very professional. They’re on top of the work and very structured in terms of reporting, metrics, and follow-through. The communication is done through email, phone, and text.

What did you find most impressive about THP?

What sets THP apart is their skillset — food photography, recipe development, and design, all under one roof. This is their forte, and their people are very good at what they do. Many companies say this, but THP’s team is truly energetic, professional, and on top of trends. Putting all of these together makes for a good combination. Other companies have come to me, but I haven’t found one that comes close to THP.

Are there any areas THP could improve?

No.

5.0
Overall Score All these things combined make for a wonderful relationship. This is what we need as a company, and THP fits the bill.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    If a project is not moving as fast as it should, it’s typically my fault.
  • 4.5 Cost
    Value / within estimates
    We always want to get a better value, but THP is worth it. We’re ultimately saving money.
  • 5.0 Quality
    Service & deliverables
    They’re professional, on time, and great at managing me. They make sure I stay on track.
  • 5.0 NPS
    Willing to refer
    I already have on numerous occasions. I wouldn’t hesitate to do it again.

Social Media & Content Marketing for Natural Beverages Manufacturer

"THP has been the most receptive agency I have ever worked with."

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4.5

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
$200,000 to $999,999
 
Apr. 2014 - Ongoing
Project summary: 

As a full-service partner, THP focused on improving community engagement through content creation, an extensive and unified social media support, API integrations, and the monitoring of success metrics.

The Reviewer
 
1,001 - 5,000 Employees
 
Toronto, Canada
Jennifer Dickens
Marketing Manager, Tata Global Beverages - Tetley
 
Verified
The Review
Feedback summary: 

A 343% increase in reach in 1 year proves THP’s impact. They provided great value in terms of content quality, flexibility of services, and community service management. Their rapport with the Tata Global Beverages team & other partner agencies was stellar. The only area of improvement lies in reporting metrics.

BACKGROUND

Introduce your business or organization and what you do there.
I am in the Food Service Marketing Management Department for Tata Global Beverages – Tetley Tea, and I also manage the social media. Tata Global Beverages specializes in natural beverage nutrition through tea, coffee, and water. We’re a large organization, but the Canadian office is small. We have a small marketing department of only 4.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with THP?
A small amount of our content was being produced expensively at a large agency, and we wanted to transition it to a company that would produce a large amount of content within a reasonable budget. We also started to feel like the large agency wasn’t giving the attention to our social media that the community deserved.

SOLUTION

Please describe the scope of their involvement in greater detail.
Being that we’re a small team, we depend on our partnerships outside the office. THP has become one of those important partners, especially when it comes to content, development, and social media. We started working with THP to develop recipes using our teas and then also shooting images of the recipes. At one point we were looking at social media as a separate thing, but THP said they could do that for us, too. We felt like our community was being neglected and so THP produced a lot more engaging content, and we saw our social media metrics improve.

After recipes, we went on to content and social media management for Facebook. We planned out the year and the pillars on which the social content would be based. We worked together on APIs and tracking in terms of success measurements. We continued to track in a positive direction, and we’re constantly evolving and improving the process.

Now THP is doing photography, lifestyle, videos, stop motion, short cinematographs, boomerangs, and all types of different content. For a short time, they managed our Pinterest account, and we expanded to include Instagram. We found that we’re reaching a younger demographic, which has been really important for our tea business.

One of our campaigns was to emphasize that we have 45 different tea varieties. It was important to get this information out to our community that loves our black tea – especially boomers, millennials, and Gen Xers –, but may not experiment much within our specialty varieties. THP helped us continue highlighting our range of herbals.

THP is also integrated into an interagency network where the agencies work together so that TV, PR, digital, and social media are aligned to create a fully integrated campaign. They’ve been good partners with the other agencies to make sure that the social side is getting the same look and feel and is consistent in terms of targeting the consumer in a 360-degree manner.

How did you come to work with THP?
They reached out to us on a cold call about recipe development. There were about 16 recipes they developed and shot. We went in for a tasting, and we tweaked the recipes as needed. The whole process was organized and streamlined. We felt like they [THP] had the ability to produce efficiently. As time went on, and we became dissatisfied with our current social media provider, we decided the price was right to give them a shot in that area as well.

Could you provide a sense of the size of this initiative in financial terms?
Over $100,000 annually.

What is the status of this engagement?
We started working with them April 2014 and have been working together since.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?
The total number of Canadians reached increased about 343% from September 2015–September 2016. The total Canadians engaged increased to an even greater percentage, and the number of people commenting, sharing, and liking increased 1600% or more. We were promoting increased consumption to our consumers through contests we ran through social channels. We showed little DIY projects, continued with the recipes, highlighted videos, shared coupons, and really focused on general new product awareness.

How did THP perform from a project management standpoint?
They performed really well and were on the ball. They’re great at finding new concepts and creating content calendars well in advance so we can review and provide feedback and they can then incorporate that feedback. They do that most willingly. THP has been very open to our consumer approach. We just ask, and they make suggestions to tweak and improve. Generally they’re super accommodating, and we don’t get the pushback that we get from a lot of other agencies. It’s a collaborative approach.

Typically we communicate through email, and we have calls as well. At one point, we had weekly interagency calls, and they [THP] would participate in those with all the other agencies to stay on top of that larger project, determine how it gets coordinated within the agencies, and how they play into that from a social and content development perspective. THP has been the most receptive agency I have ever worked with.

What distinguishes THP from other providers?
THP is still one of the more cost effective solutions we’ve come across. They are great collaborators in terms of being really willing to try new things. I have access to the Facebook backend, which a lot of agencies would not provide, so I can see exactly what they’re doing, see the exact metrics, and can call them out on anything. Because they have no way to shield themselves, we’ve been able to work really collaboratively. Sometimes there can be tension in terms of what the client wants and what the agency can provide, but they’ve been most accommodating.

Is there anything THP could have improved or done differently?
I want to know exactly how each ad performed on Facebook and Instagram and how much was spent and sometimes we’ve had a few hiccups on some of the metric tracking where I’ll find a small formula error in the monthly reports they provide.

If something is performing really well and they increase the budget, they still work flexibly within that monthly budget. Plus they provide overall key learning each month that help us understand what we can do to improve on the following month.

4.5
Overall Score They’re great. The only thing is that when we started the social media management, we worked with a senior person. Now she’s moved up, and we have more junior people.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    When we started with them, they were extremely cheap and cheerful. As they grew, some of the costs have increased.
  • 4.5 Quality
    Service & deliverables
    They provide great value in terms of the quality of content and community service management. The only thing to improve is reporting metrics.
  • 4.5 NPS
    Willing to refer
    They definitely meet our needs. They have a lot of flexibility in the services they provide. They can meet a wide variety of needs.