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100% On Demand Content and Marketing Services

4.8
15 reviews

THP is the world’s leading provider of content and social media services for brand managers and marketers in North America and United Kingdom. Our 100% On Demand model makes creating high quality content and social media strategies easy and affordable. Whether you need videos, photos, copywriting, social media strategy or community management – only buy what you need when you need it. No minimum orders. No retainers. No long term contracts.

We work with your business objectives to create custom solutions that work within your marketing budget to help grow your brand’s bottom line.

A few unique points about THP:

  • Industry experts 
  • One stop shop – for high quality end to end creative
  • Transparent (and affordable) a la carte pricing
  • Quick and predictable delivery timelines
  • No retainers. No long term contracts
  • Committed to delivering exceptional quality
  • You own global exclusive lifetime rights
  • We are super collaborative and work well with others 
  • Virtual Studios for Remote Approvals
READ MORE...
 
Undisclosed
 
Undisclosed
 
50 - 249
 Founded
2013
Show all +
Toronto, Canada
headquarters
other locations
  • Borden Ave
    Long Island City, NY 11101
    United States
    1-800-980-3372
  • Printing House Yard
    London E2 7PR
    United Kingdom
    07496 452898

Portfolio

Key clients: 

Over 580 top tier B2B and B2C marketers across Food & Beverage, Foodservice, Consumer Goods, Agencies and Retailers. Our parnters include:

  • Pepsico
  • Tetley
  • Nestle
  • KraftHeinz
  • Goya
  • Canada Bread
  • Chiquita
  • Trans-Ocean

Reviews

4.8
15 reviews
Sort by

Recipe Production for Meat Company

"[T]heir account services are second to none."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. - Dec. 2018
Project summary: 

THP handles end-to-end recipe creation and promotion. They mainly design recipes, create videos, and stage photoshoots. 

The Reviewer
 
1,001-10,000 Employees
 
Brampton, Canada
Lucas Metz
Associate Brand Manager, Maple Lodge
 
Verified
The Review
Feedback summary: 

The content draws visitors into the website, keeps them on pages longer, and encourages them to explore more products. THP continually distinguishes themselves with their flexible creativity and thorough planning. Their team is talented, supportive, and capable. 

BACKGROUND

Please describe your company and your position there.

I work for one of the largest meat producers in Canada. As the associate brand manager, I manage our entire digital footprint, including social, email, website, SEO, SEM and eComm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire THP?

We hire THP for full-service recipe development, including recipe production, ideation, photography, and video.

What were your goals for this project?

Since I've worked on several development projects with THP, our brand goals are different each time. However, their objective remains the same: to create awesome, impactful, delicious recipes as an entry to our digital funnel.

SOLUTION

How did you select this vendor?

The vendor relationship passed down to me when I started this position. Despite testing other production teams, I always go back to THP. The process is always simple, and the account team is extremely accommodating.

Describe the video(s) and the process in detail.

The video process begins with an introductory phone call, in which we discuss campaign objectives, products we intend to leverage, and the recipes we hope to create. They submit a brief through their easy-to-understand template, rehashing our phone conversation in greater detail.

Then we have a storyboard presentation and shoot dates. Once they complete the product, they send the first cuts for review and revision. This is typically a quick process. Within a month, we have high-quality content.

What was your vendors' project management or feedback process?

Their project management is streamlined and simple. I've worked with the same account manager for several years. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A huge metric is time spent on recipe pages. After our most recent development, we saw a 15% increase in time spent on recipe pages and a significant increase in pages visited per session. Our content acts as an entry point, builds relationships within our community, and holds enough value that our audience moves into other areas of our site.

How effective was the workflow between your team and theirs?

They don't use any tools to manage the workflow, but I don't think they need to do so. They plug the dates into my calendar, and are always available if I have questions or concerns, which is rare. They also present a detailed schedule on the first call to keep us aligned.

What did you find most impressive about this company?

Their biggest strength is their ability to turn around large amounts of high-quality content in a short time. Our brand objectives change and our products are constantly in flux. It's great to have a partner who supports me when things don't go as planned.

Plus, their account services are second to none. Despite having a variety of coordinators from THP, my account manager is a great advocate for my brands. She brings all new members of the team up to speed quickly and correctly.

Are there any areas for improvement?

I don't have anything to mention.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Photography & Strategy for Food Product Company

"Their expertise in our industry is a tremendous asset."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2016 - Ongoing
Project summary: 

THP supports marketing and advertising efforts through food photography, videography, and recipe creation. They have also assembled a social media action plan. 

The Reviewer
 
51-200 Employees
 
Turlock, California
Heather Silveira
Design Specialist, SupHerb Farms
 
Verified
The Review
Feedback summary: 

These recipes, photos, and videos expand the company's web presence and spark interest in its products. THP continually sets themselves apart through their varied professional expertise, their fluid communication style, and their strategic, client-focused mindset. 

BACKGROUND

Please describe your company and your position there.

I'm the design specialist at an ingredient company that supplies fresh and frozen herbs, specialty vegetables, and culinary pastes, purees, and blends to foodservice operators and manufacturers. I create and publish all content.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire THP?

We began our partnership aiming to photograph our products and recipes. After a few shoots, we decided to enlist their recipe development team to create trendy recipes and videos using our products.

What were your goals for this project?

Our goal has always been increasing brand awareness. We want to be seen as a trend-forward industry leader that supplies fresh flavors. Their comprehensive photo and recipe briefs significantly streamline our process and focus us on key objectives.

SOLUTION

How did you select this vendor?

Our marketing manager saw their branding on a website and looked into them. She reviewed their website and work, then gave them a call. It was the perfect happenstance.

Describe the scope of their work in detail.

After familiarizing themselves with our company, they discussed our goals and their services in which we were interested. They create recipes and photograph our products and recipes. They've also compiled a social media plan, which we hope to use soon.

What was the team composition?

I work closely with many people at THP. Our project manager handles the general details. Our coordinator schedules meetings and reviews for each project brief, and their studio team delivers the finished product. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have limited internal resources, so their work is a huge help. Our library of images and recipes is a huge marketing asset. This collateral helps us create sales materials, advertising, and web content. The videos broaden our social presence, and the recipes help our customers plan menus.

How effective was the workflow between your team and theirs?

We have worked with a few people, and it's been easy to communicate with all of them. Everyone has been wonderful, and each transition has been a breeze. They keep in contact throughout each project, scheduling multiple calls and meeting every deadline.

What did you find most impressive about this company?

Their expertise in our industry is a tremendous asset. They have strategic planning, social media, video, and recipe development capabilities.

Are there any areas for improvement?

There is always room for improvement, but I can't name anything specific.

5.0
Overall Score They are truly a great company. Everyone is super helpful and always a joy to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They work around our schedule and are available when we need them.
  • 5.0 Cost
    Value / within estimates
    We prefer to see quality over cost, but their pricing is fair.
  • 5.0 Quality
    Service & deliverables
    The quality is always great. They give us exactly what we ask for every time.
  • 5.0 NPS
    Willing to refer
    I refer them to everyone!

Social Media Content Creation for Food & Beverage Company

“They’re very accessible and able to provide any kind of content I need.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2018 - Ongoing
Project summary: 

THP works with a food and beverage company to create visual content for its social media channels. In addition to providing photos and videos, they report on content success and handle occasional design work.

The Reviewer
 
10,001+ Employees
 
Canada
Digital Marketing Manager, Food & Beverages Company
 
Verified
The Review
Feedback summary: 

They’re easy to get in touch with and turn their work around quickly. They also provide good strategic advice regarding future changes to social media campaigns or web content.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager of a large food and beverage company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with THP?

We hired them to provide image content for our social media platforms.

SOLUTION

What was the scope of their involvement?

They handle all of our photography and video content for all of our brands. In addition to managing the social media channels, they’ve done some data analysis and reported to us on how well all of our profiles are doing. Not only that, their reports contain suggestions on how we can improve—not just our social media channels like Facebook and Instagram, but our website too. They’ve done some design work for us, as well.

In terms of our process, we discuss what we’d like to see in a phone call before we proceed with any campaigns or content creation. They present recommendations to us based on what we outline at the start and we move forward from there.

What is the team composition?

I usually work directly with two people, but I’ve worked with 10-15 in total throughout the contract.

How did you come to work with THP?

I came on board after they’d already hired them, but I believe my boss had worked with them previously.

What is the status of this engagement?

I’ve been working with them since January 2018, although I believe they came on board with us a few months before that. The collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We always get positive internal feedback on their content, which is exciting for us.

How did THP perform from a project management standpoint?

They turn their work around quickly, which helps us a lot. They’re also very accessible and able to provide any kind of content I need. We generally communicate via phone and email but we also meet in person at least once per month.

What did you find most impressive about them?

I’ve never worked with another agency that works so quickly. I love working with them. Every one of their employees I’ve encountered has been great to work with.

Are there any areas they could improve?

No, not from my point of view.

Do you have any advice for potential customers?

Give as much detail as you can with regard to a campaign or project, but also leave room for THP to have creative freedom. They’re talented at visual media, so let them have room to come up with suggestions and utilize their skills.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Video Production for Spirits & Wines Company

"We’ve found [the videos] to be an effective tool for communicating our brand message.”

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4.0

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
July 2016 - Ongoing
Project summary: 

THP works on video production and photography for marketing a drinks company’s products. They design, film, and produce the slow-motion videos.

The Reviewer
 
51-200 Employees
 
Toronto, Canada
Brand Manager Spirits & Wines Company
 
Verified
The Review
Feedback summary: 

Attractive, effective, and well-made, the videos receive positive feedback from customers. The team is happy to adapt to meet the project’s needs, making changes as required to perfectly fit the brief. They communicate well and take the time to carefully understand the requirements. 

BACKGROUND

Introduce your business and what you do there.

I’m a brand manager for a producer and distributor of spirits and wines.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with THP?

We wanted to bring some excitement to a particular mixers and liquors brand and communicate with consumers in a more effective way. That involved adding an asset that we could share on social media. We came up with the idea of creating a video that would educate brand consumers in the cocktail world.

SOLUTION

What was the scope of their involvement?

We provided some recipes and asked them to create 30–35-second slow-motion videos for consumer education. We provided information on two or three different spirits from our company. The newest one had only a website, but the older brands had social media channels. We found ways to create and share the slow-motion videos on these channels.

We had a complete briefing process. They guided us on what information we needed to provide, including setup elements, brand messaging, lighting, and so on. It was a long process, but it was necessary.

They also provided photography services. We usually ask for images that go along with the videos so that we can support the content at the point-of-sale, store level. If a video is too long for some purposes, we can use the photography in its place. The photography and videos usually come together.

What is the team composition?

We’ve worked with their account manager and we have conferences with their 2–3-person production team. If we decide to go the site for the production, then we deal with the rest of the team. We will work with 4–5 different people from their side for the production.

How did you come to work with THP?

I was referred to them by someone who’d used their services to create all the videos for another brand. We saw that work and we liked it, so we got in contact.

How much have you invested with them?

The cost from our brand’s side is $30,000 CAD [$23,300 USD] per year.

What is the status of this engagement?

We started working with them in July 2016 and continue to produce videos with them twice a year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve worked together on four projects so far and everything has been smooth. They know our brands and company, so it’s a lot easier for everyone now. We initially started the process with stop-motion videos, but received feedback that those videos were too long. We reduced the videos’ length significantly after that. 

Everyone likes the videos and the feedback has been positive. We’ve found them to be an effective tool for communicating our brand message and educating consumers. The content has made it a lot easier for consumers to get over their fears of creating a cocktail at home.

How did THP perform from a project management standpoint?

It’s a pleasure to work with them. Everything is good from the customer’s side. They always follow up and usually ask for weekly or biweekly calls to track what we’re doing, what our next steps are, and what our plans for the future are. We communicated through email initially. We also have conference calls and visited their location during production days. 

They've also been open to work on changes. Even though it’s difficult to change a video, if we’re not happy with a result, they’re willing to make a change. This was done even if they had to shoot the video again, which happened at one time for no additional cost. That said a lot about their willingness to please the customer.

What did you find most impressive about them?

At this point, it’s very easy to work with them. They know our company and they take the time to be certain they understand what we want to achieve. This briefing process has been crucial and they appreciate that. They know our company and brand, so every time we work with them, it’s also easy for us to communicate and get the final product right.

Are there any areas they could improve?

We’ve sometimes needed to push a bit in order to have more creative ideas and stand out from their past work. As marketers, we’re picky in this sense. We want to make a difference in the market, but I know that this is challenging. They usually do their best to find a way to do it.

Do you have any advice for future clients of theirs?

Clients have to fill the brief in properly if they want to have a great result. It’s worth it to take the time to have an initial brand conversation. If the client doesn’t provide the right insights, they won’t get a product that satisfies their needs. It’s great to work with THP, but you need to follow their rules and process.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Content Creation for Food Production Company

"THP is at the forefront of the industry, and they are unafraid to leverage that expertise to make suggestions."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2015 - Ongoing
Project summary: 

THP produces and edits a series of food recipe videos, featuring music and super titles. They apply a style guide and also provide still photography.

The Reviewer
 
501 - 1,000 Employees
 
Chicago, Illinois
Emily Steingart
Associate Brand Manager, Quorn Foods
 
Verified
The Review
Feedback summary: 

Internal and external feedback has been overwhelmingly positive, leading to more work for THP. Expertise and meticulousness are hallmarks of their work. They accept constructive input well, and also bring creative ideas of their own to the table.

BACKGROUND

Introduce your business and what you do there.

I'm the associate brand manager for Quorn Foods.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with THP?

We wanted to do content creation, latching on to the trend of micro video recipes. We were looking for a video agency to create the type of content that would help raise awareness about the versatility and “foodie” quality of our brands.

SOLUTION

What was the scope of their involvement?

We've worked with them on numerous projects. They've produced around a dozen pieces of video content, as well as still photography. Primarily they shoot video content based on existing recipes, but occasionally they’ll come up with the recipes themselves. The videos don’t have scripts, VO, or audio. They use music, and super titles to show the ingredients. We started out using one of their style guides. Now we have a bespoke style guide that's a hybrid of their style and our brand book.

What is the team composition?

I've worked with three people from their team. I went to their Toronto studio for the first shoot and worked directly with the photographer and videographers on site. Beyond that, I primarily work with the account manager.

How did you come to work with THP?

I don’t remember the specific details.

How much have you invested with them?

We’ve spent around $20,000.

What is the status of this engagement?

We started working together in June 2015 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback we receive is always positive. They produce really high quality content. The U.K. headquarters of our brand took notice of the videos and formed a partnership with the London office of THP in order to incorporate them into our global business. They’re now our preferred video and photography agency for food content.

How did THP perform from a project management standpoint?

They just opened up a U.S. office, which is really convenient. I've worked with a number of account managers and they’ve all been fantastic. There hasn’t been any issue with transitioning the account to a new manager. They’re very efficient and responsive.

We communicate mostly through the phone and email, and we use Google Hangouts during the actual video shoot. The Hangout allows us to virtually be present and provide real-time feedback. It's such a valuable tool that allows us to feel like we're in the room. There's so many little things that the brand manager may notice in a shoot that the agency may not notice. It’s also an incredible time saver as we no longer have to waste time going through different rounds of revisions. We’re able to immediately ask them to fix something or make any other change. They can discuss it with us and change it right on the spot.

What did you find most impressive about them?

They make us feel like a true partner. They work closely with their clients in order to understand and adapt to their needs. THP is at the forefront of the industry, and they are unafraid to leverage that expertise to make suggestions. They’re just really good about working with us to create the content that we want.

Are there any areas they could improve?

There are a few process areas that could improve. Currently, they ask us to fill out a brief in a Word document, which can be clunky. Using an online survey would be quicker.

Do you have any advice for potential customers?

Look at the content that they produce for their clients to get some great ideas.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Video & Photo Production for Content Marketing Company

“I’m thrilled to have found a such a great content partner I can collaborate with.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2017 - Ongoing
Project summary: 

THP collaborates on content creation, working on video, photo, and written projects. Their specialty is food and beverage, although they work on any lifestyle products.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Jim Grosso
Owner, Gel Communications
 
Verified
The Review
Feedback summary: 

THP is a one-stop shop that provides affordable and scalable on-demand content services. They deliver high-quality visual content to tell a client’s brand story and have a dedicated and experienced team of in-house talent (e.g., food and prop stylists, videographers, photographers, editors).

BACKGROUND

Introduce your business and what you do there.

I’m the owner and creative producer at Gel Communications, a company that creates content to match clients’ brand strategy. I develop content strategy, provide creative direction and manage the content creation process.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with THP?

A few years ago, we started a “create once, publish everywhere” business model to repurpose and publish content across multiple channels. We needed help figuring out how to make that process efficient, cost-effective, and scalable, so we began looking for a partner.

SOLUTION

What was the scope of their involvement?

Once we have a client who needs content, we write a creative brief and work with THP to create a pre-production document: style guide, storyboard, shot list and timeline. This helps to flesh out ideas and get answers to any questions that may pop up later in the project.  We collaborate with them to create compelling visuals: video, motion graphics and photography.

Whenever we have a recipe project, I reach out to THP. That’s one of their areas of expertise, especially food and beverage products.

What is the team composition?

Anywhere from 5–10 people would be involved in a project. I work directly with their team: partner development specialist, prop stylist, food stylist, videographer, photographer, etc..

How did you come to work with THP?

I read an article about their founder and was intrigued by THP’s business model. When we moved to our new business model, I reached out to them. I toured their Toronto facility and met key team members. I felt comfortable with them, so we began working together.

How much have you invested with them?

We’ll spend about $50,000–$100,000 CAD ($38,850–$77,700 USD) a year.

What is the status of this engagement?

We’ve been partners since July 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because of the success we’ve had with THP, clients have started to embrace the concept of “create once, publish everywhere.” One client, in particular, enjoyed our collaboration so much that they hired us to do more content for their digital flyers and social media along with photography for their in-store banners and printed flyers.

How did THP perform from a project management standpoint?

THP has a seamless workflow through each stage of their production process. Their productized service model shows they’re well-organized and can create content on a scalable level.

We communicate over phone, email and face-to-face meetings. And, we’re also in studio during production. Whenever we finish a project, we debrief together to figure out how things went, find opportunities for improvement, and resolve any outstanding issues.

What did you find most impressive about them?

THP offers a unique proposition in the industry. Their on-demand model provides fast, flexible, and affordable content. I’m thrilled to have found such a great content partner I can collaborate with. They save me time and are an easy way to find all the talent and resources I need for content creation.

Are there any areas they could improve?

No. Any issues we have, we bring up in the debrief.

Do you have any advice for future clients of theirs?

Spend the time to do a thorough creative brief. It will provide the necessary direction and input so they can do their job effectively.

5.0
Overall Score It's been a very positive experience.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’d absolutely recommend them.

Content Creation & Strategy for Food Services Company

“They’re talented, passionate, and hardworking, which makes working with them a breeze.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. 2014 - Ongoing
Project summary: 

THP has spearheaded content creation for a food company, creating recipes and conducting photo and video shoots. They’ve currently expanded their role to social media advisors for strategic content creation.

The Reviewer
 
501 - 1,000 Employees
 
Toronto, Canada
Claire Labrom
Brand Manager, Catelli Foods Corporation
 
Verified
The Review
Feedback summary: 

Both viewers and company alike praised THP’s appetizing photos and videos. Over the course of the engagement, THP cultivated their skillsets, becoming seasoned professionals within the industry. The team has proven adept at generating a large amount of content without compromising quality.

BACKGROUND

Introduce your business and what you do there.

I’m the Brand Manager for Catelli Pasta, which is a division of Catelli Foods Corporation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with THP?

Nowadays, marketers, in general, are spending more money on digital advertising and social media. As a result, content creation plays a key role in marketing, and it must be fast, high quality, and affordable. For us, working with THP solved this challenge. We needed a partner with the resources to create and provide great content in record time to help promote our brands.

SOLUTION

What was the scope of their involvement?

So far, we’ve worked with THP to develop recipes, take photos, and create videos of our food. Typically, we start by discussing the scope of the project and compile a brief outlining the desired outcomes and necessary specs. Based on our discussions, they construct a time line with a detailed work-back schedule, collaborating with us on approvals. For example, for a photography or video assignment, they’ll write a storyboard, list the props, and secure the setting to make sure that we’ve planned everything for the shoot. Then, they complete the production within a day and deliver the photos or videos shortly thereafter.

They also conducted a social media audit for us. Although we haven’t outsourced our social media management to them, as of earlier this year, they’ve come on board to help with content strategy development for our social channels, including Facebook and Instagram.

What is the team composition?

At any given time, we work with a dedicated account manager, but we still have direct access to the owner. Then, depending on the project, they assign different experts. Generally, we work with 2-3 people on an ongoing basis. But on shoot day, there's a whole production team of 5–10 people, ranging from stylists to photographers and videographers.

How did you come to work with THP?

I’m not sure about this because my company was already working with them when I joined.

What is the status of this engagement?

Their work began in April 2014 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Both our followers and internal teams think their photography and videos are amazing. Their work has huge appetite appeal, which is key for a pasta brand. They produce high-quality content, and we’ve heard nothing but positive feedback from everyone.

In terms of our working relationship, it’s been a personal pleasure to see them grow throughout my time with the company. They’ve built out their capabilities and established themselves as true industry experts in the food and beverage category, providing a much-needed solution for our content demand. Now that they’ve expanded into content strategy development and social media management, we’re able to tap into their expertise and bring them on as strategic advisors.

How did THP perform from a project management standpoint?

They offer great customer service and remain flexible and responsive. If we encounter any issues during the process, all we have to do is call them, and they will immediately rectify the situation. Besides adapting to our preferred communication channels, we speak in person on production days and via phone. We also use email for consistent back and forth, workflow approval, and project delivery.

What did you find most impressive about them?

THP’s ability to deliver high-volume, high-quality content, combined with their on-demand model, is what sets them apart from other agencies. THP had the foresight to break-away from the traditional, retainer-based agency model and offer an à la carte menu of options with no hidden fees. With this new pay-as-you-go solution, we know exactly what we’re getting, which makes the process and project management of each program smoother and seamless. Not to mention, they’re professionals. They’re talented, passionate, and hardworking, which makes working with them a breeze.

Are there any areas they could improve?

Nothing comes to mind.

Do you have any advice for potential customers?

Customers should do their part to be clear on the project requirements. Briefs are important because they clarify what the end goals and objectives are. THP can then use them to create accurate content and deliver results.

5.0
Overall Score They're really great to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SMM & Content Creation for Wine & Spirits Company

“They helped us elevate our business and our brand, making it look fun and fresh … .”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2017 - Ongoing
Project summary: 

After brainstorming the look and feel of the brand, THP developed a social media strategy and launched Facebook/Instagram pages. They continue to create custom content, including video and photography.

The Reviewer
 
51-200 Employees
 
New York, New York
Alie Burnet
Brand Manager, Freixenet USA
 
Verified
The Review
Feedback summary: 

The internal team loves the new, fresh look of the brand and the exciting content THP creates. They go above and beyond to meet all needs, usually exceeding expectations, while their expertise, timeliness, and personable approach contributed to the ongoing relationship.

BACKGROUND

Introduce your business and what you do there.

I'm a brand manager at a wine company called Freixenet USA.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with THP?

The wine brand I'm responsible for is new to the U.S., so we didn't have a digital presence. We were looking for a company to help us establish a social media presence, reach out to consumers, and, ultimately, build a distribution channel for our product.

SOLUTION

What was the scope of their involvement?

First of all, we had a brainstorming session, discussing the look and feel of our brand with them. They helped us develop a strategy and launch our Facebook and Instagram pages. They also do community management, so they respond to comments and questions we receive from our customers on all platforms.

After that, they've been creating custom content for us, including video and photography. They bring us about 10 shots a month and we work collaboratively to discuss any changes or how to respond to requests from our customers. In addition, they've done a special photo shoot for us and created shelf talkers, which we can put out in the market to help us promote the product.

What is the team composition?

We work with four of their team members, including our account manager, different production managers, and a community manager.

How did you come to work with them?

I received a cold email from them. They also specialize in creating recipes and making cocktails in their test kitchen, which they later take photos of. I was looking for a similar service for my brand, so I scheduled a phone call with them. They were very pleasant to talk to, asked me about my needs, and offered to build up more programs for us. That sounded very appealing to me, so I gave them a chance.

How much have you invested with them?

We've spent about $50,000–$70,000.

What is the status of this engagement?

We started working with them in November 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've received a lot of positive feedback internally. Our team loves the look and feel of our brand as well as the exciting posts THP creates. They helped us elevate our business and our brand, making it look fun and fresh, which is exactly what we were hoping to achieve.

How did they perform from a project management standpoint?

I've been very pleased with their performance. At the beginning of every week, they send me the goals for that week as well as a specific report or plan. They usually overdeliver in terms of expectations. Besides, they're very flexible and open to our ideas. I'm based in New York and they're in Toronto, so we usually communicate via email or phone.

What did you find most impressive about them?

Their time management skills are excellent. Also, they're a fun group of people to work with.

Are there any areas they could improve?

Nothing comes to mind.

Do you have any advice for potential customers?

Communicate clearly about what you're looking for, but be open to changing your plans along the way.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    I worked with a lot of other brand and social media agencies, and I’m impressed by what THP is giving us for their prices.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've already recommended them.

Photo & Video Production for Foodservice Company

“Their greatest strength is their ability to embody their client’s brand in all of their content.”

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4.0

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Mar. 2017 - Ongoing
Project summary: 

THP invented pastry recipes and used their creations to produce promotional content for a marketing campaign. This includes food-photography and instructional videos. 

The Reviewer
 
10,001+ Employees
 
Toronto, Canada
Marketing Coordinator, Foodservice Company
 
Verified
The Review
Feedback summary: 

THP created engaging content with their exciting new food concepts without sacrificing their client’s brand voice. Marketing from a foodservice perspective was new for them, but they successfully adapted. They’re exceptionally talented, but their à la carte services are their greatest asset.

BACKGROUND

Introduce your business and what you do there.

I am a marketing coordinator for a foodservice company that manufactures various food and beverage products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with THP?

We initiated a marketing campaign to promote one of our pastry products. We reached out to THP to help develop recipes and assist with producing instructional videos and stylized photos to promote the various ways in which our products can be used.

SOLUTION

What was the scope of their involvement?

Their first task was identifying consumer groups that purchase our pastries regularly, as well as consumer groups that have unfavorable views on fast-pastry products. Our targeted consumer groups inspired the imaginative recipes that they crafted. We gave them feedback during taste-testing meetings and moved on to content production once the recipes were perfected.

Using our company’s brand guidelines as a reference, they had total jurisdiction over the creative process for the instructional videos and food photo shoots. Their work was used in the product’s promotional and sales sheets.

What is the team composition?

Project management is handled by our main point of contact and their assistant developer. The recipes are crafted by four individuals on their kitchen staff, and THP assigns a photographer, a videographer, and a product stylist during the video shoots.

How did you come to work with THP?

We heard great things about THP from one of their former clients, and we based our hiring decision on that glowing recommendation.  

How much have you invested with them?

We have spent between $40,000-$60,000 CAD, ($31,172.80-$46,759.20 USD), with them so far.

What is the status of this engagement?

We started working with THP in March 2017 and continue to collaborate with them on our marketing projects.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their content was integral to the success of our marketing campaign, which has proven to be a positive influence on our sales.

How did THP perform from a project management standpoint?

They provided a timeline at the beginning of the project, and their project manager made sure that both of our teams complied with the deadlines. We communicated by phone, email, and regularly held in-person meetings. Most of the meetings involved taste-testing their recipes and providing feedback.  

What did you find most impressive about them?

We love working with them because they don’t force their clients into large contracts, which is great for our budget. Their à la carte approach also gives us the flexibility to work on a variety of projects, as opposed to completing work for the sake of meeting contract requirements.  In regard to their work, their greatest strength is their ability to embody their client’s brand in all of their content.

Are there any areas they could improve?

A foodservice company has different marketing needs than a retail company, which can be a difficult concept for industry outsiders. Expanding their clientele beyond the retail industry could help their team hone their storytelling skills for companies such as ours.

Do you have any advice for potential customers?

We haven’t had any issues working with them, and we credit our open-mindedness and flexibility for our success.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Packaging Photography for Food Distribution Company

"They're more than happy to accommodate what we ask for and deliver high-quality products."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2016 - Ongoing
Project summary: 

THP manages Canada-specific product and packaging photography and video production for a U.S.-based wholesaler. They oversee local vendor relationships to procure products needed for production.

The Reviewer
 
10,001+ Employees
 
Grand Rapids, Michigan
Brand Packaging Coordinator, Food & Beverage Company
 
Verified
The Review
Feedback summary: 

As a provider located closer to the target market, THP speeds delivery and reduces costs lost because of product degradation. They collaborate well with partners, responding quickly to constructive feedback. Their high-quality work engenders trust and is likely to foster continued engagement.

BACKGROUND

Introduce your business and what you do there.

I am the Brand Packaging Coordinator for the Canadian Side of our Food Distribution Business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with THP?

We wanted to find a photographer in Canada. Previously, we would have to send samples from Canada to our headquarters in Grand Rapids, Michigan to be shot by our photographer there. Finding a local photographer would make the process easier and allow us to get shots done faster.

SOLUTION

What was the scope of their involvement?

THP produces all of our packaging and marketing photography for our point of sale sheets on the Canadian side of the business. They also work with us to develop ideas for the photography shoots. 

As for the process, I send them a list of what images need to be shot. We then schedule getting the samples over from the vendor and different divisions to THP. The third part of the process is that THP creates a style guide that we go over and discuss prior to the shoot. Once the Style Guide is approved they send me a final copy.  THP and I take and review shots over a google hangout. I then approve and or make revisions and they change remotely while we are on the Hangout session. 

What is the team composition?

I work with mainly two people at a time, but it varies over time.

How did you come to work with THP?

THP was referred to us by another one of our vendors.

How much have you invested with them?

We have invested approximately $60,000-$75,000 in total so far.

What is the status of this engagement?

We started working with THP in December 2016 and the engagement is currently ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It has been great that they contact our vendors to make sure the samples will get there on time. We previously had to store the samples in freezers and schedule a pickup, but THP's localized facilitation of samples makes storing them easier and more efficient.

We work collaboratively on the creative process. They take into consideration my ideas and their own for the shots, which is helpful and lessens the amount of work we have to do.

How did THP perform from a project management standpoint?

I would give them a 10 out of 10. They work with the vendors to make sure they get the samples in time for the shoot, so we no longer have to babysit. We communicate through the phone, email, Google Hangouts and sometimes even texting. They are flexible and always respond right away.

What did you find most impressive about them?

They are willing to go above and beyond. They feel like partners on a community project instead of a third-party service because of the way we brainstorm and work together. They even itemize invoices when we ask for it, which may or may not be part of their normal routine. They're more than happy to accommodate what we ask for and deliver high-quality products.

Are there any areas they could improve?

I often need to communicate through video calls and use a microphone to approve photos and relay feedback, but this is not conducive to our office space— especially when I have to step away from the computer. They could offer an alternative option to communicate during a photo shoot such as a text link.

Do you have any advice for potential customers?

They will implement changes on the fly so don’t be afraid to give input during a shoot. THP also will work with you on scheduling so make sure to talk to them and decide the best times for both of you.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    I did not negotiate the price, so this is a more neutral rating.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer