Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
The engagement is successful. Everything they’ve touched has been professional, and we’ve been pleased. THP has provided metrics services, and they’ve set goals for each period. We’ve reached 15,000 likes. About 2 ½ years ago, we only had 300.
We needed to hire a food stylist, a photographer, and a recipe developer. But, with THP, we could go to a single location and receive everything. This saved us money as well. We used to have a hands-on approach to the food photography, but THP has come to know our product well enough that the process goes smoothly.
Our product is primarily an ingredient, and, based on Google Analytics data, we’ve seen that customers go to our website looking for recipes. We’ve done advertisements with Weight Watchers and create newsletters internally for their members. Every time we send one of those, we see a significant bump in our site’s traffic, with people landing on the recipe page. There was a desire and need, and this was where THP started and where they did the best job for us.
How did THP perform from a project management standpoint?
We’ve changed a couple of account managers with THP, and both have been wonderful. They receive feedback well and are open to it. It is a well-managed process. THP ensures that I would provide the feedback they need on what they could and couldn’t put up. This is what I really want since I am doing a number of different things. I need someone to stay with me and make sure I’m on track.
THP’s team has been tireless; they’re quick to respond and very professional. They’re on top of the work and very structured in terms of reporting, metrics, and follow-through. The communication is done through email, phone, and text.
What did you find most impressive about THP?
What sets THP apart is their skillset — food photography, recipe development, and design, all under one roof. This is their forte, and their people are very good at what they do. Many companies say this, but THP’s team is truly energetic, professional, and on top of trends. Putting all of these together makes for a good combination. Other companies have come to me, but I haven’t found one that comes close to THP.
Are there any areas THP could improve?