What evidence can you share that demonstrates the impact of the engagement?
We’ve worked together on four projects so far and everything has been smooth. They know our brands and company, so it’s a lot easier for everyone now. We initially started the process with stop-motion videos, but received feedback that those videos were too long. We reduced the videos’ length significantly after that.
Everyone likes the videos and the feedback has been positive. We’ve found them to be an effective tool for communicating our brand message and educating consumers. The content has made it a lot easier for consumers to get over their fears of creating a cocktail at home.
How did THP perform from a project management standpoint?
It’s a pleasure to work with them. Everything is good from the customer’s side. They always follow up and usually ask for weekly or biweekly calls to track what we’re doing, what our next steps are, and what our plans for the future are. We communicated through email initially. We also have conference calls and visited their location during production days.
They've also been open to work on changes. Even though it’s difficult to change a video, if we’re not happy with a result, they’re willing to make a change. This was done even if they had to shoot the video again, which happened at one time for no additional cost. That said a lot about their willingness to please the customer.
What did you find most impressive about them?
At this point, it’s very easy to work with them. They know our company and they take the time to be certain they understand what we want to achieve. This briefing process has been crucial and they appreciate that. They know our company and brand, so every time we work with them, it’s also easy for us to communicate and get the final product right.
Are there any areas they could improve?
We’ve sometimes needed to push a bit in order to have more creative ideas and stand out from their past work. As marketers, we’re picky in this sense. We want to make a difference in the market, but I know that this is challenging. They usually do their best to find a way to do it.
Do you have any advice for future clients of theirs?
Clients have to fill the brief in properly if they want to have a great result. It’s worth it to take the time to have an initial brand conversation. If the client doesn’t provide the right insights, they won’t get a product that satisfies their needs. It’s great to work with THP, but you need to follow their rules and process.