Think Design

For a design institution with a 25-year legacy, the leadership envisioned to set a standard for creative education by repositioning its identity from being perceived as a fashion institute to a pioneering design college. Think Design partnered to create a world-class digital presence of Pearl Academy to enhance the brand perception and give a unique experience for each user in a seamless way.

Industry: Education

Technology: Web/ CMS

Services: UX Strategy, UI UX Design, Website Development

The challenge: The project was initiated to set a standard for creative education by repositioning Pearl’s identity from being perceived as a fashion institute to a pioneering design college, bringing to fore the brand’s key values into reality, as a disruptive, creative, intellectual and futuristic educational leader.

Our Solution: To align and bring to the fore the brand’s key values into reality, a strong visual creative identity of the academy was worked upon to position the brand as disruptive, creative, intellectual and futuristic.

The direction for the design was taken ahead through a stakeholder workshop to understand the business requirements, perceptual mapping, competition audit followed by gaining user perspectives and understanding persona-based needs. These informed the anatomy of the information architecture and in guiding the design strategy and development.

Some design elements incorporated were a magazine-style approach, offering a candid style of imagery for bringing in impact. While contextual usage and placement of action items made navigation simpler for both regular and persona-driven navigation styles.

https://think.design/work/pearl-academy-digital-experience-design/

The Manorama Yearbook is an unparalleled treasure trove of information, widely referred by one who are preparing for competitive exams. Giving a more holistic experience to the consumers Think Design envisioned a coming-of-age digital product with a great ease of access.

Industry: Education/ EdTech

Technologies: Web and Mobile Technologies

Services: UX Strategy, UI/UX Design, User Research, Web and Mobile Development

The challenge: In order to aid its customers with a comprehensive knowledge compendium the platform needed to be highly customized to ensure its acceptance and ease of use. Aspirants required their time to be well optimized and also high reliability of information at effective costs. With a shift of consumers to count on digital knowledge sources, Manorama needed a metamorphosis to a highly interactive interface, while also translating its own success to that of its aspiring consumer base.

Our Approach: To create the “stickiness” factor that helps retain existing customers and develop strategies to acquire new customers, we informed our product design from insights gathered through user research. These became a cornerstone to deliver content in evolving ways. To fulfill the objective of creating a cohesive experience and building a common design language, faster and easily understood by the users we opted for a unified design system. Highlighting important content for bookmarking helps users save the content to their notes. Providing a sense of personalization a feature like this proved to be a value add to the platform.

https://think.design/work/manorama-yearbook-online-ui-ux-design/

Introduction: IDBI Federal Life Insurance Co. is a three way joint-venture of IDBI Bank, an Indian development and commercial bank; Federal Bank, one of India’s leading private sector banks and Ageas, a multinational insurance giant based out of Europe.

The Challenge: Life insurance is still sold through agents, but people have also started applying online. Which means that we need to design for two kind of users: the ones who complete the entire journey online as well as those who are still adapting to the digital medium. Designing for different customer maturities is one of the key challenges in the insurance industry today.

The Solution: We decided to innovate our way through, guided by User insights. Analyzing user mindset while selecting a policy, we delivered:

• Complete information about the policy in a transparent manner
• View similar products with clear differentiators to help finalize one
• Ability to check eligibility and get a quick quote, with a possibility to customize.

Building in these capabilities brought us close to insurance productization, with policies presented as products with USPs.

Awards: India's Best Design Project 2018.

IDBI Federal Website.

Design Case Study.

Investment portals are dime a dozen. While most of them are highly transactional in nature allowing users to manage and transact, a few others provide very little value to online users allowing them only to view their portfolios online while managing the whole process offline. Reliance Smart Money was conceptualized as a groundbreaking, innovative and completely online solution that consumerizes complex investment decisions. The primary challenge for our design consulting team was to break free from existing patterns, re-imagine new and align all stakeholders through design manifestations.

Design Solution: On one hand, Reliance Smart Money's E-commerce like approach makes it extremely easy for users to compare and purchase investment products, while on the other, Robo Assist opens up a conversation interface that would guide its users through their digital journey. Our Design principles: "Simplified, Smarter, Valuable" were manifested throughout the User's Experience.

Awards: iF Design Award 2018, Good Design Award 2018

Reliance Smart Money Website

Design Case Study

Introduction: Linchpin app is a enterprise learning platform that makes the process of learning, engaging and fun.With ability to create, manage, track and administer, Linchpin app is a comprehensive platform for enterprises that want to make learning, a part of their culture.

The Challenge: Most of the enterprises have invested in a host of learning platforms and applications, however, the rate of adoption is very poor. While a few of the employees find them boring, a few other see it as another of several IT initiatives. When we looked at this problem from the point of view of the users, we heard a question very loud and clear: “What is in it that compels me to use it”?

The Solution: In order to gain deeper insight into the problem areas and propose solutions, we gathered for a two-day stakeholder workshop followed by secondary research. This led to insights that had the potential to tap into a few unmet needs:

• Considering the Administrator as a key user; making the workflow of creating course content and managing users, a breeze.
• Gamification and Leaderboard, giving rise to recognition and appreciation of employees’ time spent on learning.
• Delightful interactions, that could lead to enjoyable usage of the application.
• Personalisation.

Linchpinapp Website.

Design Casestudy.

Introduction: Analyttica TreasureHunt is a U.S Patented experiential learning system for learning data analytics by solving real life problems. It is a pioneering product in its space; and something to this effect is being attempted for the very first time ever!

Since the platform aims to certify its users for the problems they solve in their courses, there was a clear need to ease user journeys, build in authenticity, demonstrate credibility and make the web based platform very robust.

Design Solution: Data analytics is complex; and for users who come here to learn, it could be overwhelming to see too much information at the very first time. We made progressive revelation thereby making the experience easy on users' minds.

Given that its users pursue this as a part time activity, there are clear indicators of users' journey in a timeline format.

In order to make the marketplace model successful, consolidated efforts went into making a course creator's experience delightful.

Awards: Good Design Award 2018, India's Best Design Project 2018.

A' TreasureHunt Website

Product Video

Introduction: Axis Bank is the third largest private sector bank in India and Axis Direct, its flagship investment platform. Axis Direct offers simplified solutions to trade in equity, derivatives, mutual funds and IPOs in Indian share market. Think Design worked with Axis Bank to strategise, reposition and redefine its Next generation Axis Direct platform.

User Centered Approach: A new user segment emerged and it was the highest growing segment: the "new to investment user". This called for a ground breaking approach to menu structure and terminology. It called for a massive effort in the lines of developing and deploying educational content.

Design Activities: UX Strategy and design that involved insight and strategy workshops, competitive positioning, desk research, content strategy and Information Architecture, visual branding and communication, front end development and implementation support.

Impact: Redefined Axis Direct was launched in November 2016. Within a month of its launch, key site metrics improved by 30%.

Awards: India's Best Design Project 2017, DMA Asia Echo Awards 2018 and 2017.

Design Case Study

Axis Direct Website

Introduction: KryptoGraphe is the first Crypto Portfolio App that integrates with your crypto exchange accounts and auto-syncs your portfolio, so that you don't have to manually enter all your transaction details. 20 crypto exchanges are integrated with KryptoGraphe already.

The Challenge: Conceptualizing and creating an award winning app from scratch doesn't come easy. When we started, what seemed to be a simple mobile app with API integrations actually ended up becoming visual branding challenge in addition to ui ux design challenge. Firstly, the concept of brand, color and stance needed to be determined appropriately... we wanted to stay away from the approach of making it belong in finance or banking category.

The Solution: We chose unconventional colors and typography for our work and it took a few iterations to convince ourselves and the stakeholders about it. From the ui ux design standpoint, we were looking at key aspects such as navigation, framework, user flow and data visualization. The entire approach was to not only create the first app in category, but also the best one!

Kryptographe Android app

Kryptographe Appstore app

Kryptographe Website

With the rise in online educational applications, parents and children are constantly in pressure to push their boundaries. While most of the apps provide necessary content through functionally relevant apps, they do not provide the much need fun factor that keeps the students engaged. Most of the current apps also severely fall short of parents’ expectations in terms of tracking their children’s progress using these apps, thereby leaving a huge gap between what they needed and what is.

The Solution

Think Design was instrumental in extracting stakeholder insights and giving shape to those ideas while enriching them. A two day workshop resulted in articulation of the model and positioning of the app; a sweet spot that lies at the intersection of seriousness of curriculum and fun of gamification. 

Achievements

Android User Rating: 4.5. Appstore rating: 5.0. Winner of Edtech Review Award 2018. Finalist, CII Design Excellence Award 2016

Android App

Appstore Link

Design Case Study

Playablo Explainer Video

A new opportunity in the context of data roaming was identified and proposed by the Globetouch team. As UX Practitioners, Think Design’s role was to tangibilize this idea into a seamless, usable and delightful product that is mature from the day it would be launched.

FiGO is now available in select countries in Asia while carrier partners are being identified in other countries. The app received two international awards:

Creativepool People's Choice award 2017

Good Design Award 2017

Figo App Website

Android App

Case Study page

Being one of the largest financial services company in India and with a very strong on-ground personnel to disburse loans and maintain relationships, Bajaj Finserv faced a tricky challenge: Over a period, the company developed and managed 50+ apps that are independent of each other. A front end sales person would normally use 17-20 such apps to carry out his day to day professional tasks. In this context, Think Design was asked to integrate them and pave way for superior user experience.

Through UCD processes, our teams tied each of the offerings/ initiatives to user goals, needs and aspirations to come up with a model that could meaningfully integrate several apps into one and providing additional value on top of it. As a result, a new app was born and it became a platform that integrated 17 related apps that would be commonly used by most of the personnel in their day to day duties.

Design Case Study.

Showcase Video.