India focused consumer research - find your edge
theObservatory provides in-depth consumer research to brands and companies looking to find a competitive edge in the Indian market. We help companies with the following:
Market Segmentation
- Consumer persona
- Identifying target audience
- Observe market trends
Consumer Journey
- Consumer journey maps
- Decision-making maps
- Drivers of choice
Product Development
- Idea generation
- Consumer trends
- Idea testing
Digital Innovation
- Storyboarding
- Creative visualisation
- co-creation workshops
Focus
Recommended Providers
Reviews
the project
Electric 3 Wheeler Consumer Research
"Their clarity of thought, organized research method, and analytical skills were impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the director of Worxwell Innovation, an industrial design consultancy.
For what projects/services did your company hire theObservatory?
The research was a part of the development process for an electric 3 wheeler. theObservatory's role in the project was to identify the reasons for reluctance of drivers to purchase electric 3 wheelers despite government subsidies and to propose solutions
How did you select this vendor and what were the deciding factors?
From our previous work experiences
Describe the project in detail and walk through the stages of the project.
The project included secondary research, Driver interviews in different cities, Body storming and ergonomics study. Data from these was analyzed and a list of desired and essential features was made for incorporation in the design brief.
How many resources from the vendor's team worked with you, and what were their positions?
2, Senior researcher, intern
Can you share any outcomes from the project that demonstrate progress or success?
Cannot be shared
How effective was the workflow between your team and theirs?
Very effective
What did you find most impressive or unique about this company?
Their clarity of thought, organized research method, and analytical skills were impressive.
Are there any areas for improvement or something they could have done differently?
no
theObservatory applied a highly effective workflow during the project's progress/ They were understanding, detail-oriented, and professional.