Designing Experiences, Forging Relationships

Thence (previously WinkTales) is a dedicated Digital UI/UX Design Agency with emphasis on Deep User Research, Lean UX Design Methodology, and Continuous Optimization.

Our proprietary user-centric KaiXen framework progressively improves the User Experience of your digital assets.

Working with Start-ups, Small & Medium Businesses, and Enterprises across the globe, our UI/UX solutions span Web and Mobile Apps, Websites, AR/VR, and Chat/Voice applications.

With a mission to enable every business to offer the best of User Experience, our vision is to empower the next billion with usable technology.

Founded as WinkTales in 2012, Thence started as a niche UX Design Studio and has since transformed to offer full-cycle UX Solutions.

  • UX Research
  • UX Design
  • UI Design and Development
  • UX Testing and Audit
  • Gen 2.0 Experiences - AR/VR, Wearables, Chatbot

Our clients include Amazon, Mphasis, Asian Paints, Geberit, Medtronic, Sabre, IBM, Mercer, Embassy Group, GetActive, Mobike.

 

 
$5,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2012
Show all +
Bangalore, India
headquarters
  • #490, 16th B Cross, 4th Main, 6th Sector, Near Kidzee, HSR Layout
    Bangalore, KA 560102
    India
other locations
  • SreeVinayaka, TC 5/2100(2), Kawdiar
    Thiruvananthapuram 695003
    India
  • 50 Chin Swee Road, #09-04 Thong Chai Building
    Singapore 169874
    Singapore
  • 141, Trinity Square, 23-59 Staines Road,
    Hounslow , LND TW3 3GE
    United Kingdom

Portfolio

Key clients: 
Mphasis, Asian Paints, Amazon, Medtronic, Geberit, Greaves, IBM, Sabre, Biocon, GetActive, Mobike
Streamlining client-customer interactions with intuitive UX Image

Streamlining client-customer interactions with intuitive UX

 

Another interesting journey – Leyton. Experts in the optimization of Research and Development (R&D) Tax Relief, R&D Grants as well as HR Advice and Employment Law Services in the UK.

The productivity of Leyton’s administration was directly dependant on the efficiency of their vast clientele management.

The online business presence required to be vigorous to facilitate malleable user requirements

while establishing familiarised comfort. Quite ideal to get our UX team busy!

The Approach

We reviewed the stakeholder objective and surveyed a handful of Leyton’s users in the UK.

The users were anxious to avail Leyton’s services, but the unwieldy performance of the website disheartened them from pursuing further.

A detailed user flow study was undertaken for stakeholder review and to deploy measures for overall goal alignment.

A clear front-end design developed on tested know-how adhering to functional requirements and engaging visual aesthetics.

Our app’s design also includes efficient management of tickets and receipts, to assist in boosting overall productivity and service of the organization.

Read the full case study here: UX Case study

Transforming UX for retail investors of fixed instruments Image

Transforming UX for retail investors of fixed instruments

Taking a good look

As the behavior of secured saving among the audience leans towards the traditional approach (FD, RD, shares etc), it was necessary to gain their confidence in the services Golden Pi offered.

A business model with such potential could only reach its peak by facilitating a seamless, interactive and informatively encouraging website to pique investor

interest.

Solution

Not only did we transform their website design to cater to all demographic appetite, but we also compiled detailed learning material to create a thorough wide-spread tutorial on bond markets to ease the investor into understanding the dynamics and make a learned choice on their investments.

Our team developed a simplistic and lively design to engage the user in interacting more and encouraged to explore all facets of the information provided. Thence, enabling the user’s confidence in the platform and influencing a lasting experience.

Rolling the numbers in!

With our user-centric approach, Golden Pi has been more effective in creating wealth for investors through

- Detailed solutions and guides as per investor need.

- Boosted Golden Pi’s online customer base.

Read the full case study here: Golden Pie Fintech UI UX Case Study

Enabling presales to deliver a great first impression Image

Enabling presales to deliver a great first impression

Have you noticed how challenging it is to have your client be truly intimate with the value to be derived out of your service/product while marking a valued first impression?

Or have you ever been tangled in the web of gauging the maturity of a client before they open their doors to you?

Or how about wooing your potential clients by showcasing tangible results even before the deal is signed-on?

These were

the challenges that troubled the pre-sales consultants at IBM.

Thence, we stepped in.

Our solution MAP [Maturity Assessment Program] was adopted as a crux to understand and measure the potency of the relationship with the client in any technological domain and furnish commendations.

Imagine the possibilities… an intangible value materialized into an agile and nimble digital experience, made available swiftly and pure, right at your fingertips!

Our Solution

- Minimal UI – Only the necessities

- Data collated as nuggets of information to cement coherency

- Aligning with IBM’s Design language and brand guidelines

The Results

- Pre-sales teams across IBM were excited and prompt to adopt the tool.

- Empowering IBM to secure enriched client discussions and accelerate sales proceeds.

Read the full case study here: Enterprise UX Case Study

Improving food produce traceability for end consumers Image

Improving food produce traceability for end consumers

Jivabhumi, a Karnataka government-funded initiative, focuses on building local communities of farmers & farmer co-operatives to connect organically grown food to conscious consumers.

The challenge was to streamline Food Traceability and furnish a robust online platform to gauge, optimize and scale supply & distribution. Simultaneously, equip farmers with information, knowledge, and technology to sustain farming

with limited resources at disposal.

Our research team reached out to farmers and consumers in Bangalore and Karnataka. We obtained raw insights into the efforts of the farmers and the means of earning their livelihood. As well as user behavior with respect to choosing Jivabhumi over other means.

Solution

Food Traceability structure interface was designed in assisting to better understand and implement ways to track as well as trace paths of the produce. It also aids to improve food safety, security and mitigates friction in the supply chain.

We also ensured our design was intuitive, simplistic, minimal, by incorporating visual elements to invoke familiarity in the user, encouraging the not-so-tech-savvy to explore the information and derive value, boosting their confidence in the transaction.

Read the full case study here: MVP for Agritech Case Study

Millennial fitness at the workplace redefined Image

Millennial fitness at the workplace redefined

While employee engagement teams adopt new-age wellness programs, they face the challenge of lack of active engagement and participation, as for example with Getactive – India’s largest corporate wellness gamification program.

Our Solution

GetActive reached out to us to improve the user experience of their digital eco-system to boost participation and engagement in its programs.

We

collaborated closely with GetActive’s tech and business teams over the last 3 years, wherein we implemented our proprietary progressive UX design framework: KiaXen powered by RIVO.

- Research: Intense research on the yesterday, today, and tomorrow of employee wellness.
Arriving at the design hypothesis of a two-pronged approach: Address the millennial & focus on HR.

- Implement: Optimizing user journeys, quick prototyping for seamless UX and vibrant, enthusiastic UI appealing to today’s millennial. 

- Validate: In-house and external user testing to quickly test the prototype’s usability.

- Optimize: Constantly measuring the UX performance based on qualitative and quantitative analysis to ensure the progressive growth of the UX as the product metamorphoses into being the industry pioneer.

Read the full case study here: Get Active Case study

Crafting beautiful UX for retail customers Image

Crafting beautiful UX for retail customers

Asian Paints intended to mark its nuance in the Bath and décor segment as a premium and authentic player.

The objective was apparent. Furnish a web experience that not only showcases the brand and product catalog but drives action! Create a lasting impression on the minds of the consumer and the market.

Solution

It was in our favor that the consumers already

were avid researchers. This provided us the opportunity to integrate a sophisticated approach serving as a one-stop solution for all home proof and décor needs.

Tackling all needs of the consumer as well as Asian Paints’, with one thorough platform. Pre-meditated to provide an accurate visualization of the end-result, enabling the consumer to acquire tailor-made solutions to treasure their homes with.

Thence, enabling Asian Paints to branch out to all those in need of home solutions! Through a UI design so simplistic, vibrant and invigorating with a keen affinity to allure millennials.

A refreshing way to build and preview bathrooms, explore the range of hues through Visualiser and identify the perfect shade with an array of wall designs!

Read the full case study here: Decor Firm UI UX Case study

Reviews

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UI/UX Design for Emerging Fitness Travel App

"Their UX/UI design capability is unmatched. They will never give up, throw tantrums, or try to rip you off."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Apr. 2020
Project summary: 

Thence piloted the UX/UI overhaul of a fitness traveling solution, including the web and mobile platforms. Starting with a market study, they researched the competitive landscape before narrowing their ideas.

The Reviewer
 
1-10 Employees
 
Bangalore, India
Vikrant Goswami
Co-Founder & CEO, Zapmytrip Travel Solutions LLP
 
Verified
The Review
Feedback summary: 

The final screens were well-received, and Thence successfully resolved initial concerns. Their designs minimized customer interaction, prioritized information, and simplified high-volume content. Thanks to their vast experience working with B2C startups, they also had a wealth of advice to give.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am co-Founder and CEO at India Outbound leisure travel technology startup - Vacays. Our product services the FIT leisure travel market using its proprietary Artificial Intelligence algorithm. Our primary platform is Mobile app

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Thence?

Our product is B2C and our offering was very complicated and included multiple offerings including flights, hotels, local transfers, tours and activities and Local events all intelligently bundled into one cohesive vacation using the AI algorithm. We hired Thence for complete UI/UX overhaul for mobile and web platform

What were your goals for this project?

We wanted the UI/UX to be intuitive and user-friendly with minimal interactions required with user, even though service offerings was multi-dimenstional, inter-twined and complicated.

Objective was for the used to be able to create a self-service muti-city FIT customized vacation in less than a minute and offer complete customization on the itinerary in a seamless manner

SOLUTION

How did you select this vendor?

We spoke to multiple agencies through web search and our network of contacts. However we found most of the vendors just interested in billing and had limited UI./UX design capability e.g. they did not understand the concept of minimal user interactions and were tending to overload the screens and applications.

Some of them failed to understand the priority and hierarchy of information and thus their capability to represent all the information in simple structured screens was very limited. We found Thence approach very interesting and enthusiastic where they were keen on driving the product out rather than just accomplishing billing miles under their belt.

We also looked at some of the work Thence did for large B2C companies which gave us lot of confidence to work with them

Describe the project in detail.

Thence worked with us in detailed workshop where Product philosophy was discussed and dented in great detail until all team members had deep understanding of the same. They also did a market study of competitive offerings in the marked which helped them understand what we were trying to accomplish.

Once the Thence team was on the same page regarding the product philosophy, it was much easier to work with them. Key challenge was to work out the UX philosphy and they experimented a lot, worked out 4 high level UX options and shortlisted 2 of them, which were presented to us.

Once we reveiewed and seleted the UX option things started falling in place. Post that it was just a case of spending some more time to tinker with the detailed screen UX designs Thence was coming up with, until we got the final product out

What was the team composition?

We had a delivery head who was part of all meetings. There was a project manager/co-ordinator who would co-ordinate on a day-to-day basis, a UX designer for Mobile and another one to transform that onto web , a UI designer and a UI tester

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within 45 days of the launch of the project, we were very happy able to see the shape of the product coming out. In fact it was much better than what we had expected before the start of the project.

All key concerns we had were handled seamlessly including minimizing customer interactions, prioritizing information hierarchy, High volume of information presented in a simple manner and most importantly key interactions with user were made very simple

How effective was the workflow between your team and theirs?

We developed a good working relationship with Thence in the pre-sales period, which easily got transformed into a working relationship with the project team. Team was more than happy to do multiple iterations if required and was very keen to learn about and fix issues in the proposed designs.

In fact Thence waived of significant number of hours of billing, as the output did not fit the intended outcome, all without batting an eyelid. This demonstrated that they were completely focused on the customer outcome rather than just racking up billing hours. We enjoyed working with Thence on our project

What did you find most impressive about this company?

First and foremost the founders are amazing human beings and easy to build a relationship and work with. Secondly they are visionaries and focus on building long term relationship with their clients and would often sacrifice their efforts to get the customer what they want.

Another important thing is that they have vast experience on working with large B2C businesses & startups. We took their advice very seriously on the platform priortization

Lastly and most importantly their UX/UI design capability is unmatched. They will never give up, throw tantrums, or try to rip you off. They are with you forever, regardless of your situation even when clients face financial pressure. We will working with them again

Are there any areas for improvement?

Thence is fairly young organization and they are pretty good. There are some areas of improvement.. They can have better questionnaire and take certain inputs from customers regarding the existing platform capabilities, validate their assumptions before they start working out the design philosophies.

This would help them so that they don't head out in the wrong direction and are able to optimize the efforts they spend.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They offered us a discounted costing given that we were a un-funded start-up. Their offer was very valuable for us as we had limited cash on our hand.
  • 5.0 Quality
    Service & deliverables
    Output was much better than expected . Ours was complicated offering with large volumes of information and interactions with customers.
  • 5.0 NPS
    Willing to refer
    Great people & easy to work with, adabtable, customer focussed with a view on building long term relationship , very keen to build great products

Web & Mobile App Design for Venture Capital Firm

“Their team was very collaborative, and they took a lot of time to understand what we were looking to achieve.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2018 - Mar. 2019
Project summary: 

Thence provided UI/UX design services for a venture capital company. They conducted several hours of discovery meetings and delivered designs for a website and app for iOS and Android.

The Reviewer
 
1-10 Employees
 
Bengaluru, India
Kishore Chand
Partner, Gilda Venture Capital
 
Verified
The Review
Feedback summary: 

The Thence team is full of authentic, genuine individuals and that sincerity was apparent in their work ethic and process. They guided the partner throughout the engagement and were always available, even working on weekends. Seamless collaboration is a hallmark of their high-quality work.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a partner of Gilda Venture Capital. We’re a new venture capital company in India. I spent 12 years in Dubai, and our group’s head is actually still there. We started our Bangalore operations two years ago. As part of our international expansion, we want to play in the space of fundraising for startups. We have two projects: a traditional venture capital fund and a platform where we connect lead and angel investors to Indian startups.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thence?

We were at the product development stage of our platform and since I’m an ex-entrepreneur of an ad-tech company, I believe in the power of UI/UX. Instead of addressing that later on in the life of the business, we wanted to do it straight away.

Our team engaged Thence when we were still at the concept stage. We made up our minds to launch the platform in the form of a website and mobile app for Android and iOS.

SOLUTION

What was the scope of their involvement?

Thence designed our website and apps. They created the initial digital marketing collateral we wanted. Our team had several hours of exploratory and business discovery meetings with Thence’s three founders. Alok (COO) was the one who led the project. They took a lot of time and brought in the right team members for the various parts of the discussion with us. Once they had a clear understanding of what we wanted to achieve, they scoped out the work and shared the document with us.

We agreed on a scope of work after a few iterations, then they started customer research. There are two types of our customers: startup entrepreneurs and angel investors in the Middle East. We conducted a predesign survey with both sides. This was intended to get an understanding of whether our audience was using any of our competition’s products as well as what they liked and didn’t like about those products.

We also wanted to understand what our users’ expectations of our platform were. Once that information was captured, the Thence team sketched some initial designs, giving us a couple of alternatives for fonts and colors. We worked step by step.

Their team only designed our website and apps. Development was done by another company. Thence worked in synergy with that company to deliver the end product. Building the fundamentals of the SEO efforts was also done by another agency.

What is the team composition?

Two of their three founders interacted with me, and there was a project lead. We may have met a couple of other people in the conference room during the design stage, but mostly worked with Alok and the project owner. He handled the frontend client conversations and brought in the right people when it was necessary.

How did you come to work with Thence?

I identified 13 design and UX agencies online and after evaluating them all, I ended up choosing Thence.

How much have you invested with them?

We invested $26,000.

What is the status of this engagement?

We started working with Thence in November 2018. The first two weeks were spent negotiating the scope and the execution part took about three months. We wrapped up in March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The city in which both of our teams work has far too many design and development companies. It’s a very saturated market. One thing that stood out during our evaluation period is that Thence’s team members are authentic people; that feeling lasted throughout our engagement.

Thence discussed what would and wouldn’t be the right fit for me, without displaying any vested interests for the options. They educated me on why native apps would be better in terms of performance and UX, as well as what cost I’d have if I took that route. Their team provided handholding and enabled us to make the right decision for the business.

What’s more, they were always available. It seemed to me that they categorized the work between teams very well, and I never came to the point where I didn’t know who to call for what. Alok was there all the time.

There were occasions when my development team was lagging behind, and they pushed some tasks over the weekend. Alok asked his team to work on Saturday and push those designs to the development team. I consider that to be very positive behavior.

How did Thence perform from a project management standpoint?

They used some advanced project management tools, through which we could see the project’s progress at any point in time. My team and I could see new designs and screens posted on that platform at the end of every third day. The development agency also had access to the tools and could look over anything they wanted. It was a very seamless collaboration.

What did you find most impressive about them?

Thence came across as real, genuine people. They never sounded sales-like, and their business development jargon wasn’t too difficult to understand. Their team was very collaborative, and they took a lot of time to understand what we were looking to achieve. It was clear they weren’t trying to write a purchase order for themselves.

Compared to my experiences with previous projects, that sincere attitude is what really drew me to Thence. My comfort level in dealing with the people there was really high. Their design abilities are on par with other agencies, but I’d definitely give them extra marks for their client management skills.

Thence is a young team that is invested in their people. Their recruitment process is very robust. They have a well-understood, driven culture and believe in thoroughly training their people. Thence is also one of the first design agencies to start a UX lab, and they’re very forward-looking as a team. They aim to have a futuristic approach to design.

Are there any areas they could improve?

Alok and his team were there during the little hiccups that did happen during the course of our engagement. There was nothing that went unresolved. Of course, there were some operational roadblocks at times, but the team always came together.

Do you have any advice for future clients of theirs?

My advice is to approach collaboration with patience. If the future client is expecting to meet the agency for 30 minutes and come out making a decision, I wouldn’t advise that — as an entrepreneur and definitely not for design.

It’s an iterative process, and no client should base their decisions on the previous work that the agency’s done, because it might’ve been done by a different team. The size of the company is not something to be in awe of because it’s not a relevant evaluation.

Thence has a business discovery workshop, and people working with them should come with enough patience and time to make a fair evaluation.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Any delays were because we came up with afterthoughts after the scope was finalized but they accommodated those changes.
  • 5.0 Cost
    Value / within estimates
    They’re on par with the market and deserve the money.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve referred them to a couple of companies in Dubai.

UI/UX Design for B2B & B2C Hyperlocal Logistics

"In the end, they delivered a good project while maintaining a healthy relationship." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - July 2019
Project summary: 

Thence was tasked with creating the UX/UI Design for an on-demand courier service. The solution consisted of a consumer-facing app and a rider app for the courier. 

The Reviewer
 
51-200 Employees
 
New Delhi, India
Rushil Mohan
Co-Founder, Pidge
 
Verified
The Review
Feedback summary: 

As the project evolved, Thence remained nimble enough to adapt to growing deliverables. They created a full UX/UI set for the core code and supplementary features, and the internal team praised the design's clear call to action. Besides their design skills, Thence has an empathetic work approach.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the co-founder of Pidge, a hyper-local company, having two distinct arms. One is the B2C arm, which is an on-demand and secure delivery courier service where any customer can download the app.

The B2B arm is more focused around fulfillment for different kinds of clients where it ranges from large clients doing hyperlocal logistics such as meat delivery for examples like artisans and independent practitioners with more ad-hoc needs.

So, that's kind of the spectrum of the clients that we serve. There is also a significant rider element. Our service is differentiated because of the customer service and that comes from having employed riders versus the gig economy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Thence?

We worked with Thence for UI/UX design of our MVP.

What were your goals for this project?

Creating a new product from an idea is a different kind of challenge. So, We were looking for a good partner agency that could have the expertise of translating an idea into a product efficiently. Someone with enough knowledge about the market Landscape. Someone who could help us through three significant implications like, speed, diligence, and cost.

The goal was to build two apps, one was the Consumer App and the second was the Rider App. For both the apps the challenges were similar, creating the flows and processes in a unique way that has never been seen or experienced in the market before. But the structure of the two was different. The other task was how to eliminate the general complexities that customers face and to deliver a great UX.

SOLUTION

How did you select this vendor?

When I was looking for an agency, I had one question in mind, how does each agency approach these three - diligence, ambiguity, speed; and how they understand my thought process. This approach helped me to narrow down to three agencies, Agency A, Agency B and Thence.

The difference that I saw was: Agency A had a very isolated approach towards UX/UI, Agency B was more focussed on selling the project based on pedigree rather than process. While Thence, on the other hand, laid out the entire design process in front of me before asking.

Their way of explaining primary and secondary research processes, stakeholder's interviews, and other bits and pieces that when put together make a cohesive structure was phenomenal. These attributes and their way of approach attracted me a lot and created a strong sense of confidence in me that Thence is the one for my project.

Describe the project in detail.

The objective of the project was to build two apps from scratch. One was the consumer’s app and the other was the rider’s app. The products were to be built in such a way that it would remain in the memory of both our B2B and B2C prospects with respect to ease of use.

What was the team composition?

The team at Thence on our project comprised of Designers and Product Analysts led by their Delivery Leadership.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Initially, we had deliverables before at the early stages of the project. But as we move on into the process and as the product grew, those initial deliverables also started to grow.

Thence was very good at adapting the evolving deliverable set by meeting deadlines and without compromising on quality. This was quite helpful and turned out to be the biggest quantification of success.

At the end of the engagement period, we had a full UX/UI set for the core code flows and many other supplementary features that allowed us to create a product and have it marketed into the market. With the designed product, within three months our repeat factor of users has gone up.

We are witnessing people coming to us from our competitors and telling us in as many words why we are different and efficient. The entire time frame from registration to first order is a maximum of 3 mins for 50% of the customers.

The product is so flexible and modular with a clear call to action that it tells the customer that they are on the app for a purpose. The product has been conducive to the changes that later came in from the market feedback. All these demonstrate product success.

How effective was the workflow between your team and theirs?

The communication was transparent and quick. The constant availability was admirable. Thence made the whole process easy, flexible and faster for us as well by meeting the deadlines that in turn helped us in achieving our business goals.

Thence acted as an agency that was actually interested in business success rather than an agency who was trying to prove how good they are with UX/UI. The most appreciable was the way Thence was patient and flexible to the changes throughout the process.

In the end, they delivered a good project while maintaining a healthy relationship. This builds up confidence in us that we can approach them again in the future.

What did you find most impressive about this company?

The most impressive thing about Thence is one, their strong approach towards design and two, their sensitivity to clients. Thence does demonstrate empathy in their building process rather than being self-centered, this is very important to have and Thence has inculcated it in themselves strongly.

Are there any areas for improvement?

There is no such blanket area of improvement. There is one but only specifically with our project with respect to the sample size skew during the evaluation of the scope of the project, however, considering the limitations that we were working with this was only natural.

5.0
Overall Score Thence was a pleasure to work with and I will work with them again in the future.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    very convenient and relevant to our needs
  • 4.0 Cost
    Value / within estimates
    thence's initial costing was good. there is room for improvement in costing where work exceeds initial timeline
  • 5.0 Quality
    Service & deliverables
    thence was very proper and diligent in how they shared work
  • 5.0 NPS
    Willing to refer
    very likely. i like the quality of work and professionalism and value.

UX Design for Blockchain Company Mobile App

"They’re one of the best when it comes to knowing the market and how to create an appealing product."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - May 2019
Project summary: 

Thence provided UX design support to improve an existing blockchain wallet. They produced wireframes, animation, and the overall look of the product.

The Reviewer
 
1-10 Employees
 
Singapore
Karan Bharadwaj
CEO, PLMP Blockchain
 
Verified
The Review
Feedback summary: 

The designs completely fulfilled expectations and resulting in a reliable final product. As a team, Thence brought great project management skills and ensured the collaboration ran smoothly. Their UX expertise was a crucial asset throughout the engagement and resulted in a strong final product.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of PLMP Blockchain. We primarily make blockchain applications and have offices in Singapore and Bangalore.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thence?

We hired Thence to help us redesign an existing blockchain wallet.

SOLUTION

What was the scope of their involvement?

They provided a holistic UX service. They assisted us with the design after my team explained our vision. We were presented with 3–4 options for the look. They provided some UX guidance and incorporated it throughout the application. Their team also provided analysis on how the different designs would be useful for potential users. They handled the design, wireframes, and animation for the wallet. The final product has between 130–140 screens.

What is the team composition?

I worked with three people and spoke with one of the co-founders.

How did you come to work with Thence?

I came in contact with Thence through a mutual contact. After we discussed their services and I saw the previous work they had done, I knew I wanted their team for the project.

How much have you invested with them?

We spent $9,500.

What is the status of this engagement?

We worked together from January–May 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The designs fulfilled our expectations, and we were impressed. They delivered a complete final product.

How did Thence perform from a project management standpoint?

The project management was excellent. Their team was always accessible. Although we set aggressive timelines, they met every deadline even if it required working later than expected. Their team has a strong relationship with each other, and they were extremely accommodating. Any criticism was well-received. They were also willing to explain how to improve UX and other aspects.

What did you find most impressive about them?

They kept up with trends. They’re one of the best when it comes to knowing the market and how to create an appealing product.

Are there any areas they could improve?

More scalability would have been helpful. If they could expand their capabilities in terms of frontend and backend integration, it’d be more convenient.

Do you have any advice for potential customers?

Enter the project knowing what you want. This will help improve the flow and timeline of the project. Both teams need to put in the effort and Thence will guide you.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They didn't miss a deadline.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX Redesign for Gaming Website

"They established high standards for quality and attention to detail."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2018 - Feb. 2019
Project summary: 

Thence did UI/UX redesign for a gaming website. They built customer profiles, did quantitative analysis, and created a prototype. Other services included surveys and A/B testing.

The Reviewer
 
201-500 Employees
 
Bangalore, India
Sree Ram Somayajula
AVP Marketing, Gaussian Networks
 
Verified
The Review
Feedback summary: 

The redesigned site remains in development, but UX testing with a focus group has shown improvements in retention and engagement. Thence’s work has also received positive feedback from other stakeholders. They’re an accessible team focused on customer service and market results.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the assistant vice president of marketing for Gaussian Networks, a gaming company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Thence?

We had an internal gaming client who needed UI/UX redesign for a website. We engaged Thence to work on those designs, along with UX research and interaction design.

What were your goals for this project?

We wanted to identify customer needs and customer journeys and address bottlenecks in UX. We also wanted to position them as a top brand and facilitate easy navigation within an improved website architecture.

SOLUTION

How did you select this vendor?

We wanted a vendor with design expertise and experience. Thence impressed us with the list of projects they had handled.

Describe the project in detail.

Once we started the project, we divided it into four phases. They first built customer profiles, then did quantitative analysis, including heat maps, surveys, and A/B testing. They built and tested a prototype before rolling out the final product.

What was the team composition?

We worked with a project manager, who was part of a team of three.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The site remains in development. We’ve conducted UX testing with a focus group, which showed over 50% improvement in retention and engagement KPIs. The qualitative feedback from the business teams and users has also been encouraging, and the new UI really speaks to customers in representing a contemporary online gaming brand of this pedigree.

How effective was the workflow between your team and theirs?

We had two calls a week with the project manager and one client visit every month to see the progress of the project. The project manager was accessible all the time and response time was never an issue.

What did you find most impressive about this company?

They established high standards for quality and attention to detail, along with a customer-centric approach. That helped us match our client’s goals and elevated us in the market.

Are there any areas for improvement?

No, we’re very satisfied.

5.0
Overall Score We are very happy with their output.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    All changes were incorporated within our deadlines.
  • 5.0 Cost
    Value / within estimates
    The cost was well within our budget.
  • 5.0 Quality
    Service & deliverables
    Their work helped us hit our relevant KPIs.
  • 5.0 NPS
    Willing to refer
    We highly recommend them for UX and UI consultation.

UX Design for Retail Investment Platform

“WinkTales put in a lot of effort into the details of the platform.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Sept. 2017 - Ongoing
Project summary: 

WinkTales provided UX design and development services for an online web and mobile-friendly platform. They began with a research process before creating the designs and working on the frontend implementation.

The Reviewer
 
1-10 Employees
 
Bengaluru, India
Abhijit Roy
Co-Founder, GoldenPi
 
Verified
The Review
Feedback summary: 

The finished platform is excellent, attracting new customers and significantly improving the rate of return customers, which now reaches 60%–70%. The team was approachable, communicative, and professional throughout, smoothly prioritizing tasks and taking feedback on board.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of GoldenPi Technologies. We have an online platform for retail investors to invest in fixed income instruments in India. We get data feeds from financial institutions that are fed into the system using an algorithm. It then displays the overall fixed income products to retail investors in an easily consumable way.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WinkTales?

We needed someone to design the layout of our website and work on the structure of the whole thing.

The presentation of our product is very important because retail investors often shy away from complex financial products. It’s imperative that the layout of the mobile-friendly website allows retail investors to easily understand the investment options and proceed with their investments.

SOLUTION

What was the scope of their involvement?

They did the UX design for us, beginning with a lot of research. They also did some user-level testing with a set of mock customers and took their feedback. From there, they came up with some really innovative ideas around how the investment options should be represented and what level of detail should be shown.

Once we had that, their software and design team moved ahead to build the web pages, including providing frontend code. They sent it to us for review and we shared it with our customers to get feedback. There was a back and forth element to this process.

We did a couple of iterations and now we are running one of those. We’re now revamping the entire website and working on more advanced elements.

What is the team composition?

I interface with the design head mostly.

How did you come to work with WinkTales?

We started scouting, online and in our network, for companies to help us design and build our product. A few people from our network pointed out that WinkTales is quite good in this area. We looked at their work, among others, and shortlisted two or three options.

We ultimately chose WinkTales because of their previous experience and the fact that they were well established. They were very communicative during our discussions about the designs which put us at ease. Without charging anything, they gave us some ideas to experiment with and think about.

What is the status of this engagement?

We started working together in September 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s been good. The number of visits to our online platform definitely has increased, while the number of repeat visitors has also significantly increased. We have approximately 60%–70% repeat visitors on our website.

WinkTales put in a lot of effort into the details of the platform, including what should be shown where, the coloring, the theme, the font, and more. Some of our existing customers and some really big financial institutions have given really good feedback on it.

How did WinkTales perform from a project management standpoint?

We typically work on a feature-by-feature basis. There’s a prioritized list in a product backlog that we share with them and discuss. We also visit each other in our respective offices during this process and use email and the phone.

The project management has been good. They’re very approachable and clearly identify certain points of contact in their team. Beyond that, they keep to their promised delivery schedules and are able to take on any changes or pivots smoothly.

What did you find most impressive about them?

They’re very approachable, which makes communication easy.

Are there any areas they could improve?

At times, they could improve their research into a project’s domain, in order to improve their designs.

Do you have any advice for potential customers?

Express your requirements explicitly so that both parties are on the same page.

4.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX/UI Design for Global Technology Company

“WinkTales hands-on methodology throughout the entire design process is what really delighted us.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2016 - Apr. 2017
Project summary: 

WinkTales conducted thorough UX research to pinpoint the ideal user-friendly designs for two mobile apps. The products are for internal use and have a targeted focus on the user.

The Reviewer
 
10,000+ Employees
 
India
Associate Partner, Global Technology Company
 
Verified
The Review
Feedback summary: 

WinkTales designed two seamless and intuitive deliverables informed by diligent research. Both apps empower the internal team to work at a higher degree of impact and productivity. External clients appreciate how efficiently they now receive consultations and analysis for improving their business.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m an associate partner in the India business of a multinational technology company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WinkTales?

We needed a team with design expertise and a user-centric philosophy to help us design and deploy two mobile apps in our internal play store. We wanted both products to work efficiently and have a strong focus on the user. Our consultants shouldn't have to spend more than five minutes a day using them

SOLUTION

What was the scope of their involvement?

Along with UX/UI design, WinkTales conducted UX research that was critical to ensuring the apps deliver on their objectives. These finding played an essential role in our project. WinkTales designed both apps to be seamless and intuitive so they can provide necessary information efficiently. This was both our core challenge and primary differentiator. 

The first app we created helps our consultants assess the maturity of clients who work in business areas of interest to us, like the Internet of Things. The second one aggregates news about our clients from various online publications to give our consultants an overview of this activity.

What is the team composition? 

We mainly interfaced with Prabhasa (Co-Founder, Director, and Head-Delivery, WinkTales). The UX team we worked with was comprised of a researcher, designer, and a project manager. 

How did you come to work with WinkTales?

As we were scoping for agencies, we enlisted the help of our platform to find the right team. After discovering WinkTales, we shortlisted them and took it forward from there. 

How much have you invested with them?

We spent somewhere around $20,000 on their services. 

What is the status of this engagement?

We worked together from October 2016–April 2017. Each application took three months to complete, and we finished them one after the other. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

From an impact perspective, both applications have been well received. We've seen great reviews coming in from my internal team of consultants. They've expressed that our apps help them conduct presale conversations and keep them updated about what's happening with their clients. The assessment app has garnered positive feedback from our clients, as well. They appreciate how quickly it enables us to provide recommendations for increasing their capabilities in a particular space.

How did WinkTales perform from a project management standpoint?

WinkTales worked hands-on and worked diligently to adhere to their timelines. Since this particular engagement was just for two products, we stuck to e-mail as our form of correspondence. They provided consistent status updates and advised us on best practice.

Rather than into looking at our project as one large problem statement, they broke down the entire process into smaller milestones. Using this organized process gave us clear visibility on where we stood and what the next steps looked like. I found that commendable on their part.

What did you find most impressive about them?

We greatly appreciated that WinkTales invested due diligence in our engagement. Even before hitting the drawing board, they had their homework done and exhibited a strong work ethic. We felt confident about their design capabilities, but the research they conducted really set them apart.

This stage was especially critical because we're designing apps for use by multiple stakeholders. They translated those takeaways into actionable design hypotheses that they then executed and validated. WinkTales hands-on methodology throughout the entire design process is what really delighted us.

Are there any areas they could improve?

There's not really anything that comes to mind. If I had to say something, it would be to suggest they invest a bit more on the UI side. That isn’t a red flag, though.

Do you have any advice for potential customers?

I’d avoid rushing through the process. The phase-wise manner the team uses works well. We initially had a specific timeline in mind. Once WinkTales walked us through the entire workflow and their approach, it made sense to allocate the time they requested. I understand that deadlines need to be met, but I suggest starting early on and giving WinkTales due time to deliver.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We always had visibility on milestones and best practice. They may have missed a deadline but were professional and open about roadblocks.
  • 5.0 Cost
    Value / within estimates
    They specified the cost early on. We proactively disclosed our budget constraints, and we signed off without negotiations.
  • 5.0 Quality
    Service & deliverables
    We were extremely happy with their entire methodology, specifically the research they translated into the designs rather than jumping right in.
  • 5.0 NPS
    Willing to refer
    I appreciate that they avoided headaches and we never had to intervene. They worked as a partner from executing strategy to last-minute delivery.

UX/UI App Design for Home Décor Company

“Promptness and speed of delivery are what differentiates them from everyone else we’ve worked with.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Dec. 2015 - Ongoing
Project summary: 

WinkTales conducted user research before designing a UI and UX to facilitate in-app data input and interviewing tasks.

The Reviewer
 
5,001-10,000 Employees
 
India
Senior Systems Manager, Home Décor Company
 
Verified
The Review
Feedback summary: 

The app’s polished design has resulted in a 99% engagement rate. WinkTales' project leadership is prompt and attentive to needs. Their team follows timelines well and is accommodating to last-minute changes, resulting in an exemplary customer experience.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re a home décor company. We sell paints, kitchens, bath items, wallpaper, and furnishings for homes.I’m the senior systems manager for consumer engagement platforms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WinkTales?

While we have a specific focus on user experience for consumers, we found that we could improve user engagement for employees and partners in a range of our mobile applications and portals. We needed to create a more engaging design.

SOLUTION

What was the scope of their involvement?

We’ve had three or four engagements with WinkTales in order to solve our design problem.

We have an app for field contractors who are expected to respond to customers within a certain time. The app houses project management tools and allows users to generate custom reports at the end of a project, giving us visibility into completed work.

We needed a professional frontend for driving our business needs. It needed to make it easier for users to enter data and conduct interviews. We spent a lot of time with users trying to understand how they manage their work.

WinkTale’s team performed their own research with our users and came back with suggestions.

What is the team composition?

I worked directly with Alok [Founder, WinkTales], who delegated design tasks to his team. We communicated almost every day.

How did you come to work with WinkTales?

I found them through a common contact. We looked at three or four established candidates as part of our evaluation process. WinkTales was a new entrant at that time, but they came back with the highest number of ideas. Their turnaround time was almost instant compared to larger companies, which was a deciding factor in choosing them. They could provide a more engaged collaboration despite being a newer company.

What is the status of this engagement?

We started working with them in December 2015. We have an ongoing collaboration and have met recently for a new project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Users’ experience within the app is a key performance indicator for us. We’ve seen 99% engagement on it due to the app’s design. The apps we’d created in the past with different partners had an engagement rate of 30–40%. I attribute this increase to WinkTales’ design and technical skills.  

How did WinkTales perform from a project management standpoint?

Our experience has been great in this sense. Alok is prompt and always puts the customer before everything else. Their ability to stick to timelines has been great. We’re always demanding and asking for last-minute changes, but they manage to turn everything around.

What did you find most impressive about them?

Promptness and speed of delivery are what differentiates them from everyone else we’ve worked with. It’s also why we’re continuing to work with them two years later.

Are there any areas they could improve?

They should increase their bandwidth in order to take on more work. WinkTales is clear in terms of how much work they can handle and have been growing gradually over the last year.

Do you have any advice for potential customers?

You should become involved in the thought process early on. The more you collaborate with WinkTales’ team, the better the output will be. The company stands out from larger vendors who have formatted design questionnaires. We’ve appreciated the inclusive experience, but other clients may not be comfortable with this style.

5.0
Overall Score Everything has been great so far.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They have a very good value compared to larger companies we’ve engaged with.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Design & Communications for Workplace Wellness Company

“They understand our philosophy and our product.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2016 - Ongoing
Project summary: 

The team interprets brand representations and translates them into designs. Their expertise is used in developing the branding and designs for employee wellness programs. The work is ongoing.

The Reviewer
 
11-50 Employees
 
Bangalore, India
Sourav Sipani
COO, GetActive
 
Verified
The Review
Feedback summary: 

Starting out with little experience was advantageous because they had no pre-conceived ideas about design, allowing them to mold to fit into this role. Now an integral part of the team, the team understands the guiding principles well and delivers the work within tight deadlines.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

GetActive is a workplace wellness company. We started in 2009 as a company that promotes physical activity with gamification and employee engagement. Over time, we moved into corporate wellness. We collaborate with multiple providers who are on our platform offering their wellness services to the organization. We use a lot of social strategies to make wellness work within organizations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WinkTales?

We are primarily a product company that builds and sells products. Our core expertise is technology and enterprise sales. We didn’t have any design expertise on our team.

SOLUTION

What was the scope of their involvement?

We initially engaged them for our website design work. Then, they started helping us with some of our mobile application screens. They have also helped with branding. Since we work with various wellness organizations, our communication needs to be drafted based on those organizations’ guidelines.

Often times, wellness as a strategy for employees is something new to these organizations. Often times, they need to create their own wellness brand for interaction with the employee. Together with WinkTales, we discuss with the organization what they would like to represent the brand. Then, WinkTales starts executing and creating it.

Almost all our design requirements are taken care of by WinkTales. As we expand, our design requirements and our engagement with them also expand.

What is the team composition?

We started working with Alok, who is one of the founders. We still meet him once in a while to review the work. We work with 2 managers under him including a design head who works with a few graphic designers and copywriters. He is the guy who understands our requirements and then leads his team to deliver the work to us. At any point in time, there are 3–4 folks from WinkTales who are engaged with us.

How did you come to work with WinkTales?

WinkTales was referred to us by a friend who had heard good things about them. We met them and explained the kind of company we are and the kind of support we were looking for. We started by having them design a couple of small things for us. We set a quick turnaround time to decide if they were a company we could work with.

How much have you invested with them?

We pay $2,000–$2,500 per month or $20,000–$25,000 for the whole financial year.

What is the status of this engagement?

We started working together in June 2016 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They produce the work with a quick turnaround. They understand our philosophy and our product. They bring all of that in the design. It has worked out really well for us. We have a lot of communication and design requirements almost on a daily basis. They’re able to quickly deliver all those things to us within the timeframes.

Sometimes we push them really hard and very rarely have they told us something wasn’t possible for such a small timeline. More often than not, they delivered. They feel like an arm of our company. Any time we take on a new design phase, we are assured that WinkTales is there to deliver it for us.

How did WinkTales perform from a project management standpoint?

It has worked well, but there’s always room for improvement. Whenever we have a detailed requirement, it’s my responsibility to create the requirement from our side. Then we share it with them via email. If it’s an important assignment, we have a meeting prior to that to explain to them what exactly we’re looking at. Then I document it in a requirement document and send it to them.

For smaller, day-to-day work, we use email and we also use WhatsApp, where we exchange notes in a group. They deliver to us on software called Zeppelin where they share all the designs and assets us with us, which we use to then implement.

What did you find most impressive about them?

Prior to WinkTales, we worked with other design firms. When we started with WinkTales, they were a young team with fresh ideas. That worked well for us because many designers come with their own baggage of what they think is right and our message gets lost. Since WinkTales is pretty fresh, it was easier to work with them and explain to them what we are really looking at and get them to design the way we want it.

Are there any areas they could improve?

We’d like to see them expand their expertise like content creation so that we could get more of the copy work done through them. We’d like them to venture into different territories around design so that we can have just one entity to work with instead of engaging multiple entities.

Do you have any advice for potential customers?

Focus on the long term. It takes time for them to understand your values and philosophy. The more you work with design firms, the better they understand you, and then that starts showing in the design. If you choose a different design firm for every project, the messaging and branding gets confused. If somebody were looking at working with WinkTales, I’d recommend giving them a longer duration. Many of these professionals will end up being your extended teams.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    More often than not, they surprise us and are able to deliver on time.
  • 4.5 Cost
    Value / within estimates
    I’m always looking at controlling cost. It’d help me if they were a little less expensive, but it’s not of great concern to us.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have recommended them to everyone who has come to me looking for a design team.

Mobile App Dev for Behavioral Health Org

“Their responsiveness was one of the primary reasons we went back to them after the first project.”

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Feb. 2017 - Ongoing
Project summary: 

WinkTales used a provided wireframe to develop a web-based, non-native Android application that guides users through mindfulness activities.

The Reviewer
 
11-50 Employees
 
Bangalore, India
Rohit Koliyot
VP of Marketing, Silver Oak Health
 
Verified
The Review
Feedback summary: 

There were issues regarding developmental functionality, but design testing yielded positive responses, and the app has garnered 4,000–5,000 downloads post-launch. WinkTales worked through multiple iterations to ensure project success, and their business strategies proved vital during development.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Silver Oak Health is a behavioral health organization. We use cognitive sciences — specifically in psychology — to improve quality of life. We have diverse solutions in the mental health area. I`m the vice president of marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WinkTales?

Specifically, with our corporate clients, we were moving into the area of “mindfulness,” which is the practice of focussing our attention on living in the present moment, in order to reduce stress. We had already been conducting events such as workshops, seminars, and other engagement activities, but we realized that we needed something to take these initiatives forward even after the events. This is when we came up with a mobile application which could be used for habit formation amongst corporate employees.

Two of the top-performing mindfulness apps on the market are Headspace and Calm. We wanted to build something similar, but anchored around an Indian voice.

SOLUTION

What was the scope of their involvement?

Our corporate clients engage with us primarily through the web. WinkTales designed a web-based, non-native Android app, and our internal technology team developed it.

We went to WinkTales with just an idea and a wireframe we’d sketched out on paper. As we don’t have any internal user experience personnel in our organization, WinkTales helped with this and designed a couple of different custom flows. They printed out different scenarios, and we tested it on a few sample groups of people who went through the entire flow of the app. We made many changes based on the insights we gained from this exercise.

We were looking for an app which would showcase the different tracks we had recorded with our mindfulness coach, as well as provide a useful engagement tool. We also have a diary/reflection tool within the app and a feature that provides a report on the status of the user’s mindfulness journey.

Our app features guided and unguided tracks. In guided tracks, the app’s mindfulness coach leads users through different kinds of mindfulness techniques. These are largely meant for those who are relatively new to such practices. The unguided audio tracks are primarily targeted at more experienced mindfulness practitioners. We also have a four-program series in the form of curated tracks which users go through every day, in order to develop the mindfulness habit.

What is the team composition?

We primarily interfaced with Alok [Co-Founder & Director, WinkTales] and Mangala, a client service representative. Our development team also worked closely with their lead designer Sudheesh towards the end of the project.

How did you come to work with WinkTales?

A partner organization recommended WinkTales to us. We initially used their services for some offline creative work to help us design brochures and exhibition stalls for a national conference we were attending. We were happy with their work, so the app was a natural progression. Proximity was also a deciding factor, as they’re situated only 15 minutes away from our office. It was easy for us to meet, strategize, and stay updated on the progress of the project.

How much have you invested with them?

The cost of their work has been around 340,000 Indian rupees ($5,200 USD).

What is the status of this engagement?

We started working with them in early 2017. The app is currently available for Android and iOS.

The iOS version launched three weeks ago and is still undergoing some beta testing. It still requires some amount of work as we’ve temporarily just replicated the Android design for iOS. Going forward, we will need to go back to WinkTales for a more structured iOS design. They’ve been helping us with some screens and adaptations over the last few months, but at this point, the Android version is 90% closed, with only one testing/review meeting pending. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Qualifying the results would be a little difficult at this point because we’ve hardly done any marketing. At present, we’ve reached around 4,000–5,000 downloads after promoting the app for two months. It’s been primarily a B2B push to our existing corporate clients.

There has been a lot of positive feedback on the app, which in effect pushed us to roll out the iOS version.

We do have a lot of issues from a functionality perspective, but this is more on the development side of things, as opposed to design. We’ve received some fairly good feedback on the app design during this phase.

We went through many iterations in the beginning as we weren’t happy with the initial versions that came out, but we’re happy with what we have now. Our organization’s founders had a specific idea in mind when we started the project, which was different from the initial draft WinkTales sent us. After a couple of iterations, we were able to get on track, and our expectations were met.

How did WinkTales perform from a project management standpoint?

Their responsiveness was one of the primary reasons we went back to them after the first project. Alok, in particular, gave an equal amount of interest to us as to their larger clients. Things were managed based on timelines, and we didn’t have any complaints on any of these fronts.

We communicated via phone and email, had in-person activities, and transferred assets using Zeplin. We were able to review everything quickly, as well as download assets and colors without any hassle. The Marvel App was used to share designs.

What did you find most impressive about them?

WinkTales had a certain amount of business and strategy input for the app’s development which helped a lot. We changed some of our flow and content based on the initial strategy meetings we had with their team, and this made a substantial difference. Most other creative agencies we’ve worked with in the past only provided design support, as opposed to WinkTales’ slightly more holistic offering.

Are there any areas they could improve?

Very early on in the project, we lost track a little bit in terms of what we wanted versus what they were providing. Alok’s stepping in rectified that minor detour quickly. He understood our vision and design style a lot better than the other people we’d interfaced with. It’s not a strong negative because this does commonly happen with other agencies too, but avoiding it could have saved us a bit of time.

Do you have any advice for future clients of theirs?

Clients should spend a lot of time providing explicit references of what they want to do initially. This is the one place where we went a little wrong, but the moment we were able to present other apps and design styles as references, we were able to get back on track. Giving strong references of what is required will help the team align with the project much quicker.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    There were some minor delays, but nothing that drastically affected our business or deadlines.
  • 5.0 Cost
    Value / within estimates
    Their cost was effective relative to the quality they produced.
  • 4.5 Quality
    Service & deliverables
    We could’ve done it much faster, but there was a bit of lost time.
  • 5.0 NPS
    Willing to refer
    I would definitely recommend them.