What evidence can you share that demonstrates the impact of the engagement?
The Red Stairs helps drive immense results for the client. We review our plan every six months. After the first year, the client was so happy that they chose to up the retainer and spend more money because the work is helping them grow the business. In fact, the parent company of our client has since hired us because of the results we've brought. The client has also referred some of their big data analytics partners to us because of our work together.
The Red Stairs is able to take what our clients do and make it approachable to a diverse audience. Their writing is fantastic. People love to work with Janette so she’s an invaluable resource. We try to bring her in for every engagement that involves long-form copywriting. It doesn't matter the subject matter because she uses interviews and research and be able to write about any topic. It’s a great skill.
How did The Red Stairs perform from a project management standpoint?
Their team is top notch. The Red Stairs knows how to run a business and how to deliver results. They’re so efficient and professional. Janette gives us updates without us having to ask for them. She’s super transparent. I appreciate that she’s honest with us if she's stuck or needs more time. She’s very affable and a joy to work with.
What did you find most impressive about them?
It’s important for us to build strong relationships. Working with The Red Stairs helps us achieve that goal. Our clients really enjoy working with Janette, which is huge. She delivers high-quality copywriting and editorial time and again. Janette's not right for every project, but she is a perfect fit for the projects she’s on.
Are there any areas they could improve?
I don't have anything critical. I suppose they could bring us more referrals, but they do occasionally bring us new work.
Do you have any advice for potential customers?
We often see clients that want a new website or marketing collateral who think they can do the copy themselves. I always advise using an outside person to help you articulate your business, mission, and goals. Not having to write copy frees you up to handle more important tasks. In the long run, it's probably more expensive to do it yourself poorly than to hire The Red Stairs to do a great job.