Making You Interesting to the People who Matter

Strategic marketing needs remarkable content

The Red Stairs is a boutique creative agency dedicated to content. We create it, manage it, plan it and use it strategically so you can attract great clients.

Be interesting. Get remarkable results.

To achieve exceptional content marketing results you have to say something worth listening to. To be sticky, your content needs to be provocative. That means you need content that is useful, valuable and interesting to your target audience. And it must be easy to find at the exact moment someone is looking for it. The Red Stairs creates thoughtful, high-quality content that amplifies your contribution and makes you and your brand stand out from the crowd. We are storytellers, copywriters, content editors and content strategists.

How do we do it?

Words and pictures are our raw materials; stories are the glue that engages people; websites, brochures, ads, postcards, social media, e-marketing newsletters, etc. are some of the delivery methods.

 
Undisclosed
 
$100 - $149 / hr
 
2 - 9
 Founded
2009
Show all +
Denver, CO
headquarters
  • 4950 S Yosemite Street, F2 #382 Greenwood Village
    Denver, CO 80111
    United States

Portfolio

Key clients: 

We work with a wide range of clients but we specialize in modular construction and complimentary, clinical and non-clinical health care. We provide expert writing and editing services to web developers, graphic design and marketing agencies. Most of our clients are medium to large businesses.

Reviews

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Copywriting & Business Strategy for Digital Agency

"From disparate ideas and thoughts, the team created compelling materials."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Mar. - Sept. 2017
Project summary: 

Brought on as a third-party, The Red Stairs developed copy for a website. The team performed interviews to produce written content reflecting brand standards.

The Reviewer
 
1-10 Employees
 
Missouri
Laura Harris
Owner, Create On Call LLC
 
Verified
The Review
Feedback summary: 

The Red Stairs’ extensive knowledge produced engaging copy that represented the brand's image. Outperforming deadlines, their professionalism supported a successful partnership. The team’s commitment to collaboration surpassed their scope of work to guide an invaluable service.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the owner of Create on Call, which provides graphic design marketing, website development and support for small to mid-sized companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Red Stairs?

I hired The Red Stairs to produce copy for a client's website.

SOLUTION

What was the scope of their involvement?

The Red Stairs performed all the interviews to develop in-depth content for a client’s website. They assisted with the home page and call-to-action copy as well as writing the biographies for 16 different team members.

What is the team composition?

I predominately worked with Janette (Co-Founder, The Red Stairs) during the engagement.

How did you come to work with The Red Stairs?

Previously, Janette and I were contracted by the same client. I knew they would produce high-quality material, so I hired them.

How much have you invested with them?

During this project, we spent about $5,000.

What is the status of this engagement?

We collaborated from March–September 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team exceeded my high standards for content. I had confidence when presenting the copy that they had developed to my clients. From disparate ideas and thoughts, the team created compelling copy.

How did The Red Stairs perform from a project management standpoint?

We met mostly in person. Given The Red Stairs’ professionalism, I felt comfortable having them interact directly with clients, too. The team was very agreeable and delivered on what they promised. They’re responsive—implementing feedback.

What did you find most impressive about them?

They were knowledgeable about best practices for writing copy. Not allowing their tone or style to dominate, The Red Stairs were conscientious of keeping to the brand. The team also offered a valuable perspective on business strategy.

Are there any areas they could improve?

No, there's nothing they could've done better.

Do you have any advice for potential customers?

It’s worth the investment and time to work with professionals to generate content.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Content & Digital Marketing for Data Analytics Company

"After the first year, the client was so happy that they chose to up the retainer."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2018 - Ongoing
Project summary: 

The Red Stairs provides ongoing copywriting and content marketing services. Through account-based marketing, they target key decision-makers and create custom content.

The Reviewer
 
Baltimore, Maryland
Bobby Gillespie
President, Propr Design
 
Verified
The Review
Feedback summary: 

Results have improved dramatically since the engagement began. The Red Stairs executive not only enhances the project creatively, but also demonstrates a vested interest in long-term outcomes and customer needs. This, along with their can-do attitude, contributes to the expansion of their role.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there. 

I own a branding, design, and marketing agency in Baltimore, Maryland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Red Stairs? 

We're agnostic in terms of marketing strategy. Most of our clients hire us for high-level strategy and leadership. Often when we devise a custom solution for a business it requires us reaching out to external partners. We use The Red Stairs for copywriting and content marketing for a few clients. 

SOLUTION

What was the scope of their involvement? 

The Red Stairs provides creative reinforcement on implementation projects for several of our partners. In particular, we have a client that’s a big data analytics firm. We brought in Janette (Principal Marketing & Digital Content Strategist, The Red Stairs) and introduced her to the client. Over the past 18 months, they’ve been rolling out a content marketing strategy targeting Fortune 2000 clients.

They lead account-based marketing to reach decision-makers and leadership within those target companies. They help us create content that’s catered to providing value to prospects. The strategy focuses on getting that information in front of the people that we've identified. We also hire Janette directly to help us write case studies and content for our own business.  

What is the team composition?

We primarily deal directly with Janette. She has a team behind the scenes that help with proofreading and editing. 

How did you come to work with The Red Stairs?

My business partner on the marketing side had previously worked with Janette. He introduced me to her when we were looking for a partner to bring in on our projects. We talked over Skype and really hit it off. 

How much have you invested with them?

We’ve spent close to $100,000.

What is the status of this engagement?

Work began around January 2018 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The Red Stairs helps drive immense results for the client. We review our plan every six months. After the first year, the client was so happy that they chose to up the retainer and spend more money because the work is helping them grow the business. In fact, the parent company of our client has since hired us because of the results we've brought. The client has also referred some of their big data analytics partners to us because of our work together. 

The Red Stairs is able to take what our clients do and make it approachable to a diverse audience. Their writing is fantastic. People love to work with Janette so she’s an invaluable resource. We try to bring her in for every engagement that involves long-form copywriting. It doesn't matter the subject matter because she uses interviews and research and be able to write about any topic. It’s a great skill.

How did The Red Stairs perform from a project management standpoint? 

Their team is top notch. The Red Stairs knows how to run a business and how to deliver results. They’re so efficient and professional. Janette gives us updates without us having to ask for them. She’s super transparent. I appreciate that she’s honest with us if she's stuck or needs more time. She’s very affable and a joy to work with. 

What did you find most impressive about them? 

It’s important for us to build strong relationships. Working with The Red Stairs helps us achieve that goal. Our clients really enjoy working with Janette, which is huge. She delivers high-quality copywriting and editorial time and again. Janette's not right for every project, but she is a perfect fit for the projects she’s on.

Are there any areas they could improve? 

I don't have anything critical. I suppose they could bring us more referrals, but they do occasionally bring us new work. 

Do you have any advice for potential customers?

We often see clients that want a new website or marketing collateral who think they can do the copy themselves. I always advise using an outside person to help you articulate your business, mission, and goals. Not having to write copy frees you up to handle more important tasks. In the long run, it's probably more expensive to do it yourself poorly than to hire The Red Stairs to do a great job.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer