Where brand meets innovation.

Gold
VERIFIED

Tenet Partners is consistently recognized as the leader in corporate branding and product innovation. Our philosophy is simple and compelling: We integrate the disciplines of branding and innovation through human-centered design to create value for your company, your employees and your customers.

Our approach to experience design changes lives, transforms brand journeys, inspires action and gets work done. We craft vision and strategy positions that accelerate growth. We have the tools and talents to design, manage and protect your brand and engage in cultural shifts that drive change.

Our proven methodology has created compelling signature brand experiences for hundreds of corporate organizations over decades. Our work in consumer branding touches hearts and activates minds by appealing to both emotional and functional benefits.

As long-time experts in all things digital, we create innovative digital experiences for our clients that are both intuitive and rewarding. Our work in digital products and UX design is always rooted on a solid strategic foundation.

Our ability to rapidly understand even the most complex issues of our large enterprise and mid-market clients enables us to bring insights and innovative ideas to the process quicker. With easy access to our senior expertise and resources, we build a true partnership delivered seamlessly to our clients.

Our services

Corporate Branding
Brand strategy and positioning
Brand portfolio architecture
Vision, values and purpose
Messaging and segmentation
Logo
Identity
Guidelines

Product and Service Branding
Product identity
Packaging
Touch point design
Consumer insights
Product innovation

Brand Management
Brand management SaaS
Brand management outsourcing

 
$75,000+
 
$200 - $300 / hr
 
10 - 49
 Founded
1973
Show all +
New York, NY
headquarters
  • 122 West 27th Street, 9th Floor
    New York, NY 10001
    United States
other locations
  • 19 Cambridge Street
    Rochester, NY +1 (585) 256-204
    United States

Portfolio

Key clients: 

Mastercard, APM Terminals, Xerox, Conduent, IBM, Cisco Systems, W. L. Gore & Associates, Edwards Lifesciences, John Deere, Cotiviti, LG Electronics, Vallen, Rockwell Collins, The Institute of Culinary Education, Long Beach Airport, Citrix Systems, The Hartford, Legrand, Matrix Service Company, Kraft Heinz

Vallen

Mergers can be tricky. Customers, suppliers, employees and investors all need reassurance—and the new company’s value must be made clear to all. When industrial suppliers Hagemeyer and IDG came together, integration became a critical goal. A highly successful, broad-based program from Tenet addressed everything from identity to launch strategy and cultural integration. The result: One team, one company with shared

strengths.

The Hartford

200 years of service to customers is something to celebrate. As The Hartford—one of America’s oldest insurers—approached that milestone, Tenet Partners helped it craft and execute a strategy that brought customers and their personal stories to the fore.

Mastercard

Tenet Partners' Managed Services offering takes on many of the day-to-day functions of brand management for the Mastercard marketing team, from logo requests to approval routing. This frees them to concentrate on adding value to the brand. A Tenet professional with long experience and deep knowledge of the brand is dedicated to the account, acting as a valuable member of the Mastercard team and an efficient conduit to

agency services.

Long Beach Airport

As part of a major reconstruction, Long Beach Airport captured an opportunity to increase traffic by redefining the passenger experience. Working closely with Tenet Partners designers and strategists, the airport created a new, nationally recognized brand that captures the warm and welcoming spirit of Southern California.

Institute of Culinary Education (ICE)

When one of America’s oldest cooking schools sought to differentiate itself in the hyper-competitive NYC food landscape, it turned to Tenet Partners to uncover and communicate the compelling idea that lies at the very heart of its identity.

APM Terminals

APM Terminals was closely associated with its owner, global shipping giant Maersk. To grow, the company needed to connect with other shipping lines while protecting the link to its parent. Tenet Partners strategists and designers dug deep, gaining insight that yielded a winning approach: an independent brand and user experience that led to significant growth.

Reviews

Sort by

Product Naming for Nationally Recognized Brand

"They’re a very professional and seasoned team."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
Confidential
 
Apr. - May 2017
Project summary: 

Tenet Partners led a collaborative naming process for a new product. They contributed their creative expertise while welcoming the insider knowledge of the product owners. The process lasted one month.

The Reviewer
 
201-500 Employees
 
Irving, Texas
VP of Brand Marketing, Nationally Recognized Brand
 
Verified
The Review
Feedback summary: 

Tenet Partners successfully managed the project timeline. They proved to be an expert team with considerable experience in the field. There were no suggestions for improvement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the VP of brand marketing at a nationally marketed and recognized brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

Our business challenge was to come up with a battery of names in a very short time.

SOLUTION

What was the scope of their involvement?

It was a naming effort for a product we offer. What appealed to us about Tenet was the co-imagination process. With a short timetable to develop a battery of new names, we felt that blending their expertise with our insider perspective could get us to the finish line in a timely and high-quality manner. We were truncated because of our short turnaround. I believe the total number of rounds of names was four. Some were done internally, which Tenet screened and brought to us, and then the co-imagination process, which we co-created together.

How did you come to work with Tenet Partners?

We knew we had a budget parameter, so trying to find an agency to provide the services for the scope was difficult. Tenet came highly recommended through an organization of which we’re a member, based on the scope as that organization understood it.

What is the status of this engagement?

The project ran from April to May of 2017.

RESULTS & FEEDBACK

How did Tenet Partners perform from a project management standpoint?

They have outstanding project management. As it’s a name generation project, we didn’t use any project management tools. It’s more just meeting timelines and managing to those timelines.

What did you find most impressive about Tenet Partners?

They’re a very professional and seasoned team.

Are there any areas Tenet Partners could improve?

No.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    Outstanding.
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Brand Valuation for Chemical Company

"The quality is on par and best in class compared to all the agencies that I've worked with."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May 2013 - Ongoing
Project summary: 

Looking for ways to quantify and qualify their brand valuation to investors, the client used Tenet Partners to understand their brand equity in relation to their total company value.

The Reviewer
 
10,000+ Employees
 
Kingsport, Tennessee
Aimee Davis
Director of Communications, Eastman
 
Verified
The Review
Feedback summary: 

Since working with Tenet Partners, the client has had an invaluable experience learning about the credibility of growing their brand and raising that awareness internally. Tenet Partners has a longevity in the brand valuation space that truly sets them apart.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the director of global marketing communications and downstream engagement for Eastman. I've been with the company for 10 years, overseeing the leadership of a 50-person team globally for the company. We serve as the inside agency for Eastman, responsible for brand stewardship and brand integration from our large-scale acquisitions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We used Tenet Partners and their brand index modeling to understand familiarity and favorability among the investor audience and understand our brand equity evaluation as a portion of our total company value.

SOLUTION

What was the scope of their involvement?

Tenet Partners first came on my radar about five years ago when they were releasing their annual corporate brand indexes by sector. I noticed that they had a long history—more than 20 years—in tracking the chemical industry, and Eastman is a member of that vertical. Since we were looking for ways we could quantify and qualify investor perception of Eastman over time, I engaged with Brad Puckey, who leads the research practice of Tenet Partners, and they took us through their methodology of how they gain insights through in-person interviews of people within the target demographic.

We spent some time looking deeper into the competitive landscape together and identified four specific target companies that we wanted to track our attribution against. It was a very collaborative, open, and iterative process which now not only results in an annual output deck or playbook for us, but we've also moved to their online portal where we can look at information quarterly and on demand in a very visual way, telling the story of our brand equity and its journey within this specific target audience over time. It's been a great partnership, and I really like that they've added this on-demand visualization tool and portal that allows me to get my fingers dirty anytime I want without necessarily having to wait for the annual review. It's been a win-win.

How did you come to work with Tenet Partners?

I was doing a lot of research on LinkedIn in this space, and we had gone through an RFP [request for proposal] process about five years ago looking at large agencies to help us think about our brand acquisition strategy when it comes to mergers and acquisitions. Core Brand, which was the previous name of Tenet Partners, was on our shortlist, and we worked with them to produce an RFP to help us think through our brand hierarchy strategy.

We ultimately didn't go to Tenet Partners for that work, but through learning about their practice and their specialty in that area, we decided to focus them more narrowly in this space because they had such a long line of equity, relevance, and expertise, and because they had been tracking us since we spun off of Kodak in the 1990s. There was a lot of rearview mirror understanding we could get without having to commission brand new work, so it was the best of both worlds.

We had come to know them through another project. From narrowing our scope there, we discovered that they had this other practice that met a need for us, so we leveraged all of the work together to go into this vein of understanding.

How much have you invested with Tenet Partners?

It’s been under $200,000–$250,000.

What was the month and year you started working with Tenet Partners?

This is our fourth year of working with them for the corporate brand index information. We began working with them in May 2013. Our work is ongoing with them.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Their work has raised awareness internally with our key decision makers, and certainly with our investor relations group, about the process and approach to evaluating a brand as a part of a portfolio. In the past, that was seen as something that was very hard to do, and maybe it had a little bit of fluffy science around it. The leadership and practice that Brad has at Tenet Partners have really helped translate this into a credible source of data for our internal team. It has set the base foundation for us to now credibly earn the right to grow our investment in our brand, how we talk about our brand and the evolution of our brand at the company as an asset. It has completely shifted the conversation since the time we began working with them; that, to me, has been invaluable.

How did Tenet Partners perform from a project management standpoint?

I have no issues whatsoever. They meet every deadline. The narratives they provided us and the explanation and foundation of all their data and statistics are excellent. They're very accessible. Dealing with Brad is like naturally talking to a colleague that you've been working with for 10 or 20 years or someone that you went to college with. He's just very easy to understand. Even though his head thinks in big data and analytics, he's able to translate that into a marketer's language and I find that very helpful.

What did you find most impressive about Tenet Partners?

Their longevity in this space is what makes them stand out. I serve on the corporate brand council, and Tenet Partners is often looked to as a leader in this space. We've had them come in and speak on numerous occasions about this practice and their methodology in it. They are at the forefront of brand evaluation when it comes from the investor point of view. Their history of being 30 years in it now is impressive. A lot of companies bring their own flavor, methodology, or "secret sauce" that makes them try to be unique in this space, but Tenet Partners has really backed it up with the longevity. You get so much value from working with them because you're not always having to commission new work. You're able to benefit both from a historical and the forward-looking view, and I think that really sets them apart.

Are there any areas Tenet Partners could improve?

They could have come up with the online portal sooner. That is the only thing. The ability to have this on demand sooner versus waiting for the annual cycle would have been more robust. I'm very thankful that we have it now.

5.0
Overall Score I keep coming back every year.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    No issues. They've never missed a deadline.
  • 5.0 Cost
    Value / within estimates
    I haven’t been able to find another agency with a historical view that we could access for this investment level.
  • 5.0 Quality
    Service & deliverables
    The quality is on par and best in class compared to all the agencies that I've worked with.
  • 5.0 NPS
    Willing to refer
    I've recommended them several times to other companies.

Brand Strategy for Medical Devices Manufacturing Company

"They figured out how we were being perceived and helped determine how we would like to be perceived."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2013 - Ongoing
Project summary: 

To create a more unified front for customers, this client used Tenet Partners to strategize and develop a full brand foundation for their multiple business entities.

The Reviewer
 
5001-10,000 Employees
 
Irvine, California
Brand Manager, Manufacturing Company
 
Verified
The Review
Feedback summary: 

The client appreciates that Tenet Partners was able to manage their multiple businesses, understand what they were trying to achieve, and deliver a quality branding effort.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a medical devices manufacturer and I am responsible for the company's corporate branding.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We needed to come up with a unifying mechanism for our company. We are a large entity with around 11,000 employees globally, as well as 3 autonomous business units. Our challenge was how to present those 3 entities as a single front to customers.

SOLUTION

What was the scope of their involvement?

Tenet Partners was hired to help us strategize and come up with a tactical plan for our unification. We underwent a lot of research, both with internal staff and external customers. It involved our CEO as well as various people in the marketing, regulatory affairs, and other departments. Tenet Partners approached both direct customers, namely healthcare professionals, as well as patients. They figured out how we were being perceived and helped determine how we would like to be perceived. Tenet Partners went through a number of steps in order to identify the pillars of our brand foundation. From this, we led into all-new brand standards, allowing our 3 businesses to still market their products according to specific campaigns, but creating common branding and graphical elements.

Tenet Partners came up with several different options for our look and feel. We don't have a corporate entity able to manage our brand from a strategic perspective. What we have is a brand council that is representative of all of our businesses and internal functions, like investor relations and human resources. Once the foundation was built, Tenet Partners created design elements speaking to it. As a team, we selected one of those and have been incorporating it over the last year. We position ourselves as being transformational, so the primary graphical element is a reflection of this. It's a transition from a small square to a larger one, repeating our message subliminally.

How did you come to work with Tenet Partners?

We started our work with a couple of different agencies, but, though no fault of anyone, we came to an issue of presenting our unified image to the marketplace successfully. We needed to present a cohesive image at conventions, on our website, in journal publications, and so on. Initially, we tried to come up with a new brand that could visually do it. It proved to be a band-aid for a broken arm, so we never got anywhere with the other agencies. We finally realized the need to back up and do things more strategically. This was Tenet Partners' initial involvement. We ended up staying with them for the entire process, given how happy we were with our partnership. 

How much have you invested with Tenet Partners?

The cost of Tenet Partners' work has been in the range of $250,000.

What is the status of this engagement?

We started working with Tenet Partners in late 2013 and have an ongoing relationship.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Most of our business partners have appreciated the clean and crisp look of our material. It's driving a unified perspective.

How did Tenet Partners perform from a project management standpoint?

I have no complaints about Tenet Partners in this regard. They were spot-on and stayed on top of things. They also kept us engaged and honest with our deadlines.

What did you find most impressive about Tenet Partners?

Tenet Partners was able to get a handle for our businesses and what we were trying to achieve. Their strategist was incredibly bright and intuitive.

Are there any areas Tenet Partners could improve?

None that I can think of. One of the things that we failed to do, through no fault of Tenet Partners, was to come up with a new tagline that could speak to our company as a whole. We went through several rounds of this and also approached another naming agency. It had to do with what was available, what spoke to us, and so on.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Tenet Partners has stayed within timelines but those were longer than I would have wanted. They have been extremely collaborative with us but they could have been more timely.
  • 4.0 Cost
    Value / within estimates
    Tenet Partners is a little on the high side, but what we've gotten has been extremely valuable.
  • 4.5 Quality
    Service & deliverables
    The quality is excellent.
  • 5.0 NPS
    Willing to refer
    I've done it numerous times already.

Brand Asset Development for Financial Services Company

"I feel that Tenet Partners is really working on our behalf to better our business."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Tenet Partners’ relationship with the client began with creating a central digital resource for distributing brand artwork and guidelines both within and without the company.

The Reviewer
 
5001-10,000 employees
 
New York Metro Area
Marketing Leader, Brand Strategy & Design
 
Verified
The Review
Feedback summary: 

Tenet Partners’ thorough and expert work on this initial project led to a much larger partnership with the client. The client notes that Tenet Partners is innovative and highly skilled and considers them to be an important part of their branding team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company.

We are a financial services company that provides business-to-business as well as business-to-consumer products, programs, and services.

What is your role at the company?

Marketing leader, brand strategy & design group, which is part of our global marketing organization.

OPPORTUNITY / CHALLENGE

What was your initial goal for working with Tenet Partners?

The original project was based on a digital brand center. Our goal was to be able to find a way to distribute our brand artwork and guidelines to employees, customers, marketing partners, and other third parties. We required a central digital resource for that purpose.

SOLUTION

Please describe the scope of their work.

Their role has expanded significantly since our first project with them 13 years ago. Since then, we have done a lot of projects together from brand strategy to naming and identity design for new products, programs, or services to assistance with our corporate identity system, marketing communication templates, and training materials. We developed another website for our corporate identity system, and we extended our original public brand center into four different languages. So, we work with Tenet Partners on a daily basis, and I consider them an important part of our branding team.

What was your process for selecting Tenet Partners with which to work?

We looked at various branding agencies to help us and selected Tenet Partners. Tenet Partners had such a wide range of knowledge. We needed a company that was innovative, strategic, and had strong visual and technical design skill and expertise. At that time, about 13 years ago, there were a lot of organizations that were only print-design based, and didn’t necessarily have the strategic knowledge about our brand, including brand architecture and how all of our projects relate to each other and to our organization. We felt that Tenet Partners was very comprehensive in that regard.

RESULTS & FEEDBACK

How would you describe the results?

They now work with a much larger portion of our entire company because of the projects they've done for us and the success of those projects. We’ve been able to bring them in with our regional marketing teams as well, and some of our consultative services, so that they can help us align the branding work that we’re doing within the company.

How would you describe their performance?

They are extremely thorough, which is one of my favorite things. I’ve worked with a lot of agencies through the years, and with many of them when I get the project back, I’ll have to do extensive proofreading, and I’ll find things that are incomplete or incorrect. I think one of the great assets of Tenet Partners is that they’ve done a lot of that thinking before I even see anything, so I’m getting a very polished first draft anytime we’re working on a project. Additionally, the expertise that they gain on one project for us is trickled down through their organization. So, we don’t have a situation where one designer will do something, and then another designer will do something that conflicts. 

There’s a lot of consistency across the projects. They are very quick to ask questions or bring up points or issues I might not have not seen when I was creating the project. Their ability to take my project parameters and add both insight and innovative ideas is stellar. They really understand our business, and they’re able to apply that on a project-by-project basis very consistently. 

Is there anything unique about them that really makes them stand out, compared to other companies?

I feel like it’s truly a partnership and it’s very seamless. I don’t get the issue I do with some other agencies where I feel like they’re trying to upsell me, or consistently talking to me about budget issues, or trying to better their own business. I feel that Tenet Partners is really working on our behalf to better our business, and that makes it very comfortable and enjoyable to work with them.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

Honestly, I don’t think so. They’re really the easiest agency I’ve ever worked with. Like I said, they know our business, and they apply that knowledge to our projects. The projects are done consistently, thoroughly and creatively. They have a great design eye. So, I can’t really think of anything I’d like them to do differently.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would recommend them to anyone, and I do frequently.

Rebrand for Municipal Airport

"We’re very pleased with the process and with Tenet Partners entire performance on this contract."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Tenet Partners led the rebrand process for Long Beach Airport, including extensive research, brand positioning, brand messaging, and visual identity components.

The Reviewer
 
5,001 - 10,000 Employees
 
Los Angeles Metro Area
Kerry Gerot
Former Public Affairs Officer, Long Beach Airport
 
Verified
The Review
Feedback summary: 

Tenet Partners’ expertise and dedication has led to a new brand that the client is extremely happy with. They describe Tenet Partners as thorough, well-researched, knowledgeable, professional, and ethical, among many other glowing remarks.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization and your role there.

We are the Long Beach airport. I’m the public affairs officer and am in charge of communications.

OPPORTUNITY / CHALLENGE

What was your goal for working with Tenet Partners?

We wanted a whole rebranding of the airport because there was a new passenger concourse terminal that was under construction and due to open December 12, 2012.

SOLUTION

Please describe the scope of their work.

Their work included an entire rebranding from soup to nuts, including strategy, messaging, and visual identity. It began with stakeholder interviews and research. They conducted market research of various segments that are involved with the airport, from airlines, to tenants, to city managers for the City of Long Beach. There was also a full-on research component conducted with passengers. From there, it then went into identifying the brand attributes, brand promise, brand platform, visual identity, taglines, style guide, and brand guidelines. So, it was all-inclusive as far as branding goes from A to Z.

What was your process for selecting Tenet Partners with which to work?

We put out an RFP [request for proposal] for branding companies, and Tenet Partners was selected as the company to conduct the entire branding process. Because this is government contract work, they had to provide proof of work, financials, samples, references, and a whole proposal. I had a selection committee narrow it down. Their proposal was really the best of all the companies that responded. The panel interviewed some of the final candidates, and out of that process, Tenet Partners came to [us] and made a presentation, along with half a dozen other companies that were the final candidates. From that process, Tenet Partners won the contract, which was a unanimous decision by a panel of about 10 people.

How long did the work take?

The length of the project had nothing to do with Tenet Partners process, it had to do with working with various stakeholders in government. So, overall the process took 18 to 24 months, but if it were up to Tenet Partners process, it would have taken a lot less time.

RESULTS & FEEDBACK

What were the results of the work?

The results have been excellent. It was an extremely thorough, well-researched, and professional process. They care very much about the working relationship and the results, and they are very ethical and really pay attention to costs. They provided us the highest quality customer service as well as the highest quality product. We’re very pleased with the process and with Tenet Partners entire performance on this contract.

Is there anything unique about them that really makes them stand out, compared to other companies?

They are subject matter experts when it comes to branding and identity, and the digital marketplace. They’re extremely conscientious, extremely knowledgeable, and they really care. They provided us with a great product and a great process. I really can’t speak highly enough of the team at Tenet Partners and the process we went through with them.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

No.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Pet Adoption Nonprofit

"[Tenet Partners] treated us ... as if we were the most important client they had."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - June 2013
Project summary: 

Tenet Partners delivered unifying brand architecture for the client’s organization and its sub-brands, visual identity guidelines, and logo designs.

The Reviewer
 
51-200 employees
 
Los Angeles, California
Chris Osche
Former Senior Director of Marketing & Communications, Found Animals Foundation, Inc.
 
Verified
The Review
Feedback summary: 

Tenet Partner’s enthusiasm for the client and agility led to a thorough branding architecture that was delivered on time. Their work has had a very positive reception from the client’s customers and there has been an increase in sales since its implementation.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company.

Found Animals is a privately funded nonprofit that has a mission to find the big ideas that reduce euthanasia in animal shelters.

What is your role and responsibilities?

My role is senior director of marketing and communications. I oversee all external marketing, PR [public relations], graphic design, digital media, and social media for Found Animals and all of our business units.

OPPORTUNITY / CHALLENGE

What was your goal for working with Tenet Partners?

When we first started with Tenet Partners, the Found Animals brand was fairly well defined, but it wasn’t really tight, and the messaging wasn’t as crisp as we wanted it to be. The logo wasn’t really updated to where we were in our evolution and growth. Two of our business units, one being a B2C [business to consumer] called Adopt and Shop, had a logo that was designed by a local firm. It really wasn’t keeping up with where we wanted the brand to be, and also didn’t align with the Found Animals brand. Then, our B2B [business-to-business] unit was really unbranded and unstructured.

So, we wanted to make sure that all of our brands worked together, both supporting the Found Animal’s master brand and also receiving some of the positive spillover from the equity that had been built in Found Animals. We really wanted someone from the outside to help us go through the research and discovery process, to challenge us and provide that outside perspective that we needed, and to help make some of the tricky decisions that came up along the way.

SOLUTION

Please describe the scope of their work.

The work included strategy, messaging, and visual identity. Some of the deliverables that we received were the brand architecture for Found Animals and all its sub-brands, and key messaging documents for both Found Animals, Found Animals Registry, and Adopt and Shop. Also, for the master brand, our B2B unit and our B2C division, we received new logos for all three business units, as well as visual identity guidelines, really in-depth ones for Adopt and Shop. We did not go as deep intentionally for Found Animals and Found Animals Registry, just because the applications of the visual identity for those two brands weren’t as comprehensive as for our retail outlet. So, we really needed more support and more reference materials for Adopt and Shop.

Why did you select Tenet Partners with which to work?

They came to us highly recommended. Also, from a personality perspective, we really meshed well with them. We really liked the account lead, their creativity team, and just how they interacted with us. We really liked their perspective on Found Animals and what could be done. We thought it was a lot more substantive than some of the other agencies we talked to, they just didn’t go deep enough for me. I really felt like they didn’t look at us as a big enough client, whereas Tenet Partners acted like we were MasterCard. They treated us like we were a Fortune 100 company as if we were the most important client they had. We definitely didn’t get that feeling from some of the other people we interviewed.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

The work falls into the $50,000 to $250,000 range.

How long did the work take?

For Found Animals and Found Animals Registry, I think we started in February and finished in June of 2013, so about six months. Then, for Adopt and Shop, it took from mid-July to mid-September of 2013, so another three. All in all, about nine months in total. 

RESULTS & FEEDBACK

What were the results of the work?

The reception has been very positive, especially for Adopt and Shop. We used the new logo, the new color scheme, and the new visual identity system immediately. About 48 hours after we approved the visual identity system, I had to deliver it to the architects who were helping us build our flagship retail store. So, we immediately put it into actual use, and the results have been very positive. The customers who walk in immediately know that our store is different. They immediately can tell us apart from our competition.

For the Found Animals and Found Animals Registry side, it was a little more subtle. The results have been that sales are up, and things are turning in a positive direction, but it wasn’t as comprehensive of an overhaul. There wasn’t a complete change from A to B, it was more subtle evolution, whereas Adopt and Shop was definitely a revolution.

How would you describe Tenet Partners' performance?

Excellent, absolutely. They hit all of their deadlines. Anything that was missed was because of us, either a decision that took a little longer than we thought, or something else getting in the way. I am a big fan of Tenet Partners and would absolutely recommend them to others.

Is there anything unique about them that really makes them stand out, compared to other companies?

One of the things I like was that they are independent, or were at the time. I know they have since merged with another branding agency, which I think is a great move for them. They weren’t owned by a huge agency conglomerate. They were able to make their own decisions and move quickly when they needed to. That’s definitely a bonus and a definite selling point for me. I think this new partnership and merger is only going to help them down the road.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

I think anything they could have done better would have been minor. We are a very unique organization, and it’s tough to compare us to others, so if there’s anything that I would have hoped for is that they would have had more time to dig into us, and to find out a little bit more about us prior to launching the project. But, again, we are very difficult to benchmark against, so that’s really just nitpicking. 

5.0
Overall Score I would absolutely hire them again.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

Clutch verification provides an additional layer of data to help you make the right purchasing decsion of business services. Learn more

Verification Level
Gold
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
New York
ID
3933962
Date of Formation
Dec 27, 1999
Last Updated
Mar 1, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jul 22, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
26
OVERALL REVIEW RATING
4.7
Source
Clutch
LAST UPDATED
July 23, 2019