TechShu

Challenges:

• Executing the event marketing campaigns an within a timeline of 2 weeks 

Our Solution:

• Created an event website within a week to generate leads
• Generated leads by targeting niche audiences on Facebook & LinkedIn

Key To Success:

• Asset creation within a short period of time
• Audience bifurcation and spending on the right digital channels

Challenges:

• Generating organic traffic and leads
• Implementing large-scale global campaigns with region specific targeting focused on lead generation
• Providing ROI for the digital marketing activities 

Our Solution:

• Setting up and continuously monitoring of 200+ campaigns in different digital channels focusing on different geographical locations
• Generating targeted leads from all across the focused business areas
• Helped to increase quality leads by within 8 months while reducing the cost per lead

Result:

• 919% increase in non-paid leads count in 8 Months
• 139% increase in organic traffic within the same time frame
• Increased quality leads by 217x within 8 months
• Reduced the cost per lead by 80% in the 8 months of focused execution

Challenges:

• Increasing leads from the USA market

• Exploring the other markets to increase the leads

• Creating a campaign strategy to the reach & engage the potential target audience across their buying journey

• Evaluating the campaign performance based on quality leads

• Structuring the campaigns for different markets, aprart from the USA

Our Solution:

• Analysing the search market to identify the potential keywords that target customers usually search for the services

• Analysing the competitor’s keyword and ad copy to understand their position in digital and their highest paying keywords

• Preparing the campaign strategy for 6 months along with budget distribution across all channels

• Implementing a complete tracking mechanism to track the ROI from different online campaigns

• Creating a communication strategy for search, display & remarketing

Result:

• Increased the generation of qaulity leads by 4x
• Reduced the cost per acquisition by 66% in ten months
• The tracking goal was set up and the customer journey was mapped perfectly in the CRM

Solution Provided:

• Integrated Digital Marketing 

Challenges:

• To increase generation of quality leads
• To execute SEO along with blogs for promotion
• To increase fan base and engagement on the newly developed social media pages 

Key Outcomes:

• Achieved 35% more leads than the specified target along with improving the quality 
• Branding – increased posts engagement without post boost or page like campaign on Facebook by 3x

Solution Provided:

• Web Analytics
• Search Engine Optimization
• Content Marketing
• Brand Building 

Challenges:

• Improving & fixing the issues with the website structure
• Improving the discoverability for most of the relevant keywords
• Improving & regularly adding of fresh content on the website

Key Outcomes:

• Organic traffic improved by 1,015% in 2 years
• Reduced website bounce rate by 3x
• Ranked the website in the first page of search results for the relevant keywords
• Brought in additional sales from organic searches which was nil in the beginning

Solution Provided:

• Web Analytics
• Search Engine Optimization
• Content Marketing
• Brand Awareness

Challenges:

• Structuring the website components
• Improving the website pages indexing in Google search
• Improving discoverability on the most relevant keywords
• Increasing the number of enquiries and other CTAs through traffic acquired from organic searches

Key Outcomes:

• Improved organic traffic  by 132%
• Improved the interaction on the CTAs by 2x
• Improved the overall ranking of 5K+ positions for the keywords worked with

Challenges:

• Improving the brand's discoverability and awareness
• Analysing digital buying behaviour

Our Solution:

Helped with organic growth:

• Created a strong digital presence and ensured that there prospects found the brand when they actively searched on Google
• Initiated the best practices to rank on high intent keyowrds and optimized them

Solution Provided:

• Integrated Digital Marketing

Challenges:

• Finding out & reaching the right target group
• Focusing on only HNI leads according to the affordability of the property
• Niche branding, targeted to the HNIs only

Our Solutions Metrics:

• Social posts featuring property details
• Google display and search ads
• Facebook banner ads and targeting to the HNI's
• Location & language specific content marketing

Key Outcomes:

• Generated 200+ quality leads with 1.5 months

Challenges:

• Increasing brand discoverability in the search engine 
• Indexing pages on focused keywords for 170+ products

Our Solution:

Helped with organic growth:

• The new transformed website has dependency on organic searchablity as there were major players in the market ranking way higher on keywords, advance strategy and technique helped to get more than 90%
• They were not ranking for major keywords that people use while searching for their product and we improved it
• We helped them with content ideas focusing on revenue generating focused keywords to attract organic leads

Key Outcomes:

• We have started with customized advanced SEO strategies to point out the key action areas and planned systemic process with right KPIs. The overall KPIs became clear to the higher management
• Ranking: With the Advance SEO techniques, we have been able to secure a growth of more than 80% on keyword ranking within the first 3 months. Where more than 20% of the keywords were in top 30 of the Google search
• Visibility: Being a new comer in the digital space, we increased the impressions by 6x on api.drreddys.com
• Traffic: With the continuous monitoring and planned execution the website got a record traffic growth of more than 104% within this 3 months
• The researched onsite content suggestions has helped increase the click through rate by 200%
• Onsite user journey had also been improved by the overall niche traffic due to the focus targeting of revenue generating keywords, where there was an increase of organic lead generation that has directly affected the business’s revenue

Solutions Provied:

• Lead Generation
• Branding
• Online Reputation Management

Challenges:

• Generating high quality leads
• Reaching out to the right target audience to generate sales
• Sanitizing the search market from fake listings & negative reviews

Key Outcomes:

• Investment to sales ratio achieved = 1:7
• Maintained consumer connect by addressing complaints received across social media platforms
• Removed 200+ fake lisitngs & listed all the authorised dealers & distributors
• Official facebook page has grew by 381% in terms of fanbase in a year
• Increased impressions to 5M+ in one year