Your Data Speaks, We Help You Listen To Your Data
Headquartered in Ahmedabad, India, with offices across North America, APAC, and UAE, Tatvic Analytics offers end-to-end Data & Marketing Analytics Consulting Services & Solutions.
The only Indian company with Full Stack capabilities on Industry-Leading Marketing & Cloud Platforms with expertise in Marketing, Cloud Computing & Ads.
Through its core competencies in website and mobile app analytics, besides conversion rate optimization, the company provides a one-stop marketing technology platform.
Tatvic offers a wide range of solutions to businesses for data collection, analysis, and data visualizations, with data activation for marketing, by widening reach in the right target groups.
PayTm, PolicyBazar, Royal Sundaram, Quikr, Jagran, Tajawal, MX Player, Eureka Forbes, AegonLife, BookMyShow
We helped an eCommerce client with running paid campaigns in the festive sale. The collective goal here was to achieve a better ROAS than the current campaigns while maintaining a similar CPC for the dormant and new users.
- ROAS Achieved: 5.6x
- CPC Lowered By 38%
Underlying the fundamental objective of generating sales with 3x ROAS from dormant and new users for three major product categories, we planned the budget allocation to both prospecting and remarketing campaigns. For remarketing, we exported relevant 1st party audience from Analytics 360 e.g. who had visited specific product detail pages or clicked on promotional banners of the product categories. For new user acquisition, we selected relevant Google Audiences (such as In-market & Affinity segments) tightly coupled with the product categories from the Audiences module of the DV 360 platform. We also excluded the audiences that had transacted in the last 30 days so as to optimize the spending.
Royal Sundaram had been running the search, display, and video ad campaigns time and again. They needed a branding campaign, for a day, with impactful outcomes and measurable results for gaining brand affinity among the users
Tatvic Analytics’ DV 360 team used the set of 1st party relevant audiences from Display & Video 360, 2nd party audience lists from DV360 platform, similar audience and custom lists feature-based audiences to create enough reach for the Trueview video ad campaign while maintaining the relevance of the audience towards the product ad of health insurance.
- Increase in Users from Direct Channel Traffic: 9x
- Increase in Users Organic Channel Traffic: 12.5x
- Growth in Paid Search queries with Brand Keywords: 8.6x
Quickr was facing challenge to parse the huge user base and understand the preference of a buyer towards a specific category or group of categories.
Tatvic Analytics created the solution architecture document for the cross-category recommendation engine (CCR) to be hosted on Google Cloud Platform. Tatvic estimated the number of concurrent recommendation requests to be handled at the backend server from the number of users visiting the Quikr platform in real-time in Google Analytics 360. This was necessary to choose the right mix of data ingestion, storage, processing, and serving Cloud products for the CCR.
- 12% Average Session Duration
- 30% Increase in CTR (avg. across all sections)
PharmEasy team wanted to focus on an aggressive TV-led marketing strategy to increase brand awareness and consideration. Our data science team used Google Cloud infrastructure to create a baseline model for predicting the traffic on the website.
- Top-performing Channels with low CAC and high RoC
- Top-performing Programs with low CAC and high RoC
- Most effective daypart, day of the week, genre and market
- High Impact age group, gender, geographies, acquisition channels
This model enables the marketing team to gauge the effectiveness of the TV Ads campaign in driving acquisition and/or app installs.
Tatvic’s team suggested that they run these campaigns on Display & Video 360 which gives access to a wide range of premium inventories through multiple ad exchanges and targets these users using effective bid strategies with strict campaign KPIs.
- 57% reduction in Cost per Unique Viewer
- 100% improvement in Conversion Rate
- 20% decrease Cost per Click
Team Tatvic worked on deriving the Data-Driven Attribution model (a GA360-only feature) in addition to the default Last Non-Direct Click model to measure the performance of the campaigns. The Data-Driven Attribution model considers the occurrence of multiple campaigns in the conversion path and the attribution to a specific campaign is based on the position of the campaign in the path.
- Increase in Revenue from Paid Campaigns: 26%
- Increase in Monthly Overall Revenue: 9%
The client analyzed the conversion attributions from the two different models for the campaigns. The ROI from both the models on a campaign was considered to decide on future investments.
"They’re very supportive."
Tatvic Analytics assists the business with data-led, audience-focused precision marketing campaigns. To kick off the project, the team did a market audit and conducted a Google Marketing Platform integration.
"They’re very supportive."
Aug 5, 2020
Tatvic Analytics is a helpful partner, and the audit they conducted was a valuable part of the project. The team has been able to leverage their previous experience with e-commerce and data to carry out this work. They know the industry well and know how to clearly define the target audience.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the head of media and digital marketing at a healthcare company.
What challenge were you trying to address with Tatvic Analytics?
We were on a precision marketing and data-led journey, and we wanted an agency that could help us accelerate the process by bringing in capabilities that were more data-oriented and audience campaign-oriented.
What was the scope of their involvement?
Tatvic Analytics conducted an audit and gave us a view of where we stood in terms of market and competition. They looked at the consumer goods space to determine where we stood in comparison to the other companies.
Another element of their work has been the Google Marketing Platform (GMP) integration. They integrated it fully into our system. We have a Google Analytics dashboard set up.
What is the team composition?
We’ve worked with 5–6 teammates. Two of them on the business development side of things, and another three who do the day-to-day work.
How did you come to work with Tatvic Analytics?
We work closely with Google, who is a partner of ours, and they recommended Tatvic Analytics to us. When we met with them, we liked the work that they had done, which is why we proceeded with them.
What is the status of this engagement?
We got the first round of proposals from them in October 2019 and the project began in January. Our engagement is still ongoing.
What evidence can you share that demonstrates the impact of the engagement?
The audit was a big value add. We’ve always tried to build an impact on our business through this project. We measure success through the reduction of the cost per campaign.
We’ve been doing precision but we lacked the scale, and there was a gap in understanding our consumer better. Another KPI is how many consumers are moving down the funnel and how much more information we have.
How did Tatvic Analytics perform from a project management standpoint?
They’re a good bunch of people, and they’re very supportive. They know our business very well and have good experience in terms of understanding e-commerce, data, and precision. I’m very happy with the experience overall as well as the project management and service.
What did you find most impressive about them?
Tatvic Analytics knows our space very well. A lot of large organizations don’t have data capabilities and don’t understand their audience, but this team clearly defined these areas when they first started.
Are there any areas they could improve?
A lot of their understanding comes from a very heavy e-commerce business; they don’t have much experience in consumer goods companies. There is a lot of media consumption that happens outside of digital, so Tatvic Analytics could learn how to deliver digital marketing offline.
Do you have any advice for potential customers?
If you bring them in, define who does what and who the key stakeholders are, and allow Tatvic Analytics to go through a discovery process, that will result in a better project.
"I was impressed with the strategic approach by Tatvic Analytics."
A media and communications group hired Tatvic Analytics to develop a reader recommendation engine, increasing its readership base in the process.
"I was impressed with the strategic approach by Tatvic Analytics."
Aug 28, 2020
Thanks to the expertise of the Tatvic Analytics team the company saw a 92% increase in mobile page sessions and a 60% increase in desktop pages/sessions. The company was most impressed with the data-driven approach of the team, and it yielded good results.
The client submitted this review online.
Please describe your company and your position there.
Analytics Lead at Jagran Prakashan, one of the leading Indian Media and Communications Group
For what projects/services did your company hire Tatvic Analytics?
Jagran, India’s leading media publication was facing a challenge to select the relevant content out of their large bucket of articles and serve them to reader’s preferences based on their reading habits.
Jagran was unable to personalized content and serve them to a reader’s preferences archived from the their reading habits. They further wanted to increase user loyality with a lesser dependency on paid channels.
What were your goals for this project?
The goal was to increase the size of Jagran's loyal reader base with lesser dependency on paid channels.
How did you select Tatvic Analytics?
Jagran New Media has been our client for four years, and the project was a part of Google News Initiative for Publishers, wherein Jagran was a chosen publisher and Tatvic was the Google Partner who executed the project
Describe the project in detail.
We were a facing challenge in automatically serving the most relevant content to millions of our readers as we wanted to deliver a unique experience. We wanted to have a robust solution in place that can improve readership and customer engagement with context-aware content recommendations.
What was the team composition?
"Data Scientist Technical Analyst Customer Success Manager Customer Development Manager"
Can you share any outcomes from the project that demonstrate progress or success?
Content recommendation engine (92% increase in m-web pages/session and 60% increase in desktop pages/session )
How effective was the workflow between your team and theirs?
Tatvic used Google meet for effective communications. They were very prompt on hangouts and emails so it was quick and easy to communicate with the team
What did you find most impressive about this company?
I was impressed with the strategic approach by Tatvic Analytics. Their data science team created the solution architecture document for a content recommendation engine (CRE). It was very well thought and gave us real results.
Are there any areas for improvement?
Yes, there is always a scope for improvement. HEre the scope is to evolve it to real-time recommendations.