Design & strategy that boosts the marginality
We help businesses gain a strong brand foundation by developing a unified corporate design, brand strategy, and digital solutions.
Our team consists of strong experts in branding, UX and UI design, motion design, visual communication, and strategy.
Key Products
- Logobook (Logo & Guidelines)
- Guidebook (Brand Identity & Guidelines)
- Brandbook (Strategy, Brand Identity & Guidelines)
- Websites (research, design & developing)
- Web/Mobile applications (research, design & developing)
We Also Support Clients With
- Brand Strategy & Positioning
- Naming
- Packaging
- Marketing Communications
- Web Design
- UI/UX Design
- Illustrations
Focus
Recommended Providers
Portfolio
Stoller Ukraine, KosMystik, Agmerica, Barchanka, Golden Fruit
Rebranding for Israeli Cosmetics Brand
KosMystik is an Israeli cosmetic brand. The feature of cosmetics is a completely authentic composition (products contain all 26 existing Dead Sea minerals, oligo-elements, microalgae extracts, vitamins A, E, and B5, aloe vera, allantoin, antioxidants, olive and almond oils, chamomile extract).
The current brand identity is quite recognizable due to a wide range of products, but the products do not look high-quality and unique. Our task was to update the packaging design in order to draw more attention to the brand's products and to come up with a connection with its place of origin, which is a key brand feature.
The idea of creating a new KosMystik identity is based on the stylization of the Dead Sea bottom. With the help of lines, we tried to recreate the shapes that symbolize the layering of salts in the form of rounded or oblong depressions characteristic of the Dead Sea bottom.
For the new labels and packaging of KosMystik products, we used the new corporate pattern and combined it with the current color identification of the products (this was done so that the customers of the company, who are used to distinguish products by specific colors, could easily find needed product after their redesign).
Brand identity of the Ukrainian hand-made product for USA market
Сhallenge
Oak & Log is the craft brand that produces and sells handmade woodwork items for homes and offices.
It was important to develop a brand name, brand identity, and packaging that would be environmentally friendly in production, easy to perceive, authentic in design, and memorable in the minds of people.
Solution
Naming
When we thought about the name, we wanted it to include «oak» (since some of the products are made of oak), and at the same time, be short, easily pronounced, and memorable. So, we got Oak & Log.
Design
To build the identity, we took the form of tree annual rings and made stylization based on them. It is both part of the Oak & Log logo and an element of the corporate pattern on the brand’s advertising materials, as well as of its packaging.
Result
Environmental friendliness. At the stage of creating the brand concept, we understood how important it is to completely take the path of environmental friendliness, and not to use harmful substances or components in the production of products. The approach of caring about the environment could not but touch upon product packaging, so Oak & Log packaging and all its components are made entirely of degradable materials. We used eco-friendly water-based black paint of Spanish production and acrylic-based varnish in the manufacture of products. For product packaging, we picked the Micro Flute Board micro corrugated board, on which we applied white Pantone paint in two layers (assuming a tendency to absorb paint by the material). For business cards, booklets, and labels (for product identification), we chose the Munken Pure, the paper of different thickness, produced by Arctic Paper, Sweden.
Simplicity. When creating the brand design, we were guided by minimalism in order to draw attention only to the important.
Authenticity. Since we work with a product made of natural wood, we emphasized this in the name and also used smooth forms in design and natural materials in packaging manufacturing.
Memorability. The corporate pattern used on all marketing materials of the brand favors recognition and resonates with the natural materials of the product. Taking into account that the product is available in two colors (black and light (unpainted), we had to create tags on the packaging. Special black and white paper labels were developed, to identify boxes with different color options of the products.
Cost-effective packaging. In addition to environmental friendliness, packaging for products is also cost-effective, as corrugated cardboard is a product of waste paper recycling, which is also positive in terms of its cost.
Dari. Design for the mineral cosmetics brand Dari
Challenge
Beauty requires sacrifice, and it's not a secret for anyone that our health often becomes this sacrifice, because not all manufacturers of cosmetic products think about the effect of their components on our health ... But not the Dari brand!
Mineral cosmetics Dari, consisting exclusively of natural ingredients, changes the way we think about modern cosmetics. And we, in turn, undertook to change the brand design, so that it would become closer to its conscious target audience.
Solution
All elements of the corporate identity were changed, and a unified visual system for product labels was created. But first things first.
We redesigned and refined the logo font to bring more grace to the brand.
In order to soften the transition from old design to new, we have retained and developed the identifying element of this brand, symbolizing the trace of a smear of cosmetics under the letter "i" in the logo. This is due to the fact that when we try a new product or tone, we always apply a test smear to the inside of the wrist. The color of the smear may vary depending on the product on which the logo is located.
We selected textured paper with a small stripe as the base background for the labels, and to identify each product we selected a unique color, which is used to paint the bottom of all labels. In addition to the aesthetic function, this strip serves as a separator, where the product name is duplicated and the main technical information (expiration date and weight) is displayed.
Result
Mineral cosmetics brand Dari has acquired a gentle corporate identity, reminiscent of the gentle properties of the natural ingredients of all the company's products. All product labels of the brand have received a clear identification principle, which will allow them to be distinguished on store shelves and on the Internet.
Dari Mineral Cosmetics cares not only about its customers, but also about the environment, releasing products exclusively in ecological packaging, which deserves special attention in the cosmetics market and complements the concept of a caring brand.
Flower Vibes. Brand identity and branded materials for flower studio based in Kyiv
Сhallenge
Flower Vibes is a flower studio based in Kyiv, opened by friends of our agency. Young, ambitious, vibrant party-goers who create, not copy. Therefore, each bouquet brings new, unique emotions.
Well, how can you remain indifferent to a person who gives crocosmia, banksia, lotus, muscari? This is not a cliché 101-roses-bouquet, but a bouquet that will raise101 questions, draw attention, and give a lot of impressions. Flowers of Flower Vibes are unique and unusual, it was impossible to allow such original guys to get lost among other all-the-same of flower workshops.
Name, concept, everything is in place. The only thing missing was design. It was important for us to convey with the branding this vibe that guys give to everyone through unusual bouquets.
Our task was to convey the bright mood of the salon, its ideology, and value, with which each flower arrangement is filled with the help of visual images. To make the brand easy to remember and instantly recognizable in various media, from a label on a bouquet to a presentation to corporate clients.
Solution
We were inspired by extraordinary compositions and created a logo that accurately conveys the personality of the project and makes it an integral part of the brand.
While the whole world was crying for techno, we brought the logo into reality, which brought together the key message and emotional overtones of the brand. The F in Flower became a green leaf and the V in Vibes became an opening rosebud. This decision made it possible to form an independent brand mark, which is remembered and recognized, even when used separately from the logo. And bright neon shades from the doorway declare the juiciness of flower arrangements.
Result
We have created the basic, necessary carriers of the brand corporate identity. It provides a cool engagement with customers and target audiences. With the further development of the flower shop, the number of branded materials will increase. We have foreseen this and consolidated the future principles of communication in the brand design guide (guidebook), which we passed on to the business owners.
The Tarasenko Agency team develops an individual guidebook for each of our clients - this saves the brand from accidental design changes when working with contractors or within the company.
As a result, we have achieved all our goals: we have created an integrated system of the brand's visual language, which perfectly identifies Flower Vibes in all media, gives it a bright personality. The brand stands out among competitors and is remembered in the minds of consumers at first sight.
Wonderloff. Brand identity and branded materials for a children's toy brand
Сhallenge
All parents want the best and most reliable for their children, and Wonderloff makes these dreams come true.
We live in the age of consumption, where there is a clear tendency for the superiority of quantity over quality. Large-scale production is aimed at reducing the cost of manufacturing, scarifying the quality. But the Wonderloff brand considers this strategy unacceptable, especially in relation to children. At a time when children stores are flooded with cheap plastic, Wonderloff decides to make up for what children are missing, namely, eco-friendly and safe strollers for games, as well as decor for kids’ bedrooms.
Our task was to create a logo and corporate identity for the brand of childhood dreams.
Solution
Remember the wooden rocking horse from your childhood? It was our ideological inspiration and the main character of the Wonderloff brand.
The visual center of the logo is the capital letter “W” (“Wonderloff”). It represents the shape of that very horse – it just calls to play. And corporate colors, in turn, complement the brand image with tenderness.
Result
The Wonderloff brand principles and successful identity helped to form the necessary attitude of the target audience to the brand and find their conscious buyers.
Golden Fruit. New logo and corporate identity for an Ukrainian fruit importer
Challenge
We all love fruit very much: someone doesn't see their life without mangoes, and someone is used to comfort-eat bananas. And above all of that, no one can possibly meet New Year without tangerines. But no one even thinks of how all this variety of fruit gets on supermarket shelves. How do they get from exotic countries to your table to make your mood better and fill you with vitamins? All the work is done by importing companies, as Golden Fruit.
Golden Fruit is a producer and importer of fresh vegetables and fruits. The company works with exceptionally high-quality products, ensuring its warehousing in accordance with all modern requirements, as well as has its own logistics infrastructure.
As it usually happens, during 15 years of the company's existence, all resources were directed to development and growth. Nobody paid attention to the design until 2019 - when it became clear that the design, developed above 10 years ago, no longer corresponds to the scale and work quality of this modern company. Therefore, the management of the Golden Fruit reached us to create a new brand identity.
Solution
We started our work with an analysis of the old company logo and rethought it. The existing logo had two illustrative elements: a gradient palm near the letter "G", and a lemon, which quite typically took the place of the letter "o". Given the illustrative objects, the logo consisted of four colors: green gradient (palm), bright yellow (lemon), orange (letters of the word "Golden"), and gold (letters "Fruits"). As a result, the green palm tree stood out too much, the lemon and the word "Fruits" were hardly visible.
We decided to keep the compositional solution of the logo in two lines and the golden color of the brand but make it closer to natural. In the logo, we wanted to emphasize the letter "G" so that it would become one of the independent elements of identity and would be well recognizable. That's how the fruit letter appeared. However, we don't specify which one - so that the company won’t be associated with a certain fruit, because it works with dozens of different ones.
The most important thing remains – to create the mood of the brand with corporate colors. To do this, we found a combination of golden and rich dark blue colors. Now, this combination gives great contrast for the brand on any medium (from transport to business cards).
Result
We have helped Golden Fruit emerge from the gray mass of fruit importers and gain a bright and modern recognition at all stages of interaction with the brand: whether in the store, on the road, or on the Internet.
Barchanka. New logotype and labels for Ukrainian mineral water brand
Barchanka is a Ukrainian brand of water with more than 30 years of history, but it is known only in the local regional market.
We were faced with the task of redesigning the logo and preparing the brand for entering the European market while maintaining the name and recognizable symbol of the town in the logo – a monument at the entrance to the town in the form of a fortress, which symbolizes the castle of Bar (the castle has not survived up to date).
We decided to incorporate the recognizable symbol of the city into the logo itself and removed all unnecessary elements and distracting colors.
During the redesign process, we abandoned the Cyrillic alphabet in the logo (taking into account the export plans of the company). For the new logo, the font Recoleta was taken as a basis, which has a smooth streamlined shape. The main symbol of the brand became a new logomark, which visually represents the belonging of water to its hometown. The logomark represents the Latin letter "B", which combines the shape of a fortress. A new symbol of the brand is at the same time both part of the logotype and can be used independently on different media.
All the goals of the redesign were achieved: the logo was transformed into the Latin alphabet, it became better perceived in different media, and received a pronounced unique brand symbol.
Agmerica. Basic corporate brand identity for American manufacturer
Challenge
Agmerica is a USA-based company, providing agricultural services globally. The name combines two words: "Agriculture" and "America".
The company identity was created from scratch and the objective was to convey with the help of the logo the semantic message of the words that make up the company name.
Solution
The main components of the overall visual image of any company are corporate colors. Color is one of the visual identifiers that helps to better remember the brand and makes it more attractive. Analysis of the world's largest agricultural businesses indicated green and blue colors to be prevailing in their logos. Based on the name “Agmerica” and our analysis, we decided to include the colors of the American flag in the logo. For this, we used USA brand book in our work.
When we had our logo concept and began to select a font. The chosen font belongs to the geometric grotesque, which is based on simple figures: a circle, a square, and an equilateral triangle.
We reshaped the font to visually identify Agmerica as an agricultural company. The intra-letter space and the outer outline of the g-letter have been transformed into a young sprout. The leaf is an identifier that is easily and quickly recognized and memorized.
By combining all these elements, we got a contrasting and expressive logo. The "Ag" is blue and "merica" is red. Not random blue and red, but the American flag blue and red. The new delicate "g" letter confidently took its place in the logo.
Result
As a result of the work done, we received a logo that distinguishes the company from competitors in the field of agriculture.
Agmerica's color concept indicates the company's American roots, and the sprout-shaped “g” immediately associates the company with work in the agribusiness sector.
Reviews
the project
Branding for Agricultural Solutions Company
"Their competence and teamwork were very impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Exogenica is a research and production company focused on the overall improvement of the process of growing crops. I am the co-founder and development director at Exogenica LLC. My responsibilities include the strategic development of the company and the development of new commercial areas.
For what projects/services did your company hire Tarasenko Branding Agency, and what were your goals?
We are a new company on the market, and we need to start our journey with high-quality brand development. During the development, the task was to get away from stereotypes in agriculture (typical names and graphic symbols). We needed to differentiate ourselves from the market and get the look of a professional company. We decided not to save on this, because clothes make the man.
How did you select this vendor?
We know the director of the Stoller Ukraine company, who by that time had been working with Tarasenko Agency for a couple of years. We love the design and marketing materials this agency has developed for them, so we have taken the recommendation.
Describe the scope of their work in detail, including any steps and the final deliverables.
At first, Tarasenko Agency conducted research into our industry, our audience, and our competitors before the design stage. Then the team has started finding ideas for the company logo. We received all very interesting options of logo ideas, and the project manager helped us to make the best choice. After that, the design team started developing brand identity elements such as brand color pallet, brand pattern, and marketing materials we needed. Also, we asked to design labels for all our products (plant regulators and micro fertilizers).
How many people from the vendor's team worked with you, and what were their positions?
The team that worked on our project consisted of our personal project manager, research specialist, and a team of designers.
Can you share any outcomes from the project that demonstrate progress or success?
Increased interest in the product among the B2B and B2C clients. The company has become more visible. We began to look professional in the eyes of potential clients and attracted the attention of promising partners.
Describe their project management style, including communication tools and timeliness.
We held video meetings in Zoom on Mondays and discussed plans for the coming week and received progress reports for the past week.
What did you find most impressive or unique about this company?
Their competence and teamwork were very impressive. Effective work was carried out in a fairly tight time frame and, most importantly, an excellent result was obtained.
Are there any areas for improvement or something they could have done differently?
In the beginning, we thought that the services were somewhat expensive for our young company. However, we decided to take advantage of their offer, and, as a result, receiving positive feedback on branding from outside, we got that the resources allocated for the project were fully justified.
the project
Web Design & Branding for Agricultural Services
"They’re quite creative, and they adapt the design to our needs."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the managing director of Stoller Ukraine. We specialize in the distribution and sale of micro fertilizers, plant regulators, and other nutritional products for plants. Ukraine is an agricultural country with largescale plant farming, and the market for any kind of new agricultural technology is huge here. This is why we put a lot of emphasis on marketing.
What challenge were you trying to address with Tarasenko Branding Agency?
Marketing is really important to us, and we wanted to make sure that the association people had with us was that of a company with high standards, using innovative technologies. We reached out to Tarasenko for help achieving that goal.
What was the scope of their involvement?
Tarasenko Branding Agency handled all aspects of marketing and design. We started with some fliers and other print marketing materials for seminars and expos, and the relationship expanded from there.
We had an existing brand, and Tarasenko Branding Agency helped us more with the expression and communication of it. They helped us create all the materials that a company would need, including letterheads, product labels, and the company website and landing pages. We were upgrading all of those and adapting them to the market. Being able to stand out was really important for us.
Our website was developed by another company, and Tarasenko designed its interface.
What is the team composition?
I was in communication mainly with Yurii (CEO & Creative Director), and their project manager was in contact with my marketing manager.
How did you come to work with Tarasenko Branding Agency?
My assistant found Tarasenko Branding Agency. We were looking for an in-house graphic designer, and she found Yurii through friends.
I had a meeting with him, with the idea of hiring him as a graphic designer. He said that he wasn’t looking for any kind of employee position, but for a partnership. He made us an offer, and we started working together on a monthly basis, which progressed to a quarterly basis, and to an as-needed basis.
How much have you invested with them?
The first tasks cost around $2,000, and we made a contract for about $50,000 per year after that.
What is the status of this engagement?
Our ongoing engagement began in January 2017.
What evidence can you share that demonstrates the impact of the engagement?
Tarasenko Branding Agency has covered all aspects of marketing design and communication. Yurii is a young individual himself, and he and his team have grown with us. I also like that I can have a personal relationship with Yurii, as the main decisionmaker.
We’ve received a very professional level of service. Even competitors have sincerely complimented our marketing materials. We’re standing out from the other companies in the market. Tarasenko Branding Agency understood that design is essential for marketing. They didn’t provide marketing services as such, but they understood that they had to be in line with the marketing strategy of our company.
How did Tarasenko Branding Agency perform from a project management standpoint?
We have meetings once per quarter, to go through everything that’s been done and plan ahead.
What did you find most impressive about them?
They’re quite creative, and they adapt the design to our needs. It was sometimes hard for me to express what exactly I wanted, but they somehow managed to fulfill that and show it to me.
Are there any areas they could improve?
Yurii was quite young when we started working together, and he’s improved across the relationship.
Do you have any advice for future clients of theirs?
Clients should give them as much information as possible about what they want, even if it’s in single words rather than sentences. Tarasenko will definitely deliver a good result. Communication is very important when building a brand image.
We need to have a clear plan when working with any kind of company like Tarasenko, with deadlines that need to be followed by both sides.
the project
Web Dev & Branding Services for Barbershop Network
"I was most impressed by the fantastic level of ideas and visual taste of the design team."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the founder and CEO of the Ruffade Barbershop chain. We opened the first barbershop in 2019. We are now developing a global network. I am involved in management, network marketing, business promotion and expansion.
For what projects/services did your company hire Tarasenko Branding Agency?
We hired Tarasenko Branding Agency to help us create a strong men's hairdressing brand that differentiates itself from the competition and grabs the attention of customers.
What were your goals for this project?
We needed to create a holistic visual image of the company and develop a system of graphic elements that would help communicate with the target audience. In addition to the corporate identity logo, we needed the development of a site synchronized with the online recording service.
How did you select Tarasenko Branding Agency?
We found Tarasenko Agency at the branding agencies rating lists. Our team looked at 4 different agencies. The main selection criteria were portfolio and communication speed. We chose the Tarasenko agency because we liked their openness and speed of communication, as well as the style of the implemented projects. We also really liked their agency website.
Describe the scope of their work in detail.
We started our cooperation with Tarasenko Agency after filling out the brief, discussing the timing and necessary project details. The first stage of their work was to analyze the design of competitors and the market as a whole. At this stage, we received a presentation with all the necessary data, on the basis of which we understood where to move in visual style and what techniques to use in order to get uniqueness.
Then, the guys started to develop a logo book. During the development process, we received several design concepts, after which the chosen one was finalized and issued in a logo book. After that, the agency proceeded to develop the corporate identity and design of branded materials. After this stage, we received a guide on all the created design elements, as well as advice on how to use them.
When the corporate identity of our company was ready, Tarasenko Agency's team created a design and developed a landing page that reflected the new brand image of our company.
What was the team composition?
We began the project with CEO and with business development manager Tarasenko Agency. They provided a dedicated project manager for the work and I had access to their senior management team at all times. Also there was a design team assigned to us.
Can you share any outcomes from the project that demonstrate progress or success?
Our clients are very positive about the visual aesthetics of our brand. We have implemented all the proposals of the Tarasenko agency, now we have a coherent design and they helped us to turn into a recognizable brand.
How effective was the workflow between your team and theirs?
I was perfectly comfortable communicating with the team through the project manager and agency leadership. All of our comments quickly reached the design team or were constructively challenged at the inception stage. We mostly talked by phone, e-mail, and I could go to their office.
What did you find most impressive about this company?
I was most impressed by the fantastic level of ideas and visual taste of the design team, as well as the high level of presentations (their informativeness and aesthetics), which completed each stage of development on their part.
Are there any areas for improvement?
There’s nothing I can think of that they could’ve improved. We were absolutely satisfied with the final result. We will cooperate with the Tarasenko Agency in other business projects too.
the project
Brand Redesign for Cosmetics Company
"We've received a high quality of ideas and their implementation."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We specialize in the production and promotion of cosmetics, using dead sea minerals as its core component in its products. My position is managing director of the company.
For what projects/services did your company hire Tarasenko Branding Agency, and what were your goals?
Our brand design was outdated and needed revision. We needed some help with redesigning our brand and all product labels.
How did you select this vendor?
I have already worked with Yurii and his team on my other project in another industry, namely the agricultural industry. The great result we achieved from that project was the determining factor why I opted once again to work with Tarasenko Agency.
Describe the scope of their work in detail, including any steps and the final deliverables.
Before starting the design development, they conducted research into our industry, our audience, and our competitors. Tarasenko Agency team helped to highlight the strongest points of our products and based on them, developed an unusual and eye-catching packaging design. They also revamped our logo, simplified its geometry, due to which the logo became better perceived, and, at the same time, retained its recognisability.
How many people from the vendor's team worked with you, and what were their positions?
At the main stages of development, we kept in touch with Yurii (Founder and Creative Director), he was responsible for the project and personally gave the main presentations. For technical issues, we communicated directly with the design team.
Can you share any outcomes from the project that demonstrate progress or success?
KosMystik has received a more prominent packaging design. A specific visual brand concept was obtained, which increased the confidence in the products from our audience. The rebranding opened up the possibility for us to increase our price and consequently our sales margins.
Describe their project management style, including communication tools and timeliness.
Most of the communication was done through emails/instant messaging, with weekly Friday afternoon calls summarising what has been done the past week and the plan for next week. The communication was very efficient, professional and remarkably there were no issues with meeting deadlines and punctuality as a whole.
What did you find most impressive or unique about this company?
They do not just create a design but find deep meaningful solutions that favorably distinguish a brand / company from competitors and speak of its uniqueness.
Are there any areas for improvement or something they could have done differently?
No, nothing comes to mind. We've received a high quality of ideas and their implementation.
the project
Branding & Marketing Dev for Car Service Company
"They're very strong in branding services and design and are always accessible and care about their work."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My name is Vladislav, I'm CEO of TurboBoost – car service Company in Ukraine. Our company provides services for the repair of turbines for passenger cars, trucks and special transport.
For what projects/services did your company hire Tarasenko Branding Agency?
Tarasenko Agency had created the logobook and brand identity elements design. Also they developed marketing Materials such as Business cards, Folders, bags, and boxes for fixed products.
What were your goals for this project?
We hired the Agency to recieve the memorability and Visual recognizability for our Company.
How did you select Tarasenko Branding Agency?
Tarasenko Agency had recommended to us by friends who had previously worked with them.
Describe the scope of their work in detail.
The first thing we did was hold a brand session with their team and share our positioning and brand vision for the company. Tarasenko Agency then developed a brand concept and a key communication message. After that, the team proceeded to create the visual part of the brand (visual concept, logo, corporate identity and design of branded materials).
What was the team composition?
There was a design team headed by crative director and CEO Yurii Tarasenko. Also we communicated with our own project Manager.
Can you share any outcomes from the project that demonstrate progress or success?
We got a result that sets our company apart from competitors and allows our company to look more professional on the market.
How effective was the workflow between your team and theirs?
We recieved weekly and monthly plans and reports from the Agency's team agency team has always been open to communication with our team.
What did you find most impressive about this company?
They're very strong in branding services and design. They're very strong in branding services and design and are always accessible and care about their work.
Are there any areas for improvement?
They’re a little pricey, but you pay for their high-quality. We are completely satisfied with the result of our work and believe that good cannot be cheap.
All of Tarasenko Branding's efforts led to an increase in product interest from several potential customers and partners. The team held video meetings via Zoom regularly, ensuring the exchange of information was as clear and concise as possible. They produced quality outputs using a smooth workflow.