Please describe the scope of their work.
I’ve worked with Tanj on a number of different projects in the past. They don't just do naming, but everything having to do with branding. They’ll come up with a slogan, help frame the message, and build the foundation of how clients would represent themselves online.
One of our projects was a startup where we raised more than a million dollars to build an online game. I worked closely with Tanj, and they came up with a new name for the company and product. They helped us craft our values and helped us build messages around the main idea. Tanj came up with a bunch of different name options and worked with us through several ideation sessions, during a couple months, to hone in on a specific name. When I started another company, Tanj helped me come up with the name for that company and ultimately named our first product.
What was your process in selecting Tanj with which to work?
I looked at a few different companies in New York and Los Angeles. The reason I picked Tanj was simply that they have quite a track record with their names. They’ve come up with some amazing names in the past, so I knew they had the experience to do the job I wanted. What ultimately sold them to me was their owner [Scott Milano]. He’s just a one-of-a-kind, fantastic person to work with. He’s so easy to talk to, really listens, smart, and has a lot of creative ideas. For me, Tanj is the total package.
Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?
The most recent project was about $10,000. The other projects were a little bigger, around $20,000 each.
What was the timeline for their work?
The first project we did lasted about six weeks, and the other two projects took three or four months. That included everything from the initial creative ideas, three rounds of names, a couple rounds of taglines and polishing the brand.