Digital agency | Design. Engineer. Optimise.
We design and engineer bespoke web applications and digital products. Whether you’re looking to launch an MVP, or improve your existing website, portal or mobile app, our 80+ UK based team will help you create a digital product your users will love.
Our services include:
1 - Consultancy & research
2 - Digital product design & engineering
3 - Digital brand & UI
4 - Conversion rate optimisation (CRO)
5 - Support & maintenance
6 - Search engine optimisation (SEO)
We work in cross-functional teams to bring digital products to life. If you have internal skill gaps or are looking for an outsourced team, we'll boost your delivery capacity.
Whatever your digital product challenge, let’s chat and see where this takes us.
headquarters
other locations
Focus
Portfolio
SAP, Amazon, IWG, Sky, UK Power Networks, Taylor Wessing, REED, Codility, Wolseley
Tangent creates a new sales platform for IWG’s global workforce
The latest project Tangent completed for IWG has been the creation of a comprehensive sales platform: the IWG Sales Hub. The app provides brokers and sales teams the ability to generate tailored solutions to their customers and prospects. Through the app, they can access multiple products, search across the group for availability, and generate customer quotes and agreements.
The project aim was clear: to bring together and ultimately replace a number of existing products with a singular, responsive, and intuitive app - built with scalability in mind.
The project has been a year in the making and involved a global and collaborative effort including IWG product and technical teams.
A project on this scale requires in-depth user and market research to define the user priorities for the app. To begin the process, they conducted valuable research into how the sales teams were using various legacy tools and applications at the time. This allowed the agency to identify unmet user needs and overall better understand the challenges they were facing, and better informed them for the enhancements to be implemented.
Key Features
· The design of the app has been refined to facilitate richer face-to-face consultation between staff and customers.
· The new tool uses advanced mapping and geocoding to serve the right content to staff, based on their location.
· Discounting and offers are now also available.
To deliver the comprehensive yet seamless experience IWG’s users required, Tangent worked to build the app to the highest technical specifications.
Tech Specs
· Built with scalability in mind. It uses a responsive, component-based react.js framework.
· The data is aggregated behind a GraphQL service that provides a single source of truth for the data.
· Hosted in Azure Cloud, providing high availability and performance.
· Browser-based and optimised for use on desktop and tablets - in particular, the Windows Surface Pro used by IWG sales teams.
UK Power Networks enlisted Tangent to help transform its digital presence
With over 8 million domestic and commercial customers, UK Power Networks enlisted Tangent to help transform its digital presence and put customers at the heart of the process.
Discovery
Requirements: Our three-month discovery phase identified both business and user requirements. This included analysing thousands of comments and survey responses, interviews with all customer segments and gathering business needs from key stakeholders.
Personas: UK Power Networks’ customers range from households looking for a one-off service to commercial builders with an on-going relationship, each requiring specific content and functionality. We developed personas to identify the tasks and goals each group is looking to complete, and how the website could help achieve their objectives.
See the full case study here: https://www.tangent.co.uk/work/uk-power-networks
REED - How we got a digital campaign to market in 8 days
The current pandemic has shattered lives all across the country in a host of different ways. For millions of workers, the impact of this pandemic has sometimes meant job cuts, furloughing or pay cuts- and a definite sense of uncertainty.
The employment and recruitment company REED quickly identified what this meant for the job market and the economy as a whole. With unemployment numbers going up, and new job opportunities going down, REED decided to launch a campaign to #KeepBritainWorking. But they needed to act fast.
A sprint approach
At the beginning of April, we were approached by REED to help them bring this new business campaign to market. They’d attempted to create a website for the campaign internally, but realised that its current design, brand, and functionality wasn’t working hard enough to capture and engage the business community.
Read more at https://www.tangent.co.uk/work/reed
Refining the digital experience of the world’s leading global workspace provider
IWG is a multinational provider of serviced offices, co-working spaces, business lounges, virtual offices and meeting rooms. We’ve been working with IWG’s roster of brands to deliver an improved user experience and interface to key products accessed by 2.5 million individual clients across 3,340 locations in 120 countries.
Customer App Refresh
The first product we helped with was a refresh of the existing IWG customer app.
It became clear as we progressed with designing our totally new version of the customer app that some of our improvements could be applied to the existing app as quick wins.
See the full case study here: https://www.tangent.co.uk/work/iwg
Adding the human element to tech-powered hiring
In a world where all businesses are digital businesses, recruiting and hiring top tech talent can be cut-throat. Doing that at scale presents an even bigger challenge.
Codility, a software platform that helps tech recruiters and hiring managers, makes the process more manageable and efficient. It assesses potential candidates by testing their coding skills online and push prospective hires along the hiring funnel.
Brand Review
Their existing brand and website were no longer reflective of the company they have become.
Their online presence was undistinguishable from other scale-ups in their sector; their primary colour being ‘tech blue’, excessive use of ‘non-ownable’ graphics, and a lack of human element to their offer that differentiates them from the competition.
See the full case study here: https://www.tangent.co.uk/work/codility
Getting a better understanding of what makes potential employees click
For every bright big yellow new fulfilment centre Amazon opens, thousands of new employees – or associates as they call them – are needed on day 1 to pick, pack and ship the products you get on your doorstep. But recruiting new associates at scale is no easy task, especially when you’re filling roles needed on a 24/7 basis.
Amazon came to us to run a piece of research that would help them better understand what messaging resonates best with potential employees and provide ideas to optimise the candidate experience.
What we did
We gathered insight through quantitative research on 3 key areas of the candidate experience: - Employer brand: What motivates someone to choose Amazon as an employer? - Creative execution: What messaging and visuals resonates with prospective employees best? - Job description: Does the current job description answer all the candidate questions and provide all the information required to get them to apply?
See the full case study here: https://www.tangent.co.uk/work/amazon
Envisioning, Building and Managing SAP’s largest eCommerce store
Serving over 335k customers in 190 countries, SAP is one of the largest enterprise resource planning software vendors in the world - in fact, it’s estimated that 75% of all global business transactions come in contact with an SAP system.
With so many businesses relying on its products every day, SAP came to Tangent with a brief to improve the online management and sales of its huge catalogue of complementary training materials.
The Challenge
When we started this project, the catalogue section of SAP’s Education store was flagging; it had a high bounce rate, next to no dwell time and most importantly very low conversion.
Our solution needed to both address these issues and automate the process behind future catalogue updates, to avoid high operational overheads and reduce stale content.
See the full case study here: https://www.tangent.co.uk/work/sap
Designing a consistent customer experience for Decibel
Nobody knows the need for an omni-channel customer experience like Decibel, the London-based digital intelligence platform.
Our brief was to bring clarity back to Decibel’s disruptive market positioning, drawing on everything from a logo redesign to a completely re-imagined online platform.
Inspired by Decibel’s mouse-tracking technology, we reconstructed the brand logo through a number of dynamic paths and forms representing web users’ common on-page interactions.
The new logo can be deconstructed and cropped to become the major brand element in any number of print or web layouts.
Web Applications
These newly formed elements gave us the flexibility to create a compelling web experience, from interactive infographics that invite visitors to explore Decibel’s complex tool at their own pace, to revised forms and user journeys that make booking a demo or downloading materials all part of the same cohesive experience even when translated for mobile.
The tool itself was rebranded with the new logo and visual identity, with everything from data visualizations and iconography to the internal navigation reflective of the same impactful Decibel brand:
Wider Applications
Finally, we expanded our digital work across a full suite of offline collateral and brand merchandise, completing Decibel’s end-to-end customer experience.
Reviews
the project
Website Design & Branding for Financial Services Company
"Tangent's commitment to the best possible result was noticeable in every step."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
TM2 is a technology metals exchange with global reach making physically backed technology metals available to investors with direct ownership of the underlying metals. I am work in marketing and sales for TM2.
For what projects/services did your company hire Tangent, and what were your goals?
Our business needed to create a clean yet strongly defined brand that would match our unprecedented approach in our sector.
How did you select this vendor?
Trust in both Tangent's creative director (Sam), and Tangent's previous works solidified Tangent as the ideal candidate for this job.
Describe the scope of their work in detail, including any steps and the final deliverables.
Very diligent approach was taken to define our true needs providing us with resources and guidelines that we now proudly follow to keep our brand within what was defined for us. From website design to branding to guidelines and multiple other resources to empower our own creative choices.
How many people from the vendor's team worked with you, and what were their positions?
We've worked with a few, from a couple of project coordinators, a project manager and a creative director.
Can you share any outcomes from the project that demonstrate progress or success?
Based on the brand created for us we have a striking yet simple brand that everyone within the company is proud of and everyone outside the company will soon recognize.
Describe their project management style, including communication tools and timeliness.
The timing and willingness of the Tangent team to help, regroup or coordinate was always appreciated and ideal.
What did you find most impressive or unique about this company?
Tangent's commitment to the best possible result was noticeable in every step. The amount of research and internalizing of our company message was well received and critical towards the creation of our brand.
Are there any areas for improvement or something they could have done differently?
None to point out, Tangent will be our choice for any matter we can run through them instead of someone else.
the project
Web Dev, Rebranding & SEO for Recruitment Platform
"Tangent has been flexible and willing to adjust to nearly any process or working style."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm responsible for growth at Codility. Codility is a technical recruitment platform that empowers teams to assess programming skills with coding tests, challenges, and virtual whiteboarding.
For what projects/services did your company hire Tangent, and what were your goals?
Our goal was to find an agency with a high standard for all elements of digital marketing - from UI/UX to SEO - while offering flexibility for an evolving scaleup. Tangent has been our partner for roughly two years now. We work closely with them on a variety of digital marketing initiatives.
How did you select this vendor and what were the deciding factors?
I appreciate the flexibility to run smaller pilots and prove value before making more significant commitments. Once we see results, the long-term commitments become much easier.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Tangent has been flexible and willing to adjust to nearly any process or working style.
How many people from the vendor's team worked with you, and what were their positions?
Helen Oliver - Director Nadine Clarke - Director Kevin Wilson - Project Manager Steve Clark - SEO Chris King - Developer
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We've emerged from COVID and are now hyper-growth. 95%+ of that growth has been sourced digitally with the majority is coming from organic website traffic.
Describe their project management style, including communication tools and timeliness.
We like to keep things pretty flexible so we'll use Slack and some email to communicate with occasional syncs for major project kickoffs. Steve is also nice enough to meet with some members of our team to coach them to help improve their SEO skills and make sure we remain on the right track.
What did you find most impressive or unique about this company?
Knowledgable, flexible, friendly, fair, no fluff. :)
Are there any areas for improvement or something they could have done differently?
We frequently find bugs in staging. This can sometimes take significant time to resolve, but we eventually get there.
the project
SEO & Digital Strategy for Printing E-Commerce Business
"They were nice people to work with making the project enjoyable."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the founder of Printed.com, an online print shop aimed at small businesses across the UK.
For what projects/services did your company hire Tangent Digital Agency?
We have a large number of products which are bought by a range of different customers and we spend different money marketing each product so I wanted to find a way to focus on increasing our conversion rate on the site and from our marketing in the right areas and spending the right amount for different products based on conversion rate v investment v time/effort.
How did you select this vendor?
We research online, talked to other companies in the market place and were recommended Tangent. We met with their senior leadership team and were impressed.
Describe the project in detail and walk through the stages of the project.
Started with sharing all our company data, reviewing performance from different channels, working with Tangent design and insight team, discussing data / performance / marketing and then coming up with a test and learn plan for optimisation and site changes to meet our ROI goals.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with Design / Planning / Data insight / Development teams and across senior and junior levels.
Can you share any outcomes from the project that demonstrate progress or success?
We set ROI targets by product and in most cases we exceeded them. As a test and learn project it is ongoing and therefore we continue to reset and aim to increase.
How effective was the workflow between your team and theirs?
Good communication, weekly status meetings, and feedback from their leadership team direct me about how we could increase the speed of productivity.
What did you find most impressive or unique about this company?
They were very focused on showing return on money invested. They were happy to receive feedback, even when not positive, and about how to improve. They were nice people to work with making the project enjoyable.
Are there any areas for improvement or something they could have done differently?
Could have had more industry insight to help us evaluate the overall performance.
the project
Social Media Support for Cosmetic Product Launch
"The increased traffic to our site translated into sales, which was great."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Trade and Partnerships Marketing Manager for beauty and cosmetics brand
For what projects/services did your company hire Tangent Digital Agency?
During a new product launch we needed someone to manage and support with our paid social within our social media marketing to target and acquire new customers
How did you select this vendor and what were the deciding factors?
We searched online and after a number of recommendations chose to go with Tangent
Describe the project in detail and walk through the stages of the project.
After an initial meeting to run through our brief and brand we worked with the team to identify key target consumers via Facebook and Instagram. They then provided us data so we could review the success of the targeted ads.
How many resources from the vendor's team worked with you, and what were their positions?
An Account Manager and 1 Social Media specialist
Can you share any outcomes from the project that demonstrate progress or success?
We saw an increase in traffic to our site during the month of the campaign. Also, there was an increase of followers where we had acquired new customers.
How effective was the workflow between your team and theirs?
We had weekly meetings during the setup and regular contact over the phone and email during the running of the campaign. It was really collaborative and were also provided data and tools to be able to review how the campaign was running.
What did you find most impressive or unique about this company?
The increased traffic to our site translated into sales, which was great
Are there any areas for improvement or something they could have done differently?
Some of the data provided were difficult to filter but we were talked through the data thoroughly to help us understand the data and what that meant
the project
Web Development for Media & Marketing Company
"The team has committed themselves fully to our project and continued to do so as we evolve the site further."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the marketing lead at Brave Bison, a new-era media and marketing group that specialises in social media
For what projects/services did your company hire Tangent Digital Agency, and what were your goals?
Our website was created a number of years ago and quickly became outdated, in desperate need of some TLC. Our ultimate goal was to create a website that showcases the very best of Brave Bison, our services, people and case studies.
How did you select Tangent Digital Agency and what were the deciding factors?
We searched online for vendors and Tangent came recommended to us. We were impressed by their client list, expertise and innovative approach to web development.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
When we partnered with Tangent they hosted a number of kick-off meetings to get to grips with our goals and how we would like to work together going forward. After this, we devised the scope of work and priorities we felt should be met first. The team went away to design and deliver mock-ups and wireframes, which we then reviewed together.
After a few rounds of amendments, the team continued to deliver fantastic work meeting the objectives we had set out. We are still working with Tangent to develop and grow our website on WordPress further.
How many people from the Tangent Digital Agency team worked with you, and what were their positions?
A project manager was our main point of contact with a number of highly talented designers and developers working away behind the scenes.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
If we faced any delays the team would run us through them ahead of delivery. Over time we have seen our bounce rate decrease and the quality of our inbound leads has really increased, which is exactly what we wanted to achieve.
Clients can get in touch with us much easier now and can easily view our best work, meet the team and get to know what Brave Bison is all about.
Describe their project management style, including communication tools and timeliness.
Tangent's project management skills are pretty flawless! We have great communication and they are always timely in getting info, designs and suggestions over to us.
What did you find most impressive or unique about this company?
When looking for an agency partner, it was important for us to find somewhere that clearly understood our vision, goals and passion for the website. The team has committed themselves fully to our project and continued to do so as we evolve the site further.
Tangent's portfolio of clients and case studies is vast, impressive and showcases how talented their teams really are.
Are there any areas for improvement or something they could have done differently?
While communication was efficient and effective via email it could be useful to develop a Slack group dedicated to the project.
the project
Web Development for Furnishing Company
"The in-depth passion and commitment showed to understand customer needs and offer inventive solutions were impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Director of a luxury furnishings company.
For what projects/services did your company hire Tangent?
We were looking to improve the recognition and usability of our products via the web.
How did you select Tangent and what were the deciding factors?
We met with a number of leading agencies and ran an informal tender process. The deciding factors were the ideas presented by Tangent and the commitment of knowledge by the team.
Describe the project in detail and walk through the stages of the project.
The project was scope, strategic goal analysis, design concepts, build and delivery.
How many resources from the Tangent team worked with you, and what were their positions?
3. Creative, Project Management and Strategy
Can you share any outcomes from the project that demonstrate progress or success?
The new website has performed outstandingly with a significant increase in engagement, furthermore the value of engagement has increase twofold.
How effective was the workflow between your team and theirs?
Workflow was successful with a balance of in-person, in-screen and remote collaboration.
What did you find most impressive or unique about this company?
The in-depth passion and commitment showed to understand customer needs and offer inventive solutions were impressive.
Are there any areas for improvement or something they could have done differently?
No
the project
Digital Marketing Consultations for Skincare Company
"They were creative, strategic, and flexible throughout our partnership."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Co-founder
For what projects/services did your company hire Tangent Digital Agency?
Consult on digital opportunities
How did you select this vendor and what were the deciding factors?
Highly reccomended and good clients
Describe the project in detail and walk through the stages of the project.
discover session then a piece of work
How many resources from the vendor's team worked with you, and what were their positions?
6
Can you share any outcomes from the project that demonstrate progress or success?
Fantastic
How effective was the workflow between your team and theirs?
Perfect
What did you find most impressive or unique about this company?
They were creative, strategic, and flexible throughout our partnership.
Are there any areas for improvement or something they could have done differently?
no
Tangent empowered the company’s brand with simple designs, which made the client proud and satisfied. A diligent partner, the team willingly helped and coordinated throughout the engagement. Overall, their commitment to top-notch outcomes stood out the most and was highly appreciated by the company.