A trusted supplier for the UK's largest businesses

It’s time to #showtheworld

 

WATCH SOME OF OUR LATEST CONTENT HERE: https://vimeo.com/tailwindgroup

 

Through years of experience in the media industry we've been able to work with a wide range of clients across a multitude of projects; growing into what we're proud to be announcing today, Tailwind Group. With the addition of Events, Design and Media Buying we are now becoming what we always knew we could be, the complete visual communication agency. The place you can come with the seed of an idea, and where that idea can be grown into a complete campaign for your company or product. A place where you can #showtheworld.

Video. Outstanding visual content to engage & build connections. Since our inception in 2008 we've been creating outstanding video content and in 2018 our team is stronger than ever. We create material that engages viewers and leaves a lasting impact.

Events. Create, engage & inspire with unforgettable Tailwind events. Our Events team are experts in their field and their attitude is always the same, irrespective of scope, intricacy or location. With our creativity and versatility we deliver intelligent displays, live experiences and impactful exhibitions.

Design. Unique and unexpected. designing your commercial success.From Leaflet to Global Brand Campaigns, we provide innovative cost-effective services to help you show the world. The design team use powerful creative visual storytelling and expert communication knowledge to share your message.

Buying. Bespoke strategies; simple but effective. Tailwind have highly knowledgeable specialists that are familiar with all aspects of selecting and buying space in Television, Print, Radio, Outdoor, Cinema, Inserts, Direct Mail, Digital & Social Media.

 
$1,000+
 
Undisclosed
 
10 - 49
 Founded
2008
Show all +
London, United Kingdom
headquarters
other locations
  • Bedford Technology Park
    Bedford, BDF MK44 2YA
    United Kingdom

Portfolio

Key clients: 

Tesco - British Gas / Centrica - Philips UK & Ireland - Kelloggs - Imagine Cruising - Jet2 Holidays - Arcadia - Groupon - TK Maxx - ASDA - Currys PC World - Dr Beckmann - Wickes - First Group - Roche - MSD

Reviews

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Training Video Production for Grocery Retailer

“They’re a genuinely nice group of people, and it’s a joy to work with them.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2018 - Ongoing
Project summary: 

Tailwind Group creates advanced employee training videos. They film expert-level skill seminars and edit the footage into digestible online content. They continually attend presentations to produce material.

The Reviewer
 
10,001 + Employees
 
Welwyn Garden City, United Kingdom
Liisa Brade
Capability Manager, Tesco Stores Ltd.
 
Verified
The Review
Feedback summary: 

The Tailwind Group delivers high-quality videos that effectively capture the message of each presentation they film. Their seamless editing techniques make complex topics easily accessible. Flexible and communicative, they’re capable of producing polished products within a scheduled time frame.

BACKGROUND

Introduce your business and what you do there.

I’m a capability manager for Tesco Stores Ltd. We’re one of the largest grocery retailers in the U.K.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tailwind Group?

We realized that we possess excellent training materials and courses for junior associates, but our program lacked educational resources for expert-level employees. However, the challenge with putting together a master class program is that it’s dependent on the schedules of both trainees and instructors. Our solution was to record the sessions and make them viewable on our website. This project required us to hire a video production company.

SOLUTION

What was the scope of their involvement?

Tailwind Group took part in filming around 20 different master classes. The lessons cover various topics and are taught by different speakers, but each one follows a similar format. The presentations take place in our large meeting room, are roughly 45 minutes in length, and are concluded with a Q&A session.

In addition to filming, Tailwind Group performs the initial editing process to meld together the key points of each lesson and highlight portions of the Q&A section. They also work with us to develop slides that complement the ideas presented in each video. The slides and videos combine to form finished articles that are posted to our site. They’re scheduled to help us produce more training videos on an ongoing basis.

What is the team composition?

Andrew (Producer, Tailwind Group) is our primary point of contact. They allocate a two-person camera crew to film each master class.

How did you come to work with Tailwind Group?

They were recommended to me by our procurement team and internal film crew. They’re relatively local and have the reputation of being a reliable firm, so we hired them.

What is the status of this engagement?

We started working in January 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

A lot of our colleagues have communicated that they enjoy watching the product talks. Some of our central teams use the master classes to learn new skills and understand the challenges faced by internal customers. We’ve found that posting the videos to our site influences various departments company-wide by bringing awareness to the presented information. The lessons consistently receive new views each week.

How did Tailwind Group perform from a project management standpoint?

They work with us to establish the best way to approach each project. They’re engaging, accommodating, and professional. I’ve nothing but good things to say about them.

What did you find most impressive about them?

They’re flexible and understand that our plans tend to change frequently. As a retail company, we operate in a fast-paced environment and often have to augment our previously finalized decisions. Tailwind Group’s team is agile enough to keep up with us.

Are there any areas they could improve?

The only thing I can think of involves their delivery of editing comments. I prefer to address their feedback online, but that hasn’t always been possible. However, they still execute our requests flawlessly.

5.0
Overall Score They’re a genuinely nice group of people, and it’s a joy to work with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They work hard to keep us on track.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They’re a helpful team that puts customers first.
  • 5.0 NPS
    Willing to refer
    I’ve already referred them.

Training Video Content for Retail Site

“They will bend over backward to accommodate our needs.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May 2017 - Ongoing
Project summary: 

Tailwind helped produce a series of 30 employee training videos with varying content. The team handled filming and editing and is now working to complete all of the visuals and add final touches before launch.

The Reviewer
 
10,001 + Employees
 
London, United Kingdom
John Adams
Learning and Communications Manager, Tesco
 
Verified
The Review
Feedback summary: 

In trial viewings with internal employees, Tailwind’s production quality was highly praised. Their team was very organized and involved in each task, but remained flexible as needs and requirements changed. They are very time-oriented, often going above and beyond to finish projects on time.

BACKGROUND

Introduce your business and what you do there.

I am the learning and communications manager for Tesco’s online platform. I am responsible for developing material to train our colleagues who work in stores and fulfillment centers across the United Kingdom and the Republic of Ireland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tailwind Group?

Currently, all of our training processes are paper-based. Our goal was to create a new and engaging learning framework using instructional videos.

SOLUTION

What was the scope of their involvement?

Tailwind Group provided mainly production and graphic design services for our e-learning series of about 30 videos. We met to brief the team on the concepts we wanted to be captured in the videos. They offered possible solutions, and once we agreed on a path for the visual, they developed the scripts and began the production process.

Tailwind worked on multiple types of videos. We have three-minute videos that follow an employee as they complete their core role, with a corresponding explanatory interview. Other videos are more procedural, with a voiceover describing a certain task, which could be five or six minutes long. Our purely informative videos generally use graphic footage to illustrate a certain topic. Tailwind handled the shooting, editing, and producing processed for all of the visuals.

The videos have not gone live yet. We are still collaborating to finish some of them and make additional updates and finishing touches to some of the other ones. The team is also helping me embed these videos into PowerPoints for future training sessions.

What is the team composition?

The team composition varies depending on the task. I am normally assigned a producer, who helps with the preproduction and editing needs. That representative will be on set for filming, with a camera operator and a production assistant. We will also have additional producers if necessary.

How did you come to work with Tailwind Group?

We have an internal visual production team, but they didn’t have the capabilities necessary to complete this project. They recommended we partner with Tailwind based on a positive experience in the past.

How much have you invested with them?

We have spent between $50,000–$200,000 on this project.

What is the status of this engagement?

We started working together in May 2017 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have piloted the new material with colleagues and the response has been overwhelmingly positive. Employees claim that the quality of the videos is higher than any of the other videos they’ve seen within our company. We are very excited to see the final product go live.

How did Tailwind Group perform from a project management standpoint?

The Tailwind team is organized by a client relationships manager, who assigns the representatives to each of our projects, plans the timeline, and determines the cost. The production team managed their workflow very well. They will hit the established deadline no matter how tight it is. They see each task from beginning to end.

What did you find most impressive about them?

I really appreciate Tailwind’s flexibility in all aspects of our project. They will bend over backward to accommodate our needs. They are adaptable in their approach to filming, setting a location, scaling the team, and any additional areas to assure we have the best possible experience.

Are there any areas they could improve?

No, I don’t think so. They are a great company to work with.

Any advice for potential customers?

Talking from one project manager to another, I would recommend that they stay involved in the project through pre-production, filming, editing, and post-production. This will result in the best possible outcome from the engagement.

5.0
Overall Score They are professional, but still friendly and personable. We plan to continue the relationship.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They always make sure that deadlines were hit.
  • 5.0 Cost
    Value / within estimates
    Compared to competitors, they are very reasonably priced.
  • 4.5 Quality
    Service & deliverables
    The quality is outstanding. We are happy with the finished products.
  • 5.0 NPS
    Willing to refer
    I would definitely recommend them, they are a great company to work with.