Custom Apps: Tech Done Right


Table XI is a trusted UX and design software company.

We are 45 meticulous and curious minds in Chicago with a 15+ year history of building websites, mobile applications and custom digital experiences for everyone from startups to storied brands. Our partners trust us to create innovative solutions that drive their businesses forward.

Want to learn more? Stop by one of our events:

$150 - $199 / hr
10 - 49
Show all +
Chicago, IL
  • 328 S Jefferson, Suite 670
    Chicago, IL 60661
    United States


Service lines
  • Mobile App Development
  • Custom Software Development
  • UX/UI Design
Client focus
  • Midmarket ($10M - $1B)
  • Enterprise (>$1B)
  • Small business (<$10M)
Industry focus
  • Health Care & Medical
  • Manufacturing
  • Education
Mobile platforms
Mobile focus
Frameworks and CMS
Programming & scripting
Application platform
Artificial Intelligence Focus
User Experience


Key clients: 

Healthcare Companies: Dept. of Medicine, Northwestern University, Outcome Health, Journal for the American Medical Association (JAMA), AKARA, Abbvie, Push for Wellness Industry Leaders: Tyson Foods, Ocean Spray, AccuWeather, Frommers, Discover Financial, Northwestern University, Dickson, The Field Museum, Rice University, Keiser Startups: Everything But The House, The Wabash Lights  Media Companies: Chicago Ideas, Roger Ebert, PechuKucha

About Table XI: Tech Done Right

Since 2002, we've built our software development consultancy around three small words and one big idea: tech done right. To us, it means more than clean code and sound design. It means doing right by our partners, by our peers and by our community.

Several Table XI clients (including Tyson Foods, ShopRunner, AccuWeather) explain what Tech Done Right means to them and why Table XI's mission is so important to their business.

Table XI launches Inclusion Meeting cards

In 2018, Table XI designed a card game (successfully backed on Kickstarter) to help change the way companies communicate. 

The Inclusion Meeting Cards help you change behaviors in your company meetings, to make sure all voices (not just the loud ones) are being heard. Boost the creative output of your team and create more innovative products when you hear the diverse input from all team members.

Learn more:

Listen to the entire episode: Kitchens, Collisions and the Case for Intentional Culture

Table XI clients Image

Table XI clients

More than 100 clients from all over the world have trusted Table XI to provide advice and deliver results.


Learn more:

Accuweather partners with Table XI on innovation and design for new mobile application

Tech Done Right, as explained by AccuWeather's Senior Director Bill Boss (on his engagement with Table XI)

Read the full case study:

Tyson partners with Table XI on design and innovation sprints for new product launch

Testimonial from Michelin star chef Kang Kuan about his working experience with Table XI. 

Read the entire case study:

Mobile app for JAMA (Journal for the American Medical Association)

JAMA's VP of Digital Product Management and Development Paul Gee on the "what you see is what you get" transparency of working with Table XI. "I trust them."

Chicago Ideas Week relies on Table XI for 7 year partnership

How Table XI and Chicago Ideas work together on software that brings diverse thinkers together. "It's not a traditional agency/client relationship. They've become like family to us."

Campbell and Company Testimonial

Adam Wilhelm talks about his working relationship with Table XI, building the custom software for his companies newest digital product. 

Jim Cohen talks about his working experience with Table XI, and why he selected Table XI to help guide the service design and system design for Embarc

Creating a publishing site worthy of Roger Ebert Image

Creating a publishing site worthy of Roger Ebert

Roger Ebert wanted a website to host his archive and feature the work of movie critics he admired. He hired us to bring that vision to life. We were able to migrate his writing, build out search functionality and deliver an SEO-friendly website. We continue to support the site as it publishes brilliant new writing worthy of Roger's legacy.

Delivering better UX for the Field Museum Image

Delivering better UX for the Field Museum

The Field Museum of Natural History wanted to learn more about its users — and it was looking for a UX design team capable of approaching the question with the same scientific methods the museum prizes. We embarked on a four-month research project to learn what users were looking for and what they were getting on the existing website. Analyzing the interviews, data and tests allowed us to give the Field a whole new

understanding of its users, and a redesigned website to better serve them.

Learn more

Giving Northwestern a seamless, transparent platform for research management Image

Giving Northwestern a seamless, transparent platform for research management

Northwestern University was using a patchwork of systems to track usage and payments for its sixty research facilities. Table XI developed NUcore to serve as a single, seamless and transparent core facility management software. We've earned more than 90 percent adoption so far, giving administrators clear data on utilization and saving staff manhours.

Developing an e-commerce app for Everything But The House Image

Developing an e-commerce app for Everything But The House

After bringing startup innovation to the unlikely world of estate sales, Everything But The House needed an iOS app that could manage its hundreds of thousands of active users. We worked alongside them to develop an e-commerce app that can keep up with their rapid growth — and deliver the insights and analytics necessary to help them scale.

Bringing Dickson into the Internet of Things Image

Bringing Dickson into the Internet of Things

For the past 15 years, family-owned Dickson has looked to Table XI to secure its future through technology. We started by helping Dickson’s team understand their users’ behavior, then worked up to revamping their entire e-commerce strategy.

As a technology partner though, our job is to identify new ways to grow Dickson's business. That’s why we’re proud to announce the launch of the DicksonOne app, a centralized hub for

product data that’s giving Dickson an opportunity to own a slice of the Internet of Things.

Learn more

Giving Chicago Ideas a global media platform Image

Giving Chicago Ideas a global media platform

We’ve been the official tech sponsor of Chicago Ideas for four years running, helping it grow from an annual gathering of influential speakers to a global idea-sharing brand. That’s meant building a new event management platform and mobile ticket-scanning app, moving Chicago Ideas to a new administration platform and upgrading it to an AWS infrastructure.

This year we tested new ways forward with a Product Design

Workshop. The result was a total responsive redesign and a custom content management system that lets CI’s staff build new pages from 38 stackable design blocks.

Learn more

Building a CMS and iPad sales tool for Keiser Image

Building a CMS and iPad sales tool for Keiser

Keiser came to us with big plans. The more than 30-year-old maker of high-end fitness equipment — think training machines for NASA and the MLB — was preparing a huge marketing push ahead of their conference season. We were able to deliver a new website, CMS and iPad sales tool on a tight timeline and on budget.

Preparing Cobbler Concierge for scale with stronger systems Image

Preparing Cobbler Concierge for scale with stronger systems

Cobbler Concierge had seen rapid growth in its first year and a half in business — and its original system was starting to show the strain. The shoe and handbag repair startup came to us for a code audit to identify any weaknesses or limitations in the software. The findings allowed us to stabilize the product and create new opportunities for growth. In the seven months since we started, Cobbler has increased business by 66

percent, and growing.

Learn more

AccuWeather Image


Every business, no matter the industry, is looking to expand and grow users with the smallest possible investment, keeping software risk mitigation in mind. In the case of AccuWeather, plenty of people were already turning to its apps for weather predictions. The trick was finding the most valuable users, and growing them. By looking at their own analytics and a bit of market research, AccuWeather’s team found that construction

workers were among the biggest users of their paid AccuWeather Professional app. With weather having a huge impact on the schedule for a new building,  every construction team leader keeps a sharp eye on outdoor conditions.

Much like construction crews use AccuWeather to mitigate their weather risks, AccuWeather approached Table XI to mitigate its software risks with a little research to determine what would work best for this audience. We had one big question to answer: If we build it, will construction workers come? That exploration led us to conflicting results, and ultimately saved AccuWeather hundreds of thousands of dollars in sunk software costs

Supporting PechaKucha's worldwide event series as it doubles in size Image

Supporting PechaKucha's worldwide event series as it doubles in size

As PechaKucha’s storytelling series became a global phenomenon, its founders called Table XI to build technology capable of supporting their growing international community. Over the years we've collaborated on a website and an iOS app, taking turns flying between Tokyo and Chicago. Today our technology supports events in over 1,000 cities worldwide.

 Training doctors with a flexible, CME-crediting mobile app Image

Training doctors with a flexible, CME-crediting mobile app

JAMA, the Journal of the American Medical Association needed a new way to offer CME credits that would engage and educate young doctors. Table XI was able to learn what those doctors needed through user research, then build a mobile app that delivers on-demand education for the next generation of JAMA readers.

Transforming Participate into an Agile product company — and boosting active users 43% Image

Transforming Participate into an Agile product company — and boosting active users 43%

Participate came to us in early 2017 in the middle of merging businesses and transitioning to a product company. We were able to help them adopt an Agile mindset, establish a UX practice and weave design thinking into everything they do. The result is a 43 percent increase in active users and a 45 percent increase in satisfaction with UX for the entire product team.

Using a chatbot to engage student leaders at Rice University Image

Using a chatbot to engage student leaders at Rice University

How do you grab the attention of an 18-year-old? That’s the question Rice University came to Table XI to answer. The school had recently launched its Doerr Institute for New Leaders, and needed to show students all it could do.

We used user research to find the best solution — a chatbot that would survey students via text, then match them with a customized leadership program. Then we built it alongside

Rice's IT team, so they could manage it long after Table XI wrapped.

Read the case study

Building a marketplace to help a plant seller disrupt its own 100-year-old business Image

Building a marketplace to help a plant seller disrupt its own 100-year-old business

The LandscapeHub team came to us with more than 100 years of family experience in the nursery business — and a desire to disrupt everything. We helped them build a two-sided marketplace connecting buyers and sellers, then train a new tech team to run it. Today they're a fully-funded startup with big plans to expand. 

Building a homecare app, and business model, from across the globe Image

Building a homecare app, and business model, from across the globe

Tend's founder came to us just as Australia was deregulating homecare — opening up an opportunity to bring technology to a previously paper-bound industry. He needed a technical partner to make the most of the moment. Together, we conducted user research to identify pain points and find solutions. The resulting app gives caregivers, clients and families a digital space to coordinate and communicate, making

homecare more transparent and flexible than ever before.

Read the case study

Building an ecommerce site capable of increasing revenue by 35 percent Image

Building an ecommerce site capable of increasing revenue by 35 percent

The first ecommerce site we built for The Spice House in 2006 drove a 14-fold increase in online sales. So the bar was high 10 years later, when we embarked on a total redesign. Fortunately we've learned a lot about the business in 15 years of working together. When the new website launched, revenue jumped 35 percent, and it's still going strong.

Table XI started these Walkshops to get people out of their routines, out from behind their desks, and to learn from each other as they hike across the trail.

Listen to the podcast interview:

Table XI explains the value of their office space layout and design of the "collision space"

As we designed our office space all those years ago, we considered how the physical space would influence our culture. So we intentionally designed the office space to support our growing company's culture.

Listen to the entire episode: Kitchens, Collisions and the Case for Intentional Culture


Sort by

Redeveloped E-Commerce Site for Consumer Products Retailer

"Table XI took us to the next level."

Willing to refer: 
The Project
2001 - Ongoing
Project summary: 

Table XI updated a website to a more modern e-commerce site that features 1,900 products with photos and descriptions. The team integrated sales tracking functionalities and customized several features.

The Reviewer
1-10 Employees
Chicago Metro Area
Tom Erd
President, The Spice House
The Review
Feedback summary: 

Table XI continues to develop and maintain the website. Their work has increased online sales from $80,000 per year to $2.1 million. The team responds quickly to issues or emergencies and is consistently available and accessible. They accommodate all requests and always deliver quality results.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Please describe your organization.

We're a spice merchant selling our product through retail and wholesale channels, as well as on the internet.

What is your position?

I am the owner of the company.


What business challenge were you trying to address with Table XI?

We needed to update our website, as well as track sales results from it.


Please describe the scope of their involvement.

Table XI took what was a tiny website at the time and made a modern commerce site for our company. At the time, our orders were coming in via email, but Table XI took us to the next level. Since then, they've maintained and grown it.

The wish list for features was very long. Our old site was performing well but it was ancient and slow. It had been written in Perl, so it needed an upgrade. Along with this, came many bells and whistles. Our new version had a more modern look and required fewer clicks for making a conversion. We feature 1,900 products on the site, which requires many photos and ample categorization.

Table XI has used several off-the-shelf products, hooking them together and customizing them for our newest site. On the original one, Table XI built everything from scratch, from shopping carts to databases.

I maintain communication with 2-3 of Table XI's resources, but I don't know what the exact size of their team is.

How did you come to work with Table XI?

The person working on our catalogue referred us to Table XI's Chief Executive Officer, Josh Golden.

What is the status of this engagement?

We started working together in 2001. We're now working on a new version which is scheduled to be completed within 3-4 weeks.


Could you share any statistics or metrics from this engagement?

Table XI took our website sales from $80,000 per year to 2.1 million dollars.

There have been times when something broke. We still have to use outside label servers for our products, as well as relying on UPS, USPS, and so on. Things can happen which are outside of anyone's control, but they are fixable. When something went wrong, Table XI was immediately on the issue. We've had a minute amount of downtime, always due to electric outages and other acts of God, not because of Table XI's development.

How did Table XI perform from a project management standpoint?

I'm not tech-savvy, so I don't know what exactly the work involves, but I can say that their response time in times of crisis has been outstanding. I've been able to contact Table XI even on a Sunday night. They always called me back and fixed the problem.

We communicate directly through phone and email. Table XI offers project management tools, but they know better than trying to impose one on me, as I'm an old Luddite.

What distinguishes Table XI from other providers?

There was never an occasion in which Table XI was unable to do something which I asked of them. Everything has a price, but they've been able to deliver.

Is there anything Table XI could have improved or done differently?

Table XI isn't bashful in terms of pricing, but I couldn't think of any service improvements.

Overall Score
  • 5.0 Scheduling
  • 4.0 Cost
    Value / within estimates
    From a sales perspective, I would have to give them a maximum rating. Our increased sales...have been great...Table XI's prices are high. Return-on-investment-wise, Table XI receives a 5; I rate them 3.5 from a competitive standpoint.
  • 4.5 Quality
    Service & deliverables
    There's very little room for improvement in terms of quality. There were occasions in which we ran into problems three years down the line because of an initial decision. It's hard to place blame on Table XI...
  • 5.0 NPS
    Willing to refer
    I have recommended some people to Table XI.

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Verification Level
Business Entity
Business Entity Name
Jurisdiction of Formation
Date of Formation
Sep 9, 2005
Office of the Illinois Secretary of State
Last Updated
Dec 24, 2018
Payment & Legal Filings
Tax Lien Filings
Judgement Filings
Collections Count
Last Updated
Dec 24, 2018
Client Reviews
January 13, 2020