Sunday Brunch Agency

Introduce your business and what you do there.

I’m the CEO and founder of Identity Hospitality. We’re a luxury spa and wellness consulting firm. We deal with everything from spa development, operations, and finance to audits and evaluations. We also provide training and education.

What challenge were you trying to address with Sunday Brunch Agency?

One of the key areas that we look at for our clients is providing them with a high-caliber branding and marketing experience.

What was the scope of their involvement?

Sunday Brunch Agency works on marketing and advertising for us. We initially partnered with them to craft our customers’ stories and brands. They look at the whole picture and everything that goes into marketing and branding for that process. Also, they help us with email marketing, PR, and lead generation.

The process is different upon a new or existing project. We might look at the strategy and brand DNA, including their values, brand essence, promise, vision, and voice. Then, we might create a mission statement for the client. Overall, we’re involved in creating the branding and visual identity — we can do the logo or even go down to building the website, looking at social media plans, and figuring out what materials and collateral items they need.

What is the team composition?

We work directly with Rachel (CEO); we collaborate on different projects. She’s the CEO and founder, and we really like her work ethic.

How did you come to work with Sunday Brunch Agency?

We decided they’d be the perfect match due to some crucial factors. First, they understood our business and the wellness space, which was critical. Also, Sunday Brunch Agency could bring a lot to the table regarding crafting the story and creating amazing marketing campaigns, including social media and success strategies for clients that are specifically into the wellness and hospitality industry. In summary, they practiced what they preached.

How much have you invested with them?

It’s been a few thousand dollars.

What is the status of this engagement?

We started working together in January 2019, and our relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

They’re incredibly reliable. People are sick and tired of getting ripped off by companies that don’t put their clients’ needs first by delivering low-quality branding and design work. However, Sunday Brunch Agency is the opposite. They always answer the phone and provide fantastic work — it’s all about the integrity of the client, and they have an excellent work ethic.

Moreover, they’ve achieved 100% client satisfaction, and that’s what we strive for as a company. In summary, we do what’s best for the brand and products we’re working on and can serve our clients better thanks to them.

How did Sunday Brunch Agency perform from a project management standpoint?

Everyone is on the same page for each challenge and hurdle. We see the big picture on how we can help a client and get it done, which is the key to our success.

We communicate in every way possible — we use Zoom, calls, messages, and in-person meetings. It’s a great collaboration, and we’re an extension of each other’s team. At this point, we finish each other’s sentences, so the overall experience is memorable for all the clients we serve.

What did you find most impressive about them?

Three things are key for us: trust, integrity, and respect. Sunday Brunch Agency has exceedingly high remarks on all of them. We trust their experience because they have a ton. They come from the luxury, spa, and wellness segment, so they’re specifically targeted to that.

Also, every client that we deal with is different. They have different challenges, so the strategies must fit them and only them. We’ve seen many other agencies copy work from previous projects, and that’s not who we are. Sunday Brunch Agency helps us think outside the box and provide the best tools possible for our clients, and they have solid communication skills.

Are there any areas they could improve?

No, there isn’t anything at all.

Do you have any advice for potential customers?

Many people pay a lot of money for bad or plain wrong advice. With any marketing or branding agency, you have to look at how they construct and grow a real brand, as well as the capabilities they have.

Please describe your company and your position there.

I am the VP of business development at Semify. Semify is a company that partners with agencies on SEO and PPC projects

For what projects/services did your company hire Sunday Brunch Agency, and what were your goals?

We partnered with Sunday Brunch Agency to serve 5 clients. We divided the workload to create better outcomes for the clients.

How did you select this vendor and what were the deciding factors?

There is not a lot of overlap in our services. Sunday Brunch is an expert at Branding, social, and marketing, while we focused on SEO and PPC.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We created a holistic digital marketing plan for 5 clients that included proposal creation, keyword research, persona creation, in the first phase of the project, and in phase two we implemented that plan with each partner working on their areas of specialty.

How many people from the vendor's team worked with you, and what were their positions?

We worked closely with Rachel and Christia on every leg of this project.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Sunday Brunch is incredible to work with. They are generous with their time and knowledge. We benefitted greatly from our partnership. Although the project is still ongoing, the projects we are working on are progressing well.

Describe their project management style, including communication tools and timeliness.

Sunday Brunch is very collaborative and always willing to go the extra mile. We communicated by phone, email, and Zoom meetings.

What did you find most impressive or unique about this company?

Their industry knowledge is the most impressive thing about Sunday Brunch Agency. They know their craft extremely well. They have helped clients with branding, marketing, and social for many years and it shows.

Are there any areas for improvement or something they could have done differently?

Based on the current scope of our engagement, I would say there are no areas of improvement that I can think of. I would say that they actually exceeded my expectations.