STUDIO RUBIK

As part of Trading 212’s renowned disruptive campaign “Zero-Commission Stock Trading”, we were further commissioned 
to extend the hype of the #tradingRevolution, through the subtle methods of Guerrilla Marketing. Moreover, to 
film a Mockumentary-style video, built around a disruptive interactive installation, which carries the message, atmosphere 
and impact of the campaign’s TV ad, through live performance. Together, in collaboration with DDB, we filmed and directed 
a daring Live Act commercial in real-time, while surrounded by visitors and unsuspecting competition, at the very centre of 
the “World Trading Expo”, in Frankfurt.

Complaining about the sudden deficit of Lobsters on their 
meal, the commissioners Stefan and Olaf (TV Ad personas, portrayed by actors) have decided to take matters in their own hands, 
and arrive at the World Trading Expo to protest in person. To manifest the conflict, the brand appeared in not one but two branded 

Expo plots, positioned across from each other. In contrast, one venue welcomed visitors into the friendly high-tech world of 
Trading 212, the other puzzled pedestrians with the radical “Anti-Trading Revolution”. Built as a sign of protest by the “old commissioners, 
this venue appeared still very much in the analog age, equipped with obsolete monitors, and populated by “old money” characters with 
grumpy faces, behind desks, covered in paperwork.

The comedic duo interacted with visitors, played golden golf and darts, even went as far as to boycott presentations and 
interrupt guest speakers. Trading 212’s original venue representatives, responded to the commissioners desperate and 
aggressive behaviour, with smiles and kindness. The showdown was on. An audience was quickly gathering around the 
venues. After a month of planning, followed by a weekend of action and live improvisation, our mutual efforts pulled 
through. 

RateMate is a community-driven app, which allows consumers to rate quality and cost of foods and beverages. 
The platform enables users to share opinions, write reviews on products, compare prices and improve the 
overall consumer journey. As supporters of value-driven causes, we gladly accepted the objective and 
contributed to this innovative project with Branding, Web & App Design, Copywriting, Social Media
creative content.

Design an intuitive digital experience, built around the idea of collective positivity, simplicity and user-friendly 
navigation. From the logo, to the illustrated user journey, the goal was to engage and empower a wide array 
of consumer personas, making the service accessible to teenagers, housewives, and elders, alike. 
Visualise a genuinely interactive guide and rate-system that feels like it was made For the People, By the People.

Egg-yellow that never goes unnoticed,

underlining the clean and product-

centred layout, to leave air for 
a crisp message that says it all:

YOU ARE WHAT YOU EAT. 

Now go on AppStore and download this

tool. Place consumers on top of the food

chain.

Upon the company’s anniversary, the one issue “I do Adv” could not solve internally, was becoming unavoidable. They came to us, at
StudioRubik, in dire need of a ReBrand; a complete make-over to attain an internationally-competitive 
image. Once again, our approach to this ReBrand was based on solid research. During our Discovery Phase, we learned that “I do”, is in fact, key-word associated with weddings and proposals. Their current website, although once relevant for its time, now screamed the year 2005 - crude, buggy, confusing, not even mobile-friendly.  The company’s rich history - the legacy of I Do Adv, was required to have major presence in the architecture of the 
new website. The only problem was - it came in the form of bullet points and calendar dates, two pages long. We envisioned the text of the “history” section, converted to a fun and quirky motion graphic animation. Introducing: 

I D O - Imagination Driven Originals

Complete brand identity transformation on display. From the color of its skin, through the language of its voice, to the
motion of its presence, IDO is now a new person - the collective identity of its team, experience, portfolio - expressed 
through contemporary design, interactive function, and captivating content.

The Eye of IDO - an epitome of creative vision, embedded in the craftwork of each eye-candy product, made by the company - a movement-driven accent, integrated with the website navigation, and all video content. The new full-pager site, navigated through a sequence of overlapping screens, offers minimal 
design and responsive animations, reflective of the brand’s versatility and excellence. To celebrate the adaptive nature
of IDO’s services, we attributed their web journey with chameleon features - just hit “refresh” to change the color 
palette of the current page layout. 

Our oldest client, which, like ART itself, cannot grow old, as it is ageless. Behold, the world-renowned:

Sofia Art Gallery - SGHG.

One of Sofia’s most emblematic exhibition spaces and historical landmarks, spreading culture into the city 
lives of many generations. Back in the day, when our team’s conceptual proposal won SGHG’s open agency 
contest and granted us the chance to represent this institution, we never thought that Studio Rubik and 
SGHG would to this day share professional paths and creative taste. And yet, here we are, still proudly looking 
after the gallery’s digital imprint. Closing in on almost a decade of collaboration and symbiosis with SGHG’s 
team, with several digital rebrands behind us, two grand openings of new gallery branches, and hundreds of 
visiting exhibitions communicated to an online audience.

Throughout the years we’ve strived to keep evolving the online image of the gallery. A delicate balance, 
no doubt, as the desire to reflect a wildly mesmerizing nature of contemporary artwork, passing through 
in an exhibition, meets the need to preserve the classical spirit of the establishment; the memory of its 
traditions; the legacy of its donated collections and resident artists.

The result is no less than such - a Modern Classic. On-or-offline, aesthetically always in-line.

EVOLVING but REMAINING, as reassurance for those sudden dark moments of cultural blackout, 
when we so need to be saved by the light of art. Looking forward to the next decade of inspiring 
workflow to come, SGHG! Lead the way, we got your back.

Originally, the owners of this family hotel approached us with the intent to boost and sell the property. Perhaps exhausted to handle yet another seasonal wave of random tourists, demanding nothing more or less than the established Black Sea treatment. Regardless of the reason to sell, the end goal was clear: draw attention to the venue, look expensive and exclusive,stand out from the mass and make a statement. Standing proud, four-stories tall, Hotel Relax at first glance appeared a bit outdated,a little worn out around the edges. At the same time, Relax Sozopol was blessed with a top location - a first-liner, built right on edge of a cliff above the sea.

This ReBrand was different. It was almost as if starting from scratch, with the only thing worth keeping being the old name, treasured by
the owners. We wanted change, change as a collective overwhelming experience. We needed proper ideology. In hopes of planting the seed of a new lifestyle movement, we started with the Lingo. Inspired by LA’s cult phrase “SoCal”, 
we played around with combinations, chewed on letters. 

In its core, RELAX is all so much about that life: SoCal, SoBoho, SoHo, SoSummer, So… Zop. 

It’s safe to say that the final result bears fruit from the collective efforts of a lovely bunch of talented people - among which installation artists, 
carpenters, interior designers, filmmakers, gourmet chefs, working day and night to transform a trivial obsolete venue into the hottest place 
this summer. Everyone’s commitment to the long and tricky process of ReBranding, only elevated our work further. Hotel Relax found itself 
suddenly booked for weeks ahead. Teasing viewers from afar with tasty posts on social media about a mystic world of escapism somewhere 
near the shores of Sozopol. Unexpectedly, by the end of the ReBrand campaign, it seemed like the owners had had a change of heart, perhaps to reinvent the passion for 
summer hospitality and social events. 

The final result of the ReBrand of Relax Sozopol bears fruit from the collective efforts of a lovely bunch of talented people - among which installation artists, carpenters, interior designers, filmmakers, gourmet chefs, working day and night to transform a trivial obsolete venue into the hottest place 

this summer. Everyone’s commitment to the long and tricky process of ReBranding, only elevated our work further. Hotel Relax found itself 
suddenly booked for weeks ahead. Teasing viewers from afar with tasty posts on social media about a mystic world of escapism somewhere 
near the shores of Sozopol, where vibes are chill but hip, and the house beat is deep, completed by a selection of mouthwatering gourmet 
surprises by the hands of master chefs. 

The grande finale was marked by an invitational Siesta - a Jungle-themed pool party, which attracted the presence of influencers, journalists, 
and business persons. We took the chance to film the happening and produced a boho lifestyle cinematic video, for brand awareness purposes, 
to serve as a business card and sales tool, if Relax Sozopol goes up for sale on the market. 

Unexpectedly, by the end of the ReBrand campaign, it seemed like the owners had had a change of heart, perhaps to reinvent the passion for 
summer hospitality and social events. Perhaps a little in love with the new and reborn essence of the former place; the funky people it had 
brought together for a rare celebration of life. Rumour has it, that hotel RELAX SoZopol will open doors like arms again next summer, to 
embrace all the kindred-spirited souls that had once before gathered to Relax their own way. (Not to mention how well financially the 
revived business had performed throughout the high season)

A change of Brand, a change of heart

The project: a blockchain-powered platform and cryptocurrency that creates opportunities for global celebrities to 
auction their fame, monetise private interactions with fans, and support charitable causes. Celebrities create their personal profiles on the NOBELAR platform (KYC-verified) and release auctions or buy-it-now events for public 
bidding (via the NOBELAR token).

Unlike charity foundations that operate autonomously, the NOBELAR platform is 100% TRANSPARENT. The marketplace is built on the Ethereum Blockchain to guarantee total public visibility of cash flows and parties involved in the donation.Simply put, our task was to create and market a radical product with appeal to both celebrities, and their core fanbase, while maintaining an image of institutional credibility.

We envisioned a logo that looks magnificent on a billboard, yet sustains elegance as a miniature among other cryptocurrency symbols listed on Coinmarketcap.com 

TECH-inspired, MINIMAL in execution, EXCLUSIVE by association, the NOBELAR logotype exudes both the spirit of welcoming, and the mystique of a secret society. Branding that says: “I’m Nobelar, and I come from the future. You can trust me because I’m transparent, and count on me because I have friends in high places.” As we gradually chiseled the NOBELAR logo, the right symbol presented itself, hand-picked from a dozen proposals, by no other than a mystery celebrity, only later disclosed by the client.Upon completion of the branding, the project’s White Paper description & ideology was uploaded. The explanatory motion graphic animation that we delivered the client, was allegedly sent out for private viewings to the agents of global stars. For presentational purposes, the project summary was packaged in a creative and dynamic format, narrated in first-person by a mellow Voice Over. The video send-outs served as an “early-bird” introduction to the project, to create traction, secure partnerships and attract fundraising

Doing honest work for the biggest IT Company in the country is its own reward. When the senior management of a global enterprise opened the conversation with “We need something great, ready by... Yesterday!”, we 
envisioned [not our first dance] the late nights and long weekends ahead. Among the worldwide leaders in the business of website 
building and proud member of the Drupal Family, FFW deserved a worthy web page of its own.n urgent need of a Brand Intro Video to serve as the crown jewel for the landing page and social media promotion, FFW’s research [in their own words] had led to the “bold and versatile approach” of Studio Rubik. 
Among the goals of the video was to display the synergy of the workforce at FFW, between Denmark and Vietnam, the USA, Bulgaria, 
or Russia - its employees engaged as one big family, no matter the distance and diversity. The tight deadline and pandemic constraints, kick-started our creative engine full-throttle, got us changing gears on the go, to adapt and 

excel through ideas and commitment. To avoid crowding spaces, and also preserve the “real feel” of the FFW environment, we split the 
video into three parts:

• Onsite office filming, interior, details.
• DIY sincere employee testimonials.
• Motion graphic animations of product.In the spirit of collective effort versus hard times, we sent a guideline to FFW employees from different countries around the world, asking people 

to record themselves on phone cameras with matching settings, greeting their foreign colleagues in their own language.The result of the Self-Recorded Testimonials was one loud and colorful collage of messages, depicting the multi-faced world of FFW, 

together as one. To balance out the DIY insertions, we blessed the video with cinematic spaces and aerial shots, unraveled through 
dynamic transitions, and complete with animated FFW portfolio examples.

AAKASHA, custom-tailored or contemporary, a fashion brand for the casual extravagant. Urban, minimal, futuristic garments, 
trending in the US, Asia & Scandinavia. Started as a passion project, it took the brand just four years to emerge as the fourth largest 
store on ETSY.com The client expressed the need for a major evolutionary step but also concerns for the risk of loosing established 
clientele. ReBranding was unavoidable, as ETSY had gradually limited the store’s scalability, to avoid monopoly and maintain a market of small-to-mid scale artisans.The goal was to enter new markets, sell higher-end products at higher prices, and raise brand recognition.

Phase I: Discovery, is the moment to audit the brand, scout the market, 
mimic others, go back in time, gather intel and steal know-how. In this case, it taught us that high fashion means wearable art, 
contemporary in its attitude, and proud of its weirdness. We also learned that “alien” describes a feeling of unknown familiarity 
that is both unsettling and welcoming to those who stand out from the crowd. And since “Aakasha” means Aether - the mystic 
material surrounding planets, keeping them afloat in space. Naturally, we took what was already there, and put a cosmic spin 
on the entire ReBrand - implanting Sci-Fi mystery as a driving motif. 
In order to Change but Remain, we split the brand into three (planets), spawning two new sub-brands:

AAKASHA: the motherbrand, gently refreshed but unchanged in pricing, to sustain the customer base at ETSY - if it works, don’t fix it!

AAEGO: the high-end specimen of the AAKASHA trio - provocative models at significantly higher prices. AAEGO vs AAEGO, a kind 
of Emporio vs Georgio Armani brand segmentation.

AARIZE: casual sportswear that retains the spirit of elegance of the main brand. Mid-priced, made for urban movers with a style. 

Our goal 
was to leave the mystery lingering and unexplained, provoking interest in the form of a movie/game teaser. The universe of AA was born. 

Aakasha #MyCLT is a fashion editorial art film, inspired by Neo Noir and Cyberpunk cults. The editorial opts to transmit the feeling of something grander, yet intimate – a secret about to be revealed exclusively to the one watching. Aakasha’s rebrand video is all about transformation, release, and transcendence. The protagonist is introduced as lost in her own world or head, until she notices the mysterious woman – the white rabbit she decides to follow on pure instinct, against all common sense.

Doing honest work for the biggest IT Company in the country is its own reward. More so, when favored over the other fine agencies invited 
to pitch and compete for the opportunity. Our proposal, attitude, and portfolio seemed to click with the client’s vision, and thus Rubik was 
tasked with yet another peculiar objective - to produce the official corporate video of Telelink Business Services - a state-of-the-art workspace, currently uninhabited due to Covid-19. 

We handpicked the brave 
few volunteers from the army of remote Telelink employees and summoned them in the flesh to the digital fortress that is TBS.

The cinematic gimbal shots and dolly work would hardly cut it if it wasn’t for the story, the acting, and the music score reinforcing the overall.

The video presents to the viewer/job candidate a simple win-win choice. Nature-based but futuristic. High-tech but low-key. Roomy, yet cozy. 
At home or at the office? The feeling is similar, the choice is available. At TBS, you are more than a checklist or a scorecard. You are your workspace.

And, Your Workspace is Limitless

zADD, a long-time leader in intelligent infrastructure solutions approached us with another challenge to dismantle -a new and innovative product, in need of good branding and marketing. 

ARISTA EIM is an intelligent system that saves money and offers remote access, real-time monitoring of large-scale electrical switchboards.

ADD, a long-time leader in intelligent infrastructure solutions approached us with another challenge to dismantle -The real task was not to produce an explanatory video but to rather digest the many pages of technical information and deliver it to the impatient viewer as a short, watchable and engaging animation clip that in a clever way introduces the company, showcases the product features and explains the benefits for the industry.

The tone of the VoiceOver narrator makes sure no serious feature is left unexplained or taken lightly.

Consequently, the final animated video was used successfully not only on ADDs website and social media but as a sales tool at industry expos and private presentations. In time, ARISTA EID expanded its presence 
internationally, and we were hired by ADD to produce a series of similar videos for their other products.