Mobile App Marketing & Growth Agency
Studio Mosaic is an award-winning, growth-oriented mobile app marketing agency that helps ‘app’reneurs & enterprises launch and promote their mobile apps worldwide. We deliver full-funnel marketing services that include acquisition, retention and monetisation.
We specialise in two things - acquiring users and increasing revenue.
Since our inception in 2013, we have helped more than 800 apps achieve growth through our ethical and data-driven approach. For every new app, we create a custom strategy that caters to the specific business needs of our individual clients.
We have served startups like Amplify, Kalido, Hello Pal, and enterprise clients including Sony, HCL Music, 3M, and Yatra.
Studio Mosaic is recognized as a leader in the app marketing industry. Since 2018, we have consistently been shortlisted as finalists across categories including App Marketing Agency of the Year at the App Growth Awards (AGA) in Berlin before finally winning the award for Best Apple Search Ads Campaign in 2020.
What sets us apart is our partnership-driven approach, where we support our clients’ app business as our very own!
Our Growth Services:
Comprehensive App Audit
We do industry benchmarking, trend analysis & competitor review to suggest changes pertaining to your app’s design, usability (UX), and messaging that would maximize its usage and retention.
App Store Optimization
We combine our ASO expertise with data-led insights to maximise visibility & conversion rates and drive organic installs on the app stores.
Paid User Acquisition
We drive installs on top ad networks (Apple, Facebook & Google) through an ROI-led strategy based on performance analytics & high converting creatives.
Monetisation Strategy
Using retention & engagement data, AppStore intelligence, competition analysis, and A/B testing, we recommend the right pricing and monetisation strategy to maximise your earnings.
Unlock your app's growth potential today! Get in touch with us at [email protected]
2 Languages
- English
- Hindi
1 Timezone
- IST

headquarters
Focus
Portfolio
SonyLIV, HCL Music, Yatra, iFax, Kalido, PatPat, Hello Pal, 3M ESPE, Sun Seeker, Golf GPS, Warrp, Rumble Debate, Miraj, PumpUp, U-Nest

iFax
iFax
Business
ABOUT THE APP
iFax is a lightning-fast mobile faxing app and offers enterprise-grade security & HIPAA compliance for a secure faxing experience. The app is available on iOS, Android, Mac & Apple Watch.
OUR ROLE
We’re an end-to-end marketing partner for iFax offering Product Suggestions, App Store Optimization, and User Acquisition as part of our services.
RESULTS ACHIEVED
- Ranked 1 on the iTunes daily charts for fax app category
- 194% Growth in Monthly Installs
- 11x Growth in Monthly Revenue

StickMe Notes - ASO
StickMe Notes is a fully customisable personal reminder app that makes note taking easy. Use it to capture ideas on the fly or create to do lists. It works as a digital notepad for your iPhone where you can organise your action items and add quick reminders to get things done.

Warrp
Australia's safest marketplace with effortless buying and selling at fair prices

Sun Seeker
Sun Seeker is a comprehensive solar tracking and compass app that provides the sun's position, path and sunlight exposure.

Golf GPS
SwingU is the top-performing, free golf GPS rangefinder & scorecard app in the world, with more than 4.5 million users around the globe!

Rumble Debate
Rumble Debate is an iOS application that lets users input their stances on certain topics. Users are paired up with somebody with an opposing opinion on that topic for a discussion. Afterward, users rate the quality of the discourse.

Travel Pal
Travel Pal helps you find new people and make friends as you travel the world. Based on the concept of couchsurfing, it helps you find places to stay. The app also uses translation tools and phrasebook guides to help you talk to anyone in their native language.

Kalido
Kalido is the world’s first real-time, AI-powered opportunity engine for individuals, enterprises, and communities.

Miraj
Miraj Studios Ltd. is a multimedia production company that focuses on creating educational and interactive media content for children.
Reviews
the project
App Marketing for Mobile App & Web Dev Company
“Studio Mosaic’s team is excellent, and I’ve had a nice working relationship with them.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the CEO of AppAspect Technologies, a mobile application and website development company.
What challenge were you trying to address with Studio Mosaic?
I hired Studio Mosaic to help promote one of our applications.
What was the scope of their involvement?
Studio Mosaic provides us with app marketing services and puts together marketing campaign strategies. Their team manages our Google Ads and Apple Search Ads using information that I’ve provided about the app. Studio Mosaic also runs our paid search ads. Sometimes, Studio Mosaic also offers insightful suggestions on how we can improve our application, like including in-app purchases.
What is the team composition?
I work with Studio Mosaic’s marketing team.
How did you come to work with Studio Mosaic?
One of Studio Mosaic’s marketing team members called and pitched me their services. I was impressed with them, so I hired Studio Mosaic.
How much have you invested with them?
I’ve invested $10,000 with Studio Mosaic.
What is the status of this engagement?
Our engagement with Studio Mosaic began in December 2021, and it’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Since working with Studio Mosaic, we’ve received over 36,000 app downloads, which I think is well worth the money I’ve invested. Studio Mosaic’s team is excellent, and I’ve had a nice working relationship with them.
How did Studio Mosaic perform from a project management standpoint?
I use a dedicated Skype channel to communicate with Studio Mosaic’s entire team — we also communicate via email. We have weekly meetings with their team to discuss the results over the last two weeks; Studio Mosaic relays project reports via Google Drive. If we need to, we make changes to our marketing strategy during those meetings. Whenever I have questions, someone from Studio Mosaic’s team responds quickly.
What did you find most impressive about them?
I’m impressed with Studio Mosaic’s timely deliveries and their dedication to improving my ROI.
Do you have any advice for potential customers?
I’d advise customers to have a one-month trial period with Studio Mosaic and then sign a longer contract if the partnership results are positive.
the project
ASO & Video Production for Social Media App
"Studio Mosaic was responsive in helping me get my product out on the market."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder of a social media app for investing. It’s a platform where users can discuss assets such as stocks and cryptocurrencies.
What challenge were you trying to address with Studio Mosaic?
I needed help with my app’s launch.
What was the scope of their involvement?
First, Studio Mosaic provided a full-service and top-to-bottom review of app before it was launched. Their team identified areas that could be improved, potential bugs, and opportunities for cosmetic changes. They also did competitor analysis.
After that, Studio Mosaic conducted app store optimization (ASO) for our listings on Apple’s App Store and Google Play Store. They wrote our app’s description and created our images. For the first few months, they also did a marketing campaign that utilized targeted advertising and custom graphics.
Lastly, Studio Mosaic wrote the script for our videos, including a 60-second feature video and a 30-second app store video. Although another company handled the production, they oversaw the project and were heavily involved in the process.
What is the team composition?
I’ve worked with 4–5 people, but I interfaced primarily with two resources.
How did you come to work with Studio Mosaic?
I found them through Clutch.
How much have you invested in them?
We spent around $6,000 to $7,000.
What is the status of this engagement?
We worked together from November 2021–March 2022.
What evidence can you share that demonstrates the impact of the engagement?
Studio Mosaic’s ad campaign was very successful, increasing app installs by 800% compared to our first month when we didn’t have any ads. Their work received positive feedback — they did a very good job.
We didn’t encounter major product issues throughout our partnership. Although we had bumps along the road, they were an unavoidable part of launching an app. Studio Mosaic was responsive in helping me get my product out on the market.
How did Studio Mosaic perform from a project management standpoint?
Studio Mosaic was very responsive. Any time I pointed something out, I received a response within 24 hours. We communicated through email and Google Meet, and we also had weekly or bi-weekly meetings through Microsoft Teams and Skype.
What did you find most impressive about them?
Studio Mosaic was very experienced in the field and had good insights into people’s needs. Additionally, their graphics team was great.
With Studio Mosaic, I got a very good value for what I paid. When I spoke with other companies, they were charging significantly more for essentially the same services. Overall, Studio Mosaic provided a very good service, especially for the price.
Are there any areas they could improve?
I can’t think of anything. Some of the problems we ran into were all on my end and related to my product. I only have good things to say about Studio Mosaic.
Do you have any advice for potential customers?
Studio Mosaic is an outstanding choice for full-service marketing needs at a great value. I will work with them again.
the project
Marketing Analysis & Ad Campaigns for Multimedia Company
"We were lucky to have worked with a highly pragmatic and rational provider that educated us and brought us profit."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder of Miraj Studios Ltd. We’re a multimedia production company that focuses on creating educational and interactive media content for children.
What challenge were you trying to address with Studio Mosaic?
We needed their expertise in growth marketing.
What was the scope of their involvement?
Studio Mosaic initially performed marketing analysis to determine the state of our funnels, user behavior and acquisition costs, and the quality of our existing marketing and iOS app content. They then identified our brand’s strengths and vulnerabilities and came up with a tailored marketing plan based on their findings.
Their team experimented on different strategies to deal with our challenging niche market, and they mostly focused on improving our content through graphic design. After refining our brand materials, Studio Mosaic ran ad campaigns that targeted our marketing goals across Google, Facebook, and our iOS app.
What is the team composition?
We worked with 5–6 resources from Studio Mosaic, including their CEO, project manager, graphic designer, and iOS developers.
How did you come to work with Studio Mosaic?
We found their team via Clutch while searching for credible and experienced providers to onboard for this project.
How much have you invested with them?
We spent about $73,000.
What is the status of this engagement?
The project ran from June 2020–July 2021.
What evidence can you share that demonstrates the impact of the engagement?
Upon engaging Studio Mosaic, I told them that my top priority was increased revenue, and they delivered that. They tripled our sales and boosted our organic traffic and conversion rates, which further resulted in lowered ad spend. Towards the end of our partnership with Studio Mosaic, our revenue even skyrocketed by 1000%.
How did Studio Mosaic perform from a project management standpoint?
We communicated via Slack and relied on Trello for project management. Studio Mosaic was a reliable and approachable partner — they had quick response rates and presented transparent documentation to guide our team towards the entire process.
What did you find most impressive about them?
What stood out about Studio Mosaic was their data-driven approach. They analyzed every aspect of our business to deliver tailored and profitable solutions that met our goals. Overall, we were lucky to have worked with a highly pragmatic and rational provider that educated us and brought us profit.
Are there any areas they could improve?
We weren’t familiar with the ins and outs of marketing, and Studio Mosaic’s thorough processes required a learning curve on our end.
Do you have any advice for potential customers?
Don’t hesitate to hire their team for your growth marketing needs.
the project
Marketing Campaigns for Gaming App
"We met many of our milestones for number of downloads and drastically decreased our CPIs."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Soccer Prediction Gaming App (Owner)
For what projects/services did your company hire Studio Mosaic, and what were your goals?
Marketing for new user download and increased user engagement
How did you select this vendor and what were the deciding factors?
I selected Studio Mosaic from online reviews and examples of their previous work.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
During the end of the mobile app development process, Studio Mosaic was brought on to help review the function of the app. An App audit was performed. A user mobile app video was created which included a tutorial component. Then a campaign was created to market to Google Play Store users, This was meant to reach new users and to increase installs.
How many resources from the vendor's team worked with you, and what were their positions?
I was personally engaged with multiple individuals from the Studio Mosaic team (Vaishnavi Mishra and Ripon Borah.)
Can you share any measurable outcomes of the project or general feedback about the deliverables?
I was very happy with the work done by the Studio Mosaic team. We met many of our milestones for number of downloads and drastically decreased our CPIs.
How effective was the workflow between your team and theirs?
The work was very professional and always punctual. We discussed the projects frequently. The Studio Mosaic team was very accessible (despite our different time zones). The campaigns were adjusted promptly.
What did you find most impressive or unique about this company?
Studio Mosaic had a very comprehensive understanding of the mobile app business and they were able to create and design a campaign quickly and make timely adjustments to the campaigns which our changing environment.
Are there any areas for improvement or something they could have done differently?
None
the project
ASO Consulting for iOS Debate App
"Their experience in the field of launching and promoting apps was very impressive."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder and owner of a debate-based iOS application that lets users input their stances on certain topics. Users are paired up with somebody with an opposing opinion on that topic for a discussion. Afterward, users rate the quality of the discourse.
What challenge were you trying to address with Studio Mosaic?
We were just setting up to launch, and this was the first time I’ve launched an iOS app. I did my research but figured it would be helpful to hire a team that’s been through the experience of launching an app numerous times in the past to make sure we had all of our ducks in a row.
What was the scope of their involvement?
They provided us with hands-on consulting, helping me with my app description as well as defining certain keywords to target. We set up in-app advertisements as well as a Google Ads account. I didn’t have experience with Apple Ads, ASO, or targeting specific keywords for an app, so they guided the process.
What is the team composition?
We had a main account manager. While she was my main point of contact, she coordinated with her team to produce deliverables such as the screenshot we used for the listing.
How did you come to work with Studio Mosaic?
They reached out to me after seeing my app on a beta list aggregator. The timing didn’t work out then, but I reached back out to them about the project before launch.
How much have you invested with them?
Over the course of the three months, I spent about $2,800 with them. That amounted to about $1,000 each month. I had a budget for advertising use as well.
What is the status of this engagement?
We worked with them from November 2020–January 2021.
What evidence can you share that demonstrates the impact of the engagement?
Their services took work off my plate and helped me focus on making sure my app was as high-quality as possible. During our weekly check-ins, they presented metrics on total installs, paid installs, organic installs, and installs coming from other sources. The cost per install was a big metric for us as well as overall downloads. They impressed us with their performance.
How did Studio Mosaic perform from a project management standpoint?
They performed very well. We ran into a roadblock when we weren’t allowed to post Facebook Ads because we have politically-focused topics. That wasn’t an issue with them but with Facebook. We had weekly meetings through Google Meets.
What did you find most impressive about them?
Their experience in the field of launching and promoting apps was very impressive.
Are there any areas they could improve?
They asked me to do some work on the backend of the Facebook work, which was their job to complete. Additionally, it would’ve helped if we could’ve pivoted from the Facebook Ads issue a bit faster. We ended up launching a successful Google Ads campaign as an alternative, but it would’ve been nice to accelerate that process rather than waiting on non-replies from Facebook.
Do you have any advice for potential customers?
Have a game plan for what you want to see and communicate your expectations to them. If issues come up, communicate what you’re looking for because they’ll be receptive to addressing your plans and needs.
the project
iOS Advertising for Video & Music App
"The level of professionalism was excellent."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the creator of a video camera and editing app based out of San Francisco California. I'm also the developer of the app with over 20,000 monthly active users.
For what projects/services did your company hire Studio Mosaic?
I was trying to address an opportunity. My app had a good amount of users but it was not exposed enough to get the optimal amount of downloads. I need to completely market it to my target audience by changing the app store preview images, update the descriptions, update the keywords, and create Ad campaigns.
What were your goals for this project?
The goal of this project was to create audience targetted app store images, have optimized keywords, app store descriptions, as well as acquire and users who were not previously. This had a tremendous and positive impact on the app which was exactly what I was hoping for.
How did you select this vendor?
I used Fiverr and Upwork to look for vendors. After going through about 6 different vendors, Mosaic Apps was the perfect vendor. The vendor's portfolio, rating, response, conversation, and professionalism helped with the decision especially the fact that we were able to hope on a video chat weekly to discuss goals.
The deciding factor was their approach to the service they provided such as making data-driven decisions. I was the only one involved in the selection process.
Describe the scope of their work in detail.
Studio Mosaic did an excellent job of creating an App Store preview images. Their approach was everything I was looking for and their decisions were entirely based on data that was provided to them.
Every character and image had a meaning behind it. Studio Mosaic also did an excellent job doing App Store Optimization with repetitive iterations until we got optimal results. By adjusting the app store description and keywords, we were able to reach audiences we weren't before. Studio Mosaic also did a phenomenal job creating iOS add campaigns for my app.
Not only did they create the campaign but continuously updated and optimized until we reached a new low click per download. Their campaign was not random, by doing an audience deep dive, they were able to create a campaign that just kept doing better over time.
What was the team composition?
There were always two people at any time involved and depending on which service they were doing, they brought in more people and had teams doing specific things such as creating any graphics that was needed. The size of the team changed depending on the service they were providing at the time.
Can you share any outcomes from the project that demonstrate progress or success?
We went from 1600 to average daily users to around 2400. Our goal was reached and expectations were met. From the app store preview images to the description to the keyword and Ad campaign, it was a success.
How effective was the workflow between your team and theirs?
Their performance was great, we had weekly video meetings and expectations were met. Sometimes communications via email were delayed due to the time difference but this was never a problem. The vendor took any feedback that was given and considered if it was going to help with reaching our goal.
What did you find most impressive about this company?
The level of professionalism was excellent. I was also very happy to have found a vendor that is focused on exactly my platform and product line.
Are there any areas for improvement?
I wish I would have found you sooner.
the project
Digital Marketing for GPS Photo-Sharing App
"Studio Mosaic created good graphics and copy for the ads."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO of a company called Pingster, which is a GPS photo-sharing web app. It connects people to locations visually and allows people to click on the picture.
What challenge were you trying to address with Studio Mosaic?
We wanted to get traction around our mobile app. I wanted the product to go viral.
What was the scope of their involvement?
Studio Mosaic performed keyword research and audience targeting. Then, they set up ad campaigns on numerous platforms including Facebook, the App Store, Google Play, and Google. Their team created the ad copy and the graphics. They also optimized the story that supplements the product in the App Store and Google Play. Their team also helped to test Firebase ideas.
What is the team composition?
At any one time, I interfaced with two people.
How did you come to work with Studio Mosaic?
Studio Mosaic reached out to me on LinkedIn and came educated. They sounded intelligent when they cold-called, so it was clear that their team researched my company. Their team got my attention because they seemed genuine as opposed to selling my advertising. I found their team to be professional and lovely.
How much have you invested with them?
We spent between $5,000–$10,000 on their services.
What is the status of this engagement?
We started the project in August 2019 and it wrapped up in November.
What evidence can you share that demonstrates the impact of the engagement?
Studio Mosaic did a fabulous job. They worked hard to keep the cost per click down, which their team did a really good job at. I had a limited budget and they were good in those efforts, so I was pleased.
I wanted the app to go viral, but it didn’t. However, I have a good user base that Studio Mosaic helped to secure. They helped us to target clients and see if the app was of interest to the general public too.
How did Studio Mosaic perform from a project management standpoint?
We communicated via Skype. Their team had a report for me at each meeting. They had staff turnover, so people moved along and joined the project. But the new teammates jumped in and didn’t miss a beat. Their team was excellent.
What did you find most impressive about them?
Studio Mosaic created good graphics and copy for the ads. They’re a top-notch marketing company. Their team was professional and knew their stuff.
Are there any areas they could improve?
No, I can’t think of any way for them to improve.
Do you have any advice for potential customers?
If you have a big spend, they’d be great.
the project
Digital Marketing for Recipe App
"I'm very happy with how efficient and quick they are."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the founder and developer of Meals, a recipe app in the Apple App Store.
For what projects/services did your company hire Studio Mosaic?
I hired Studio Mosaic upon launch of the app to work on the ASO and help me grow the app through feature suggestions, keyword improvements and reports. I had worked with them with one of my other apps and trusted that they would do a good job.
What were your goals for this project?
I wanted to make as much of an impact in the App Store as possible upon launch, grow users and revenue, and shape the app to be a better solution than the ones already out there. Making your mark in the App Store is quite difficult as it's very saturated, so I wanted professional help.
How did you select this vendor?
I had worked with Studio Mosaic on one of my other apps before, so I wanted to continue working with them on this one too. I browsed through the top mobile marketing agencies on Clutch and after interviewing the ones I shortlisted, I selected Studio Mosaic as they were the most friendly and responsive.
Describe the scope of their work in detail.
Studio Mosaic help me with my app's App Store Optimization (keywords), and based on its performance and competitors, make feature and pricing suggestions. They send weekly reports and check in with video calls. They're also there to answer any questions I may have.
What was the team composition?
I communicate primarily with two marketing managers.
Can you share any outcomes from the project that demonstrate progress or success?
My app's income has risen significantly in the months that I've been working with them - which I attribute to their effective pricing suggestions. I am seeing my app's keyword ranking increase weekly due to their suggestions. I am also very happy with the feature suggestions they have been making, which has turned the app into a more well-rounded product ready to compete with the top apps in its category.
How effective was the workflow between your team and theirs?
We communicate mainly via Slack, hold meetings over Google Hangouts, and they send me Google Spreadsheet reports over email every week. They're quick to respond via any channel.
What did you find most impressive about this company?
Their friendliness, response time, professionalism and vast knowledge of the App Store. Their reporting is thorough and their feature suggestions are spot on. I'm very happy with how efficient and quick they are.
Are there any areas for improvement?
No, I'm very satisfied with their work.
the project
Initial Marketing Campaign for E-Commerce App
"They were focused on quality over quantity at all times and that was very appreciated."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Founder and CEO of HQ Demand. HQ Demand is an eCommerce Marketplace empowering buyers and sellers with the tools to transact confidently, effectively, and efficiently online.
Buyers on our platform can virtually confirm the functionality and quality of any product they wish to purchase online. Sellers on our platform, for the very first time, are able to build business relationship with their clients leading to repeat clients.
For what projects/services did your company hire Studio Mosaic?
HQ Demand was initially a very small team with no marketing experience, in fact, we tried running some facebook and Instagram campaigns during our beta launch ourselves and that was a complete waste of money regardless of how much we tried.
Before launching our app publicly, we knew we needed the experts to jump in, so we researched and found Studio Mosaic out of all the noise in their space.
What were your goals for this project?
We wanted to generate downloads, sales, and product upload as fast as possible with the initial public launch of our marketplace.
How did you select this vendor?
I interviewed and researched over 25 marketing agency, but Studio Mosaic was the only company that stood apart. They were able to in detail, explain to me how much I will be looking at to spend to the cents.
Other companies could not put their numbers together and had no fixed cost and fixed way of pricing their customers, so it was hard to trust them.
Studio Mosaic's client portfolio was great and spoke for itself as well. Most especially, they spoke very knowledgable about my industry and connected to my product.
Describe the scope of their work in detail.
The scope involved crafting our story and our WHY so they could better understand how to brand HQ Demand. They proceeded with App Store Optimization, and then social media campaigns. We had weekly meetings where the campaign results were discussed. They will send me this report ahead of time.
What was the team composition?
Their team involved a project manager, client relations manager, and other marketing experts. What was very unique was that their founders will occasionally get involved to see how the project was going. They were also CC'd in all emails. This speaks volumes as I can tell the open door policy of the company.
Can you share any outcomes from the project that demonstrate progress or success?
Within 2 months, Studio Mosaic was able to get us from 100 downloads to over 5000 downloads, 3000+ signups, and 300+ products uploaded from across all states in the USA.
This is an incredible result in the eCommerce space where the competition and bar are very high. Also, considering that we were a brand new company with zero products on our shelves, this was very remarkable.
Above all, Studio Mosaic took HQ Demand as their own company. They were not focused on impressing us by scaling up the downloads and signup unnecessarily. They were focused on quality over quantity at all times and that was very appreciated as that results to great engagement on our platform.
How effective was the workflow between your team and theirs?
Our engagement with Studio Mosaic's team was very smooth and probably the best so far with all agencies we have worked with from development firms to accounting firms, etc. Communication was on point, reports were detailed and turned in on time, meetings were excellent.
What did you find most impressive about this company?
I almost forgot this part, before the project started, Studio Mosaic audited our app and gave recommendation on areas of improvement for better user experience and all.
Their audit was worth all the marketing expenses. It was very thorough and they even helped test it as we fixed each of it multiple times. They were not just a third party company to us, they were our team.
Are there any areas for improvement?
Honestly, we didn't experience any negatives with Studio Mosaic. This is why we are not even making any effort to look for another company for our phase two marketing. We already told them we will be coming back to them, and this seems like it will be a very long term relationship/partnership
the project
User Acquisition and Marketing for Mobile Golf App
"It was great working with Studio Mosaic; they did a superb job."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I'm the VP of marketing and advertising for a mobile golf app.
What challenge were you trying to address with Studio Mosaic?
We needed help to grow our monthly app installs and premium subscriptions. We didn't have anyone in-house focused on paid marketing or paid user acquisition.
What was the scope of their involvement?
Studio Mosaic ran ad campaigns for us on Facebook, Apple Search Ads, and Google Ads. They sent me a summary report on a weekly basis in order for us to monitor and discuss how everything was going.
What is the team composition?
We worked with 4–5 people. Our main contact was the account manager. We were in touch with their CEO as well. There were a few other team members that were sometimes copied on an email.
How did you come to work with Studio Mosaic?
I don't recall exactly how the initial contact happened. I think Studio Mosaic reached out to us a while ago. We still had their email when we were thinking of hiring a dedicated resource for user acquisition. We considered 2–3 other agencies but they gave us the best offer.
How much have you invested with them?
We paid $2,500 per month.
What is the status of this engagement?
The project took place from March–August 2019.
What evidence can you share that demonstrates the impact of the engagement?
It was great working with Studio Mosaic; they did a superb job. Our primary goal was to acquire app installs for less than one dollar. They were successful at hitting that metric. As our business model is subscription-based, we’ve seen year-over-year growth. Studio Mosaic definitely helped maintain that growth of general revenue.
How did Studio Mosaic perform from a project management standpoint?
Studio Mosaic never missed a beat. Every Monday morning, we got a summary email of the previous week’s work. Every Tuesday we'd have a follow-up call to go over metrics. They did everything we asked them to do, and went above and beyond to perform for us.
What did you find most impressive about them?
Their communication was most impressive. They were so well-organized and easy to deal with. We’ve dealt with a lot of other agencies and Studio Mosaic really stands out.
Are there any areas they could improve?
No, not really. I'm very satisfied with their performance.
Do you have any advice for potential customers?
They're affordable, they do great work, and they care about the client. Other agencies pitched us but it was clear that Studio Mosaic was passionate. We’re definitely considering using them again in the near future.
Since working with Studio Mosaic, the client has had over 36,000 app downloads. Studio Mosaic is dedicated to improving the client’s ROI. The client communicates with Studio Mosaic’s entire team via Skype and email. They meet weekly, and Studio Mosaic provides progress reports via Google Drive.