Make every click count!

Gold
VERIFIED

Straight North is an Internet marketing agency specializing in SEO, PPC and responsive websites. We help firms increase sales leads and e-commerce revenue.

Our core service is SEO. We have helped hundreds of clients improve organic search visibility since 1997. We are the only SEO company that validates and reports all sales leads from phone and forms.

Call us today: 844-219-3699

 
$1,000+
 
$100 - $149 / hr
 
50 - 249
 Founded
1997
Show all +
Chicago, IL
headquarters
  • 211 W Upper Wacker Dr, Suite 1800
    Chicago, IL 60606
    United States
other locations
  • 615 S College St.
    Charlotte, NC 28202
    United States

Reviews

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Metal Fabricator Digital Marketing

"I’m happy with what they’ve done, they listen, and they take their time to deliver quality work."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2008 - Ongoing
Project summary: 

Straight North provides search engine optimization and pay-per-click services and assists with general web marketing. The partnership is ongoing.

 

The Reviewer
 
1-10 Employees
 
Chicago Metro Area
President, Metal Manufacturing Company
 
Verified
The Review
Feedback summary: 

Straight North’s work has generated an increase in traffic and new customers. The team is thoughtful and goal-oriented and delivers consistent, reliable results. They are invested in the project and approach tasks with the intent of clearly understanding the client’s goals and direction.

 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company.

[Our company] is a custom metal fabricator specializing in the rolling of structural shapes into rings, angles, flat bars, channels, whether it be out of steel, aluminum, or stainless steel. We do custom metal fabricating with laser cutting, robotic welding, and assembly. We service anyone in the country who has a need for something to be fabricated out of metal.

What is your role and responsibilities?

I’m the president of the company. My main role is sales.

OPPORTUNITY / CHALLENGE

What was your goal for working with Straight North?

We’ve been working with them for a number of years, and they do our SEO [search engine optimization] and PPC [pay-per-click] campaigns. They’re in charge of our Web marketing, and that’s basically our main sales vehicle. We’re a small company, so that’s what we depend on to generate new business.

SOLUTION

Please describe the scope of their work.

It’s all SEO and PPC work.

What was your process for selecting Straight North with which to work?

We had been doing work with a different company and the gentleman who was running that merged with Straight North.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

Our annual budget with them is in the range of $60,000.

When was the project completed?

The relationship started around six years ago and is ongoing. The contract is renewed annually. 

RESULTS & FEEDBACK

Are you satisfied with your performance?

Yes, we are satisfied. Prior to the recession, we saw some really dramatic increases in new business. When the recession hit, everything had dropped off. It’s never returned to the pre-recession levels, but we generated new business, new people have found us. I’m happy with the results of the website because that’s how people find us.

Do you have any statistics or metrics to track improvement from the project?

I don’t have that information in front of me.

Is there anything unique about them that really makes them stand out, compared to other companies?

I don’t have anything to compare them to since we have stuck with Straight North the whole time. They’ve done a great job. I’m happy with what they’ve done, they listen, and they take their time to deliver quality work. They don’t come in like they know it all. They get to know what your goals are and what you want to do with your website. That’s why we keep renewing. I don’t have any complaints, and we’ve gotten a lot of compliments on the website.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

They’ve experienced some employee turnover. It’s part of that market, and I understand that. Sometimes, that makes a little bump in the road.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

GPS Retailer Digital Marketing

"The more we grow, the more valuable they are to us." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2010 - Ongoing
Project summary: 

Straight North provides SEO, pay-per-click, copywriting, and website design services. The relationship continues on a monthly basis.

 

The Reviewer
 
1-10 Employees
 
Chicago Metro Area
President, Transportation Company
 
Verified
The Review
Feedback summary: 

Straight North's efforts have increased annual lead generation from 300 to 2,300. The team has responded well and adapted to the growth of the client’s company, offering valuable advice and offering to work both onsite and remotely.

 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

The company is a vehicle tracking service. We sell GPS devices that are installed in company vehicles.

What is your role and responsibilities?

I’m the president of the company.

OPPORTUNITY / CHALLENGE

What was your goal for working with Straight North?

They help us manage our pay-per-click and SEO [search engine optimization] campaigns and bring us more leads.

SOLUTION

Please describe the scope of their work.

They help with organic SEO work, pay-per-click advertising and website design. They do copyrighting and make changes on the site for SEO purposes. They do onsite and offsite work.

What was your process for selecting Straight North with which to work?

They had come in and presented to us, we weren’t ready at that time but we reengaged them more than a year later. I really didn’t do any research. They found us through an acquaintance who is a trusted source, so we listened to their presentation and had a melding of minds right away. 

Can you give a sense of the size of the initiative in dollar terms or a personnel work-hour figure?

We spend $8,000 a month with them. 

When was the work completed?

We started in December of 2010, and it’s a monthly service.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

When we first started with them we were getting 300 to 400 leads a year from our SEO. They’ve increased that to 2,300 this year through November.

Are you satisfied with their performance?

Yes. They do a nice job.

Is there anything unique or special about Straight North that really makes them stand out compared to other online marketing companies?

They go beyond the call of duty more often than not. If we have questions about marketing they will meet with us to give us ideas. The more we grow, the more valuable they are to us. There have been issues, but they’ve always reacted in the right way.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

No. I wouldn’t say there’s anything I would have them do differently. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Illinois
ID
1556606
Date of Formation
Jun 30, 2005
Source
Office of the Illinois Secretary of State
Last Updated
Dec 24, 2018
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jul 22, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
72
OVERALL REVIEW RATING
4.8
Source
Clutch
LAST UPDATED
August 15, 2019