What evidence can you share that demonstrates the impact of the engagement?
I'm overly satisfied with the website. This is actually our third website build, and by far, this has been the best one. It looks way better than I thought they could make it look without me. I just gave them some white papers and some pictures, and they did all the research and put everything together. It exceeded my expectations; everything was very, very, smooth. I would give them six stars if I could.
I can't give you specific metrics, but I can tell you that without any SEO, we are getting more traffic than we got with our old website, paying $1,500 for pay-per-click. Just organically, it is 10 times better than all the money we were spending with the old one.
What did you find most impressive about Straight North?
I think they were very prompt. They have individuals that do very specific tasks, which is nice, instead of someone that does everything but really does nothing and then you have to ask questions, and then that person has to ask someone else and get back to you later.
They're very specific with the steps that they take and the people that are involved. They kind of pass you off but they're passing you off to the expert, which is great.
Are there any areas Straight North could improve?
I don't think so. They’ve quickly addressed everything I asked them to do, change, or fix. I had a few things that I had forgotten that I needed and they did them without a problem.
Any suggestions for future clients of Straight North?
As long as you're honest and open with them along the process, they'll give you their best opinion. I called them and asked them about buying something, and they told me that they have it but that it's worthless for me and recommended not to buy it. So, just be open with your ideas and they'll give you their honest advice, which is important.