What evidence can you share that demonstrates the impact of the engagement?
Since going live Q4 of 2016, our Westfalia parking site, our Westfalia USA website has seen an increase in organic traffic of 56% year over year. Since going live last year, our Westfalia parking site has increased an average of 42% each month.
How did Straight North perform from a project management standpoint?
Their team is very helpful and friendly. They're always willing to explain any questions we may have in detail, providing any additional reporting on certain requests as needed.
Caitlin and I touch base through monthly calls to go through their custom reporting dashboard, GoNorth, which shows us an overview of how our websites are performing, what leads are coming in through web forms, etc. That's incredibly helpful in understanding the value of the work that they're doing for us.
What did you find most impressive about them?
Our account manager, Caitlin, has been wonderful to work with. She answers any questions I have thoroughly and promptly. She's even visited the office and sat down with me one-on-one. That personal touch is very important to us—their team is just a good match for us.
Are there any areas they could improve?
It would be helpful to have a more detailed strategic end goal in mind, but overall there's not too much that I'd change about their approach.
Do you have any advice for potential customers?
Provide as much detail as you can and make sure to ask any questions you may have. Since each business is unique, the more detail you can provide them, the better the service will be.