We Help You Grow Your Business

Bronze
VERIFIED

We increase leads generated through digital marketing. We create websites that amplify conversion rates. We guarantee that our clients will love their web design too.

We provide web design and development, eCommerce, SEO, copy writing strategic marketing consulting, strategic marketing, search engine and social media advertising, branding, hosting and website care plans.

We work a lot with manufacturers, medical, consulting, legal, non-profit organizations, start-ups technology firms and specialty markets. We also work with unique business verticals.

The Story would love to help you grow your business.

 
$1,000+
 
$50 - $99 / hr
 
2 - 9
 Founded
2012
Show all +
Toronto, Canada
headquarters
  • 33 Erskine Avenue, Suite 603
    Toronto, ON M4P 1Y6
    Canada
other locations
  • 15 Monterey Road
    Kitchener, ON N2B 1V2
    Canada
  • 1589 Barlow Rd
    Hudson, OH 44236
    United States

Portfolio

Key clients: 

Medical, Legal, Technology, Non-Profit Organizations, Manufacturing, StartUps and Specialized Verticals.

Clagett Periodontics Image

Clagett Periodontics

Clagett Periodontics is a periodontal practice located in Elizabethtown, Kentucky.  Clagett Periodontics needed a new website that was custom crafted for them.  They didn’t like the website that they had and they didn’t believe that it was helping them to get new patients.

They wanted a website that was professionally designed and told the story of who they are, with words and pictures.  The website had to work well on

mobile too.

Clagett Periodontics also needed some branding work done, including a new logo.

https://thestorywebs.com/project/clagett-periodontics/

Elevate99 Image

Elevate99

Sunrise Frieght Systems Image

Sunrise Frieght Systems

The Brief

Sunrise Freight System needed a website which showcased them as a premier transportation provider.  They needed a vendor who could help them pull it all together.

Our Approach

The Story Web Design & Marketing designed a world class website for Sunrise Freight Systems.  This included enhancing their brand with a new logo.

The Story worked with Sunrise to provide them all of the written content,

minimizing their busy staff to be tasked with heavy involvement in the website.

The Story worked with Sunrise to ensure that all of their services were showcased and overviewed appropriately.

The Result

The new website was an instant hit with Sunrise Freight Systems and with their clients.  The that was designed was put on their trucks and can be seen on the road across North America.

Because of the professionalism on their website, they are seen at the forefront of branding in the transportation industry.

AI HealthLink Image

AI HealthLink

The Brief

AI HealthLink, Inc. helps healthcare organizations to provide superior services with Artificial Intelligence, enabling their clients to reduce risks, improve health outcomes, reduce costs, and increase profits.

AI HealthLink needed a website showcase their capabilities to prospective customers and assist in recruiting top talent.   The website had to look great, but it needed more than that.  The website

website needed to capture the essence of who they are and clearly communicate that to their prospective customers.

 

The Approach

The Story Web Design & Marketing worked extensively with AI HealthLink to discover:

  • The value proposition of AI HealthLink
  • Identification of their target market, the needs, wants and issues of their target market

Concept copy was reviewed with AI HealthLink until the concepts were approved and the remainder of the copy was created

The Story also created the branding for AI HealthLink, including logo, business cards and letterhead.

 

The Results

The Story created a custom designed website that is very professional and has visuals which reflect the messages that they want to convey about AI HealthLink and the types of people that they work with.

AI HealthLink was very pleased with all aspects: copywriting, web design and development, and branding.

ELITE IVF Image

ELITE IVF

The Brief

ELITE IVF is a global fertility agency for intended parents, egg donors and surrogates.  They are known for their scientific understanding, technology and methods.

ELITE IVF has a team of specialists that are dedicated to providing faster treatment times.  ELITE IVF has a track record of higher pregnancy success rates. 

 

The Approach

Elite IVF’s marketing team approached The Story.  ELITE

IVF had a very dated website.  They wanted a new modern design that was looked fantastic and was engaging, while still aligning with the style of the outdated website.

The Story provided two unique design concepts for Elite IVF.  They loved them both and it was a difficult decision for them to choose one design.

The Story worked with the marketing and copywriting team to create designs as The Story received them in order to design and develop the website as quickly as possible.

 

The Results

Elite IVF was very pleased with the website.  It reflected their previous design while being bold, professional and very attractively done throughout.  The imagery of the people used within the website reflects who their clients are.

Knights Hockey Image

Knights Hockey

North York Knights Hockey Association has three hockey leagues.

Knights Website

Diallog Telecommunications Image

Diallog Telecommunications

Diallog Telecommunications best in class provider of telecommunications services, including internet, data and voice products, to corporate and residential clients.  They needed a website design that reflected the professionalism of their brand.

https://thestorywebs.com/project/diallog/

Eddy Home Image

Eddy Home

Eddy Home is an industry leader in flood and leak protection and water conservation systems.  They help their customers to  control, protect, and conserve water. Their products save thousands of customers millions of litres of water while alerting them to issues by continuously monitoring the water situation of homes.  Eddy Home needed a website that has a wow factor to grab the attention of their website visitors.

SalesForce Training Image

SalesForce Training

SalesforceTraining.com had a very outdated website.  They wanted to make sure that their website represented  the professionalism of their company.

SalesforceTraining.com also had an extensive BLOG which needed to be imported appropriately to the website so as keep the quality content available for site visitors and keep their SEO rankings with Google.

Reviews

Sort by

Website Design for Academic Engineering Resources

"The quality, creativity, and ease-of-use of the new site far exceed my original expectations." 

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Oct. 2018 - Feb. 2019
Project summary: 

The Story Web Design & Marketing created a new website, handling both homepage and internal page design and technical construction. The site prioritizes ease of use and information accessibility.

The Reviewer
 
1,001-5,000 Employees
 
Waterloo, Canada
G. Wayne Brodland
Professor Emeritus, University of Waterloo
 
Verified
The Review
Feedback summary: 

Website visitors have registered significant satisfaction with the new site, demonstrating The Story Web Design & Marketing’s graphic design expertise. They also proved to be consistent communicators with a keen understanding of visitor behavior. Customers can expect a responsive partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I was an engineering professor at the University of Waterloo, a leading Canadian university, for more than 30 years. During that time, I developed a number of teaching models and YouTube videos, and I was keen to share them and some key research findings with others around the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Story Web Design & Marketing?

I needed a new website.

What were your goals for this project?

I wanted a site that would be accessible and attractive to anyone, whether a fellow professor or a high school student who had viewed one of my YouTube videos. I also wanted it to be mobile-friendly.

SOLUTION

How did you select this vendor?

I know the founder of The Story. I saw his prior work and believed he could do the same for me.

Describe the project in detail.

Trevor (Founder, The Story) started the project by learning about the content that was to go on the website. He offered many suggestions on how to better organize it and tie it to the home page. Then, he provided us with two unique design concepts. I was really pleased with how both layouts enabled visitors to quickly see the resources available and navigate to topics that interested them. After choosing the concept I preferred, The Story designed the inside pages and developed everything needed to complete the site.

What was the team composition?

Trevor was our primary contact, and because of the modest scale of the project, I didn’t meet the rest of the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I’m very proud of the new site; it’s everything I had hoped for, and more. A number of people have written to me to comment on how much they like the site.

How effective was the workflow between your team and theirs?

The communication was prompt and effective. The overall duration of the project could have been shortened if I’d completed my final videos sooner.

What did you find most impressive about this company?

I was impressed with Trevor's strong graphics sense, his tasteful page designs, and his restructuring of the site to make it more attractive and accessible to a broad audience. I’m also very glad that it’s now mobile friendly. The quality, creativity, and ease-of-use of the new site far exceeded my original expectations.

Are there any areas for improvement?

I was very satisfied with the excellent work The Story did for me.

5.0
Overall Score Sound advice and excellent work for a reasonable price.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Projects of this kind always take longer than expected.
  • 5.0 Cost
    Value / within estimates
    I was very satisfied with the project cost.
  • 5.0 Quality
    Service & deliverables
    The final site far exceeded my best expectations.
  • 5.0 NPS
    Willing to refer
    I have already recommended them.

Website Design and Dev for Employee Insurance Firm

"The Story produced an attractive website and help us understand their process every step of the way."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June - Aug. 2018
Project summary: 

The Story Web Design & Marketing designed and helped launch an employee insurance site. Their team also provides ongoing SEO support through PPC advertising and digital marketing.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Stephen DeKuyper
Co-Founder and President, BeniPlus Inc.
 
Verified
The Review
Feedback summary: 

The organization has benefitted from the increased advertising efforts, and users have given positive feedback on the new site. Contributing their knowledge throughout the process, The Story Web Design & Marketing has made the engagement a learning experience long after the site was launched.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the president of BeniPlus. We provide affordable, flexible benefit plans that are ideal for small businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Story Web Design & Marketing?

We needed a range of services to help build a digital marketing strategy, including web design, SEO and online advertising.

What were your goals for this project?

We needed to create and launch a website that clearly communicated who we were to our target market. We wanted to increase our online visibility.

SOLUTION

How did you select this vendor?

I’d known the founder of The Story Web Design & Marketing (The Story), so I approached him to see what his team could provide. He was knowledgeable and open to working with us on the array of tasks we had.

Describe the project in detail.

We began with a meeting for The Story to gain a fuller understanding of my company, target audience, and the overall value we bring to our market. We also showed them the website appearance we were aiming for. We gave them copy for the site, and they returned with two unique design options. They refined the design we chose and began the development for the rest of the site. Their team helped us understand how to shape our landing page to better serve users making purchases. The Story continues to work with us, helping with SEO, online advertising through PPC, and copywriting for our site.

What was the team composition?

We interact directly with the Trevor (President, The Story Web Design & Marketing) during each stage. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve seen immediate results since implementing PPC advertising, and we’ve received fantastic feedback from our partners and new customers. The site has a strong flow that has a great overall look and feel.  

How effective was the workflow between your team and theirs?

We have regular meetings on a weekly basis for progress updates. They are a team of strong communicators. We appreciate that they provide us with meeting summaries for future reference, including the topics we covered and any agreements made.

What did you find most impressive about this company?

The Story produced an attractive website and help us understand their process every step of the way. We now have a greater comprehension of what successful digital marketing requires.

Are there any areas for improvement?

There’s nothing I can think of—The Story has been helpful throughout the process.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Design & Branding for Machine Learning Company

"I really value The Story’s contributions to shaping our message." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - July 2018
Project summary: 

The Story Web Design & Marketing provided full branding and web design services. In addition to building marketing materials, the team also created web copy and industry-specific content.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Michael Lewis
Founder, AI Healthlink Inc.
 
Verified
The Review
Feedback summary: 

The new brand and website clearly articulate business value and vision to a target audience. Helpful and experienced, The Story delivered professional, dynamic products. The team’s proactive project management and engaging communication ensured all parties met deadlines and requirements.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the founder and president of AI Healthlink, Inc. We provide machine learning solutions to the healthcare industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Story Web Design & Marketing?

We hired them for branding, copywriting, website design, and development. 

What were your goals for this project?

We needed a professional brand and website that would represent who we are and effectively communicate our value to healthcare customers. 

SOLUTION

How did you select this vendor?

I contacted The Story early in my search for a vendor, and they demonstrated an acute understanding of what our company needed to attain our business objectives.

Describe the project in detail.

The Story began by creating our brand and developing a logo, business cards, and letterhead. This was done in tandem with an in-depth discovery of our company and approach to client needs. They then composed an effective company description. 

What was the team composition?

They provided a web designer as well as branding and copy resources. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our branding is solid and compelling. The narrative copy describes not only who we are, but what we excel at, and the website’s professional design looks fantastic.  

How effective was the workflow between your team and theirs?

The Story helped push the process forward to ensure that we kept our commitments, they completed the deliverables, and things were done as quickly as possible. 

What did you find most impressive about this company?

I really value The Story’s contributions to shaping our message. They were fun to work with and we developed an excellent rapport.

Are there any areas for improvement?

No.

5.0
Overall Score From the competitive price to execution, working with The Story was an all-around great experience.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They delivered everything on time. The scheduling was effective in managing various aspects of the project and maintaining momentum.
  • 5.0 Cost
    Value / within estimates
    This was a great value for the money.
  • 5.0 Quality
    Service & deliverables
    Throughout the development, we received excellent support, seamless communication, and beautiful copy.
  • 5.0 NPS
    Willing to refer

Website Design for Water Technologies Manufacturer

" They worked quickly and managed the project well."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May - Aug. 2017
Project summary: 

The Story Web Design & Marketing designed and developed a WordPress site. The team included motion video content on the home page.

The Reviewer
 
11-50 Employees
 
Toronto, Canada
Nadine Evans
Director of Marketing, Eddy Solutions
 
Verified
The Review
Feedback summary: 

The site’s compelling visuals exceeded expectations. The captivating content helped increase engagement and nearly eliminate bounce rates. Efficiency, diligent management, and regular communication were notable strengths.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the director of marketing for Eddy Solutions. We provide intelligent leak detection and risk management for buildings including commercial, multi-family buildings, and single-family homes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Story Web Design & Marketing?

We engaged The Story Web Design & Marketing to redesign our website.

What were your goals for this project?

The website needed a “wow factor”—something to grab people’s attention and immediately engage users. We wanted video motion content as well. n our website that grabbed a visitor’s attention.

SOLUTION

How did you select this vendor?

I worked with them at another organization. They delivered excellent work in a timely fashion.

Describe the project in detail.

During the kickoff, we described our company vision, business goals, target market, and messaging. We then described the style and effects we enjoyed from comparable websites. Next, The Story Web Design & Marketing provided various concepts for the homepage; we selected one theme from the multiple options. The team then designed and developed the site on WordPress. We supplied content and they created a motion video. We approved everything before the site went live.

What was the team composition?

We worked with the president, VP of sales, and three marketing team members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Engagement levels grew at a tremendous rate. Our bounce rate decreased from 68% to under 3%. We also won an industry award for design. Furthermore, WordPress development enabled our team to make changes after the project’s conclusion.

How effective was the workflow between your team and theirs?

The team regularly tracked our requirements, and readily shared concepts and drafts as they finished work. That approach maximized the project’s efficiency.

What did you find most impressive about this company?

The home page’s “wow factor” exceeded our expectations.

Are there any areas for improvement?

Our side was responsible for the delays. They worked quickly and managed the project well.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design & Dev, SEO for Accounting Firm

"They delivered an excellent website that continues to impress us to this day."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Oct. 2016 - Feb. 2017
Project summary: 

The Story Web Design & Marketing designed and developed a website. They created a design concept, wrote site content, and incorporated SEO into the final product.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Doug Jerome
Owner, DRJ & Associates
 
Verified
The Review
Feedback summary: 

The site looks professional and appealing to clients and has seen increased search rankings. The Story Web Design & Marketing continues to provide support services like message verification. They completed the project with diligence and efficiency at every stage.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the founder and owner of DRJ & Associates, an accounting firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Story Web Design & Marketing?

We engaged The Story Web Design & Marketing to design and develop a website. We also wanted them to create content and implement SEO on the site.

What were your goals for this project?

We wanted a website that had visual appeal and easily conveyed who we are and what we can do to potential clients.

SOLUTION

How did you select this vendor?

I knew Trevor (President, The Story Web Design & Marketing) from a past organization we were involved with. He impressed me with his knowledge and skill set, and I felt that he would successfully complete our project.

Can you go into detail about the services they provided and the scope of the project?

The Story Web Design & Marketing first worked with us to understand our business. They then developed content for the site and created a concept for the design that felt highly professional. Lastly, they implemented the design and helped us incorporate SEO.

What was the team composition?

The Story Web Design & Marketing is a sole proprietorship, so we only worked with Trevor.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The site achieved our goal of representing our company in a professional and visually appealing way. We have seen higher SEO rankings as a result of their work. Also, The Story Web Design & Marketing has helped us sort through questionable emails via verification processes and helped us save time and money.

How was project management arranged and how effective was it?

The Story Web Design & Marketing accomplished each stage of the project quickly and effectively.

What did you find most impressive about this company?

They delivered an excellent website that continues to impress us to this day.

Are there any areas where they can improve?

No, we’re very pleased with their work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Design and Dev Update for Salesforce Training

"I love the look of my website. The Story's design and development skills are excellent" 

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June - Sept. 2015
Project summary: 

The Story developed multiple logo options, from which one was selected, and created a new, program-specific emblem. They also generated website concept ideas and implemented approved modifications.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Mark Christie
Owner, Salesforce Training
 
Verified
The Review
Feedback summary: 

Lead generation increased after the site launched and designs exceeded expectations. The Story, valuing transparency, were consistent communicators and circulated project updates regularly. They instituted a streamlined process that prioritized efficiency and resulted in a satisfying delivery.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the founder and president of Salesforce Training. We help sales teams utilize Salesforce every single day.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Story Web Design & Marketing?

We needed a variety of design and development services including a logo and emblem for our custom training area and a process for nurturing prospects who visit my site. We also had to import our existing blog and integrate into Salesforce generated pages.

What were your goals for this project?

I needed a professional website that incorporated some of the concept ideas I had and didn’t compromise our past SEO work. We also wanted to improve conversions from the site.

SOLUTION

How did you select this vendor?

Their owner was recommended to me by one of my other vendors and his proposal made sense.

Describe the project in detail.

The Story created a number of logo concepts for us, which we refined and then picked from. I was pleased with their work so far so we had them develop an emblem to brand one of our Salesforce training options. They then provided me with concepts for the website and developed it.

What was the team composition?

We just worked with the owner, Trevor. He may have had backend support to help with some of the technical work, but I was never introduced or made aware of anyone else.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My website continues to generate high quality leads regularly. The design concepts that The Story provided me with blew me away and were much better than I’d imagined. The colors and graphics they used absolutely represented how I felt about my brand.

How effective was the workflow between your team and theirs?

The Story provided me with feedback and I was kept abreast of the project throughout the process. Working with only the owner suited me perfectly and didn’t impact the overall delivery or my satisfaction with their work.

What did you find most impressive about this company?

I love the look of my website. The Story's design and development skills are excellent. I also love seeing quality leads come through on a regular basis. I refresh my website every three years to boost my online marketing, so I look forward to seeing how The Story can help me.

Are there any areas for improvement?

I can’t think of anything.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were very transparent and pushed me to complete my tasks to keep the project on track.
  • 5.0 Cost
    Value / within estimates
    They're an exceptional value for the money.
  • 4.5 Quality
    Service & deliverables
    I rarely give out perfect scores, as I feel that everyone can improve and learns more with each project, so I'll give them a 90%.
  • 5.0 NPS
    Willing to refer
    I've already referred them!

Web Design and Dev for Dental Company

“The team was extremely responsive to all of our feedback in all aspects of the project.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2017 - Aug. 2018
Project summary: 

The Story designed a new website that highlighted the brand’s identity and story in its written and visual elements. With an engaging interface, the site is compatible with all screens, both for both web and mobile.

The Reviewer
 
1-10 Employees
 
Elizabethtown, Kentucky
Ashley Clemons
Director of Operations, Clagett Periodontics
 
Verified
The Review
Feedback summary: 

The new website’s bounce rate is under 10% and elicits more engagements from visitors, who have highly praised the platform. The team leveraged their involved approach to customer service and detail-oriented work ethic to create copy that accurately reflected the brand.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the director of operations at CLAGETT PERIODONTICS AND IMPLANT DENTISTRY, PLLC. We are a periodontal practice in Kentucky that provides dental implants, gum disease and recession treatment, and other services to enhance the smiles of our patients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Story Web Design & Marketing?

Our website lacked engaging elements and failed to leave an impression on visitors. We needed a new website to help us grow our business.

What were your goals for this project?

We wanted the new website to be fresh, engaging, and highly professional. It needed to provide clients with insight into our company’s values through its design and content.

SOLUTION

How did you select this vendor?

Both of our companies are involved in EntreLeadership, which is a community to help business owners manage their business. Our periodontist discussed the project with the owner of The Story Web Design & Marketing and loved the vision he presented.

Describe the project in detail.

The Story Web Design & Marketing helped us in a number of areas. The team created a new logo and custom designed a website that displayed photos of our practice and our team. They also wrote new copy that reflected our brand and the story of our organization. The website is compatible with all screen sizes and device types. Additionally, the team created forms to help us manager new patients and referrals. We collaborated throughout the engagement, they actively asked for our input and made changes as requested.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our website’s visitors gave the new platform excellent feedback. Engagement levels significantly rose, our bounce rate is under 10%. All of the copy provided by The Story Web Design & Marketing accurately reflects our company.

How effective was the workflow between your team and theirs?

The team was extremely responsive to all of our feedback in all aspects of the project.

What did you find most impressive about this company?

The Story Web Design & Marketing provided guidance to help us understand the technical elements of digital design and marketing. Now, we can use this information to help us make the right decisions for our practice.

Are there any areas for improvement?

I liked working with The Story Web Design & Development, but I think if they had provided a more definitive direction, then I wouldn’t have needed to be as involved in the project.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding and Web Dev for Church

"They communicated effectively and helped us to understand what we needed to rebrand."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Apr. 2017 - Jan. 2018
Project summary: 

The Story provided a 360 branding service including designing a logo; creating a letterhead and business card; editing web content; designing UX/UI, and creating a streamlined website. 

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Darrin Lindsay
Co-Pastor, Kingsview Free Methodist Church
 
Verified
The Review
Feedback summary: 

Users say the site looks modern and is easy to navigate. New members have come to the church citing the website as a major motivator. The Story's commitment to understanding a business's needs and their customer-service oriented approach reflects their acute professionalism.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a pastor at Kingsview Free Methodist Church and I am responsible for communications. Kingsview is an inter-cultural and inter-generational community church serving the Kingsview Village-Westway neighborhood of Toronto and beyond. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Story Web Design & Marketing?

We needed to redesign our website because it had become outdated. 

What were your goals for this project?

We needed simpler navigation and wanted quality content to showcase our church. We wanted to organize the content to make sure visitors and attendees could easily find the essential information.

SOLUTION

How did you select this vendor?

We are familiar with The Story and its founder's work with other non-profits. We discussed with them our budget and proceeded to start the project. 

Describe the project in detail.

The Story assisted us with not just our website, but also our brand. They designed the style of our logo, including colors and developed associated material, like business cards and letterheads.

Once we had the logo, they provided website concepts based on the photos of the church we provided. Their team helped us clarify what information we needed, organized the content to be easily accessible to visitors, and worked extensively on our web copy. The Story's team created took our feedback, made the necessary changes, and developed a draft website. We reviewed the website before launch and their team trained our administrator on how to add new content to the site. After the completion, they called us 45 days later to make sure everything was running perfectly.

What was the team composition?

We worked closely with their web development team. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had someone who came to our church because who they enjoyed our new site. They said the website really showcased what they wanted out of a church. We believe that our new site is much more effective at attracting new people to our church. We’ve received really good feedback from our congregation saying that the site looks great, clean, and modern; reflects our diversity well; looks professional, and is easy to navigate. 

How effective was the workflow between your team and theirs?

The Story was professional and customer service oriented. They communicated effectively and helped us to understand what we needed to rebrand. They took the time to coax our web copy and our website's development.

What did you find most impressive about this company?

The Story was very understanding about the needs of visitors to a website and how to organize our information. The Story was also great at understanding how to represent our content to reflect who we are as a church.

Are there any areas for improvement?

If they had a more out-of-the-box solution, it would have taken less of an effort and completed in a shorter period of time.

5.0
Overall Score We are satisfied with their work.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They made scheduling very efficient through Outlook.
  • 5.0 Cost
    Value / within estimates
    They provided high-quality services within our budget.
  • 5.0 Quality
    Service & deliverables
    Their service is high quality, both the branding material and web design.
  • 5.0 NPS
    Willing to refer
    We have already referred them to other colleagues and organizations.

Web Redesign for Disinfectant Company

"I was impressed by his ability to communicate with us in a way that was easy for all of us to work with."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Nov. 2015 - Feb. 2016
Project summary: 

The Story Web Design built a website to market a B2B product offering. They collaborated to come to a price estimate and design schematic, and delivered the website in three months.

 

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Paul Dunnigan
President, American Infection Control, Inc.
 
Verified
The Review
Feedback summary: 

The Story Web Design applied their graphic design expertise to deliver a professional look and feel. They have increased traffic, including international traffic that is leading to lucrative global deals. The team answered questions promptly and clearly. They specialize in small to mid-size firms.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

American Infection Control, Inc. makes private label disinfectant wipes for large companies that service the hospital and dental industry. We have the best formula in the marketplace because it kills everything in less than one minute without killing the user or surfaces it goes on. I’m the president.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Story Web Design?

Our business is B2B. Hospitals have to control all the hospital-acquired infections known as HAIs. We do that the wipes we produce. We wanted a website that would promote our private label business and the qualities of our formula. I have very little experience with websites.

SOLUTION

What was the scope of their involvement?

I have two people in my office who are familiar with websites and doing the art for them. They worked with Trevor and his group. The whole thing was custom. We provided a lot of the artwork. Trevor had a graphics person who did some logo work for us, but all the other artwork was ours. The Story Web Design did all the layout and the appearance package for the website which we all discussed and made changes to. We have a detailed comparison sheet of our formula versus the main competitors in the marketplace. Those all had to be customized and plugged into the website. We were in constant contact. I was in my Toronto office and Trevor would come over and we would conference in the people from Cleveland. We did that two or three times a week until the project was complete.

How did you come to work with The Story Web Design?

I searched online and found The Story Web Design. I liked the work Trevor [Hamilton, president] had done for other people. He showed various sizes and types of companies that he had done websites for and I liked that. We were a startup business at the time and I didn’t want to pay a fortune to build the website. He gave average pricing for the types of websites he was showing. I liked that I could see a price estimate for the type of website I wanted to get. All the other website developers I looked at, I had to go through a process to get an estimate.

How much have you invested with The Story Web Design?

We spent $8,700 on the project. We negotiated what the price would be, and it came in right on budget. His price also matched what his website pricing showed.

What is the status of this engagement?

We started working with them in November 2015, and the project went live in February 2016.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

There’s more traffic on our new site. We’re so specialized that we still don’t get a lot of traffic. We’re not a consumer based company at all, but we do have inquiries from serious players. One of the things we’ve gotten is inquiries from overseas. This year, we’ll probably have a large deal with someone from the United Arab Emirates, and we also have inquiries in from Germany and India.

The art is much better on this site than the old one. We redid all the logos which was done by Trevor’s team. The website looks a lot more professional and is easier to read and navigate. It has to look professional in the medical industry.

How did The Story Web Design perform from a project management standpoint?

We did joint conferences online and in my Toronto office, and they all went very smoothly. I have basic technological skills but I don’t have any depth, and Trevor treated that very well. He explained how things work and why we were doing certain things. It was a very positive learning experience for me. I would recommend them for anyone who is non-technical. He was very responsive. Questions were answered instantly when I went online.

What did you find most impressive about The Story Web Design?

I found that Trevor identified our needs very quickly and shaped out a plan and budget quickly. I was impressed by his ability to communicate with us in a way that was easy for all of us to work with.

Are there any areas The Story Web Design could improve?

There were several plugins on the website that are proprietary to him. We would prefer they were public so if wanted to make changes, we could. We haven’t had a problem.

What tips or recommendations could you share that might increase the likelihood of success with The Story Web Design?

He’s great for small and medium-sized businesses. I don’t know if he has the scale to work with large companies. He was very helpful to us, and I would definitely recommend him. I would say look at the website and see the cost estimates he has there. I like how upfront he was on cost.

5.0
Overall Score It was a very good experience. It was very simple, and whenever we need anything, we have immediate contact.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We had no problems. It was very easy to do.
  • 4.0 Cost
    Value / within estimates
    They presented the cost well and stayed within the budget. There were a few little add-ons here and there but not enough to make a significant difference.
  • 5.0 Quality
    Service & deliverables
    He’s very responsive. He came to me in my office and had very good conduct.
  • 5.0 NPS
    Willing to refer
    I’d very much recommend them.

Web Design for Hockey Club

"Implementation and visuals are surely his skills. You have to be driving the bus with him in terms of vision."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2012 - Ongoing
Project summary: 

The Story Web Design redesigned a website, focusing on UX, ease of navigation, and responsiveness. They provided valuable input on content and attracting different audiences.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Michael Binette
VP, North York Knights Hockey League
 
Verified
The Review
Feedback summary: 

The Story was highly collaborative. They understood end goals and business needs, and were generous and encouraging with their expertise. They focus on UX and driving traffic through a simple site. They’re always on time, and have made internal teams more efficient by streamlining communication.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the VP and webmaster for the North York Knights Hockey League. It’s a volunteer organization based in Toronto. Eight volunteers run this organization, and a thousand kids participate.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Story Web Design?

It’s not inexpensive to play hockey, so the reflection of how well the organization is run and how well it markets itself is extremely important in regards to having a professional website that’s easy to use and find the information. I’ve been to our competing leagues, and we all have top-notch websites. For the others who don’t, they lose participation.

When this project started, the website was what would charitably be called a 1990s version, and it’s now something you’d expect in this current day and age. Parents and their kids are registering are expecting.

The professionalism, ease of flow through the website, and registration process have to be really up to the standards of parents looking to send their kids to a hockey program. That’s not something I’m familiar with. It’s always been pen and paper, but I’ve recognized in my role that this has to be done, or else our participation will fall.

SOLUTION

What was the scope of their involvement?

The website is a pretty critical tool for us. While we do send out emails for various things, our website serves as communication and marketing for what we offer to the kids in Toronto. While we’re associated with the GTHL, we’re not the same organization. Because we tend to feed into that much more competitive organization since we feed many of our players and coaches into it, we should have a combined website. It made no sense to be associated wihout linking to each other.

I had my ideas as to what the content would be. In fact, I provided most of the content. For the whole look and ease of navigation, there are two parts to our organization: there’s a Learn to Play, so that’s kids under seven, and then kids over seven are House League. Most families have kids in both. The content is going to be a little different between Learn to Play and House League in terms of how to register, what’s important, and how to pick a league. Families are coming in with kids at all different ages, so it’s got to be easy to jump from one site to another—from House League to All Stars to Learn to Play. It’s got to be seamless and easy. They can’t get lost and buried down in that sort of thing. So in navigation, he was critical.

Interestingly enough, he’s not a hockey person, and I’m a hockey person. He doesn’t know anything about that. It’s not like he had a certain bias towards anything. In fact, he said, “What about a parent who knows nothing about this and that?” And I said, “Parents do know that.” He would say, “Not really. I don’t.” So we had that conversation as to how to attract someone with little or no background knowledge and be able to guide them through the site.

I actually wrote everything I wanted on the website and submitted the content and pictures to him. He had the flair to identify if something was too busy, this was too thick/heavy, the eyeballs need to roll off this to get to somewhere else. We collaborated a lot. I said, “Don’t you think that’s too many titles at the top,” “Do you think it’s too crowded,” or “How do we use pictures effectively to bring them in?” That’s so out of my domain, and that was everything he did. The other thing he did was make it responsive for mobile and tablet.

For our landing page, 90% of our audience could figure out very quickly which of the four groupings they should head towards. That’s where he was really instrumental in keeping things simple, while knowing when to push and pull, and when to back off.

We still have a good working relationship. It’s still evolving. One of the things we felt at the beginning is that we didn’t have enough pictures of kids playing, successes of teams, or bragging rights. Parents coming to look for an organization are looking for a reasonably successful organization that is proud of their achievements. We had to put different types of pictures. I sourced the pictures, and he put in collages and a mounted championship table.

How did you come to work with The Story Web Design?

I had a quote from an organization, and I wasn’t too happy. Then the GTHL found Trevor and I got the project started.

How much have you invested with The Story Web Design?

Over five years, it’s been $50,000, which for a volunteer non-profit organization is a lot. At the beginning, it was a little more because we were designing and he was spending the hours but gave us a good incentive. Because he gets his name on the website, it’s good marketing for him.

What is the status of this engagement?

We started working with them in 2012. The work is ongoing because I use it for information, marketing, and registration, and for advance notice for important events, scheduling, and standings. It’s used a lot in terms of information flow.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We’ve had no issues. We’ve always had a dry run before registration, and that’s critical. We open it up on April 14th, and we’re filled up two weeks later. Our participation has gone up over the years. It’s a massive input. We’ve never had any complaints. One of the things Trevor has done is send out confirmation emails, and we never had any problems with that.

Our registrar and some conveners used to send out emails constantly to parents. But then, of course, there’s always a whole bunch of parents with thousands of questions. We stopped all of that. Now we just say, “All information on the Toronto Maple Leaf’s day with our organization, which is on November 15th, will be on the website by October 15th.” That’s it. The conveners no longer have to work their ass off trying to answer questions from thousands of parents. That’s a soft one, but it’s an important one. We’re funneling the eyeballs to that site.

We won a bronze award from a website competition. Whether it’s a small or big organization that gave us the award, someone recognized that we have really good pages. I think that’s kudos to him.

GTHL said it looks great, but it’s not a big thing for them since they don’t need to market, register their kids, or send information. It’s a very passive page for them. It changes once a year when they change their coaches. What uber-competitive parents need to know is the name of the coach and the organization, so it’s quite different. They’re easily attracted to that website and need minimum information. But mine is way different.

How did The Story Web Design perform from a project management standpoint?

We would communicate through email. He’d show me dry runs. We’d go into his model, and I’d look at it and adjust. We’d be talking regularly on the phone. When we were designing it, we had calls nearly daily. He’d show me various methods and I’d dial into a certain website viewer that I could go through with hime. It was very interactive.

What did you find most impressive about The Story Web Design?

Timeliness, for one. Once I’ve submitted to him, as the webmaster, I have an expectation that I want that up in 24 hours generally. If it’s urgent, then within the hour. Sometimes, we’ve had a problem with the website, and he was very responsive that way. What impressed me with working with him is getting rid of clutter. He had the ability to see a clean look. He streamlined the design to just what matters. For a designer, that’s got to be critical to your success—what’s extraneous and what’s not, and to be able to convince me, the content provider, that it’s not necessary. He does it very smoothly and encouragingly, but also in a very thoughtful and well-reasoned way where I can’t say no. He’s just good at that, and that’s a real skill for him.

Are there any areas The Story Web Design could improve?

Because he knows nothing about hockey, sometimes I have to be super clear. For example, when I make a change that affects both Learn to Play and House League, I will not say in the text, “This should go in both the page of the House League and Learn To Play.” That’s not going to work. What I do, and we’ve learned through trial and error, is I’ll put the exact page. I’ll post and hyperlink the page, saying this is this and that is that. Since then, we’ve had no problems whatsoever.

What tips or recommendations could you share that might increase the likelihood of success with The Story Web Design?

Direct Trevor. He’s inquisitive and asks the right questions. He’s very flexible which is a strength and a weakness. He can go off in a way that he thinks is good, but that’s not quite your vision. The communication at the beginning has to be clear and upfront: this is what I’m thinking, and this is how I want to look. Sketch it out and come back to me with your ideas.

Have a good timeline. I want that constant feedback, and that’s the way we worked together. He was very good with that.

He’s not a hands-off person who will come back and wow you. I think that’s not quite Trevor’s skill—implementation and visuals are surely his skills. You have to be driving the bus with him in terms of vision; don’t just let Trevor drive the bus and come back a month later. That’s not going to work.

5.0
Overall Score He’s been good. He’s a pleasant person to work with who is extremely friendly and cooperative. He wants us to be happy and has been a great contributor to our website. I’m so pleased when he won us this award because I really feel he’s put out for us.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Sometimes he had some competing projects, but it was very good. We had very few delays.
  • 5.0 Cost
    Value / within estimates
    By us allowing to use his name on it, he’s given us a discount. That works out very well for both parties.
  • 5.0 Quality
    Service & deliverables
    It was timely, thoughtful, and helped take my ideas to a new level.
  • 5.0 NPS
    Willing to refer
    For sure, and I have already.
Verification

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Verification Level
Bronze
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Canada
ID
756465-1
Date of Formation
May 2, 2015
Last Updated
Jan 29, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
11
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
May 25, 2019