A Leading Marketing Services Agency

Women’s Marketing is the leading marketing services agency for emerging and high-growth brands. We offer a deep understanding of how women consume, engage, and take action with media, with unmatched expertise in beauty, health, fashion, food, and beverage. Every Women’s Marketing client enjoys the benefits associated with the significant purchasing scale we achieve through the vast network of companies we serve and our strong, recurring relationships with global media leaders.

 
Undisclosed
 
Undisclosed
 
50 - 249
 Founded
1982
Show all +
Westport, CT
headquarters

Portfolio

Key clients: 

drybar, skechers, Merz, AmorePacific, Johnson and Johnson, Cayon Ranch, Everland, Australian Gold, Vital Farms, BelGioioso Cheese Inc. 

Reviews

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SEO Consulting and Services for Cosmetics Wholesaler

"Organic search traffic has increased by close to 50%. We’ve seen a notable increase in sales revenue as well."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Women's Marketing developed an SEO strategy, focused on improving backlinks and incorporating the blog into the main site. They now assist with content generation as well.

The Reviewer
 
50-200 employees
Senior Digital Marketing Manager, Cosmetics Wholesaler
 
Verified
The Review
Feedback summary: 

The organic traffic and sales revenue have increased markedly since Women's Marketing was first engaged. Their consistent communication, responsiveness, and ability to understand the beauty industry justify the investment and make them a valuable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the Senior Manager of Digital Marketing and Communication for an independent clean beauty company. We manufacture skincare and cosmetic products and sell through wholesale and direct to consumer channels.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Women's Marketing?

We wanted to improve our website, by creating a better user experience, and increase the quality of web traffic by making SEO a part of all of our marketing decisions. 

SOLUTION

What was the scope of their involvement?

Our partnership with Women's Marketing consisted of SEO and content development. The first thing they did was a complete audit of the site. They helped our IT team clean up backlinks. They worked really closely with us to determine which keywords we needed to be targeting in order to improve our quality of traffic. Bringing our blog into our main site from a subdomain has helped tremendously. They also performed a content audit to ensure we’re reaching the right people with quality content.

What is the team composition?

We work with the Director of SEO as our main contact. 

How did you come to work with Women's Marketing?

When we started our search, Women's Marketing was handling our print media. They had recently acquired a digital agency, so we took a call with them out of courtesy. We were really impressed with what they had to offer. When we had talked to some other SEO firms, their understanding of our brand was minimal and their approach to SEO felt a little forced. The quality of our brand and our messaging is incredibly important to us, and so working with a team who really understood that was key.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Organic search traffic has increased by close to 50%. We’ve also seen a notable increase in sales revenue, so we know they are driving quality traffic to the site. The blog has been one of the largest drivers of traffic since it was brought from a subdomain. Women's Marketing works really closely with our website and social media teams to make sure that all of our content is optimized for SEO and UX.

How did Women's Marketing perform from a project management standpoint?

Our account lead is really amazing. Our entire team has been incredibly impressed with his knowledge. He challenges everyone to think differently about things and come at problems from a different angle then we're used to. His project management skills are really strong. He’s very organized. He did the whole blog migration by himself, and he's even stepped in to assist us on project that we wouldn't normally expect in his scope of work. We've been really happy with the partnership.

What did you find most impressive about them?

It feels like they're an extension of our internal team, and that we’re not merely one of their numerous clients. It’s very seamless. The positive results come from them taking the time to understand our business and recommend things they know are going to work for us.

Are there any areas they could improve?

No. They're always ready, willing, and able to step in as needed.

Any advice for potential customers?

Educate them as much as possible about your business. Giving them an opportunity to learn and understand the brand is key. They’re eager and ready to do exactly that, but they need to be given the tools. Don't expect them to just figure it out; immerse them in your brand.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO for Pet Insurance Company

“Women’s Marketing made organic search one of our main sales channels, which is majorly impacting business."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Women's Marketing provides SEO services to target organic search results via a keyword list. The team runs technical and audits, offers content optimization consultation, and researches market competition.

The Reviewer
 
51-200 employees
Senior VP Marketing, Pet Insurance Company
 
Verified
The Review
Feedback summary: 

As a hands-on partner, Women’s Marketing implements best-practice SEO techniques that maximize online visibility. They increased organic traffic by 40%, organic leads by 63.5%; organic enrollments by 41%; and referring domains by 23%. A customer-centric approach sets them apart from competitors.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the senior vice president for a B2C pet insurance company. Most customers find us online and request quotes through our website, and only about 3% of enrollment happens over the phone.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Women's Marketing?

The majority of our new business comes from paid search and paid partnerships. Our main goal was to get more enrollments organically, which exceeded the defined roles of both our technology team and marketing department. I needed an outsourced partner who could streamline our focus on organic rankings continuously throughout our process.

SOLUTION

What was the scope of their involvement?

As our full-service SEO partner, we’ve integrated Women's Marketing into all of our internal processes. The team constantly optimizes our new content for organic search results through a comprehensive SEO campaign. Thorough competitor research informs our keyword list and backlink strategy. The team even ran analyses of all our 51 different state landing pages for organic search.

As an integral part of our process, Women’s Marketing assesses everything we produce to preempt problems. They make sure it’s completely optimized and without issues from a technology, content and link standpoint before it’s put up online. They run technical audits that impact our technology team, press releases, new website pages, and blog articles. As they go alone, they fix problems by updating the site as needed, including meta tags and title tags.

Pinpointing the best content to pursue drives maximum web traffic and conversions. The team also gives us insightful recommendations to improve our editorial calendar and existing assets like PR content. When we implement mass changes to our blog, they execute all the most tedious tasks. They managed college outreach for our scholarship program to get .edu links back to our website.

What is the team dynamic?

They’re embedded within our day-to-day workflow, which I find to be key for success. Women’s Marketing is willing to work diligently to overcome our lack of internal resources to carry out their recommendations. We have a design partner and conduct conversion optimization efforts in-house that inform their work.

How much have you invested with them?

We have them on a retainer for about $5,000–$6,000 per month.

How did you come to work with Women’s Marketing?

I liked their work during our past partnership with a different e-commerce company. Based on the success of that print campaign, I hired them for this project as well.

What is the status of this engagement?

We started working with Women’s Marketing during the first quarter of 2016, shortly after I started my role here. Our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Women’s Marketing has met all our expectations. Generally speaking, their work has had a major impact on our business. Organic search is now one of our main channels. We now have 30% or more of our enrollments coming through our site.

Thanks to Women's Marketing, organic traffic is up by 40% and growing faster than any other channel. Organic leads have increased by 63.5%; organic enrollments have increased by 41%; and referring domains have increased by 23%.

How did Women’s Marketing perform from a project management standpoint?

Working with Women’s Marketing has empowered us to efficiently implement best practices. We improve our workflow each time we go through the same cycle. It’s a living-and-breathing process. Since they're part of our team, so we communicate daily. They’re always available to promptly answer our ad-hoc questions. We mostly use email along with monthly phone/GoToMeeting conversations.

When our main point of contact was in Seattle for a conference, she made time to visit our offices. She gave impactful presentations to our senior leadership that got the whole team to understand our goals and their respective roles. They send us recommendations, follow-ups, and set up meeting times in accordance with our schedule.

What did you find most impressive about them?

We have a unique working relationship. Compared to most of our past partners, working with Women’s Marketing is like night-and-day. The team is hands-on and fully committed to our program’s success.

They're never rushed through their work and are always willing to make any changes we need. Anytime we ask for additional information, they're happy to provide it in a way that’s easy to understand. Rather than operating on a set format, they take the time to provide insights rather than just numbers and reports.

Are there any areas they could improve?

I can't think of anything. I'm extremely happy with them.

Do you have any advice for potential customers?

Take the time to meet with them and provide feedback on what they're working on. For example, It's the client's responsibility to double check keyword lists for accuracy to ensure they’ll attract the right audience to your site.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've referred them to others many times.

Digital Marketing for Pet Insurance Company

“Women’s Marketing is willing to dig in and roll up their sleeves.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2016 - Ongoing
Project summary: 

Women’s Marketing provide organic search optimization for a pet insurance retailer, ensuring that all content is optimized, conducting extensive keyword and competitor research, and auditing the site. 

The Reviewer
 
51-200 Employees
 
Seattle, Washington
Senior Vice President, Pet Insurance Company
 
Not verified
The Review
Feedback summary: 

Women’s Marketing are hands-on, committed partners who conduct thorough, well-researched work at all times and are willing to offer recommendations as needed. More than a third of enrollments now stem from organic search, which had a significant impact on the business generally.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We sell pet insurance directly to consumers. For the most part, customers find us online, receive quotes and enroll. Around 3% of enrollment is done on the phone. I am the senior vice president of the company, in charge of acquisition (otherwise translated as marketing).

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Women’s Marketing?

Organic search crosses over the remit of both our technology team and our marketing and content teams. I needed a partner in the process to help make sure organic search would be a part of everything we did. The idea was to have someone always thinking about organic search.

SOLUTION

What was the scope of their involvement?

Women’s Marketing is providing organic search optimization for us. They take care of anything from initial keyword and competitive research (in terms of competitors’ keywords and backlinks), looking at what might make sense for us to go after. They helped us put together a backlink strategy, and came up with recommendations for us.

The technical audits they do impact the technology team, press releases, new website pages, and blog articles. We use another company for design, and we have in-house conversion optimization efforts, but Women's Marketing has done analysis on, for example, our 51 different state landing pages, for organic search. We have a wash-rinse-repeat process of going through the same cycle, improving a little more each time. It’s a living-and-breathing process.

Anything we do goes back to Women’s Marketing, to make sure it’s completely optimized and without issues from a technology, content and link standpoint before it’s put up online. They provide recommendations, and are an integral part of the process, ensuring we don’t do anything wrong.

If we need to make some mass changes to the blog, Women's Marketing will go in and do all the grunt work for us. We have a scholarship outreach program for getting .edu links back to our website and they handled the outreach to colleges.

What is the team dynamic? 

They’re embedded within our day-to-day processes, which I find to be key for success. Women’s Marketing is also willing to dig in and roll up their sleeves if we don’t have the resources to actually carry out some of the recommendations.

How did you come to work with Women’s Marketing?

I had used them at my previous position at a company selling skincare products online, for a print campaign. I started using Flying Point Digital and they were purchased by Women’s Marketing. I tested them out, and really liked them.

What is the status of this engagement?

We started working with Women’s Marketing around Q1 of 2016, shortly after I started working for the company. The relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Generally speaking, their work has had a major impact. Organic is now one of our main channels, with 30% or more of our enrollments coming through it. Women’s Marketing met our expectations.

How did Women’s Marketing perform from a project management standpoint?

They get back to us right away and are always available for ad-hoc questions we have. They send recommendations, follow-up, and set up meeting times. We communicate mostly via email and also have phone/GoToMeeting conversations once a month.

Lily Ray, our main contact, was in Seattle for a conference and made time to come in and give presentations to the senior leadership here. That was impactful and got the whole team behind understanding that it’s everybody’s job to make sure we do whatever we need to do to make sure we optimize organic search.

What did you find most impressive about them?

Compared to most of the other partners we’ve had, it’s like night-and-day. Women’s Marketing is hands-on and committed to the success of the program. They dig deeper and are willing to do more of the grunt work than anyone I’ve worked with.

Are there any areas they could improve?

Not that I can think of.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I’ve never had an issue with them meeting a deadline.
  • 5.0 Cost
    Value / within estimates
    It's our lowest cost-per-acquisition channel.
  • 5.0 Quality
    Service & deliverables
    I can’t imagine how they could do much better.
  • 5.0 NPS
    Willing to refer
    I do it all the time.