What evidence can you share that demonstrates the impact of the engagement?
SteelKiwi has done very good work in terms of design. I’ve tested the app and have had very good results with Facebook Ads, attaining a cost per acquisition of only €0.20 ($0.24 USD) per new user, which is quite a good result but we’re working on making it better.
We’re currently in the process of launching a promotional campaign so that we can generate informative metrics for potential investors. I want to prove that the app can have good traction and a good retention rate, which isn’t all that good at the moment. I’d also like to implement a notification feature in the future so that people feel compelled to come back to the app.
How did SteelKiwi perform from a project management standpoint?
I was flexible in terms of deadlines, to begin with, and we mainly used Slack for communication. I know I was a bit annoying at times, given that I changed my mind a bit down the road.
What did you find most impressive about them?
I made few mistakes by being a bit too flexible. On their side, they should have been more clear with the exact features coming next, but I’m happy with SteelKiwi’s services. For the price, their performance was perfect. I know that had I made this application in France or England, it would’ve cost two to four times as much. They were also very flexible and continued the work even when I was late with payments.
Are there any areas they could improve?
There have been some small misunderstandings at times when they don’t get in touch when a feature requirement isn’t clear.
Also, I’ve entered a lot of data for the places on the map, such as the kind of music a locale has, what the dress code is, the price range, and so on. In order to test the data entry feature, one of their testers entered a lot of data to various places. The tester left the team, as well as his data on the main public server. I’ve asked them to clean it up, but they haven’t, which is quite annoying. It’s possible that I still have one or two places with weird information.
Do you have any advice for future clients of theirs?
If they want to work with SteelKiwi, clients need to be as specific as possible, including drawing every detail themselves before asking for features. Their members are developers, not business people.