Strategies for Future-proof Brands

Providing full range of integrated strategy, brand consulting, trend forecasting creative, and design services to help our clients to create, grow and manage their future ready brands.

Branding and corporate identity specialists. Working globally with industry-leading, innovative, purposeful companies and institutions.

 
$5,000+
 
Undisclosed
 
2 - 9
 Founded
2014
Show all +
Berlin, Germany
headquarters

Portfolio

New logo, visual identity and web for a journalistic and editorial services firm

DACHA MEDIA provides consulting, journalistic and editorial services for international clients seeking to maximize their exposure to English speakers. The company was founded in 2015 in Berlin by journalists with years of experience working with leading international and German news outlets including Der Spiegel and Die Zeit. As a brand-new company, Dacha Media approached us with the task of developing a new visual identity

system, marketing materials and a website.

Read the whole case study and view project images at:

http://startlingbrands.com/work/dacha-media-logo-design-branding-website-design-development/

New logo and identity system for a Scandinavian online insurance brand

Safetown is an online Scandinavian insurance brand that launched in 2017 and specializes primarily in car insurance. Operating across Norway, Denmark and Sweden, Safetown redefines the insurance industry by introducing novel concepts of customer responsibility into its marketing. The company approached us with the task of developing an identity system aimed at providing a high degree of flexibility to communicate this strategy

across multiple marketing channels

Read the rest of the case study and view project images here:

http://startlingbrands.com/work/new-logo-and-identity-system-for-online-scandinavian-insurance-brand/

Reviews

Sort by

B2B Branding and Marketing for a Chemical Company

"Startling Brands has genuine passion plus creative, analytical, and strategic excellence in branding and marketing."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2018 - Ongoing
Project summary: 

Startling Brands provides full-service branding and marketing strategy and execution for a chemical company. Their work includes the design of a new website, exhibition booths, and online marketing.

The Reviewer
 
11-50 Employees
 
Nuremberg, Germany
Alper Gulec
CEO, Gulec Chemicals
 
Verified
The Review
Feedback summary: 

Inbound leads have improved dramatically since the engagement began, resulting in positive feedback from key stakeholders. Startling Brands is accessible and responsive. They accept constructive input well, but also bring creative ideas of their own to the table that are subsequently implemented.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Gulec Chemicals, a chemical company based in Nuremberg, Germany. We’re a leading producer of next-generation, non-halogenated flame retardants with additional laboratories, production facilities, and offices in the Netherlands, Turkey, and China.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Startling Brands?

Our company has been steadily growing, reflecting the increasing worldwide demand for safer flame-retardant solutions. That led to the launching of Gulec China in 2016. We needed a full-service agency to help us with the strategic and creative side of our branding and marketing.

What were your goals for this project?

Our primary goal was to increase the industry awareness about safer flame retardant alternatives. As producers of an innovative and market disruptive product, we wanted to partner with an unconventional and dynamic agency that could disrupt the conventional B2B flame retardant market. We wanted our agency partner to deliver an integrated B2B branding, design, and marketing solution to help boost our further expansion in Europe and Asia.

SOLUTION

How did you select this vendor?

We searched online for European agencies with B2B branding and marketing experience. After narrowing down the list, we contacted a few to set up initial meetings. From the very first meeting with Startling Brands, they showed a genuine passion for learning about our industry. We knew they would be an ideal match for us based on their decision to suggest a creative workshop instead of just a pitch session.

Describe the scope of their work in detail.

Mario (Creative Director, Startling Brands) led a series of workshops to understand our business and the disruptive nature of non-halogenated, next-generation flame retardant solutions. In exchange, they helped us to recognize and formulate our unique marketing positioning potential within our industry. The result of these workshops is a robust strategy roadmap on which they built the branding of our products. Those products include a new multi-lingual website and exhibition booths. They also lead strategy, planning, and execution of online marketing and advertising activities. 

What was the team composition?

We work closely with Mario who oversees creative strategy, design, and content. We also work with Florian (Technology Lead, Startling Brands) who oversees our digital applications and programmatic advertising.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

From the initial launch of our updated visual identity, we have received very positive feedback on Startling Brand’s branding work. Their excellence shows most clearly in the B2B online marketing campaign. It’s lead to a dramatic increase of high-quality leads in our top target markets in Europe and Asia. They also effectively increase engagement with our brand on social media, as well as teaching us how to use these channels as primary tools in our B2B marketing.

How effective was the workflow between your team and theirs?

The communication is excellent. We talk weekly over Skype to discuss future activities. Most importantly, we have access to their project management system. It allows us to oversee the production and completion of tasks in real time. The Startling Brands team is reachable after office hours, and always completes everything that must be done.

What did you find most impressive about this company?

Startling Brands has genuine passion plus creative, analytical, and strategic excellence in branding and marketing. On a monthly retainer, we get a remote, autonomous design and marketing department that generates and executes ideas as if they were part of our on-site team. Startling Brands is skilled at delivering the integrated, full-service solution we need in order to increase awareness of our product in a robust industry.

Are there any areas for improvement?

We’re delighted with their work. I’d recommend them to any company that needs to boost their B2B or B2C sales. They’re autonomous in generating ideas, but sometimes their proposed solutions overflow the existing plan. That’s why it’s good to be involved directly to help steer their creative and analytical energy towards the highest priorities tasks.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing & Brand Identity for Textile Manufacturer

"They’re a very creative agency that produces quality results."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
Jan - Dec. 2013
Project summary: 

Startling Brands provided a complete rebrand for a textile company. In addition to modernizing the logo and website, they produced new marketing materials and internal forms.

The Reviewer
 
51-200 Employees
 
Czech Republic
Peter Knižka
CEO, Jilana
 
Verified
The Review
Feedback summary: 

New international markets became available thanks to the modernized website, increasing sales by 30%. Working for a fair price, their creative team designed a clever logo that reflects a unique identity. Highly organized, they hit most deadlines and explained their process every step of the way.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m with Jilana, a SMB joint-stock company established in 1774. We produce and sell nonwoven and technical textile fleeces for a variety of industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Startling Brands?

Our new owners decided that our brand and marketing needed to be restructured to better reflect our modern identity.

SOLUTION

What was the scope of their involvement?

Startling Brands redesigned our entire corporate aesthetic. They modernized our old logo, letterhead, and website, and applied these designs to marketing materials, including billboards, flyers, and business cards. They also provided new internal forms, including data sheets and technical lists.

How did you come to work with Startling Brands?

As marketing director at the time, I was tasked with finding a suitable vendor. I found Suitable Brands online and was impressed by their past work.

How much have you invested with them?

We spent 600,000 Czech korunas ($30,000 USD), a huge investment for us.

What is the status of this engagement?

We worked together between January–December 2013. We plan to update the visualizations this year, so we’ll be reaching out to Startling Brands again.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The new logo is perfect, as it’s a clever take on our brand. They’ve helped categorize our business, highlighting our range of products. The new website has allowed us to enter new markets in the Netherlands, Germany, South Korea, New Zealand, and South America, increasing sales by 30%. The revised forms have also improved our internal efficiency.

How did Startling Brands perform from a project management standpoint?

We were new to this process, but Startling Brands guided us every step of the way. They were very organized and gave us clear instructions about the text and product specifications we needed to provide.

What did you find most impressive about them?

They’re a very creative agency that produces quality results. They also have the patience to endure a long-term project.

Are there any areas they could improve?

They could be better understanding of clients who are new to the branding process.

Do you have any advice for potential customers?

Give them the freedom to develop their ideas. They’re experts in their field.

4.5
Overall Score They produced professional results in a short amount of time.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Deadlines were usually met on time.
  • 4.0 Cost
    Value / within estimates
    They offered a fair price compared to their competitors.
  • 5.0 Quality
    Service & deliverables
    They generated unique concepts that fit our needs.
  • 4.0 NPS
    Willing to refer
    They provided excellent service at a reasonable price, so I would definitely recommend them.

Design & Visual Identity for Small Media Translation Startup

"They provided modern design that still honors tradition and conveys respect for journalistic institutions."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2015 - May 2016
Project summary: 

Startling Brands provided branding for a startup specializing in translations for major media organizations. They developed a website using the new designs, as well as business cards, stationary, and brochures.

The Reviewer
 
1-10 Employees
 
Berlin, Germany
Daryl Lindsey
Cofounder, Dacha Media
 
Verified
The Review
Feedback summary: 

Their international background allowed them to create a modern brand, effective in multiple national markets, that still honors journalistic tradition. Their collaborative team is responsive to feedback and meets all deadlines. The website receives positive feedback and generates leads.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Dacha Media. We’re a small media startup that provides English-language content and translations for some of the largest newspapers and magazines in Germany, Austria, and Switzerland. We also manage English-language websites for major German-language publications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Startling Brands?

We needed to create a branding concept and website. These needed to convey our unique position as a provider of translation services from a journalistic point of view and stress our ability to work on sensitive subjects in a professional manner. We wanted a modern design, but because our clients have existed for decades, we also wanted to be grounded in tradition.

SOLUTION

What was the scope of their involvement?

They created a visual concept for our company and the language to convey our brand. We worked together to created our logo, which is meant to resemble a periodical. They then developed our entire website, incorporating the new designs. They also created our business cards, stationary, and brochures.

What is the team composition?

Mario [Dzurila, Creative Director, Startling Brands] is our main point of contact, though we’ve also worked with a programmer, Travis [Robertson, Interactive Design, Startling Brands]. They worked collaboratively with three people on our end.

How did you come to work with Startling Brands?

It was critical that we hire a vendor capable of creating a brand that reflected the professionalism of our larger clients. Mario was recommended by friends and colleagues, and I was so impressed by his past work that Startling Brands was the only vendor we considered.

How much have you invested with them?

Around $25,000.

What is the status of this engagement?

The bulk of the work took place between May 2015–May 2016, though our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re very pleased with the results. They provided modern design that still honors tradition and conveys respect for journalistic institutions. The website has received tons of positive feedback and generated new leads.

How did Startling Brands perform from a project management standpoint?

It was a very strong collaboration that yielded excellent results. Mario is extremely good about communication, and his reliable team is responsive to feedback while still meeting deadlines. While there were some delays on our end, Startling Brands was always quick to realize our concepts.

What did you find most impressive about them?

They have a very international background, so they’re able to adapt to clients in a variety of markets. This was a major benefit to us, as we’re active in a number of European countries.

Are there any areas they could improve?

We had good synergy, so there were no significant issues. I would strongly recommend them.

5.0
Overall Score It was a good experience.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They inform you immediately if the project is going over budget.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer