Results-Driven Social & Web Design
Ad Creative
We help you build a sustainable, competitive advantage through data-driven creative assets that establishes brand identity, engages your audience, and drives conversions.
Paid Social Media
We meet your audience where they are with strategic targeting and placement to cut through the noise. Our, results-driven approach to paid social media will ensure to maximise your return on spend – with crystal clear reporting along the way!
Web Design & Conversion Rate Optimisation
You want your funnel to be a smooth path to purchase. We identify top opportunities to increase conversions, repeat traffic, and provide a frictionless user experience.
headquarters
Focus
Portfolio
8.7x ROI for a direct-to-consumer eCommerce Brand
This case study illustrates how paid social can be used to accelerate revenue growth in a fast scaling direct-to-consumer ecommerce brand.
The Challenge
A fast-growing D2C company approached Stacks Creative with the goal of scaling their D2C brand’s revenue using paid social media.
The brand had already established itself in its industry, however, with competition emerging on every corner – the need to continue scaling and continue reaching new customers was clear.
Oftentimes marketing campaigns can be focused on views, engagement, reach and awareness metrics. However, for a fast-growing D2C eCommerce brand awareness alone will not suffice.
With focused budgets and a roadmap for success, these paid social media ads needed to drive revenue growth relatively soon.
As a result, the metric of primary focuses for this campaign were the Return on Ad Spend (ROAS) and marketing efficiency ratio.
The Approach
The approach for this client was to build top, middle and bottom funnel campaigns to run year-round. With continuous testing and seasonal pushes on different product collections.
Effective retargeting of warm audiences both built from user social engagements as well as web activity - such as users who added to cart, initiated checkout and mailing list subscribers.
Ad Creative Pillars
From top to bottom of funnel the three pillars that content was centred around for this brand were:
1. User-Generated Content
2. Product & Bundle Carousels
3. Customer Reviews & Comment Showcases
The Results
The application of a strong digital marketing strategy to this D2C ecommerce brand was an overwhelming a success and the numbers speak for themselves. Needless to say this campaign continued to be ran after the 12 months window!
8.73x Average Return on Ad Spend Sustained over a 12 month period
233% Increase in revenue between Q1 and Q4
Over 1,000 Purchases directly attributed to social in a 12 month period
E-Commerce Site Development for D2C Apparel Brand
A complete eCommerce site development for an established D2C high-end fashion and apparel brand. The site build included the following:
- Implementation of Brand Guidelines: Type system, colour scheme, logo variations and UX.
- Upload and formatting of product catalogue, product tagging and imagery.
- Ecommerce dashboard setup with a low-distraction checkout system.
- Mailing list capture, welcome series and product purchase series.
- Facebook shop, domain verification and pixel event configuration.
- Set up of Google Search Console and Analytics.
Uniphar - Relay For Hope
Uniphar is a multinational pharma and medtech manufacturer that deliver to over 160 countries and employ over 2,200+ worldwide.
Uniphar supports a number of different charities and causes through fundraising events during the year.
The Covid-19 pandemic meant that Uniphar had to take a different approach from their usual fundraising activities and events.
Uniphar made the decision to run their first Relay for Hope campaign, a virtual fundraising event driven by social media.
Run, Walk, Swim or Cycle
The Uniphar community signed up and committed to doing either a run, walk, swim or cycle any distance during the weekend of December 4th-6th 2020.
Participants were encouraged to raise funds in the lead up to and during the virtual event, with the funds being raised for six cancer charities in countries where Uniphar has a presence.
Uniphar set the goal of participants covering over 9,000km collectively by running, walking, swimming or cycling – equaling the distance it takes to travel to every Uniphar location!
Social Media Campaign
As a virtual event, the social media campaign for Relay for Hope was central for spreading awareness, encouraging participation and driving donations to the chosen cancer charities.
Stacks Creative worked closely with the team at Uniphar to produce engaging social graphics, motion graphics, and video content. As well as sharing all of the community-generated content both in the lead-up and throughout the campaign.
Pre-Order Pints: McSorley’s Case Study
Since 1991 McSorley’s has been a landmark in the heart of Ranelagh.
Family-owned and run, McSorley’s comfortable surroundings and warm atmosphere have ensured its status as one of Dublin’s best-loved bars. With a comprehensive drinks menu and food 7-days a week it is considered a natural choice for sport lovers in the Dublin 6 area.
The COVID-19 Panedemic presented a serious challenge to Irish pubs and restaurants throughout 2020. McSorley’s wanted to adapt their offering to ensure that they still serve and maintain a relationship with their loyal customers.
McSorley’s made the decision to launch an e-commerce website that would allow customers to order draft beer growlers, pints and cocktails within a 5km radius of McSorley’s in compliance with government restrictions.
Light & Modern Website
Stacks Creative was tasked with developing an e-commerce site that would be simple to use and would complement McSorley’s brand aesthetic.
Considering the sudden nature of the government restrictions the turnaround from concept to a working solution had to be fast.
The Solution
The final website design was a mobile-focused e-ecommerce site. Customers could browse McSorley’s drinks offering, add products to cart and select a suitable time-slot for delivery during checkout.
Social Media Ad Campaign
To get the word out about the new site with growlers, pints and cocktails on offer, we ran a social ad campaign that created awareness and drove traffic to the site. There was a strong level of engagement from McSorley’s online community throughout the campaign.
Outcome & Results
In a difficult time for the Irish drinks industry and at a moment that consumers were keen to support local, the McSorley’s online ordering site opened up a new avenue of business with great response from customers both new and old.
Complemented by a few very sunny weekends, the McSorley’s team worked around the clock to drop pints to the doors of its customers during the COVID 19 lock-down.
Website Build for Events Agency
Davis Events is one of Dublin's most well-established event agencies.
The award-winning agency has delivered events for organisations such as Google, Three Mobile, Dropbox and Autodesk, as well as public bodies including HSE, Irish Government and Dublin City Council.
Davis Events were also the agency behind Dublin’s New Year’s Eve festival which received recognition across the globe for its innovation and unique features.
With the effects of the COVID-19 pandemic, Davis Events made the decision to shift their focus from live events to expanding their virtual events offering.
Additionally, Davis events wished to refine the user experience, from first visiting the site to making contact with the Davis team to start making their dream event a reality.
Over the course of a few weeks Stacks Creative worked closely with Davis Events to launch their site in April 2020.
Website Price Calculator - Davis Events Example - Stacks Creative
Objective
In approaching this project there were three key objectives.
Effectively showcase the Davis Events brand and case study examples.
Communicate Davis Event’s core services and values in a way that is aesthetically pleasing.
Ensure the user journey from first learning about Davis Events to making contact is simple and effortless.
Mobile & SEO Focused
A key focus of this website design was to ensure that the Davis Events site was mobile-optimised and SEO friendly.
Each step of the design process had a mobile layout at the focus and each web page was designed with ranking highly in Google search results as a priority.
Davis Events Mobile Web Design
Outcome & Results
After a few short weeks of collaboration and we were able to launch the Davis Events website in April 2020. The site effectively communicates the Davis Events brand values in a way that is aesthetically pleasing and true to the brand.
While also serving as a platform to pivot their focus as an agency toward the world of virtual events.
Reviews
the project
Digital Marketing for Jewelry Company
"Their services are excellent, and their team is very easy to work with."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the owner of 7th Heaven, I design and create spiritual jewellery pieces.
For what projects/services did your company hire Stacks Creative, and what were your goals?
We were launching 7th Heaven on amazon and were unsure how to manage the advertisement end of things. Cathal provided a solution for that! On our own Irish platform Cathal increased our sales by managing our digital marketing.
How did you select this vendor and what were the deciding factors?
We were recommended Cathal by another company. We also searched for a suitable match and Cathal definitely was the best.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
We initially had a call to outline the goals of our business. Cathal then provided a paid social proposal for us to outline the work he would be carrying out. The work entails of building out adsets and targeting of top, middle & bottom of funnel for each target demographic and product type linked with our shopify accounts.
He created videos, to increase the performance of our ads. These ads were implemented on facebook, instagram, tiktok and amazon. Cathal also created an overview page where we can track click through rates and our returns.
How many resources from the vendor's team worked with you, and what were their positions?
Cathal acted as our account manager in the US and also consulted in Ireland. He managed digital marketing in both countries. Cathal also helped us develop new logos and web design throughout the website.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
These online digital campaigns have proven to increase our sales and reach across Ireland and America.
How effective was the workflow between your team and theirs?
We have had constant communication throughout our partnership. We have check-in calls monthly and also if a question arises Cathal sets time aside to fit in a call.
What did you find most impressive or unique about this company?
Cathal services meets all of our requirements, he was able to aid us in everything we were lacking on the website. Digital marketing assistance, web design, account management etc.
Are there any areas for improvement or something they could have done differently?
We are satisfied with the work he provides.
the project
Web Dev & Digital Marketing for Essential Oils Company
"They were strong in all areas — creative design, software integration, marketing strategy, and implementation."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Owner of As I Am Essences
For what projects/services did your company hire Stacks Creative, and what were your goals?
As a new company I had no knowledge or experience in Digital marketing strategy and execution, GDPR requirements online.
How did you select this vendor and what were the deciding factors?
A colleague referred Stacks Creative having worked with them.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
First of all they changed the look of the homepage to make it more professional and inviting. On their suggestion and recommendation, they added a calendar booking system for one to one consultations. They improved the quality of digital photo's and increased the upload speed.
Marketing, they created different ads and monitored the reach and number of hits, so that we understood the market better. We used various marketing mediums including Facebook and Instagram.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with Cathal throughout the project
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We increased our business 250% during the marketing campaign and it gave us valuable information and confidence on how to target our audience thereafter.
How effective was the workflow between your team and theirs?
Cathal has an intuitive ability to feel into the culture and objectives of the company. He is very creative with a wonderful eye to detail. He is not afraid to offer suggestions and recommendations which I really like. His responses were timely and very professional.
What did you find most impressive or unique about this company?
They were strong in all areas — creative design, software integration, marketing strategy, and implementation. They are a natural leader and is very comfortable with success.
Are there any areas for improvement or something they could have done differently?
None
the project
Web Redesign for Nonprofit Organization
"I was extremely impressed with the team's competence and diverse skillset."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a communications specialist based in San Francisco, and I manage the comms for one of the largest public sector unions in the Bay Area.
For what projects/services did your company hire Stacks Creative?
Our website was created over a decade ago, and we needed to redesign it on a whole new platform. It had to meet our branding specifications, migrate our old data, and it had to serve all the same functions as our old site.
How did you select this vendor and what were the deciding factors?
We looked around and decided to go with Stacks Creative because they came with a reliable team, were able to work within our budget, and brought a lot of experience.
Describe the project in detail and walk through the stages of the project.
After initial meetings to discuss what our needs were and explore our options, Stacks Creative gave us 3 different design directions as a starting point. We were able to discuss what we liked and didn't like and refine one design until we were happy with it. After that, they built the site in line with this vision, and then we had a couple rounds of feedback with the actual site. Finally, Stacks Creative offered tutorials on how to edit the backend of our new site, so that we could start finishing it and updating it going forward.
How many resources from the vendor's team worked with you, and what were their positions?
In total we worked with one web developer/designer and a creative director. Having both proved to be essential to bringing the project to life.
Can you share any outcomes from the project that demonstrate progress or success?
Our members and staff have had nothing but positive things to say about our new site. Everyone is thrilled to have such a beautiful, modern, and effective website that finally reflects who we are. Our site is not yet live, but once it is you can visit it.
How effective was the workflow between your team and theirs?
Even with the fact that some of us were on very different timezones, we managed to always schedule regular meetings, and the Stacks Creative team kept us up to date regularly via email. If we ever needed to talk on the phone we could. Overall the project was on time and we had faith it would be from start to finish.
What did you find most impressive or unique about this company?
I was extremely impressed with the team's competence and diverse skillset. They always brought a professional and collaborative approach to the work. It was very easy for me to communicate what I was looking for, and Stacks always made it happen, even when they had to get creative with solutions. The whole time they were very personable and fun to work with too! Stacks knows what they're doing, and I'd trust them with any future project.
Are there any areas for improvement or something they could have done differently?
No
the project
Web Design for Property Management Company
"Stack Creative identifies and delivers my needs well."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I'm the director of a property management company.
What challenge were you trying to address with Stacks Creative?
I needed a professional website to get the word out about my newly established business.
What was the scope of their involvement?
As I'm in the real estate industry, I needed Stacks Creative to build a website that would elevate my business profile and promote my contact details. We've initially gone with a brochure-type and straightforward webpage but soon decided to upgrade it to make room for more information pages. Their team has integrated the necessary features to create a contact and inquiry page for my potential customers.
What is the team composition?
I work with Cathal (Owner). He's also my main point of contact.
How did you come to work with Stacks Creative?
I already worked with Stacks Creative in the past for a project in my former company. As I'd already tried and tested their reliable services, I was confident that they could help bring my vision come to life again for this project, so I reached out to Cathal.
How much have you invested with them?
I've spent around €1000–€2000 (approximately $1200–$2400 USD).
What is the status of this engagement?
We kicked off the engagement in May 2021, and it's ongoing. We're scheduled to mark its completion by August.
What evidence can you share that demonstrates the impact of the engagement?
I've received a lot of positive feedback from my family and acquaintances. As most of us are part of the same industry, I trust that their opinions on the website and my brochure are truly reliable. I'm a quality- and detail-oriented person, so I'm glad that Stack Creative delivers results according to my preferences and business goals. I specifically wanted a professional and sharp-looking website that promotes my services effectively, and Stack Creative has rewarded me with that.
Additionally, Stack Creative has been receptive to my feedback. There were instances wherein the quality of the images attached was compromised, and Cathal was quick to address those and improve the layout.
How did Stacks Creative perform from a project management standpoint?
We communicate via email and set up phone calls from time to time. Cathal has been attentive throughout the process — he keeps the project moving and is clear on setting timelines.
What did you find most impressive about them?
Stack Creative identifies and delivers my needs well. We share the common goal of amplifying my business presence, and that's been really helpful in achieving the project's success.
Are there any areas they could improve?
There's nothing else to improve — Cathal has given me a great deal by providing top-notch services at a reasonable price.
Any advice for potential customers?
Provide an outline of your goals and needs, and Stack Creative will deliver that. I'll happily recommend this company to anyone looking for similar services.
the project
Social Media Advertising for Women's Health & Wellness Co
"They are able to understand my business and my audience quite well. The messaging resonated with my brand."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the founder and CEO of a company dedicated to Women's Wellbeing & Menstrual Cycle Coaching.
For what projects/services did your company hire Stacks Creative?
Ad Creatives & Paid Advertising on Instagram and Facebook
How did you select this vendor?
I found a number of different growth marketers that specialised in small businesses via Google and interviewed a number of them. I liked Cathal's approach and his prices.
Describe the scope of their work in detail.
- Develop Ad Creatives
- Develop Ad Strategy
- Set targeting parameters
- Monitor & track ad performance
- Create ad dashboard
What was the team composition?
We communicated via email and via calls. As I am a solo-preneur it was just me in touch with Cathal.
Can you share any outcomes from the project that demonstrate progress or success?
It was a partial success. I appreciate that ideally the ads would have been running much longer but I did not get the return on what I spent. I got a number of Newsletter Sign Ups, who may convert down the line but none have done that so far.
How effective was the workflow between your team and theirs?
Pretty good. I would have liked a little bit more proactive communication and updates sometimes.
What did you find most impressive about this company?
I liked their strategy and the creatives that were designed. They are able to understand my business and my audience quite well. The messaging resonated with my brand.
Is there any area for improvement or anything that could have been done differently?
As I mentioned, more proactive communication and perhaps a better breakdown of tracking and how the ads were helping me grow/reach my business goals.
the project
Multiple Videos for Fashion Retailer's Client
"I was impressed with their ability to deliver great work within the agreed-upon timeline."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the owner and founder of Designer Room, Ireland's sustainable fashion marketplace where we Rent, Buy & Sell preloved items.
For what projects/services did your company hire Stacks Creative, and what were your goals?
We had only a few days to deliver 5 videos for a global company on the facts of sustainable fashion as part of the worlds global clean up climate action week. Stacks looked after the production of these videos and delivered amazing work within the timeframe.
How did you select this vendor and what were the deciding factors?
Through word of mouth, and Cathal ensured me the timeline was not a problem to deliver and achieve what I was looking for.
Describe the video(s) and the process in detail, including the project steps and all stages of production.
I delivered a content and suggested graphics and I left it up to stacks on how the video was produced.
Who did you work with and what was the feedback process like?
I worked with Cathal and the communication was clear between the two of us
Can you share any outcomes from the project that demonstrate progress or success?
5 short videos within the timeframe delivered with amazing feedback from the client.
Describe their project management style, including communication tools and timeliness.
Communication was clear an concise
What did you find most impressive or unique about this company?
I was impressed with their ability to deliver great work within the agreed-upon timeline.
Are there any areas for improvement or something they could have done differently?
None that I can think of.
the project
Google & Facebook Ads for Homecooked Meals Provider
"Cathal accommodated all of our requests."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Co-Owner of a healthy ready meal delivery company.
For what projects/services did your company hire Stacks Creative, and what were your goals?
To start us on Paid social with Facebook and Google
How did you select this vendor and what were the deciding factors?
He was referred to us, however, it was his gentle polite manner that was the deciding factor. Patient, understanding, knowledgeable without being showing off. Quietly confident. He suggested a three month trial to see if he could make a difference.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
We went through where our business was at and the budgets we had to spend. What our targets were and he came back with a proposal of what he would do for us.
How many resources from the vendor's team worked with you, and what were their positions?
We only worked with Cathal.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We passed our targets and the average ROS is €11 for every €1 spent.
How effective was the workflow between your team and theirs?
We used email and phone to communicate. Cathal accommodated all of our requests.
What did you find most impressive or unique about this company?
Dealing with one person who is knowledgeable the whole way through the project is key.
Are there any areas for improvement or something they could have done differently?
No.