SQ Digital

Please describe your company and your position there.

I am Adam Lancaster, Office Manager of the Sophie Lancaster Foundation. My main aim through the foundation is to raise awareness of how damaging hate crime is and its impact on victims and their communities.

For what projects/services did your company hire SQ Digital?

I decided to work with SQ Digital to create a functional website to help create a space for the foundation. SQ also helped us with technical aspects such as email domain transfers and website hosting.

How did you select this vendor and what were the deciding factors?

I chose SQ Digital due to their empathy; the foundation covers sensitive topics that the agency was already aware of upon my first contact with them. Also, during the proposal process, the team couldn't do enough for me and were always quick to communicate, helpful and flexible. This suited me being so busy.

Describe the project in detail and walk through the stages of the project.

We gave SQ Digital the brief to create a website for the Sophie Lancaster Foundation. They contacted us to get to know the business and our goals, and we then discussed how the site would look and function. Throughout the website product, the team would communicate with us regularly, and we supplied the content to be used on the site. In addition, the team showed us visuals needing approval and provided 1 to 1 training sessions to get to know the management system used to build the site and update this when required.

How many resources from the vendor's team worked with you, and what were their positions?

We initially worked with Tony to communicate our goals and a brief for the website; this was then thoroughly communicated to Richard, who helped guide us through the design and development of the site. In addition to Richard, we were in regular contact with James too.

Can you share any outcomes from the project that demonstrate progress or success?

The website is now live, and the project is completed. I'm pleased with the outcome of the site, SQ even provided us with some 1 to 1 training and I feel comfortable making adjustments to the site as needed moving forward.

How effective was the workflow between your team and theirs?

The workflow worked well, we were in contact often, and everything seemed to be completed in a timely manner. Everything SQ needed from me, they highlighted, and we worked together to get the project completed.

What did you find most impressive or unique about this company?

Their knowledge and personal touch. As we worked through the project, we never felt like we were just another number to them, and they truly cared about our results. They communicated with us so well. They were all so knowledgeable but spoke to us in a way that we would understand.

Are there any areas for improvement or something they could have done differently?

We all felt that the SQ Digital team was compassionate with us, seeing as the foundation is so close to our hearts. The whole team made sure they understood what we were trying to achieve through the project and delivered this with outstanding results. So if anyone were looking for a new website, we'd recommend SQ Digital. Thank you, SQ!

Please describe your company and your position there.

I'm the Manager of Lancashire Partnership Against Crime, a unique collaboration between Lancashire Constabulary, Lancashire Businesses and Public Services, who work to reduce levels of crime and disorder throughout Lancashire.

For what projects/services did your company hire SQ Digital, and what were your goals?

We needed a new website creating, making it easy for users to access various areas of the site. In addition, we needed a site that was up to date and worked seamlessly on modern devices. Our goal was to have a website that was user-friendly and provided a community feel for the visitors.

How did you select this vendor and what were the deciding factors?

We initially approached SQ Digital as they were local to the area, and we had heard good recommendations from other companies locally. When we first reached out, the team was all really helpful and transparent, making us feel very comfortable selecting them to help with our website project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We first worked with SQ Digital around six years ago when they developed our initial website. We wanted to update the existing website during this project so that it was more friendly across various devices. SQ started from the design stage of the site, making sure that the site could house all of the information and pages we required and more technical aspects such as WordPress plugins to make sure the site ran as smoothly as possible. Throughout the project, they communicated with us, ensuring we knew what was happening and what they needed from us at all times. At the end of the project, they provided us with one to one training to help us use the site moving forward.

How many people from the vendor's team worked with you, and what were their positions?

Tony, the Head of Business Development worked with us in the initial proposal process, we were then handed over to the dnd team where we worked with James, the Project Manager and Richard the Design and Development Manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our new website project is now up and running. We're all delighted with the functionality of the new site. It hits all of the objectives we discussed in the initial brief stages.

Describe their project management style, including communication tools and timeliness.

We felt that the team communicated with us a lot, making sure every step worked well. We were always advised what they needed from us, and they were transparent at all stages, so we knew what work was being carried out.

What did you find most impressive or unique about this company?

We thought that the team came up with some great ideas surrounding the brief we sent them. They all went above and beyond to help us get to exactly where we needed to be. All the ideas were communicated well, and the team always provided us with complete explanations, making sure we understood everything.

Are there any areas for improvement or something they could have done differently?

We don't think there would have been any improvements to the services we received. We enjoyed working with SQ Digital.

Please describe your company and your position there.

I am Richard Meyrick, the owner of The Piano Studio. After being a pianist and performer for many years, I started the business in 1998, and have had a range of clients ever since. I now offer online piano lessons for all skill levels.

For what projects/services did your company hire SQ Digital?

I hired SQ Digital to help with my online presence. This included the development of a brand-new website offering my online services and the promotion of these through digital marketing services. It was vital that we attract the right people to the website and that it provides a great experience to them so that they enquire.

What were your goals for this project?

The main goal for this project was to increase my online presence, in turn increasing sales of online piano lessons through my new website.

How did you select SQ Digital?

I wanted to work with an agency that I could trust. Upon initial contact, the team was friendly and took the time to get to know me and the project ahead; they truly understood my needs before any work commenced. I was also very impressed that the agency offered all the services I would need to promote my business online following the launch.

Describe the scope of their work in detail.

The project initially involved creating a new website for my online piano lessons. This website had to be visually appealing and provide a good user experience to the customer, and house an easy-to-use ‘call to action’ for the customer to get in touch. The project started with the sales team, where the work was agreed upon. Soon after this, the site's work commenced after I was introduced to the web design team, who had continued contact with me throughout the whole experience. The team worked with me to create a visually appealing website with all the information and content that I provided them with. This started with templates and then continued to the entire site build. Before going live, we tested the site, and the team at SQ provided training on the site for future content edits. The ongoing project was to assess and improve the online presence of The Piano Studio through digital marketing. The SQ Digital team are great at communicating, and I receive regular updates regarding my site's performance. The team now work on SEO and PPC for The Piano Studio monthly and are always looking for ways to improve.

What was the team composition?

At the start of the project, I worked mainly with Tony, SQ's Business Development Manager. I then worked with James, the Project Manager and Richard, the Web Designer. After the website was created and we moved onto the digital marketing aspects of this project, I was put in touch with my Account Manager Andy, who keeps me up to date. All members of the team kept in regular contact with me throughout both sides of this project.

Can you share any outcomes from the project that demonstrate progress or success?

The new website is now live, and I am so pleased with the site's final look and feel. It's also visible that the SEO is carried out by SQ Digital is making an impact on my enquiries. My website now appears on the first page of Google Search for many of the key terms outlined at the start of this project. PPC has also been very impactful for my business. Traffic from both organic and paid sources has increased dramatically to my site. I have also seen a significant increase in the number of enquiries I am receiving through my website.

How effective was the workflow between your team and theirs?

The communication with SQ Digital is always fantastic. Throughout every step of my project, we have been in contact. The team always take on board any comments or queries that I have. I feel that SQ is an extension of my team rather than an external agency.

What did you find most impressive about this company?

With SQ, I have never been treated as a number; at every stage of our relationship, we worked cohesively as a team, taking time to understand each other and build a relationship. The attention to detail also amazed me. The team I was working with on my website project didn't leave any stones unturned and carried out all work thoroughly, understanding my business fully to carry out the project. This continues into the existing digital marketing work, I am continually updated, and the team are always looking for ways to improve the enquiries coming in through my site.

Are there any areas for improvement?

SQ Digital are experts in the services that they provide. I am a delighted customer and will recommend SQ Digital to other businesses looking for help with their digital marketing.

Please describe your company and your position there.

I am the Sales Manager of European Springs & Pressings Ltd, a leading spring manufacturing company in London and Cornwall. We specialise in manufacturing and supplying a wide range of custom springs and prototype springs, from tension springs and torsion springs to wire forms and pressings.

We offer a fully comprehensive service, from laser cut prototypes to full production, designing, developing, and manufacturing high-quality products to meet our customers’ specific needs and custom requirements.

For what projects/services did your company hire SQ Digital, and what were your goals?

We first approached SQ Digital in 2007, when it became clear that we needed to build a presence online. We were looking for a company that could build us an entirely new website to help increase our visibility online and create and implement a solid digital marketing campaign to improve our keyword rankings and bring in high-quality inquiries.

How did you select SQ Digital and what were the deciding factors?

We wanted a company with who we could form a real partnership. We knew that it would be for the long-term when we selected someone, and therefore it needed to be someone we could trust. SQ Digital instantly stood out from other agencies.

They were willing to take the time to get to know our business and the wider industry to really understand what we were trying to achieve. It was a great choice as we are still working alongside them 14 years later.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

SQ Digital first created a brand-new bespoke website that allowed us to showcase our services, increase traffic to the website, and bring in more high quality and more relevant leads. The team then carried out extensive SEO on the website, highlighting the most relevant keywords for our services to drive more organic traffic to the site and get our site ranking on the first page of Google.

Once the website was up and running, SQ implemented an organic SEO campaign, alongside a high-quality content marketing strategy, to achieve excellent organic results. Over the years, SEO, content marketing and social media campaigns have strengthened brand awareness within the manufacturing industry. Most recently, the team have also created a PPC campaign for us to help drive more leads.

How many people from the vendor's team worked with you, and what were their positions?

SQ Digital has essentially become our marketing department. We work closely with our account manager and the individual members from each department, whether that be SEO, Content, PPC or the website team.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The digital marketing strategy that SQ Digital first put in place in 2007 has definitely played a huge part in the success we’ve had online. Today, we are in top positions on Google for most of our main keywords, which means we regularly get high-quality enquiries through the website.

Even after working with the SQ team for over 14 years, they continue to offer new and creative ideas that allow us to stay ahead of our competitors. SQ Digital are also currently redesigning the European Springs website.

Describe their project management style, including communication tools and timelines.

We consider SQ Digital a part of the European Springs team. The whole team is knowledgeable, friendly, and approachable. We are also confident that when we have a question or request, someone will answer it for us quickly and effectively. They always deliver the monthly campaigns on time.

What did you find most impressive or unique about this company?

The partnership we have built with SQ Digital is based on authentic and mutual trust. Every person who works on our campaign has taken the time to understand our business and its objectives, which is reflected in the results that they achieve for us every month. What really impresses me is that they still bring fresh ideas after more than a decade of working with us.

Are there any areas for improvement or something they could have done differently?

We work together to always look for better ways to improve performance, and we really enjoy being challenged to work smarter with SQ. We would not hesitate to recommend SQ to anyone looking for a digital marketing agency.

Please describe your company and your position there.

I am the owner of Merritts for Hair, a leading online hair care product store that specialises in providing professional, salon-quality products at highly competitive prices. We were first established as a hair salon in Lancashire back in 1972, but after successfully selling products to customers from within the salon for over 30 years, in 2007 I decided to branch out digitally and start an online haircare store, The website has a vast selection of high-quality hair care products and hair electricals from big brands, including Alfaparf, BaByliss, Hot Tools, Olpalex, and St. Tropez.

For what projects/services did your company hire SQ Digital?

We first approached SQ Digital at the beginning of 2020 after receiving a recommendation from one of their clients. We were looking for a full-service digital marketing agency that could create and implement a more consistent, joined-up marketing strategy to drive sales.

What were your goals for this project?

Until working with SQ, marketing for Merritts for Hair was being handled in-house, with our PPC and SEO delivered by two separate companies. It was often unfortunately sporadic and inconsistent - primarily due to time restrictions and communication. When coming on board with SQ, our primary goal was to increase our digital marketing efforts by creating more unified campaigns that include all digital disciplines.

How did you select SQ Digital?

SQ Digital was recommended to us by an existing client of theirs. We wanted an agency that would oversee my entire marketing strategy, from SEO and content to google shopping and paid social media. After researching, We were impressed with SQ's work and was confident that they would be a good match for my company.

Describe the scope of their work in detail.

SQ carried out extensive SEO on the website, highlighting the most relevant keywords for our products to drive more organic traffic to the site and get our site ranking on the first page of Google. Following this, they implemented a robust digital strategy that included Organic SEO, Content marketing, Social Media, Paid Social and PPC.

What was the team composition?

We have a good relationship with our account manager, with whom we have regular communication. Alongside this, we can always contact a member of our project team with any questions I have, and they are always happy to help.

Can you share any outcomes from the project that demonstrate progress or success?

Before SQ, we didn't have an SEO strategy in place. Now, our main keywords are performing well, with many on the first page of Google. Throughout the time that we've been with SQ Digital, they constantly rise to any challenges we have set for them. Since SQ started managing our Google and Facebook campaigns, there has been a 40% increase in revenue and a 15% increase in return on ad spend.

How effective was the workflow between your team and theirs?

We consider SQ Digital a part of the team. The whole team is knowledgeable, friendly, and approachable – no request is ever too much trouble.

What did you find most impressive about this company?

We like the dynamics of having a "project team" that works on my campaigns. We have experts from all different areas working on our account and constantly bring fresh ideas to the table. The way this company is structured and the processes they follow make things straight forward for us.

Are there any areas for improvement?

We are delighted with the work that SQ Digital has done for Merritts within the last year. We feel we have built a great relationship on mutual trust, and we are looking forward to achieving more results together as we advance.

Please describe your company and your position there.

I am the General Manager of The Royal Hotel & Bar, a family-run 14 bedroom hotel, bar and kitchen in the heart of Lancaster, England. Established in 2016, the small, close-knit team at The Royal welcome a wide range of customers, both local and visitors from all over the world.

For what projects/services did your company hire SQ Digital?

The original website for The Royal had not been updated since 2016, during which time the business has grown and undergone substantial change.

SQ Digital were hired to rebuild our website with an aim to update it visually, provide a cleaner, easy to navigate front end for our customers and a more flexible, easy to edit back end that was simple to update by in house.

What were your goals for this project?

The constantly changing restrictions relevant to our industry as a result of the Covid-19 pandemic, which we were required to relay to our customers, really highlighted how outdated our business website had become.

It was a struggle to concisely convey information to customers. Alongside a visual facelift, the main goal was to create something that could be easily and cleanly edited to provide visitors with the most up to date information regarding The Royal and provide a platform for us to show how the business is growing.

How did you select SQ Digital?

I reached out to a number of local web design companies at the start of this project. SQ Digital stood out for a number of reasons;

They were quick to respond and produce a thorough, detailed proposal after discussing our needs, and they didn't vilify other web design companies in an effort to make themselves seem like the more attractive option, which seemed to be a reoccurring theme with other companies.

Perhaps most importantly, they didn't try and push any features on me that I hadn't asked for, which again, was something I experienced quite heavily with other companies I reached out to.

There was an immediate understanding that SQ Digital were going to work with me rather than just telling me what they thought would be best for our business.

Describe the project in detail.

It was agreed in late December 2020 that SQ Digital should take on the project, and work began on the website rebuild in early January 2021 after the Christmas break. I initially had conversations with Tony, our Business Development Manager at SQ Digital, in which we discussed what we were looking to achieve.

Tony explained the process and who I would be working with. I was then introduced to Richard, the head designer to begin work on the website build. All correspondences were remote, either through emails or Microsoft Teams at a time that was convenient for me.

The Teams video calls were incredibly useful as we were able to discuss and see changes in real-time using screen share. I provided up to date images, colour ideas, and all the relevant information required to connect customers to platforms like our social media, restaurant and hotel bookings systems.

Richard took all the information I gave him and turned it into something tangible. I was given the opportunity to offer feedback regularly and changes were implemented swiftly.

Once the redesign was complete, we had a brief training session with Richard, who was able to explain the updated back end of WordPress to someone with a modest amount of website editing experience, and someone with no website editing experience, at the same time.

The new website went live at the beginning of March 2021, with the whole project taking two months to complete.

It should be noted at this point that this was a rebuild of an existing website, with a lot of content being pulled over from the old website, so I cannot comment on how long it would take to build from scratch, but I was very happy with the time it took us to get from the proposal to completion on this particular project.

What was the team composition?

Initially, I worked with Tony, the Business Development Manager before being passed on to James, the Project Manager and finally, Richard the designer. I spoke regularly with all three members of the team who worked on the project, either via email, phone or video call.

Can you share any outcomes from the project that demonstrate progress or success?

Since businesses like The Royal are currently closed or working under heavy Covid-19 restrictions, it's hard to offer any numerical feedback on website traffic, however, having worked with the new website for a few weeks now, it is abundantly obvious that information is being presented to future customers effectively and clearly, which was our main goal for this project.

Feedback from the Directors has been overwhelmingly positive, and I feel confident that as we move closer towards reopening The Royal fully, we're doing so with a website that really compliments our business, and is providing us with the platform we need to communicate to customers what they should expect from us.

How effective was the workflow between your team and theirs?

There was a constant flow of communication between myself and the member of the SQ Digital team that was handling the project at different stages. I never had to pester them.

What did you find most impressive about this company?

Above being able to design an attractive website, well-functioning website; I was most impressed with the high standard of customer service and professionalism from SQ Digital.

Everyone I worked with was incredibly approachable, responded well to feedback, and offered a real sense that we were working collaboratively on the project. Even though the project is complete, I know I can reach out to them if I run into issues.

Are there any areas for improvement?

I cannot fault how the project was handled

Please describe your company and your position there.

I’m the company director of Rockform, who are tile and flooring specialists with a showroom based in Brock. We are also main stockists of Farrow & Ball paint and wallpapers.

For what projects/services did your company hire SQ Digital?

We have been working with SQ Digital for over 5 years. They take care of our website’s SEO and general maintenance of the site. They also take care of our social media channels.

What were your goals for this project?

Our main goal was to boost our overall revenue by using the website to drive more footfall into our physical showroom and having more of an online presence. This was to make sure that we were being discovered in the local areas, both on Google and also across social media channels.

How did you select SQ Digital?

We did some research into a few digital marketing companies in the surrounding areas as we wanted to work with a local company. SQ digital were the best fit for us and was even better that they are based in Lancaster which isn’t too far from us.

Describe the scope of their work in detail.

For the past 5 years, SQ digital have been delivering a successful SEO, Content Marketing and Social Media strategy for us.

The SEO/Content strategy has meant that more organic traffic has been driven to the site and the social media has massively helped with increasing brand awareness.

What was the team composition?

I have one main point of contact who is my account manager, who is always available when needed. There is also a wider team of specialists such as the SEO and Content team who work on the site every month, who are also on hand to answer any technical SEO questions.

Can you share any outcomes from the project that demonstrate progress or success?

The digital marketing strategy that they have been carrying out over the last 5 years has been successful in building an online presence for Rockform.

We remain in high positions on Google for important and relevant key phrases and the blog content that the team write for our site is always informative and well written.

We have definitely noticed a huge increase in footfall into the showroom and also online enquiries over the years.

How effective was the workflow between your team and theirs?

The communication is always excellent and if we have any questions or need any support, they are always quick to get back to us with a solution. They will also always explain anything that’s too technical in simple terms, which is helpful to us.

What did you find most impressive about this company?

They are always thinking of new ways and ideas to improve our business. If something isn’t working, they will always come up with some new and better solutions. We find SQ very valuable to us.

Are there any areas for improvement?

No areas of improvement I can think of. SQ Digital are very experienced and knowledgeable. Keep up the good work!

Please describe your company and your position there.

I am the Web Manager at Banks Lyon Jewellers, who are an award-winning independent luxury watch & jewellery stockist in Lancaster, Lancashire and Kendal, Cumbria.

Banks Lyon Jewellers has a team of personal shoppers who are extremely passionate about the extensive range of watches & jewellery they carry, including watches from some of the most admired luxury brands.

For what projects/services did your company hire SQ Digital?

Banks Lyon Jewellers have been working with SQ digital since 2000. Throughout the past 20 years, a strong and successful working relationship has been built. SQ Digital approached the business back in 2000 when Banks Lyon Jewellers at this time only had a single-page website in order to further promote the business.

They came to us with a strategy that would enhance and establish an online presence and would help to generate further success for the business. SQ Digital have continued to evolve the original one-page website into a bespoke and fully responsive e-commerce platform, which now displays thousands of products.

What were your goals for this project?

The main goal has not changed throughout the 20 years Banks Lyon has worked with SQ Digital, which is to have a successful and established online presence and strong brand identity that encourages conversions and sales both online and in-store.

We wanted a website that would visually display our vast range of luxury brands and products; whilst also driving more people into our physical store situated on the high street in the heart of Lancaster City Centre.

We wanted to establish Banks Lyon as a luxury watch and jewellery stockist online, by increasing brand awareness and targeting an audience that our extensive luxury product offering would appeal to; by driving traffic to the website and sustaining high positions in Google for our key phrases.

How did you select SQ Digital?

Rodney Banks-Lyon (Owner) clarified that his relationship with SQ Digital began just as the internet was starting up, therefore there was very limited knowledge of the internet.

He has said that when they were approached by one of the directors from SQ Digital, he was highly impressed with his forward-thinking, SEO knowledge and technical understanding of commerce and knew straight away that they would be able to make a difference.

Describe the scope of their work in detail.

SQ Digital have been developing and improving the Banks Lyon website for over 20 years now. In order to get us to the successful position that the business can be seen in today, combined with ongoing website design and development, SQ Digital have continued to provide us with a comprehensive digital marketing strategy.

The marketing strategy put in place was to create a strong brand identity for the Banks Lyon brand both locally, nationally, and internationally; whilst conveying this consistent brand message across all possible customer touchpoints in order to deliver results and increase revenue.

The digital strategy included Organic SEO, Content marketing, Social Media and PPC. A robust SEO campaign was put in place in order to drive new visitors to the site by improving keyword positions for our key phrases on Google.

This was complemented by an extensive paid media strategy which encompasses Google Ads, Google remarketing, Facebook, and Instagram advertising. Alongside this SQ Digital have provided consistently unique and high-quality content with the intent to attract our luxury target market across all digital platforms.

What was the team composition?

We have always worked with the Director of the company as we have formed such a good understanding over the years, he is supported by an extremely talented and professional team who look after us on a day to day basis.

We have a dedicated account manager and a digital marketing and web team that plan monthly campaigns with our input and then deliver it in a timely manner.

Can you share any outcomes from the project that demonstrate progress or success?

The success of our online business is, to a very large extent, down to what the SQ Digital team do for us and the website has been fundamental to the success of the business. The strategic approach that has been taken to create and promote a strong brand identity for Banks Lyon, continues to deliver successful results.

Our success has allowed the business to grow by enabling us to open a second store on the high street in Kendal and has also assisted us in securing relationships with a number of luxury brands internationally.

The successful SEO strategy put in place has resulted in seeing the Banks Lyon website appearing on the first page of Google for the majority of our key phrases and continues to drive thousands of new visitors to the site every month.

How effective was the workflow between your team and theirs?

The workflow is very good, its agile and they use some excellent online tools to help with communication and we can always see where we are with certain tasks or wider projects.

What did you find most impressive about this company?

The team are knowledgeable, friendly, and approachable and they continue to add real value to the business on a day to day basis with innovative ideas and new suggestions to keep on improving the business and its success.

Are there any areas for improvement?

Our long-standing relationship with SQ digital has been built on mutual trust. We are truly proud of what we have achieved together. Banks Lyon Jewellers would without a doubt recommend SQ Digital to any business that is looking for SEO, Social Media and Website design and Development.

Please describe your company and your position there.

Gorilla Accounting is a technology-driven accountancy firm, exclusively for contractors and freelancers operating through a Limited Company. I am a Director in the business.

For what projects/services did your company hire SQ Digital?

SQ Digital manage all our digital marketing; website, SEO, PPC, social media, email marketing, blog writing, digital PR Outreach, design and any number of ad hoc marketing tasks and projects as required

What were your goals for this project?

Initially SQ came recommended to us and although we had a small in-house marketing team at the time, we felt it important to add some outside experience and expertise to our overall marketing strategy.

We wanted to improve SEO rankings, increase traffic and ultimately make the brand better known and generate more leads. In the last few months, as the business has evolved, SQ have started to play an even more integral role in our overall marketing strategy and delivery.

How did you select SQ Digital?

They came highly recommended to us, so we opened discussions with them. We were impressed with their whole approach from the start, so we appointed them. That was 2 years ago now and we’re really pleased with the service and results we receive.

Describe the scope of their work in detail.

SQ manage all aspects of our digital marketing; blog writing, email marketing, PPC, social media, digital PR, website management, marketing strategy and process. SQ have become an integral part of the team.

What was the team composition?

At SQ we have our Account Manager Andy, who is on hand when we need him. We have weekly calls and he also attends our monthly board meetings. Andy is supported by a comprehensive in-house digital marketing team who cover every aspect of our requirements; they don’t outsource anything which is a big plus for us as they all get to know our business really well.

Can you share any outcomes from the project that demonstrate progress or success?

Our Google rankings have never been higher. When we first started, we didn’t rank at all for many of our key terms. Now we are on the first page of search results for most of our key terms and rank number 1 for many of them.

This has had a great impact on our web traffic too which is also at record high levels. Since SQ have managed our email marketing we have seen click rates go from around 3% to 13% for our cold prospect lists.

They write a lot of blog content for us every month, and the quality has been consistently very good. They are able to tackle complex finance topics with ease and we rarely have to change content that they write. It has helped build our reputation in the industry as a thought leader and our blogs attract a lot of traffic, and also some good PR coverage.

How effective was the workflow between your team and theirs?

We have a good working relationship and a good understanding of how each other works. They are available when we need them, and I think they find a good balance between longer term planning and reacting quickly to events.

They are very pro-active too and are good at suggesting new ideas and ways of doing things. It is exactly what we need as it allows us to concentrate on other parts of the business.

What did you find most impressive about this company?

I would say their communication and their ideas. We don’t have a lot of in-house marketing resource, so we rely on them as an integral part of our operation. They are available, responsive and creative. It is exactly what we need and I am always confident that we can rely on SQ.

Are there any areas for improvement?

Communication is really good so if we ever have any further areas to focus on SQ are really responsive to it.

Please describe your company and your position there.

I am the Co-Founder and Managing Director at ROCCIA, which was established in 1994 (originally Tile Mart) and is the UK’s largest tile, bath, and kitchen showroom with over 20,000 square feet of showroom space; showcasing the most comprehensive range of luxury brands in Europe.

We are an award-winning family business with our most recent achievement being the prestigious BIBAs ‘Business of the Year’ 2019 award at the Lancashire and North West Business Awards (Be Inspired Business Awards).

For what projects/services did your company hire SQ Digital?

After establishing Tile Mart as a successful Tile & Bathroom showroom, we were looking to capture more people and customers from around the North West. In order to so this, we needed to establish Tile Mart online, which is why we approached SQ Digital back in 2014.

We needed them to help us increase brand awareness and establish an online presence that would increase customer acquisition. They created a website for us and established a successful online presence for Tile mart through SEO and PPC.

As our business strategy changed, SQ Digital assisted us throughout the transition of Tile Mart into Roccia. Tile Mart was re-branded as Roccia, which was part of our new strategy that would focus on the more luxury lifestyle segment of the market.

What were your goals for this project?

Back in 2014, we did not have an online presence, therefore our main goal was to get the website up and running and with the help of SQ Digital, to establish the business online and then later on, to transition to a bigger and better brand with a bigger and better website.

Following a change in strategy, we needed a complete website re-brand that would reflect and promote the high-end service we provide and that would showcase our great luxury product offering.

We asked SQ Digital to design and develop a website that would operate as an online showroom focusing on the luxury lifestyle target market; visually showcasing our vast range of Tiles and Bathrooms and driving more people into our physical showroom.

Whilst helping us meet these new business goals, we also needed to make sure that our keyword rankings that SQ Digital had already achieved and had great success for Tile Mart, remained in top positions in Google rankings.

How did you select SQ Digital?

SQ Digital were referred to us by a business contact, who came with glowing recommendations for the marketing agency.

Not only did they have a fantastic reputation, but we were also really impressed with the companies they had worked with and the long-lasting relationships they had with them.

We were looking for a marketing company that would be in it for the long term.

Describe the scope of their work in detail.

SQ Digital have been involved in 4 website developments since 2014, which have all constantly performed for SEO, PPC, Content and Social Media marketing. This success has meant that we have been able to invest more into our website over time, which continues to get bigger and better.

Our main focus during the period of transition was to increase brand awareness of the luxury Roccia brand whilst making sure that our key brand values of being a family run business were not forfeited.

A national and geographic-specific PPC campaign was introduced to help us advertise the brand and to try and capture the new market we were entering.

SQ Digital also provided a content marketing strategy that promoted the Roccia brand to its new target audience such as those with a more luxury lifestyle and higher disposable incomes.

They presented informative and high-quality interior design related pieces of content that would attract the audience we were looking for and also carried out a successful PR campaign to increase brand awareness in the local and surrounding areas.

What was the team composition?

We work closely with one of the directors of SQ Digital and also with the wider team. Every service has been of excellent quality.

Can you share any outcomes from the project that demonstrate progress or success?

Following the re-branding from Tile Mart to the Roccia website, SQ digital successfully carried out an extensive SEO transfer to the new site; making sure we did not lose our keyword positions in Google.

The website transition could not have gone more smoothly, and we were able to keep 100% retention of our domain authority and rankings, and in some cases we actually saw some improvements in rankings following the transition, which we were extremely pleased with.

They provide us with a full digital marketing strategy and are constantly introducing and trying out new ideas in order to remain competitive, boost brand awareness, increase customer engagement and increase leads.

They work hard to ensure that our organic search campaign continues to provide excellent results and our keywords remain in top positions. We have worked with SQ Digital for many years now and the service that they provide continues to deliver fantastic results.

As a measure of success, we have people visiting our physical showrooms daily saying that they found us through the website. This increase in demand due to the success of the website has enabled us to massively develop and expand the business.

Earlier in the year, we carried out a huge development on our Preston showroom which expanded the shop floor space from 27,000 square feet to 38,500 square feet, which has allowed us to expand our product offering to include an extensive and exclusive kitchen range that incorporates furniture, appliances, worktops, sinks and accessories.

How effective was the workflow between your team and theirs?

SQ Digital fit really well with our own Digital Marketing department at Roccia. We work seamlessly and have established a great process which allows us to share knowledge share and information between us.

What did you find most impressive about this company?

SQ Digital have become an extended part of our team and we fully trust the service that they provide us. They are open, honest, and always forward thinking and come up with some great ideas that add real value to the business.

Are there any areas for improvement?

The whole team at SQ digital are dedicated and committed, and most importantly they are results-driven. Therefore, in my honest opinion, I would have to say no. Keep up the good work.