SQ Digital

Please describe your company and your position there.

I am the Managing Director of Fueltek Ltd, a fuel management hardware & software company based in Blackburn. At Fueltek, we specialise in commercial vehicle refuelling and the provision of fuel management systems. We design, develop, manufacture, install and service a complete range of fuel management equipment, including fuel storage tanks, fuel dispensing equipment, fuel monitoring equipment, fuel tank monitoring equipment and management and produce management & reporting software.

For what projects/services did your company hire SQ Digital?

We initially approached SQ Digital back in 2013, looking for expert help with our digital marketing. Our aim was to increase our brand visibility online, improve rankings for our business key terms in Google search and bring in some high-quality leads.

What were your goals for this project?

We had some concerns regarding our current marketing approach and due to the fast-changing environment that we were operating in, it was becoming vital to increase our brand visibility in order to stay ahead of the competition in a busy and competitive environment. We were also looking at how we could direct more targeted traffic to the website to generate more leads.

How did you select SQ Digital?

We wanted to work with a company that would spend the time getting to know the business and industry in order to deliver the best possible results. We considered a number of different digital marketing companies, however SQ Digital definitely stood out above the rest, therefore we made the decision to work alongside them.

Describe the scope of their work in detail.

SQ Digital began by carrying out extensive SEO on the website. They really got to know our business and highlighted our most relevant keywords in order to drive more organic traffic to the site and get our site ranking on the first page of Google for these key terms and above our competitors.

SQ Digital have also provided us with a content marketing strategy, that has helped position FuelTek as authoritative leaders in our industry. This has included creating Case studies that showcase some of the projects we have carried out with some top brands such as Nestle. Following the success of the SEO and Content campaigns, they also created a targeted PPC campaign that has been really successful in driving more leads

What was the team composition?

As we did not have our own marketing department, SQ have become an extension to our business. We work extremely closely with our account manager, along with the individual members from each department, whether that be SEO, Content, PPC or the website team

Can you share any outcomes from the project that demonstrate progress or success?

The SEO/Content strategy that was put in place, was paramount in Fueltek’s online success. We remain in top positions on Google and we get well informed and good quality enquiries from our website. Following the success of our Digital Marketing campaign, SQ Digital also re-designed our website and we are currently having a second website developed by them.

The work that SQ Digital provide, continues to deliver impressive results for the business. We have worked alongside them for many years now and they continue to improve their offering year on year, never standing still and always trying to inject fresh new ideas and find new angles to promote our business, making us more relevant to our target industry.

How effective was the workflow between your team and theirs?

As mentioned earlier, SQ digital have become an extension to our business – essentially becoming our marketing department. The whole team is extremely knowledgeable, friendly, and helpful and they all do the hard work from a marketing point of view for us. This makes it easier for me – and my team – to just concentrate on doing our own specialist work.

What did you find most impressive about this company?

They always show interest and have a full understanding of our business and the objectives that we want to meet. They have a full team of experts, who are very knowledgeable and always on hand to help whenever it is needed. If I have a question or query, there is always someone in the team who will go out of their way to ensure I get an answer.

Are there any areas for improvement?

Honestly, I would have to say no. I would recommend SQ Digital to any business who does not have their own marketing department as we are very lucky to have formed such a strong relationship with SQ Digital which has proved invaluable to us.

Please describe your company and your position there.

EMC Advertising Gifts are a part of Geiger BTC, are specialist suppliers of customised and printed promotional products and gifts. We supply to a large range of customers, from large multinational organisations to small businesses and individuals worldwide.

I joined EMC in 2007, where my role was managing director, and following the Merger of EMC Advertising gifts into GeigerBTC, my current role is Account Director, which involves building and setting up relationships for the supply of regular and ad hoc promotional and event gifts and merchandise.

For what projects/services did your company hire SQ Digital?

We were looking for a company to work with who would help us maximise our visibility across multiple channels and increase sales opportunities in a very competitive industry.

What were your goals for this project?

Growing our business and increasing our online presence; making sure that we were being discovered at all times and converting prospects into long term and loyal customers.

How did you select SQ Digital?

We approached several companies, and SQ Digital was by far the best fit for us.

Describe the scope of their work in detail.

SQ Digital designed and created a bespoke and fully functional e-commerce site which they continue to improve in order to fulfil our requirements as and when they evolve. They have provided us with a successful digital marketing strategy, including organic SEO, PPC, Content Marketing and Social Media.

What was the team composition?

I have one main contact, my account manager, who is supported by a wider team of specialists from each department who work together on our monthly campaigns; helping us meet our objectives.

Can you share any outcomes from the project that demonstrate progress or success?

The organic SEO strategy that has been put in place has consistently provided results, by constantly keeping competitive keywords in number one positions on Google. This has successfully increased traffic to the website, resulting in higher customer acquisition and more leads generated. We have also been able to strengthen our brand awareness through a successful content marketing strategy.

How effective was the workflow between your team and theirs?

Our relationship with SQ digital continues to grow stronger. The communication with both our account manager and the team is fantastic, they are always available when needed, and we have various touch points throughout the month to discuss how the campaign is going.

What did you find most impressive about this company?

The service and commitment they show and provide has always been second to none. The SQ Digital team are very knowledgeable in an ever changing digital world and although they are not experts in our industry, we have always been impressed with the understanding the team has towards our business goals and objectives.

Are there any areas for improvement?

Throughout our working relationship with SQ Digital, they have always committed to improve their services in line with our goals and requirements, and this continues to be the case.

Please describe your company and your position there.

I’m the Company Director of Hart Wholesale, who stock and distribute wholesale products to manufacturing and hardware trades; based in Southend -on-sea. Our website www.blum.org.uk stocks some leading market brands such as Blum, including their hinges and runner systems. We also stock the best market leading brands such as Hafele, Osmo, Rothley, Metolux, ERA, Liberon, KTX and many more.

For what projects/services did your company hire SQ Digital, and what were your goals?

We have been working with SQ Digital for over 5 years. They provide us with SEO, Content and Google Remarketing. Recently, they have been working with our external website developers to make sure the SEO transfer from our old site to new site, has run smoothly, which has been a huge task due to the complexity of our sites. The two companies worked very well together.

We were looking for an experienced SEO company to help us meet our business objectives and increase overall revenue as the site was crucial to our business’s success. We wanted to increase sales through our ecommerce site and also build a successful online presence. We knew this meant that we would need SEO expertise to help us rank well on Google for our key business terms and products.

How did you select this vendor and what were the deciding factors?

We found them online and were impressed with the work that they done for other businesses and also the digital marketing awards that they had won. We approached them with a brief and after a positive initial call they put together a proposal that detailed a strategy that would help us to meet our objectives.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Over the last 5 years, SQ digital have delivered successful SEO and Content campaigns. This has involved making sure our site is healthy from a technical SEO point of view and also driving relevant organic traffic to the site. They have also created valuable and engaging blog content for the site. SQ were also fundamental in liaising with third party web developers to ensure that the SEO transfer from our old site to new took place effectively.

How many resources from the vendor's team worked with you, and what were their positions?

I have an Account Manager who coordinates the work delivered on a monthly basis and who I can get in touch with whenever needed. They have specialist internal teams for SEO, Content and PPC, but generally the majority of our communication is with our Account Manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

SQ Digital have cemented an online presence for our business. They have worked hard to make sure that we remain in good positions on Google for our important and relevant key phrases which continue to drive online sales through the website. Our brand is also well known in the industry.

How effective was the workflow between your team and theirs?

Communication has always been fantastic. SQ have worked with us and our web developers as a collaborative team for many years. They always keep in touch with us regularly.

What did you find most impressive or unique about this company?

They are always transparent, honest and forthcoming with ideas. They are passionate about what they do, and this reflects in the results they have delivered for us. We basically trust them to get on with our campaign.

Are there any areas for improvement or something they could have done differently?

We’ve worked together for a long time now and I think that speaks volume.

Please describe your company and your position there.

Adams Gas has been established in the Gas trade for over 20 years, and my position here is Managing Director. We are specialist suppliers of bottled gases to the Kent, East Sussex, and South London area, with a large stockist network throughout the UK. We also import and distribute our own branded Fill'N'Away, Disposable Helium Balloon Gas Cylinders, which are retailed to both the public as well as wholesale customers.

For what projects/services did your company hire SQ Digital?

We employed SQ Digital to provide SEO, Content Marketing, PPC and Social media marketing.

What were your goals for this project?

To grow the business, boost our overall online presence and increase revenue by driving more traffic to the site. We wanted to increase our position in Google's rankings and to rank highly for our main keywords locally and nationally.

How did you select SQ Digital?

We considered several different companies and SQ Digital came across the most experienced, knowledgeable and we knew straight away that they would be the best fit for our company. We noticed that the companies they work with have been with them for many years which gave us a lot of reassurance that they really spend time developing relationships.

Describe the scope of their work in detail.

SQ Digital started by carrying out a detailed analysis of our current SEO performance and produced a detailed plan to fully optimise the site from an SEO perspective. They launched the PPC campaigns to drive traffic to the website straight away and then developed a strategy that utilised social media and remarketing to generate more sales revenue.

What was the team composition?

We have our main account manager who we work closely with to meet our business objectives and also have contact with other specialists within the SQ Digital team.

Can you share any outcomes from the project that demonstrate progress or success?

The SEO campaign continues to consistently provide excellent results. Over the years we have worked with SQ Digital we have constantly remained in top positions in Google rankings for many of our key terms that relate to our business. The Content they provide for the website and Social Media is always to a high standard and well written which has helped to strengthen our brand awareness.

Traffic continues to increase month on month and year on year, our revenue growth has been excellent and we have cut all other marketing spend as SQ Digital show us the results with meaningful reports and insights which demonstrate clearly where our sales are being generated from.

How effective was the workflow between your team and theirs?

Our Account manager is always available when we need to discuss any questions or have any queries and we are provided with regular updates regarding our monthly campaigns, as well as our detailed monthly report. The wider SQ Digital team who work on our campaigns are also very knowledgeable and always happy to answer any technical questions we may have.

What did you find most impressive about this company?

The most impressive thing about SQ Digital is their willingness to deliver results. They continue to come up with new ideas and suggestions, they have worked so hard for us and the relationship we have with them is excellent, we all work together as one team and that is testament to them.

Are there any areas for improvement?

I think they are fantastic in what they do and deliver and there is very little they need to improve on. The SQ Digital team without a doubt provide our business with fantastic value.

Please describe your company and your position there.

We are an industrial Hire company based in Northwest of England. We have been trading for over 50 years. I am the general manager in the company.

For what projects/services did your company hire SQ Digital?

We had a new website designed and live for 12 months when we meet SQ digital. The website wasn't doing that well both ranking and traffic wise. It need some focus on it to develop it further.

What were your goals for this project?

To drive more traffic to the web site, the site ranking and more business generated through the site

How did you select this vendor?

We meet SQ digital at the Marketing show at Manchester, we needed a solution but wasn't really looking at that point. We liked the staff on the stand and had a good chat. After further discussion a few months felt like it was the right time to bring them in.

Describe the project in detail.

The project started with SQ digital doing a brand document about Astley Hire. This in it self was very useful, we had input into it and it lays out the path before you with you needing to plan. We then had a planning meeting with SQ digital and meeting the wider team that would be working on our account.

We have a dedicated account manager that everything goes through so communication is easy with the one point of contact. The result was a 6 month pathway that is appraised each month to check we are on track. There are multiply activities happening at once with very little confusion and it is all linked up.

What was the team composition?

I have one main account manager that is supported by a wider team who are specialist within the areas they operate within.

Can you share any outcomes from the project that demonstrate progress or success?

I feel like the project is still building at this stage and we haven't felt the full benefit of SQ digital work flow all the way through the business. Pages have improved in google ranking and our only web enquires have increased. the overall content on the site is much better.

How effective was the workflow between your team and theirs?

I know my account manager is there any time I need them. I speak to SQ digital at least once a month as a check in call and then a few other times a month if there is projects that need my input.

What did you find most impressive about this company?

It is a very personal service, I don't feel like a number to them.

Are there any areas for improvement?

Some areas could be slicker but overall not much

Please describe your company and your position there.

We are a wholesaler and retailer of domestic and commercial appliances. We have a clear division between retail and wholesaling, I have sole responsibility for the retail project which we have used SQ Digital for. I am 1 of 3 shareholders in our business.

For what projects/services did your company hire SQ Digital?

We started into the online market late, we needed a website and a complete SEO and PPC and digital strategy as we had no experience. SQ handled the lot for us and still market our website.

What were your goals for this project?

Our goals were simple. Increase our online presence and grow our already successful retail business.

How did you select this vendor?

They were a personal blessing company and cost effective for what we wanted. I first met them in 2015 at their premises and was blown away by their set up and reassured that they were great people with a passion for business outside of their own.

Describe the project and the services they provided in detail.

The designed, built and published out website from scratch. They explained, implemented and managed out digital campaigns. They managed all Google aspects for us. Later, they explained the importance of social media and what we should be doing with it. They designed, managed and implemented this with our input.

What was the team composition?

Their team set up has always given address to a single account manager with specialists working under them in each department. Everything is related through the account manager who translates the tech into ‘English’ with a business head and angle on it. We are never denied access to anyone in the team however. The most productive meetings have seen everyone involved say around the same table, at the peak, perhaps 10+ people involved!

Can you share any information that demonstrates the impact that this project has had on your business?

We have seen our visibility on Google leap forward which has increased our retail footfall into our physical retail shop. The SQ guys understood our business wasn’t just about online orders, it was about all over promotion which we have seen marked improvement in enquiries, footfall and turnover. We’ve got enjoyed substantial results when targeting specific products through a sustained campaign.

How was project management arranged and how effective was it?

We get a weekly digital report with everything in it. The project management works around this, we don’t need to chase for data, it’s in my inbox waiting for me. I think this is effective as project management gets!

What did you find most impressive about this company?

They have always made it personal. I cannot believe the amount that they understand certain products within our industry. It really was an impressive and surprising show of commitment to our company. They’re great people who know what they’re doing, a great mix.

Are there any areas for improvement?

We’ve had ups and downs but we’ve maintained a positive working relationship. No areas for improvement, we’re both constantly working through improvements together.

Please describe your company and your position there.

I am an Internal Sales Executive at the company (UK Slate Ltd). We are natural stone importers and distributors, based on Flookburgh, South Cumbria. The company has 7 members of staff.

For what projects/services did your company hire SQ Digital?

We use SQ Digital for our ongoing website SEO and maintenance.

What were your goals for this project?

We want to be highly ranked in the Google rankings in order to bring more traffic to our website, and therefore increase the amount of potential customers looking at our products/ making enquiries.

How did you select this vendor?

We wanted to use a local based company so that meeting were convenient.

Describe the project in detail.

They are continually assessing our list of keywords, and how Google ranks our pages based on these. SQ Digital amend title pages, page content, and write blog posts for us in order to make our website more attractive to Google. They also make sure the website design and flow is user friendly to make it easier for potential customers to find information and make contact with ourselves if needed.

What was the team composition?

We make the majority of our contact through our account manager, but sometimes more specialist members of staff regarding particular queries.

Can you share any outcomes from the project that demonstrate progress or success?

Generally we rank very highly on our core keywords. If you study the history of our keyword rankings, there is a generic upwards trend. Sometimes different words rise and fall more dramatically depending on that months focus.

How effective was the workflow between your team and theirs?

Communication is always friendly and prompt.

What did you find most impressive about this company?

The employees are generally very knowledgeable in their field, and explain things in simple terms.

Are there any areas for improvement?

We had one particular project which didn't work out as they were not able to achieve our goal. This was despite numerous meetings and discussions about what we required. More thorough research into what was involved by them was required before SQ Digital attempted to take the project on.

Please describe your company and your position there.

Marketing Consultant on behalf of my client.

For what projects/services did your company hire SQ Digital?

New division developed wihtin the global organisation & a new website was required to market

How did you select this vendor and what were the deciding factors?

Legacy of working together & knew they understood what we were aiming to achieve

Describe the project in detail and walk through the stages of the project.

To place our client's website on a global stage, showcasing world-leading manufacture, products & services in an innovative, fresh website design securing high ranking SEO functionality.

How many resources from the vendor's team worked with you, and what were their positions?

Core team of one developer/designer & one project manager

Can you share any outcomes from the project that demonstrate progress or success?

Met brief, met the deadline, met the delivery.

How effective was the workflow between your team and theirs?

Highly effective.

What did you find most impressive or unique about this company?

We were impressed with their dedication to the project, especially towards the launch period.

Are there any areas for improvement or something they could have done differently?

No.

Please describe your company and your position there.

I am Business Development Manager for an industrial label and nameplate manufacturing company.

For what projects/services did your company hire SQ Digital?

Website SEO

What were your goals for this project?

To improve the overall ranking of our website and keywords in order to increase the number of enquiries generated.

How did you select this vendor?

Through a referral from our sister company.

Describe the project in detail.

SQ provides us with a monthly plan which we agree and they undertake the tasks with a report submitted at the end of each month.

What was the team composition?

Generally all correspondence goes via our sales contact.

Can you share any outcomes from the project that demonstrate progress or success?

A number of our keywords now continually rank in the top 10 and and a result we have maintained the number of leads generated which has been especially difficult over the past 3 or 4 months with many companies either being closed or their team working remotely.

How effective was the workflow between your team and theirs?

Generally very good, SQ are pushing me!

What did you find most impressive about this company?

The communication was most impressive as Andy is generally always available to discuss.

Are there any areas for improvement?

Generally what needs to be done is done without having to push for it.