Can you share any outcomes from the project that demonstrate progress or success?
There are several examples, but two come to mind. One was when one of our products was featured on the DIY Network, a show called "I Want That". Another airing of that same product appeared on the show "Weekend Web with Art Norman". After these shows our sales sky-rocketed.
How effective was the workflow between your team and theirs?
Very effective. Basically we work with Todd at Spread the News. He asks us very specific questions about the new product, and then he structures the press releases, targeted media outlets, etc. for us. We let them do their job and basically provide them with the information, pictures, videos, etc. that they need.
What did you find most impressive about this company?
Very effective and very reasonable fees. Most PR firms wanted ridiculous money and offered less for their crazy high fees. Spread the News is focused on the smaller companies and inventors, and they own that segment. Honestly we stopped looking at other alternatives because it was a waste of time.
Are there any areas for improvement?
I'm sure there are, there always is room for improvement in any company but they appear to have kept up with the times and transitioned to more social media marketing like the rest of the wold, but they have also blended that with more traditional outlets so I think they offer the best of both worlds.