Media Exposure for Innovative Products & Services

Spread The News Public Relations specializes in generating widespread online, print and broadcast media exposure for the most innovative of products and services in North America. For years we have worked with clients from New York to California and Canada to Mexico to help them benefit from the often-overlooked marketing advantages of national media exposure.

 
$5,000+
 
Undisclosed
 
2 - 9
 Founded
1994
Show all +
Lawrence, KS
headquarters
  • 5204 Brown Lane
    Lawrence, KS 66049
    United States

Reviews

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PR for Electrical Charging Product Startup

"We got picked up by two big online publications as well as the Today Show and TIME Magazine."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - Dec. 2019
Project summary: 

Spread The News Public Relations, Inc led PR efforts, assisting a startup with increasing their brand awareness. They reached out to online and print publications, TV programs, and magazines to gain coverage.

The Reviewer
 
1-10 Employees
 
Saint Louis, Missouri
Patrick Barnidge
Owner, Rabbit Charger
 
Verified
The Review
Feedback summary: 

Spread The News Public Relations, Inc’s work had an incredibly impact on the business. In fact, the startup won coverage across online, TV, and print media channels. In addition to being incredibly responsive, they were transparent and offered great value at a reasonable price.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Rabbit Charger.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Spread The News Public Relations, Inc?

I hired them to get the news out about our startup and our product.

SOLUTION

What was the scope of their involvement?

Todd (PR Professional) did PR work. He reached out to print, online, TV, and magazine outlets to spread the news about the product. He also followed up with those who didn’t respond. His work involved sending out email blasts or individual messages. 

What is the team composition?

Todd was my main point of contact. 

How did you come to work with Spread The News Public Relations, Inc?

Somebody who helps me with my overseas manufacturing referred me to Spread The News Public Relations, Inc as a lower-cost company that is great with startups. 

How much have you invested with them?

We spent $10,000–$15,000. 

What is the status of this engagement?

We worked with them from about April–December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We got picked up by two big online publications as well as the Today Show and TIME Magazine. All of this helped to get the word out about the product. 

How did Spread The News Public Relations, Inc perform from a project management standpoint?

We had touchpoints with Spread The News Public Relations, Inc about once a month. Todd was very responsive, and he would let me know when I was going to get coverage. The project management was loose, which was fine for this project. 

What did you find most impressive about them?

Their cost distinguishes them from others. Having a monthly fee without a retainer was key. Todd was also a low overhead person, and he was able to get a big voice with his network. Spread The News Public Relations, Inc was very upfront and honest about what needed to be done or when to stop with certain efforts. 

Are there any areas they could improve?

No, not that I can think of. I got good value for the money I spent. 

Do you have any advice for potential customers?

Set up organized discussions every couple of weeks. Additionally, make sure you know what’s going into the PR work.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Promotional Activities for Consumer Electronics Company

"Very effective and very reasonable fees."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Mar. 2000 - Ongoing
Project summary: 

Spread The News Public Relations, Inc. provided support to featuring products on TV shows, magazines, newspapers, and social media outlets. 

The Reviewer
 
1-10 Employees
 
Pismo Beach, California
Ron Meritt
Owner, CEO, Olens Technology
 
Verified
The Review
Feedback summary: 

Spread The News Public Relations, Inc. successfully negotiated product spotlights that appeared on television shows. The workflow was effective and they were very efficient. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of Olens Technology, established in 1997. We invent, manufacture and globally distribute consumer electronic products around the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spread The News Public Relations, Inc.?

Several products, beginning with the first portable video entertainment system for vehicles. Spread the News successfully landed us on several TV shows and major magazines and newspapers, including the cover story of Forbes Magazine.

What were your goals for this project?

Our products are always patented unique products, so educating the public is a challenge. We hire Spread the News to globally expose as many people as possible to our products, and also explain the features and benefits of our new products. They have always succeeded in meeting this challenge for all of our products, which is why we have used them for over 20 years.

SOLUTION

How did you select this vendor?

They were recommended to us by another inventor/entrepreneur.

Describe the scope of their work in detail.

They have successfully arranged for our products to be featured on several TV shows, magazines, newspapers, influential bloggers and social media outlets. They have structured the add campaigns and more importantly summarized and delivered the follow-up data after the campaigns.

What was the team composition?

Over the years Spread the News has worked with our marketing team and senior management at our company.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There are several examples, but two come to mind. One was when one of our products was featured on the DIY Network, a show called "I Want That". Another airing of that same product appeared on the show "Weekend Web with Art Norman". After these shows our sales sky-rocketed.

How effective was the workflow between your team and theirs?

Very effective. Basically we work with Todd at Spread the News. He asks us very specific questions about the new product, and then he structures the press releases, targeted media outlets, etc. for us. We let them do their job and basically provide them with the information, pictures, videos, etc. that they need.

What did you find most impressive about this company?

Very effective and very reasonable fees. Most PR firms wanted ridiculous money and offered less for their crazy high fees. Spread the News is focused on the smaller companies and inventors, and they own that segment. Honestly we stopped looking at other alternatives because it was a waste of time.

Are there any areas for improvement?

I'm sure there are, there always is room for improvement in any company but they appear to have kept up with the times and transitioned to more social media marketing like the rest of the wold, but they have also blended that with more traditional outlets so I think they offer the best of both worlds.

5.0
Overall Score If you are a smaller company or inventor use them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always met the deadlines that were within their control.
  • 5.0 Cost
    Value / within estimates
    Best bang for the buck. Period.
  • 5.0 Quality
    Service & deliverables
    We have never had a problem in 20 years.
  • 5.0 NPS
    Willing to refer
    I have given their contact info to so many inventors I lost track years ago.

PR & Media Outreach for Bidet Product Wholesaler

"They're a small PR firm, but they were able to drive real results for us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2018 - May 2020
Project summary: 

Spread The News Public Relations, Inc. was responsible for reaching out to media contacts for reviews or articles on the product. 

The Reviewer
 
1-10 Employees
 
Monterey Park, California
James Lin
President, Bidet Product Wholesaler
 
Verified
The Review
Feedback summary: 

Spread The News Public Relations, Inc.'s work helped to bring in articles and reviews; they also received positive feedback from journalists. The team was very easy to work with and available to talk to. Their work proved to be satisfactory according to the client.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are an online retailer and wholesaler of bidet products. I am the founder and President of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spread The News Public Relations, Inc.?

We hired Spread the News PR to help boost our company's profile in mainstream media outlets. We wanted to cement our status as the premier online destination to learn about and purchase bidet products.

What were your goals for this project?

Our goal was to gain national media exposure around the topic of bidets and to establish our site as the #1 resource for bidets. We were looking for online reviews, articles, and spotlights in large online publications to increase our exposure.

SOLUTION

How did you select this vendor?

We spoke with a number of firms and ultimately settled on Spread the News because they had done some projects in our space before. We also wanted to avoid larger PR firms that wouldn't give us the attention we felt our project needed. Todd was great in the initial and follow up phone calls and made us feel comfortable with his company.

Describe the scope of their work in detail.

Their role was to reach out to media contacts and push for editorials/articles/reviews on our bidet products. We also offered ourselves as an expert resource in our field for general information type articles.

What was the team composition?

We worked directly with Todd

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We knew they were doing a good job because when we did land articles and interviews, the journalists would compliment Todd's efforts. They deal with PR firms all day so for them to say that, it validated our decision to work with them. Todd was able to achieve a number of articles and mentions for us, well worth the cost.

How effective was the workflow between your team and theirs?

Very easy to work with, always available to talk.

What did you find most impressive about this company?

They're a small PR firm, but they were able to drive real results for us. We scored a number of hits in publications like Fox News, CNET, Allure, and others.

Are there any areas for improvement?

We were happy with the results and communication we received from them.

5.0
Overall Score All around a great experience
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Easy to reach
  • 5.0 Cost
    Value / within estimates
    Affordable, yet effective
  • 5.0 Quality
    Service & deliverables
    They achieved results
  • 5.0 NPS
    Willing to refer
    Highly likely

PR & Product Launch for Home Goods Manufacturer

"Spread the News has great media connections, coupled with a knack of making the pitch."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Sept. 2018
Project summary: 

Spread The News Public Relations, Inc. assisted in launching a product to the media. They were responsible for the press release and also reaching out to newspapers, television channels, and online media.

The Reviewer
 
1-10 Employees
 
Bath, Ohio
Celeste Massullo
President, Lena Fiore', Inc.
 
Verified
The Review
Feedback summary: 

Because of Spread The News Public Relations, Inc.'s work, the client's product got a lot of attention from national and international media which exceeded the client's expectations. They had excellent communication skills and shared clipping and data from the press on a weekly basis.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the owner of Lena Fiore', Inc. a manufacturer of home goods products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spread The News Public Relations, Inc.?

To launch our new product to the media.

What were your goals for this project?

We wanted to increase sales and become a household brand name.

SOLUTION

How did you select this vendor?

He reached out to our company and because his pitch was not the usual PR Firm pitch, I hired Spread The News. It started out a 3 month contract, which turned into 9 months, because he was so effective.

Describe the scope of their work in detail.

Press release and reaching out to Newspapers, Television, online media with the goal of building and unknown brand.

What was the team composition?

I worked directly with Todd.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our brand got tremendous attention from national as well as international media, from newspapers, to magazines, to major TV networks, both morning and afternoon shows. It far exceeded our expectations and greatly assisted in making our launch a success. So effective that the contract was extended 6 more months.

How effective was the workflow between your team and theirs?

Excellent communication, with clippings and data from the press received on a weekly basis.

What did you find most impressive about this company?

Spread the News has great media connections, coupled with a knack of making the pitch. Todd took sincere interest in helping to launch our brand and we could tell the effort he put into his work. I always felt we got the attention we deserved and I have recommended him to several fellow entrepreneurs.

Are there any areas for improvement?

No

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

PR Campaigns for Spa Goods Company

"I was blown away with the contacts and connections that Todd made for us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
July 2013 - Feb. 2018
Project summary: 

Spread The News Public Relations, Inc. organized and spearheaded PR campaigns to promote the products of a spa goods retailer. The team lead targeted specific media outlets and maintained consistent contact.

The Reviewer
 
1-10 Employees
 
Thousand Oaks, California
Heather Karr Johnson
Owner, GBM Health, Inc.
 
Verified
The Review
Feedback summary: 

The work of Spread The News Public Relations, Inc allowed the client to expand globally. The business went from being virtually unknown to enjoying sales worldwide. The team lead acquired extremely valuable contacts for the client and maintained flawless communication throughout the engagement.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the owner of GBM Health, Inc., which is the manufacture of tools that utilizes a golf ball for deep therapeutic massage by massage therapists, as well as the average person for use on themselves.

Mission Statement: GBM Health, Inc. educates and inspires people to live healthier, happier, pain-free lives, and encourages them to do the same for others.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spread The News Public Relations, Inc.?

We needed to expose and educate the public to our new unique products.

What were your goals for this project?

To have the public and the spa industry to understand the benefits of our tools.

SOLUTION

How did you select this vendor?

I was referred to Todd Brabender by someone that had previous successful experiences with him. I also was impressed with his efforts and attentions to understanding our products and goals.

Describe the scope of their work in detail.

Todd planned a PR campaign targeting the specific media that he felt would give us the exposure that we needed. He kept the communication going with the media for several months and was diligent in contacting me in a timely manner to benefit from his impressive contacts.

What was the team composition?

Todd was my only contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We went from being unknown ... to being known worldwide with sales in several countries, and continue to be the only source for golf ball massager tools all over the world.

How effective was the workflow between your team and theirs?

The workflow and communication could not have been better.

What did you find most impressive about this company?

Spread The News PR is the only company I recommend because there are so many PR companies that really aren't effective. I was blown aways with the contacts and connections that Todd made for us. I have a new product line (in a different industry) that I'm already working into the budget for Todd to perform his magic again.

Are there any areas for improvement?

As of today, no.

5.0
Overall Score I consider them a part of the team with every campaign we do.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Very quick and easy.
  • 5.0 Cost
    Value / within estimates
    Not cheap, but worth every penny in the long run.
  • 5.0 Quality
    Service & deliverables
    They exceeded my expectations.
  • 4.5 NPS
    Willing to refer
    I have many times already.