Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
They have greatly helped engagement on our Brick House page grow. They keep our fans really engaged and I’m surprised at the number of shares that we get on a regular basis. From January to October, they increased our Joe’s page by 34,000 fans. We’re always doing optimization and getting rid of those lower performing themes and bringing in something new. We recently started doing one of Speakeasy’s ideas, "Surprise and Delights", something that our fans love. Our Twitter has increased by 2,500 followers and it’s not one of our main priorities. Instagram’s increased by 4,000. We have outranked one of our biggest competitors, Red Lobster, in the content engagement ratio. Considering they have a much bigger budget, we loved it. We’re doing a lot with just a little.
How did Speakeasy perform from a project management standpoint?
That’s probably the best thing about working with Speakeasy. Things change at the drop of a hat and we might need to launch a new program tomorrow. They’re on it, with a turnaround of less than 24 hours. They’re always available by email or a quick phone call. We have weekly meetings with what they’re working on and what’s coming so that we’re always on the same page.
What did you find most impressive about Speakeasy?
They’re so genuine. They are so excited about our brands that it feels like they are an extension of our team. I’m in constant contact with them and they have really great ideas. I follow their business on social media as well. They seem to have a lot of fun and it comes across in their work.
Are there any areas Speakeasy could improve?
I wish I had the budget for them to do all of our reputation management.