We help B2B brands speak human
We help brands "speak human" through branding, demand generation, website design and development, and strategy. Speak! provides strategic marketing support, branding development and design, digital campaigns and creative production resources to startups through Fortune 500s.
Shape how the world thinks about your business:
- Visual identity
- Positioning
- Messaging
- Naming
- Tone of voice
- Brand guidelines
Reach your revenue goals with innovative campaigns:
- Advertising
- Inbound marketing
- Interactive + motion
- Direct response
- Public relations
- Sales enablement
Discover the one thing that makes you better than the rest:
- Market analysis
- Persona development
- Buyers’ journey
- Audience discovery
- Product launch
- Content strategy

headquarters
other locations
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Recommended Providers
Portfolio
Dell, ProKarma, Tektronix, Volvo, Intel, Sage, Pacific Energy Concepts, Matthews Marking Systems, Whidbey Telecom, eCapital, Prysm, WhereScape, RightWeigh, Klamath Basin Brewing, Open Sesame

Apruve
Apruve is reimagining how businesses transact with one another. Yet as disruptive and innovative as their FinTech platform was, customers were having a hard time understanding why it was such a game changer. In addition, the brand's visual identity, which featured cartoon-ish monsters, wasn't striking the right note with sophisticated CFOs and controllers.
Speak! guided Apruve through a six-week brand rehab effort that resulted in a simplified brand story. We articulated the brand's purpose in four powerful words: Making Accounts Receivable Obsolete. Subsequently, we expressed the company's story through a clean, uncluttered visual identity.

ProKarma
When ProKarma approached Speak!, the IT solutions firm was in the midst of an identity crisis. Outside of the company's leadership team, few employees knew how to express who ProKarma was. Externally, the company was largely unknown and those who did know ProKarma viewed it as a staffing firm. From a visual standpoint, the ProKarma logo, graphic identity and website reflected poorly on a brand that wanted to be known for being on the cutting edge of technology. Our goal was to change the market's perception of ProKarma by merging strong positioning and messaging with a vibrant design experience.
Our discovery process included a brand workshop with 120+ sales employees at the company's annual sales meeting. Plus 1:1 interviews with leaders across the company. We took these learnings and got to work creating a brand opportunity report with recommendations on how to reposition the company for a future of fast growth.

Dell Technologies
The OEM Embedded and Edge solutions division is the design arm of Dell Technologies. They exist to customize and re-engineer off-the-shelf Dell infrastructure to meet complex, industrial requirements for OEMs in verticals like manufacturing, marine, defense and telecommunications. When they came to Speak!, the OEM Embedded and Edge group's story was bogged down in complex language and there was little differentiation with the Dell "mothership."
Our work started with repositioning the division as a partner for change and transforming how they talk abou themselves - emphasizing benefits over tech, and natural language over jargon. We organized the messaging into three value pillars: Innovate Fast, Build Bold and Scale Smart. Then we brough the story to life with the creative platform "For The Futuremakers," which served as a rallying cry and elevated customers as heroes of their industries.
With a new brand narrative that evolved their 20-year legacy intro somethng insipiring and forward-thinking, we equipped Dell Technologies to connect with people on a more emotive level.

Whidbey Telecom
Founded in 1908, Whidbey Telecom was one of the first phone companies west of the Mississippi, and more recently an early builder of a fiber broadband network. While they had always been ahead of the curve with their communication services, the company's brand was behind the times. A '90s look and feel along with cold, impersonable language gave business and residential customers a poor first impression. This was beginning to take a toll on revenue as much larger competitors chipped away at marketshare.
Speak's first step for Whidbey Telecom was to clearly define the brand's position and make it stand for something distinctive and meaningful. Working through a rigorous methodology of stakeholder interviews, research, focus groups and foundational wiritng, we defined a space that Whidbey Telecom could own: worry-free communications services. We brough this key differentiator to life through a refreshed visual identity and consistent brand narrative. And then we relaunced the brand with a sparkly new website.
Reviews
the project
Content Creation & Brand Messaging for Semiconductor Firm
“Speak! had the understanding of what we were looking for, and they adapted to it.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I'm the head of investor relations at a semiconductor company.
What challenge were you trying to address with Speak!?
Our partnership with Speak! was a part of the whole rebranding project. Our website was so plain and only used copies from our 10-K report, so it wasn’t easy to look at, and it was difficult to find information from it. As a result, I was motivated to rebrand it.
Our company already engaged another design firm to come up with a new logo when I joined it. However, I told them changing the logo was just one part of the project. We had to change the website, the content, and everything else, so we hired the Speak! team.
What was the scope of their involvement?
I engaged with Speak! for their content creation services. They created content for our website, marketing collaterals, and press releases. They also worked on our corporate messaging, which involved our mission statement, values statement, and value proposition.
In addition to that, since we were doing a new website, they helped me come up with a new layout through a wireframe. They designed where pages and subpages would be located and which pages would be linked together, though they didn't build the actual website. Our headquarters was located outside of the US, and because of security reasons, we had to hire a local company to build the site.
The team also interviewed 5–6 internal members of the company. They engaged with the CEO, CAO, CCO, and GMs of the two product groups we had.
What is the team composition?
In total, I worked with a team of four members, who got involved in different aspects of the project. Jason (Principal) was always in our meetings and was overseeing things as a partner. Their writer was in charge of the messaging, and he was always involved in the process.
We also worked with their marketing officer, who connected me with Jason and the writer. We communicated with an associate about scheduling conflicts. Speak! also had a design team that I could’ve drawn on if I worked on the website or had other design tasks.
How did you come to work with Speak!?
This was the third rebranding project I had in my career. The first one was a full-blown, million-dollar rebranding job, and we used a highly respected company in the Silicon Valley. For the second project, I worked with a New York-based firm. In both cases, the content creation task cost $100,000.
This time, since we’d already started the design and the website was developed by another company, we didn’t have that much budget on content. I received quotes from three companies and interviewed them one by one. Speak!’s price range was very reasonable, so we chose them.
They also had a broad range of client base, so they understood the things I talked about, such as the environmental, social, and governance (ESG) aspects of the project. When they ran their ideas to our CEO, he said they were a lot better than he expected. Overall, from a technology and corporate messaging standpoint, Speak! was knowledgeable, adaptive, and flexible, so we hired them.
How much have you invested with them?
We invested around $24,000 for the content creation project.
What is the status of this engagement?
We worked with them from July–December 2020. We already had a press release for the new website and logo, but if there’s another content upgrade or opportunity, we’ll continue working with them.
What evidence can you share that demonstrates the impact of the engagement?
In terms of the results, the feedback since December 2020 has been phenomenal. That feedback isn’t only for the content upgrade but also for the whole look. From the logo to the color schemes, everything has changed. This was the first time in 20 years that the company refreshed its brand identity, and it went very well.
The challenge was for us to have a more trendy, easy-to-access, and attention-grabbing content and layout, and Speak! helped us do that. The one-hour interview they conducted was also impressive. The team was fast and courteous, and the feedback from the working group was very positive.
How did Speak! perform from a project management standpoint?
We had a short deadline because I was squeezing in this content creation project in the middle of the rebranding project, but Speak! was able to pull it off. We also went through reiterations. The first draft was great, and our CEO was very pleased that it was better than he expected.
Nonetheless, I wanted to improve it based on everyone's feedback, so I requested a second iteration, which was done fairly quickly. We were able to meet the deadlines with no problem.
In terms of tools and communication, the project presentation was done through PowerPoint, and we communicated through a lot of emails.
What did you find most impressive about them?
When it comes to content creation, quality matters to me. I was very impressed by their writing quality. Speak! had the understanding of what we were looking for, and they adapted to it. In addition, it was so easy to work with them. They were very cooperative and had great teamwork. If someone was on vacation, they always had additional staff to fill in the job and be copied on every email.
Are there any areas they could improve?
They could’ve done more if we paid more. When I worked on the million-dollar rebranding project, the company I used had many other departments. If I were to issue a press release on the branding, they would’ve come up with 10 samples of statements, and we’d see where we could start off.
However, the scale was different at Speak! For the project fee that they charged, they were more than effective.
the project
Branding for Wellness Supplement Company
"Because we chose Speak!, we were able to start in the right place and move in the right direction."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of marketing for a consumer products startup, Freedom Wellness.
What challenge were you trying to address with Speak!?
We were starting a brand new firm from the ground up and needed some support around strategic planning and branding.
What was the scope of their involvement?
We started our engagement with Speak! with just an idea of the products we wanted to offer to the market. We began with a clean slate, needing a company name and logo as well as other branding materials that go along with building a firm from the ground up.
After we solved the initial challenges of naming the company and developing a logo, we were able to get an idea of the way our organization looked, so we could begin to design our packaging.
We offer CBD products, and two of our main concerns have been providing correct information and safe products to our customers. Our market is underregulated, and consumers receive a lot of misinformation, so we wanted our branding and packaging to reflect that we offer a safe, honest alternative.
We ended up marketing 23 different retail items in varying formats. We offer products in jars, droppers, boxes, and bags, and Speak! created the packaging materials for each of them.
What is the team composition?
We’ve worked with about four people from Speak!. Our main point of contact is Jason (Principal, Speak!).
How did you come to work with Speak!?
One of our colleagues had worked with Jason in a previous role. They knew and respected the work he had done previously, so we decided to partner with them for this project.
How much have you invested with them?
We’ve spent over $100,000 so far.
What is the status of this engagement?
We began working with Speak! in July 2018, and the work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We had to enter the marketplace very quickly, and the team was very competent in rapidly developing compelling packaging for our retail products. The biggest article of proof to us regarding their success was the response of one of our customers.
They’re one of the largest convenience store chains in the country and, upon seeing Speak!’s designs, took our entire line on the spot. Because of the team’s efforts, we’re on the shelves in roughly a thousand stores.
Internally, we feel our logo is one of the strongest in the market. They helped us portray our most important values — trust and safety — by selecting a design that effectively communicates confidence.
We entered the engagement knowing how important those early branding decisions are. Because we chose Speak!, we were able to start in the right place and move in the right direction.
How did Speak! perform from a project management standpoint?
We’re a small organization with employees scattered around the nation as we don’t have a central office. Our work can be disjointed because of the distance between team members, but Speak! has been able to manage the project well despite that challenge.
They’ve understood the urgency of the engagement and were able to produce work very rapidly, often times finishing tasks within a day, no matter how complicated.
The team, especially Jason, are great listeners. We’ve given them really specific ideas that they’ve been able to translate into actual deliverables. Even when the concepts were more general, the team could produce several different viable options for us to choose from.
In terms of tools, we use Air Table between our teams to house graphics, which has been extremely effective.
What did you find most impressive about them?
Speak!’s methodology in the naming and branding of the company is one of their main strengths — the outcomes of which being something we carry with us every day. The strategic thinking that went into those decisions have contributed greatly to the success of our company.
Are there any areas they could improve?
At the beginning of our engagement, the team definitely could’ve benefitted from a bit more manpower. However, they’ve made some staff additions to make their company, including an assistant who’s contributed to a lot of efficiency among the team.
the project
Branding Strategy for Regional Telco Company
“They required minimal oversight and consistently delivered on what they promised, making my job easier."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the marketing manager for Whidbey Telecom, a company that provides telephone, Internet, and home security services.
What challenge were you trying to address with Speak!?
Our company is over 110 years old, so we wanted to refresh our branding and brand assets before updated our website.
What was the scope of their involvement?
They held a collaborative work session with our leadership team to understand our company goals over the next few years. Because we’re a regional telco in a regulated industry, Speak! needed to understand our field well. The demographic we serve is an older population, so they spent time understanding their unique technology challenges and how we could continue to be a trusted service provider.
They developed the strategy that helped us find our voice and who we are. They set up focus groups for both residential and commercial business that allowed us to get live and in-person feedback on what our customers think and talk about. From there, they put together mood boards and pitch packs that we can use to organize our employee meetings and update the brand.
Final deliverables included a brand book and guidelines, a logo, tagline, and other brand assets. Their work helped us determine how to go about the rest of our branding strategy. Our next step is to partner with them again to redesign our site.
What is the team composition?
We worked with two principles, an artist, and a project manager.
How did you come to work with Speak!?
We put out an RFP to our local area, and a friend recommended Speak!. We did in-person interviews with three finalists, and Speak! was clearly the best, so we hired them.
How much have you invested with them?
We spent about $80,000.
What is the status of this engagement?
The partnership lasted from September 2017–April 2018.
What evidence can you share that demonstrates the impact of the engagement?
Our employee engagement survey received positive feedback.
How did Speak! perform from a project management standpoint?
We mainly communicated via email and Google Drive for larger files. They held weekly project calls with the full team to review the work. They required minimal oversight and consistently delivered on what they promised, making my job easier. The project manager was phenomenal, providing weekly updates and monthly invoices that were clear and made sense. The team was flexible with our deadlines and met goals.
What did you find most impressive about them?
They’re in touch with mainstream America and take the time to understand the industry. They did their research to know what we and our customers wanted. Other firms presented packaged solutions that weren’t related to our needs at all, but Speak! saw what we wanted to accomplish and worked toward that.
Are there any areas they could improve?
No, I can't name anything.
Do you have any advice for future clients of theirs?
Work closely with the project manager to nail down a schedule and then make sure to keep everyone to it.
the project
Brand Awareness & Web Design for Hospital Management Company
"We were thrilled with their work and trusted their advice throughout the engagement."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO and co-founder of Resource Management Systems. We’re a software solution provider that helps hospitals manage their resource and maintain a flexible workforce.
What challenge were you trying to address with Speak!?
I didn’t know anything about marketing and needed to hire professionals to help me.
What was the scope of their involvement?
Speak! created messaging and taglines to promote our shift open marketplace. In addition, Speak! generated a pitch deck and helped us choose colors and designs. The team then developed a second website to complement our existing resource management systems site.
What is the team composition?
Jason (Principal, Speak!) and Paul (Creative Director, Speak!) led the team. We also worked with Jennifer (Director Client Services, Speak!).
How did you come to work with Speak!?
We interviewed Jason right after we formed the company; my business partner had known him for many years. We also talked to a couple of different people. After some consideration, we chose to go with Speak!.
How much have you invested with them?
We spent $15,000.
What is the status of this engagement?
We started working together in June 2016 and the partnership ended in November 2017. We may re-engage them to provide additional marketing services.
What evidence can you share that demonstrates the impact of the engagement?
Speak! delivered on their promises, producing high-quality work. Although the team was new to healthcare web content, they learned about our industry quickly. Likewise, the website received several compliments for its impactful effect. This success makes us want to rehire Speak! for video scripting, article publishing, and social media services.
How did Speak! perform from a project management standpoint?
Overall, the partnership benefited from an ideal culture fit between teams. Speak! leveraged multiple check-ins and Gannt charts to keep the collaboration on schedule. The team was very responsive and Jennifer, in particular, was a great facilitator during phone calls.
What did you find most impressive about them?
We were thrilled with their work and trusted their advice throughout the engagement.
Are there any areas they could improve?
No, I can’t think of anything.
Do you have any advice for potential customers?
Anybody that’s considering working with them should know that they’re sincere in wanting to help their clients. They get joy from that and love what they do. Not only is the team creative, but they also get stuff done.
the project
Rebranding for Global IT Consulting Company
“I see them as an extension of our marketing department.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the marketing director for ProKarma. We’re a global IT consulting company with offices in Omaha, Neb., and Portland, Ore. Founded in 2004, our team of about 3,000 employees assists high-profile companies with their technology initiatives.
What challenge were you trying to address with Speak!?
Because our company quickly grew after we first launched, a marketing strategy was not necessarily one of our top priorities. After developing a better understanding of market dynamics, we realized we needed to better address challenges relating to our clients’ needs. We decided to refocus and invest in a better in-house marketing and branding program and we needed a partner to help with our initiative.
What was the scope of their involvement?
Speak! met with a little over 160 people from our agency for an intensive positioning phase. It was a difficult process because we needed to filter through varying opinions from stakeholders and in-house representatives. The first meeting began with a presentation from Speak! and was followed by a series of exercises that prompted us to think about our company’s strengths, weaknesses, and values. After nearly six months and multiple reviews and iterations, we determined a proper brand positioning message.
Based on that, we built a messaging structure that served as the foundation for our rebranding initiative. After we created a new logo, we redesigned our website with heavier focus placed on communicating our company’s principles and capabilities to prospective clients. Speak! laid out the written content, visual dynamics, and imagery for the platform. Additionally, their team also developed and launched a new career portal with our website.
What is the team composition?
In total, Speak! provided about eight resources. We worked with Jason, the founder, Paul, the creative director, and Jenn, who acted as our project manager. There was also a team of designers and developers who handled our website.
How did you come to work with Speak!?
I was looking for agencies in the Portland area because I wanted a partner that I could regular interface with. I was already familiar with Speak!’s portfolio when their marketing director reached out to me via LinkedIn. After a quick introductory chat, we agreed to a more formal presentation where their team presented their approach to the project, customer service style, and proposal. Their ideas really resonated with our internal team. Additionally, we liked the flexibility that came with working with an agency of their size. Their portfolio proved that their team had experience in the B2B industry and had successfully completed projects similar to ours. Based on all of these qualifications, we ultimately chose to work with them.
How much have you invested with them?
Overall, we paid around $160,000 for their services.
What is the status of this engagement?
We worked on this project from February 2017–March 2018.
What evidence can you share that demonstrates the impact of the engagement?
Speak! was able to effectively navigate differing internal opinions and drive the discussion to uncover the core of our brand. The team created marketing messages and strategies that position us as a leading IT consulting firm through a modern and fresh brand. The initiative was met with praise from customers, partners, and in-house employees. In the past, our staff reported struggles in defining our organization and their position with us because it was never clearly stated. With the new brand and website, we’ve renewed a sense of internal confidence throughout our company.
We’re currently still engaged with their team. They help us build new messaging platforms and improve our strategies as we continue to acquire new companies. I see them as an extension of our marketing department. The Speak! team’s level of expertise refines our organization’s identity in a way that really resonates with our target audience.
How did Speak! perform from a project management standpoint?
Despite the uphill battles, multiple time crunches, and frequent scope creeps, our project manager was able to effectively manage and mobilize her team. She minimized distractions and accounted for possible roadblocks to assure that members on both sides stayed focused on the task at hand.
What did you find most impressive about them?
Speak! had an established method for handling the rebranding initiative, but they still managed to accommodate any changes made during the process and complete the project. Some of our requests didn’t align with our initial agreement, but the team willingly readjusted their approach and quickly generated high-quality deliverables.
the project
Marketing Rework for Cloud Startup
"They’re a good fit for anyone in the software space, especially those who need a lot of creativity."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO of VersAccounts, which is a cloud ERP [enterprise resource planning] system helping businesses upgrade their management solutions. This includes anything from entry-level accounting products to mid-tier legacy ERP systems. We help businesses automate and optimize all their operations, and help them scale to reach their growth and impact goals.
What challenge were you trying to address with Speak!?
The industry is going through an upheaval. Most industries are. Our customers are small and medium sized businesses who are going to behave and operate very differently in the future than they did in the past. Companies that are small and regional are thinking internationally and globally. Their aspirations are very big, but the tools they have to get them there are still 30 years old.
Clearly a new generation of products are required for these customers as they look to the future. The industry is changing and existing players are no longer going to be the leaders. In 5 or 10 years, there will be a whole brand of new companies coming on board. We needed to communicate to our customers that, as they are looking at their future and discovering their needs, they need to partner up with and buy tools from vendors that are also looking to the future and not people who’ve been around for 30 years and are selling you the same tools.
What was the scope of their involvement?
They’ve done some good videos for us. They will be rolling out a national campaign for us in 6 weeks. They’re involved in many projects with us. They start with defining what our messages are going to be. Then they work on what the brand will stand for and how we’ll communicate those messages to targets like our investors, analysts, media, and customers. Each of them respond to totally different messages. The investor responds to the message of the world is changing and a new generation of companies is coming on board. The customer is more focused on the problems they have that are not being addressed by the products in the market. They are looking for something that addresses their problems.
How did you come to work with Speak!?
We were looking for an understanding of our market. Domain knowledge was important. We also wanted someone who would think out of the box. We didn’t want the same old formulas applied. We wanted them to be able to say what we wanted in a simple way, in a way that would make sense to people, something they’d remember.
We also needed breadth of capabilities because we were not just going to do one thing. We needed them to help or recommend people they’d worked with in the past. They don’t do PR but they recommended a PR agency to us. They work closely so that nothing falls through the cracks. As a startup, they also had to be affordable and flexible. Usually a larger agency will say, “We are $30,000 a month and if you can’t afford that, that’s too bad.” We wanted them to ramp up slowly and eventually get to the $30,000. They’re a good fit for anyone in the software space, especially startups who need a lot of creativity and flexibility.
How much have you invested with Speak!?
We spend $100,000 per quarter on the project, and Speak! was a fraction of that cost over the last few months.
What is the status of this engagement?
We been working with them for a year, and the relationship is ongoing.
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
The videos and collateral they’ve worked on definitely accomplish our goals. When customers download them, they come to us and talk in the language that we want them talking in. They read the material and discover that we understand what they’re feeling and thinking. They repeat that back to us and we know we’re communicating successfully. We haven’t spent a lot of money in getting the word out. We’ll do that in the next 6-8 weeks. We are a startup and need to wait for the funds before we begin marketing.
They understand the big picture and know where they fit and what their strengths are. They’re able to find people to fill other holes for us. As a startup, there isn’t a huge marketing department to do all of those things.
How did Speak! perform from a project management standpoint?
We were in contact once a week for a project meeting. They published schedules and identified budgets. We met in person sometimes, but most times we met remotely. Our team is spread out all over the world, so we used Join.me and GoToMeeting. We record all the meetings so that if someone can’t be there, they can watch it later.
What did you find most impressive about Speak!?
You have to have a team that can do the work. There are a lot of teams that can do the work but then you need them to actually do the work. Speak!’s execution is really good. They’re fast and we’re usually surprised with what they come back with. We’re usually happy with the results.
What happens when dealing with companies like Speak! and PR agencies, is you usually don’t know what you want, but you know what you don’t want when you see it. They will come back with things we didn’t think of, but it was exactly right for us. In the end, it comes down to execution, and what makes execution easier is flexibility.
There’s not much we have to tell them. They’ve worked with software companies and come from software companies. Most of them were at a software company called Sage before they started Speak!, so they have inside experience as well. They’re able to translate what we want into a very crisp strategy. We didn’t have to manage them. We just need to tell them what our budget is and who our market is and they’re able to tell us what we should do next, given our budget. They prioritize for us what we should do in the future as our budget grows. They will tell us for the first 3 months, we’ll do an e-book and an AdWords campaign, then spend X dollars on PR and social to supplement it.
Are there any areas Speak! could improve?
I can’t think of anything.
What tips or recommendations could you share that might increase the likelihood of success with Speak!?
You have to spend time to lay out your vision. They’ll do independent research to figure it out too. The other thing is you have to outline your limitations. For two years, we didn’t have a very large budget. We tell them our budget and ask what they can do with that, and they came back with certain things. The biggest issue with other companies is they come in and say you’ve got to spend $20,000 every month and there’s a minimum retainer. We haven’t had that problem with Speak! They start with your budget and tell you what they can do for that. That’s how we deal with our customers, so it was a good fit. This is important for smaller startups where you have to keep on adjusting and it’s a bumpy ride. If you have a partner, they’re subject to that ride. They feel the bumps too. Not many agencies are geared to deal with that because they have fixed costs that they have to address. You need a different kind of company to deal with a startup, because we’re not very reliable or predictable. I suppose they went through an evaluation of our company and saw that we would do well and wanted to work with us. They were very flexible. I doubt they made any money on us initially. Hopefully they will in the future.
the project
Branding & Logo Design for Microbrewery
"They're very methodical in scoping out their work."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Please describe your organization.
We are a pub and microbrewery in southern Oregon.
What is your position?
I am the vice president of the board.
What business challenge were you trying to address with Speak!?
We were looking to expand our distribution domain and improve our branding, for which we'd had a local, home-grown approach up to that point.
Please describe the scope of their involvement in greater detail.
We had a couple of meetings with them to discuss how we perceived ourselves, who our clients were and who the competition was. From this, they ran a few ideas past us.
We had a logo that was impossible to work with on our products' labels. We wanted to clean it up, and Speak! produced several versions for alternate logos.
How did you come to work with Speak!?
We had conversations with one or two other firms. We knew Jason because he grew up in our town, and decided to work with Speak!. It was very convenient and serendipitous.
Could you provide a sense of the size of this initiative in financial terms?
Our initial costs were between $7,000 and $8,000. At this time, we are spending around $1,000 per year on their services. By their standards, we're a small project.
What is the status of this engagement?
We started working with them at the end of 2012. It's an ongoing relationship.
Could you share any statistics or metrics from this engagement?
Speak! did terrific work on the logo design. It's very strong, and it carries our product much better. It took a while for local customers to get used to it, but it's much cleaner.
Our beer labeling has been great. We didn't have the budget for making a fancy design for each beer type. We opted for a design that would work across a line and would still be interesting. They came up with something that does this fairly well. Our seasonal products are going into slightly different directions.
How did Speak! perform from a project management standpoint?
They're very methodical in scoping out their work. They will offer us different approaches for each step. Also they will let us know how much each of them will cost. This was a little hard to get used to, but it's ultimately necessary for doing business, otherwise the talking would never finish.
They're receptive, and have worked well with our label printers.
What distinguishes Speak! from other providers?
They understand our brand. They're also very professional.
Jason stops by our pub periodically. It's nice to see that he shows an interest in our community project.
Is there anything Speak! could have improved or done differently?
This is more just of a wishful thought. They don't provide any trademarking services and we had hoped that they had knowledge of that to help us with our beer naming. But that's obviously not their fault.
the project
Custom Development for Cloud Company
"We secured a second project with them simply because of how well they performed on the first one."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Please describe your organization.
My company is located in the United States. We're centered on enterprise cloud storage.
What is your position?
I work in the customer reference group. When somebody has deployed our solution, and want to share their experience, especially if it's in an interesting industry, or one with global impact, we will tell their story on paper, in a video, in the press, or however they want to tell it. This is done so that people in the same industry, who might have the same challenges, can see how they can be resolved; it’s also for internal needs, so we may improve our solutions.
What business challenge were you trying to address with Speak!?
We wanted to work on a project called E-Story. We had an in-house web team, but they were unavailable, so we needed to find an outside vendor.
Please describe the scope of their involvement in greater detail.
One of their first projects for us was creating news templates: a big one, a global one, and more of an ad-hoc one. They were created in a way that was editable by our team. They provided the training for that initiative as well.
Another project they worked on was creating an e-book for the company. That was larger in scope. We had to work with our web team and meet certain criteria, so that the technology would work on our website, including mobile.
How did you come to work with Speak!?
A friend of mine worked at Speak!, and she recommended them. We spoke, and they proved to have the capacity to deliver the project.
Could you provide a sense of the size of this initiative in financial terms?
The first project cost a total of $7,000, and the second, $15,000.
What is the status of this engagement?
We started working with them in June of 2014. We don't work together anymore. We were asked by corporate marketing to consolidate, so we chose a global agency, instead of multiple vendors, to help us with all of our theaters, locally and abroad.
If a project came up that had the right parameters, I would still contact Speak!
Could you share any statistics or metrics from this engagement?
The templates allowed our team to have much more concise and organized internal communication, and it allowed us to use images and links in a corporate-looking design. It allowed us to communicate easier than through email, and it was a more dynamic piece of content.
With the e-book, we wanted to test out a new piece of content, in terms of what it would do, how much it would cost, and what it would take to build. They helped us figure that out, and as a result, with our new agency, we have a base for service-level agreements and cost. They delivered a beautiful piece of content that is still on the website today, because it had a very long shelf life.
What distinguishes Speak! from other providers?
Speak! delivered on time, within the budget, and their work was great. We secured a second project with them simply because of how well they performed on the first one. Had we not moved to the global agency, I'd probably still be using them for projects.
Is there anything Speak! could have improved or done differently?
Not that I remember.
the project
Brand Uplift for Software Company
"They are always very receptive to hearing feedback and working to incorporate it accordingly."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the director of product marketing for a global software company.
For what reason(s) did your company hire Speak!?
Upon joining as a new hire, it became clear we needed assistance in uplifting our brand guidelines and visual brand implementation to better represent the company. We also wanted it to be more sophisticated and current in nature, as well as more usable in both online and offline capacities.
What were your goals for this project?
We wanted to walk away with a more timely and current approach to our brand design. We also wanted usable brand guidelines and templates that we could implement both online in a new website and digital outreach, and offline in associated marketing asset creation. The new templates would both update our look, but also address issues we had experienced in our previous round of branding implementation.
How did you select this vendor?
I had worked with Speak! team members both internally within a former employer, and externally as a client. I thoroughly trust them, find working with them easy to do, and think they have a sophisticated yet practical design sense, so it made sense to continue using them.
Describe the project in detail.
Speak! was involved in developing three brand visual concepts and then creating a suite of marketing asset templates based on the selected concept, and an updated branding guidelines guide. In addition, they needed to provide some early assistance to our website agency regarding design approach to ensure a cohesive implementation.
What was the team composition?
We had a project manager and worked with two primary designers. We had one lead designer on the brand concepts and a second designer on the asset template implementations.
Can you share any outcomes from the project that demonstrate progress or success?
We love their work. They were able to appropriately introduce secondary colors, refine our look and give us new ideas for other visual elements that better integrated with who the company is today. Additionally, they are always very receptive to hearing feedback and working to incorporate it accordingly to a higher result than anticipated.
How effective was the workflow between your team and theirs?
Great. They're easy to work with - they make it simple and the technology they use is at the right level to ensure ease of sharing with others in the company as needed.
What did you find most impressive about this company?
They are just good people, who like to do good work, and are skilled at it. No excuses. They're always transparent in time spent and ensuring the client gets good value for the dollars spent. I enjoy working with this team and look forward to future projects.
The feedback to the rebranded website and brand messaging has been phenomenal. Internal stakeholders were deeply impressed with the Speak! team’s ability to deliver the project on time despite a tight deadline. Their work’s quality was good, and they were highly cooperative.