Sparklite Digital

BACKGROUND

Please describe your company and position.

I am the Director Of Marketing of Frank Jewelers

Describe what your company does in a single sentence.

Family owned for over 80 years, specializing in engagement rings, diamond jewelry, fashion, and custom jewelry design.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sparklite Digital to accomplish?

• Email Marketing Strategy & Execution
• E-commerce Store Growth

SOLUTION

How did you find Sparklite Digital?

Online Search

Why did you select Sparklite Digital over others?

High ratings, Company values aligned, Other

Describe the scope of work in detail. Please include a summary of key deliverables.

Keegan has worked closely with us to develop an email & content marketing strategy, execute on that strategy through weekly campaigns & content writing, as well as optimizing on-site SEO through blog management and creation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website Traffic
• Store Traffic
• Website Conversion Rate
• SEO Traffic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Keegan and his team have always been on-time with any deliverables in que, along with being very good about clearly communicating in a timely manner.

What was your primary form of communication with Sparklite Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

The customized work & on-time execution. Keegan and his team do not rely on "cookie-cutter" strategies. All the work done by his team has been built around a customized strategy for our store and product suite. Along with that, they are always showing up on time to meetings, completing work on time or ahead of time, and always optimizing their work to continue to improve & grow results.

Are there any areas for improvement or something Sparklite Digital could have done differently?

Not for our needs

BACKGROUND

Please describe your company and your position there.

I'm the owner/founder of a boutique consultancy and coaching business outside the Washington DC area in the US.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sparklite Digital, and what were your goals?

I was getting very few individual coaching leads from my website. I enjoy writing on my blog and put a lot of energy into my site, so I wanted it to perform better in supporting my business.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Keegan McMullin on a site for freelancers and liked him immediately. He had a good handle on digital marketing basics and had good ideas about how my site could perform better. Great decision. No regrets.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Sparklite discovered some keywords I was ranking well for and we concentrated on building a lead gen pipeline on the site (leveraging video and personal calls) and boosting those keywords. Within about 6 months, my site started generating a solid lead stream and within a year (and currently) I get the majority of my converted leads from this source.

Sparklite has guided us in taking an iterative process. We set a goal for our SEO and then create content and email campaigns to support it. We explored some social advertising campaigns but did not find them as productive as SEO so they guided us to focus on what was working. They've also guided us in streamlining our email list management strategy.

How many people from the vendor's team worked with you, and what were their positions?

We work primarily with Keegan McMullin and he sometimes will bring in a graphics vendor to support specific projects.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In the second year of our work together I realized that virtually 90% of my individual coaching clients were coming through the website lead gen structure Sparklite helped me build, and the ROI on their services was over 1000%.

Describe their project management style, including communication tools and timeliness.

We've been working together for a long time and have a good rhythm. We meet weekly and focus on one or two projects at a time. This helps manage the budget and the workload. The team was highly communicative and available via email between meetings.

What did you find most impressive or unique about this company?

I've really enjoyed the fact that as our business, and their business, changes, Keegan is flexible and tailors his services to my needs.

Are there any areas for improvement or something they could have done differently?

No not really.

BACKGROUND

Please describe your company and position.

I am the VP Business Development of Advanced Spectral Technology

Describe what your company does in a single sentence.

Technology Company providing advanced factory solutions for inspection, metrology, and process automation for Semiconductor, Data Storage, and Medical Markets

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sparklite Digital to accomplish?

Advanced our worldwide market presence through an improved website and SEO ranking

SOLUTION

How did you find Sparklite Digital?

Referral

Why did you select Sparklite Digital over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Sparklite Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Website development and ongoing SEO optimization addressing targeted customers within semiconductor wafer, data storage, medical, and aerospace industries. Sparklite's experience and expertise has increased our worldwide presence and sales opportunities that have positively increased our revenue. This has included penetrated key top tier companies that are a good match for technology and system solutions we manufacture.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased customer opportunities and sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provide timely delivery, excellent communication skills, and great product and service.

What was your primary form of communication with Sparklite Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Extremely responsive, professional, and great results that increased traffic, opportunities, and sales.

Are there any areas for improvement or something Sparklite Digital could have done differently?

There performance and capability have exceeded expectations.

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of Collin Street Bakery

Describe what your company does in a single sentence.

Our family-owned and operated bakery has been making world-famous baked goods since 1896.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sparklite Digital to accomplish?

• Grow our e-commerce revenue through digital strategy and data analysis.

SOLUTION

How did you find Sparklite Digital?

Referral

Why did you select Sparklite Digital over others?

Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

Sparklite provided digital marketing strategy services to help grow our e-commerce revenue, migrate to new marketing technologies, and acquire new customers via digital channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased top line revenue

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our needs were met regularly and our sales goals were achieved.

What was your primary form of communication with Sparklite Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Creative problem-solving was consistently provided.

Are there any areas for improvement or something Sparklite Digital could have done differently?

N/A