A Boutique Creative Agency For Small Businesses
Spark & Pony Creative helps you be SEEN! We are a creative boutique agency located in Edmonton, Alberta. Specializing in social media, website and logo design, we take your small business dreams and turn them into something tangible. It's our goal to nurture long-lasting relationships with every client by creating work that harbours results.
headquarters
other locations
Recommended Providers
Focus
Portfolio
ARIVL, Integrated Protective Coatings, Joann Allard Group, Francesco Holistic, DE MOYA, Toastography
ARIVL Website + Marketing + Branding + Social Media
ARIVL is a dynamic real estate agency delivering high-end spaces in the most interactive and engaging urban centers in Canada. We are currently developing a two-tiered website that establishes their brand, engages the community, and sells real estate spanning several cities across Canada. This unique project aims to move away from traditional marketing and social media strategies. Instead, it seamlessly integrates real estate sales into a lifestyle-type website experience.
Integrated Protective Coatings Website
Integrated Protective Coatings (IPC) is a protective coating provider in Alberta and has become the #1 qualified applicator for some of the largest, most reputable coating manufacturers in the world. With a logo and branding already established, they needed a serious website overhaul.
We designed a brand new website, focusing on user experience and lead generation. With fresh design, content, photography, and a new video highlighting their facility, we created a digital experience that elevated their online presence. Their new website exudes experience and confidence and shows the world why they are the leaders in their field.
Joann Allard Group Branding
Joann is an Edmonton-based Real Estate Agent who specializes in higher-end luxurious listings. Her goal has always been to expand her personal branding and reach within the local community.
By using elevated and modern graphics to match her listings, we continue to see her attract new clients and shine in an often-times saturated place.
Francesco Holistic Website + Marketing
Francesco Maio is a Registered Massage Therapist and Acupuncturist in Edmonton who was looking to create a holistic lifestyle brand and localized social media presence. By designing a fresh logo and website, Francesco now has a brand that shines in the digital space.
Additionally, by pairing beautiful imagery with our social media skills, Francesco has established himself as a trusted holistic brand in Edmonton. Finally, by using our regular blogging services, he has significantly increased his traffic month-over-month and in December 2020, over 5,000 people found him on Google!
Toastography Website
Toastography is an Edmonton-based boudoir photographer. She is passionate about creating a curated body-positive experience for any person who wants to express their individuality through tasteful self portrait. Toastography herself has a bright and bubbly personality that can easily put anyone at ease. Her brand needed to represent not only her craft, but the unique experience of working with her. The logo emanates an approachable, modern, luxurious and professional photography experience. The website further enhances those values, paying particular attention to her process and photography.
The Soul Belief Branding + Website
The Soul Belief is a sisterhood collective created by Jori and Tessa, two Subconscious Specialists and Energy Work Professionals. The pair use Reiki and Psych K to create meaningful change in the lives of their clients. We created a beautiful brand from the ground up, including a logo, colour palette, website, and social media templates. We tied their visual branding together through the use of pastels, fine lines, and feminine imagery, funneling new clients to a clean and easy-to-navigate website with informational content, pricing and membership passes.
Paper Planes Social Media Management
Paper Planes Cottage is an Airbnb property located near Cochrane, Alberta. They had a limited budget to work with, so we executed their top priority issues, including purchasing their future domain names and G Suite Account. We also wrote an optimized Airbnb listing for them which secured a sold-out first month! Finally, we took professional photos of the space and established their social media presence with a heavy focus on Instagram, a key tool for Airbnb listings.
Reviews
the project
Web Dev & Design for Women & Children Editorial Photographer
“Spark & Pony was very welcoming, accommodating, and professional, and they explained everything very well.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a photographer mainly focusing on editorial-style photography for women and children.
What challenge were you trying to address with Spark & Pony Creative?
I needed help with web development and design.
What was the scope of their involvement?
Spark & Pony built my website. Initially, they sent me a questionnaire with a lot of questions about myself, and they reflected those answers on my website. I was very specific about how I wanted it to look; I wanted a very minimalistic, modern, and professional site. Still, they brought great ideas to the table to achieve what I wanted.
Then, Spark & Pony built my site in Squarespace and used a template for its design. I paid them for one of their basic packages, so it wasn’t a custom, from-scratch development. After they built my site, they helped me organize the photos and rephrase some content that I had written. The site included the main page, a portfolio page, a services page, and a pricing page.
In addition to web development, Spark & Pony also helped me post on Instagram for my first month active, writing the captions and hashtags. Additionally, they developed a theme for my Instagram, and they built a template for my posts on Photoshop, which they taught me how to use.
What is the team composition?
I worked directly with both owners of Spark & Pony.
How did you come to work with Spark & Pony Creative?
I found Spark & Pony through an acquaintance, and they were very accommodating from the get-go. I had a budget in mind, and their initial proposal didn’t work well for me. However, they moved some things around to make it work, which was great.
How much have you invested with them?
I spent around $3,000 CAD (approximately $2,300).
What is the status of this engagement?
We worked together from September 2021–January 2022.
What evidence can you share that demonstrates the impact of the engagement?
I told Spark & Pony what I wanted, and they really delivered — my website was great! Additionally, the pricing packages they included on the pricing page were awesome. I also received a lot of feedback about how much people loved my new website, and I even recommended Spark & Pony to some of them. Overall, they exceeded my expectations, and it was great working with them.
How did Spark & Pony Creative perform from a project management standpoint?
Spark & Pony’s project management was great. We communicated via email and had three video calls throughout the project via Zoom.
What did you find most impressive about them?
Spark & Pony was very welcoming, accommodating, and professional, and they explained everything very well. Both owners were very nice, and I noticed that they tried to save me money when they could — I never felt like they tried to take advantage of me.
I was very indecisive, and I also had a very fixed idea of how I wanted this project to go. However, Spark & Pony was great at listening to me and changing things up to accommodate my needs.
Are there any areas they could improve?
I can’t think of anything that Spark & Pony could have improved on; they did everything very well.
Do you have any advice for potential customers?
Have a clear idea of what you want so that they can help you to the best of their ability. Be very direct, honest, and specific.
the project
Rebranding for Boudoir Photographer
"They have an amazing balance of creativity and structure."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the owner and photographer at Toastography Boutique Boudoir. We empower people and make art through creative portraiture.
For what projects/services did your company hire Spark & Pony Creative?
I have had the same website for many years that was not memorable and was beyond simple. As my business grew I needed to refresh my brand and my website. I hired Spark & Pony to help me create a new look for top to bottom. Hoping for a website that compliments what I do and help with website traffic.
How did you select this vendor and what were the deciding factors?
I spoke with 4 different local businesses but Spark & Pony stood out the most. They were not only quick to respond but they were so personable from start to finish. I felt at ease talking to them.
Describe the project in detail and walk through the stages of the project.
After a phone consultation we set up a video chat to discuss my business and what I am looking for in rebranding. I received some drafts that allowed us to talk about what we did and did not like to achieve the perfect logo. Even when I said the final okay to the logo I received one more updated draft that was THE ONE. They truly put so much care.
How many resources from the vendor's team worked with you, and what were their positions?
I worked with a team of 2 at Spark & Pony
Can you share any outcomes from the project that demonstrate progress or success?
After seeing my new website for the first time I cried from joy - they captured everything that I am and my business represents. I have seen an increase in website traffic and more contacts from visitors. I receive many compliments on my website from customers - and they fixed issues I was having with effective methods of receiving contact from clients.
How effective was the workflow between your team and theirs?
Both members of the team were easy to talk to and very communicative. They were honest, happy to explain not just what they were doing for me but why, and made sure I was happy all along the way!
What did you find most impressive or unique about this company?
As a unique company myself I felt like I needed to a company for design that was not only professional to a T but also could tap into my creative side and bring it out in their work. They have an amazing balance of creativity and structure.
Are there any areas for improvement or something they could have done differently?
There is nothing I can imagine to request for improvement. I felt they were beyond my expectations!
the project
Wix Web Design & Social Media Marketing for Acupuncturist
"They’re organized and keep things moving forward."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a licensed acupuncturist and registered massage therapist, and I own and operate a holistic wellness business.
What challenges were you trying to address with Spark & Pony Creative?
I hired them to help me establish my online presence.
What was the scope of their involvement?
They built my website using my existing Wix account. They continue to provide marketing services. This includes running online advertising campaigns and managing my social media. We focused on Facebook and Instagram.
What is the team composition?
I work with Michelle (Co-Owner & Senior Designer) and Kass (Co-Founder).
How did you come to work with Spark & Pony Creative?
I used to be a promoter, and I did a contest for a show, and Michelle won. Eventually, I hired her to do graphic design for an old project. She also did marketing for a music festival that I was part of. I’ve known Michelle for over a decade.
How much have you invested in them?
Initially, I invested about $1,000. I spend about $400 per month on retainer services.
What is the status of this engagement?
We started working together on this project in October 2020, and the project is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
I’ve seen an increase in views on my social media posts. They gave my business a professional look and feel that helps me be successful in a saturated market. They’re professional, and I can always count on them to deliver.
How did Spark & Pony Creative perform from a project management standpoint?
They’re excellent. I never have to email them because they’re always reaching out to me. They’re organized and keep things moving forward.
What did you find most impressive about them?
They give me more bang for my buck in comparison to similar providers. They actually care, and they focus on long-term success.
Are there any areas they could improve?
No, not really. If anything, they could make their lives easier by sending me less detailed formal reports each month. We have a good relationship, so I feel like I can trust them, which is why things like that aren’t necessary.