Source

The Source team is excited to share the Tyrrells Popcorn re-launch. Now available in Sainsbury’s and Waitrose stores nationwide.

The project is the result of over a year’s planning and hard work with our friends down on Tyrrells Court Farm. The brief was to bring the product and styling in-line with the rest of the Tyrrells range, improving recognition, brand strength and consistency, whilst retaining their quirky personality.

The new range focuses on the UK’s three favourite popcorn flavours made with only the highest quality ingredients. Salted is mixed with a moreish dose of Dorset sea salt. Madagascan vanilla delivers a subtle, sweet option. And for those who want the best of both worlds, the tantalising taste of salted caramel is truly delicious. The vibrant colours selected for the new packs are eye-catching and include imagery that has been chosen to represent light-hearted fun and a sense of sharing (but we won’t tell anyone if you keep a bag to yourself).

The packs are finished with a nostalgic nod to popcorn’s past, featuring classic stripes with an opulent metallic finish, all tied together perfectly with the eccentric Britishness Tyrrells is notable for. Treat yo’ self to a bag or two! Trust us, they are tasty as!

Source have been involved in the establishment and evolution of the Shropshire based Cold Pressed Juice grower, since their launch in 2014.
Recent projects have included an e-commerce website, with subscription system. We have also developed packaging for new product ranges, overseeing photography and art direction.

Shropshire-based charity, Severn Hospice, provides vital end-of-life care for patients across the region. A key source of their funding is legacy donation; in fact one in five patients’ treatment is currently paid for by gifts in wills.

Despite the challenges faced by such a difficult and emotive subject, Source have developed a thought-provoking campaign designed to grow awareness of legacy donation across Shropshire and Mid-Wales. Utilising the new Severn Hospice brand, the art direction includes powerful visuals aimed at establishing an emotional connection with the audience. By identifying key profiles such as active will writers, Source has been able to create highly-targeted activity including social media and search, with the campaign reaching over one million people within the first three months of activity.