Specialising in communication and public relations
Sophie Candau Communication agency is based in France and assists companies in B2B and B2C markets. Expertise and a network of partners at the service of your project! We assist companies in the search for the best communication strategy.
Visibility/notoriety objectives? Lead generation? Customer loyalty? Solutions for every objective! Each brand has its own communication! We are the relay of your communication in France. We support French and foreign companies with prospects and customers in France. We offer a range of services from the development of your strategy, the creation of your graphic universe, the creation of your website / mobile application, the creation of your communication tools (videos, photos, visuals, ...) to your press relations and influence campaigns.
Our services : - Communication consulting - Marketing strategy - Digital marketing - Media Relations - Public relations - Influence marketing - Graphic design - Video and Motion Design - Photo - Commercial strategy - Media buying - Brand content - Lead magnet: white paper, blog articles - Website and mobile application - Partnerships - Emailing and newsletter strategy - Editorial staff - Paid and natural referencing - Social media paid - Events
Focus
Portfolio
AdaCore, EdiliziAcrobatica, Fruit For Industry, Tribu News, Paarzeit, Goin, Kiwee.care, Junk Kouture, cajole

Press relations I Construction
Press relations management for the Italian company in France.
Challenge: To increase the company's reputation in France.
Solution: Dedicated press relations strategy. Selection of specific topics and strategic media

Press Relations & Influence I Fintech
Launch of Fintech on the French market
Challenge: To make the Fintech known to the general public.
Solution: Implementation of a press relations and influence campaign in December 2021.

Press relations I Embedded software
Press Relations France
Challenge: To generate articles about our client in key media in their market.
Solution: Creation of a contact database of these journalists. Identification of strategic topics to generate media opportunities.
Impact : Publication of articles in media such as L'Embarqué, Le Journal de l'Aviation, Air & Cosmos, Global Security Mag, Le Rail, .

White Paper I Health Service Provider
- Personas analysis - Analysis of the offer and the market - Message definition - Content plan - Support in writing a white paper - White paper design
Challenge: Development in the hospital and clinic market for a start-up. Using the internet to find new prospects and customers.
olution: White paper messages and content plan
Impact: Awareness and credibility in a high-value niche market.

Audit and Strategy I Health and Wellness Platform
The client was looking for an agency to communicate the launch of its new platform to healthcare practitioners.
Challenge: Communication for a start-up. Everything had to be created.
Solution: Creation of a communication strategy and delivery of a 30-page document including various elements: competitor study, positioning/message, strategic recommendations, planning, budget for operations, KPIs.
Impact Implementation of a communication strategy, recruitment operations and content.

Press Relations & Influence Marketing I Gift
End of year campaign on the French market.
Challenge: Press Relations Management France and Influence Marketing France
Solution: Negotiation with influencers and journalists to promote the brand

Press relations I International Fashion contest
Launch of the international competition in France
Challenge: Launching the competition in France, creating awareness among the specialised "education" media
Solution: Implementation of a press relations strategy, contact with strategic media. Drafting of press releases on different axes.

Influence marketing I Home delivery
Influencer marketing and affiliate strategy mission.
Challenge: To make the Bokay.store service known by the end of 2021 among a Parisian population.
Solution: Selection of strategic influencers and affiliation partners in line with the brand's DNA.

Influencer marketing I E-shop / Lifestyle
Challenge: The brand was unknown to the French public, so an influence strategy and campaign had to be implemented in a very short time.
Solution: Selection of 200 parenting/lifestyle/eco-responsible influencers who shared the same values as the brand and had an audience corresponding to the desired target. The selected influencers all met certain criteria: minimum rate of engagement, geographical location of the audience, etc.
Implementation of about a hundred influencer operations.
Impact: More than a hundred collaborations, more than 10,000 sales in 1.5 months. And more than 20,000 trees planted since the creation of the company! :)

Communication strategy I Finance platform
The company was looking for an agency to define its communication - text and visual content - towards its customers, prospects and partners.
Challenge: Develop simple and visual messages to describe a complex offer. Highlighting the value proposition.
Solution: Analysis of the company's objectives, differentiators and values. Definition of personas. Drafting of hooks, messages and pitches. Creation of visuals (infographics, photos)
Impact: Creation of presentations for high-level clients.

Audit and Strategy I Food software publisher
The company was looking for an agency to define its communication plan.
Challenge: The company was looking to increase their visibility and awareness through communication actions over 2021.
Solution: Development of a communication strategy including: competitive analysis, positioning/messaging, strategic recommendations, planning, operational budget, KPIs.
Impact: Recommendation for the creation of a new website, blog, press relations, LinkedIn campaigns.
Operations management.

Public Relations I HealthTech
The startup was looking for a communications agency to negotiate certain partnership operations with parapharmacy brands. We have been working with them for several months on these issues.

Audit and Strategy I Public Institution
Audit of the communication elements of a public institution. Following the audit, drafting of a communication strategy adapted to their market objectives.
Challenge: A lot of information and documents to process due to the importance of the institution.
Solution: Creation of a communication strategy and delivery of a 30-page document including various elements: competitive analysis, positioning/message, strategic recommendations, planning, budget for operations, KPIs.

Communication strategy I Wellness & Culture
Virginie Peny was looking for a communications agency to help her launch her new cultural activity.
Challenge: International project
Solution: Creation of a communication strategy and delivery of a thirty-page document including various elements: study of the competition, positioning/message, strategic recommendations, planning, budget for operations, KPIs.
Impact: The V project came to fruition with the launch of the Virginie Peny coach website in September 2020.

Press Relations I HR Start-up
Press Relations France B2B
Challenge: To increase the Group's awareness and visibility on Tech news.
Solution: Support in the development of a study. PR follow-up.
Impact : Press coverage: Maddyness, IT For Business, Le monde informatique, Channel News, J'aime les startups, ...

Audit and strategy I Cosmetics
The client was looking for an agency to handle the communication for the launch of its new platform in the field of cosmetics.
Challenge: Communication for a start-up. Everything had to be created.
Solution: Creation of a communication strategy and delivery of a 30-page document including various elements: competitor study, positioning/message, strategic recommendations, planning, budget for operations, KPIs.
Impact: Implementation of a communication strategy and content writing for the platform

Press relations I B2B fashion
The brand was looking for a press relations agency for their launch in September 2020.
Challenge: Niche sector and very special COVID period.
Solution: Selection of a few French digital media, drafting of a press release. Sending the press release to journalists. Management of press coverage.
Impact : Coverage : Europe 1, B SMART, Fractale Magazine, ...

Website creation and Content I Fruit trader
Creation of a website with content to develop the reputation of a trading platform linking fruit producers and processing industries in Europe.
Challenge: International promotion of an innovative platform that breaks the codes.
Solution: Creation of a new website to promote the platform, natural referencing, dynamic content (videos, photos, montages), new logo and graphic charter
Impact: Increased traffic on the new website and platform

Communication consulting I Interior design
Support in the development of a commercial/communication strategy.
Challenge: Increase website traffic and leads.
Solution: Implementation of a social media strategy on LinkedIn
Impact: Generation of qualified leads and improvement of brand image.

Press relations I Entertainment
Digital press relations mission for the premiere of the show Impérial 1812 Challenge: To make the show known to the general public
Solution: Invitation to the French digital media to discover the show. Management of press coverage.
Impact : Press coverage : Femme Actuelle, Paris Capitale, ...

Communication strategy I Children's stories
Launch of a publishing house specialising in children's books in January 2021. The publishing house wanted an expansion strategy for the release of its first book.
Challenge: Young publishing house launched during a special period for publishing.
Solution: Creation of a communication strategy and submission of a 30-page document including various elements: competitive analysis, positioning/message, strategic recommendations, planning, budget for operations, KPIs.
Delivery of a pitch for project funding.
Impact: The various workshops carried out to develop the communication strategy raised a number of important points on which the founders were able to discuss and reassess the project.

Graphic charter I Sport brand
The brand was looking for a communication agency to create its logo and graphic charter.
Challenge: Tight timing for the brand launch.
Solution: Creation of a logo and graphic charter after a launch workshop.
Impact: The logo will be online on the website in December 2020.

Press relations I Games
The games brand was looking for a communication agency for the launch of their new game.
Challenge: Launch during the COVID period when the game is played with friends.
Solution: Implementation of a digital press relations campaign
Impact : Press coverage: Elle, Masculin.com, Le Journal du Net, Cosmopolitan, Topito

Audit and Strategy I Management training
Analysis of the company's offer x market positioning in France. Drafting of a communication strategy adapted to the market objectives. Brand platform with arguments and pitch for France.
Challenge: Very competitive market.
Solution: Precise analysis of the company's market positioning and offer and its differentiating points.
Impact: Brand platform.

Press relations I Watchmaking
Press Relations France
Selection of a media listing, drafting of press releases according to the brand's news, sending of press releases, follow-up with journalists, management of interview schedules, management of press coverage
Press coverage: Montres Magazine, Montres et Tendance, Luxsure, La Voix du Nord, Le Phare Dunkerquois, Le Journal des Flandres, DKC, etc.
Reviews
the project
Communications for Life Coach Author
“She proposed many ideas that fit my long-term vision.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a life coach who works with women to improve their quality of life, helping them find balance and health.
What challenge were you trying to address with Sophie Candau Communication?
About a year ago, I met Sophie (Principal) about writing a book. It was a very special project to me, and I wasn’t sure what my next steps should be. She helped me draft a communications strategy.
What was the scope of their involvement?
Sophie was tasked with developing a complete communications strategy for my book project. She did everything related to research and discovery because I didn’t have the time nor the knowledge for it. The whole strategy centered on understanding my positioning.
Sophie looked into the current state of my market, identified the key people who were active in my segment, and defined a step-by-step process for me. We also did a lot of online surveys and talked about press contacts as well, though the latter was a bit early for me. She shared some of my articles on LinkedIn, too.
What is the team composition?
I only worked with Sophie.
How did you come to work with Sophie Candau Communication?
Sophie was one of the first contacts I found while searching online. I knew that she’d just started her business but still wanted to meet. After a great exchange on the phone, I met her in Paris to talk about my project and figure out how we could work together. That meeting was a key point for me because I felt an emotional connection with her — I just knew she was someone I could trust.
How much have you invested in them?
It was a bit more than €2,000 (approximately $2,400 USD).
What is the status of this engagement?
I worked with Sophie from January–March 2020. We’re still in regular contact, though, and I’m sure we’ll work together again.
What evidence can you share that demonstrates the impact of the engagement?
Sophie delivered a well-structured, professional strategy to me. She even traveled to my location and back again on the same day, which I really appreciated.
How did Sophie Candau Communication perform from a project management standpoint?
It was great. We communicated regularly via phone calls and emails, and she proposed many ideas that fit my long-term vision.
What did you find most impressive about them?
Sophie’s prices aren’t cheap, but I think it was a great choice to invest in her service. In fact, I wouldn’t have wanted to invest less for less efficiency — I wanted a well-executed process.
Are there any areas they could improve?
It’s hard to say. She could’ve created an online file or a shared space where we could’ve exchanged information and documents.
Do you have any advice for potential customers?
Trust her approach as it’s really down-to-earth.
the project
Marketing Campaign for Graphic Design Agency
"Everything was quick and easy."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the manager of Mediapict, a print and digital graphic design agency (web design, logos, publishing...)
For what projects/services did your company hire Sophie Candau Communication?
I called on the services of Sophie Candau Communication to deploy a relevant content strategy and consistency between all communication media: website, social media, etc. and improve my visibility with my prospects.
What were your goals for this project?
The goal was to increase the visibility of my company with new prospects by focusing the public relation strategy on social networks (Linkedin, Instagram ...).
How did you select Sophie Candau Communication?
Sophie Candau Communication was recommended to me by members of a business network who had successfully used her services.
Describe the scope of their work in detail.
We carried out several preparatory meetings during which she established her communication plan based on writing precise editorial content with a targeted audience.
What was the team composition?
Sophie Candau took charge of this project personally and was my only point of contact for more effective communication, without wasting time.
Can you share any outcomes from the project that demonstrate progress or success?
After the implementation of an action calendar, the notoriety of my company was increased by 65%, the visits to my site increased considerably, lowering the bounce rate and generating new successful quotes.
How effective was the workflow between your team and theirs?
Contacts with Sophie Candau were constant with quick answers to my questions and a real-time strategy adaptation, depending on the results.
What did you find most impressive about this company?
The company is responsive with extreme knowledge of public relations and all the cogs of communication. Everything was quick and easy.
Are there any areas for improvement?
Sophie Candau's extreme professionalism and her mastery of the market require no improvement.
the project
PR Services for Consulting Company
"The company is a very efficient press release agency."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the president of Kalizeo, a consulting company that helps our clients develop their brand awareness and sales.
For what projects/services did your company hire Sophie Candau Communication?
I work regularly with Sophie Candau Communication for press relations operations with some of my clients.
What were your goals for this project?
I recommend Sophie Candau Communication to them and they contract with her. My objectives are therefore to satisfy my customers with a high-level service provider.
How did you select Sophie Candau Communication?
I met Sophie Candau in a business club. She worked for one of my clients. The quality of her work convinced me to recommend her as soon as I detect a need for press relations with a client.
Describe the scope of their work in detail.
Establish a list of news and communication opportunities. Study client competitors' public relations actions in order to identify opportunities and schedule of actions for the 6 months of the mission.
For each communication, submission of a media listing and a press release in line. Validation by the client. Start discussions with journalists to negotiate maximum of visibility on each communication action in different formats : interviews, reports, freelance, etc
During events welcomme the journalists and guide them Carry out weekly email reports, as well as calls with the client every two weeks
What was the team composition?
Sophie is always in direct touch with the client and can be supporte by one peolpe depending of the contract.
Can you share any outcomes from the project that demonstrate progress or success?
An average of 3 to 6 press articles by month.
How effective was the workflow between your team and theirs?
Very effective workflow supporteed by weekly email reports and calls with the client every two weeks.
What did you find most impressive about this company?
Understanding the client problems, capability to get press articles, reactivity, Sophie Candau Communictaion is abale to run several projects on different topics at the same time.
Are there any areas for improvement?
The company is a very efficient press release agency.
the project
Branding, Strategy & Web Dev for Interior Design Firm
"Sophie was an expert in her field and a very reliable person."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm an interior designer, I have my own company named Maison Bonnet and I work for other compagnies and customers
For what projects/services did your company hire Sophie Candau Communication?
Sophie Candau helped me organising my digital strategy and partnerships
How did you select this vendor and what were the deciding factors?
Sophie was very reactive and gave me solutions for each of my problems . She knows the market and the communication tools for interior designer wich was very helpful while building my partenerships.
Describe the project in detail and walk through the stages of the project.
As I was just launching my company at this time, Sophie's task was to build everything from scratch. So we did appointments to help me define who were my customers and where I should invest in order to find clients, she helped me to build my website, to create a strategy in every area of my communication.
How many resources from the vendor's team worked with you, and what were their positions?
I only worked with Sophie (Owner) during this project.
Can you share any outcomes from the project that demonstrate progress or success?
Thanks to Sophie and since the lauching of the company in january, I reach approximatively 5 news potential customers each week. I got my first client the first month of activity !
How effective was the workflow between your team and theirs?
Sophie was very quick to respond to each of my demands so I'd say It was very effective
What did you find most impressive or unique about this company?
Sophie was an expert in her field and a very reliable person.
Are there any areas for improvement or something they could have done differently?
No, the experience was amazing.
the project
B2C Web Redesign & Branding for Freelance Photo/Videographer
"Sophie was always available and stayed one step ahead of everything about the project."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm a digital photo/video freelance. I create media/content for branding, social media or internal purpose.
For what projects/services did your company hire Sophie Candau Communication, and what were your goals?
We collaborate with Sophie Candau Communication in the process of redesigning a digital trading plateform including the corporate identity of the company.
How did you select this vendor and what were the deciding factors?
Sophie Candau Communication seemed to be the smartest and had the clearest proposal.
Describe the video(s) and the process in detail, including the project steps and all stages of production.
After the quote being validated, we had many calls and meetings to develop or strategy for the shooting. Sophie were there on every steps and helped a lot in the process of validation, even during the post-production.
Who did you work with and what was the feedback process like?
I worked with Sophie the director of the agency, she was always available over the phone or mail for every questions I had.
Can you share any outcomes from the project that demonstrate progress or success?
The project shows a real satisfaction from our client.
Describe their project management style, including communication tools and timeliness.
For the postproduction I submitted differents private online versions of the project online that allowed us to comment and modify very quickly.
What did you find most impressive or unique about this company?
Sophie was always available and stayed one step ahead of everything about the project. Her motivation is real value in the working process. She's really professional.
Are there any areas for improvement or something they could have done differently?
I wish all my collaborations would be like this. Nothing to change.
the project
Digital Marketing for Event Agency
"We were impressed with their ideas and ability to meet the needs of our clients."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I run an event agency. I work with companies on all subjects related to their event communication.
For what projects/services did your company hire Sophie Candau Communication?
I have worked with Sophie Candau Communication agency for several of my clients who needed marketing and communication support.
What were your goals for this project?
Their goals were to achieve their notoriety, visibility and lead generation objectives.
How did you select Sophie Candau Communication?
Sophie Candau Communication agency had been recommended to me by one of my clients. I appreciated their reactivity and the quality of their communication proposals.
Describe the scope of their work in detail.
The agency offers a wide range of services: press relations management, influence marketing, development of communication strategies, digital marketing, brand content, creation and redesign of websites, graphic design…
What was the team composition?
We worked with three members of the agency: Sophie, Alain and Xavier.
Can you share any outcomes from the project that demonstrate progress or success?
My clients have greatly appreciated the collaboration with this great team. They were each able to achieve their objectives and significantly improve their communication.
How effective was the workflow between your team and theirs?
The agency is very reactive and can absorb several projects and subjects at the same time.
What did you find most impressive about this company?
We were impressed with their ideas and ability to meet the needs of our clients.
Not only was the final strategy professional and organized, but the process itself was highly efficient. Sophie Candau Communication was communicative throughout the project. While they could’ve invested in more robust file-sharing tools, their superb execution inspired trust.