100% Increase in Your ROI, in the Next 90 Days
A trusted brand, Softtrix acclaims a dedicated team of certified professionals delivering result-oriented website design & digital marketing solutions. We are a reputable SEO & PPC company in India, creating and customizing strategies that meet your business requisites and effectively engage your audience.
Softtrix is India’s leading digital marketing and SEO company, providing a comprehensive suite of customer-centric & result-driven services. With a 360 degree approach to Internet marketing, our solutions encompass Website Design & Development, Search Engine Optimization, Pay-Per-Click Advertising, Social Media Optimization, Online Reputation Management, iPhone App Development, and App Marketing.
We offer best quality services for Ecommerce Website. We have generated more 63 Million revnue for our clients.
2 Languages
- English
- Hindi
1 Timezone
- IST
headquarters
other locations
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B-411, Tower B, 4th Floor Bestech Business Towers, Sector 66Sahibzada Ajit Singh Nagar 160062India
Focus
Portfolio
Bike Scooter City 🚴♀, Rockville Audio, Gorilla Wear Deutschland, Wylera Hair, eFlow Nutrition, Thriiver, PlatinumLED Therapy Lights, SupportDDS, Sleep Hero, PayStubs.net, My-Mountains, Foxx Life Sciences, Montreal Fitness, Liquid Essences UK, NIIN™ Pouches, Storage Choice, Ehormones MD, I M B I B E, A Party Source, Greensafe International Singapore, Prana Chai, Newtech Store, Smart Cellular, Tradewetrooms.com, HLTH Code, PAYAM, The Dress Outlet, Paper Shoot Camera, A2Z Weddings, Sistaco, OzWit, Truck 2Go, Legends.Direct, Training Basket, Zia Tile, Jainsons Lights, Suryoyo Spirits, Oceans2Earth, Happy Hydro, Truck Insurance HQ, Asurion: Phone Insurance, SEOptiks, Circus of Books, Trade Wetrooms, Bluefin SUP Shop, Paper Shoot Camera, PRG Rugs, Hello Different, Better Value Pharmacy, Compare TV, Bathroom Factory Warehouse, Xpel Marketing, Jumbo Pets
Generated $700K+ Monthly Revenue💵 From Google ads
The website is an eCommerce unit who sells LED Therapy Lights worldwide. They have the Quality products and also a good name in the local market but they had to expand their name throughout the US and across the world too.
Selling LED Therapy Lights is a competitive thing Especially when it comes to search engine results!
Platinum LED had an established Google Ads campaign, but without a dedicated PPC manager, its efficiency had dropped. Knowing that effectiveness and efficiency are especially important in the world of Digital Marketing, they approached us in need of an update.
When we got this project, they were struggling with issues in their Google Ads account which are as follows
- Budget is not being spent i.e. low spend
- Low amount of conversions
- Low Revenue
- Low ROI
Solution:-
- To increase the traffic, we need to dug deep and do a deeper keyword research in order to get high quality clicks and also optimized the product feed.
- To increase the sales we need to add relevant and attractive ad copies which will help us in getting the visitor from the SERP to our website. We also need to check our landing pages that they are good enough and have adequate amount of content to convert the visitor.
- Use of our budget in a smart way so that we somehow manage to use it on the converting or performing keywords only. This part also consists of using the favorable bidding strategy and bid adjustments as per requirements and condition of the campaign.
After putting our knowledge and experience together, we were able to get this account back on track. We were managed to get the following things done:
1. Increased the sales which means our ads are getting clicks most of the times whenever shown on the SERP
2. Decreased the Average Cost per click of keywords which help us in getting more clicks within the same ad spend
3. Managed to get more number of conversions with lower Cost per conversion.
4. The Revenue generated is now increased
678.4% 📈Increase in ROI For Hair Curler Brand
Our client has a Shopify store to sell innovative products. It's a wireless hair curler for instant hair curls. Client came to us to scale his sales & Revenue
Upon taking over the account, we dig deeper into the data and split it into meaningful campaigns that targeted specific demographics. Since the product is mainly targeted toward a female audience, we created ads in different ad formats and run them on different channels. Targeted campaigns, focusing on particular demographics and devices, provided a much higher CTR. As the CTR improved, Google rewarded our client by lowering the CPC. In comparing the first month, the Conv. rate increased by 500%, and the CPC decreased from $3.24 to $1.36.
🚀Increased $39K Revenue💵 in Just One Month
Our client has a Shopify store to sells unique designed footwear products Like:
- Boots
- High Tops
- Low Tops
- Comfy Boots
- Classic Boots
When the client reached out to us, his Google ads account wasn't performing at all. The account spend was not increasing with sales every day on ads, conversions were quite low
Upon taking over the account, we dig deeper into the data and split it into meaningful campaigns that targeted specific demographics. Since the products are mainly targeted toward Boot’s lovers, we created ad campaigns in different ad formats and run them on different channels. Creating more campaigns as per categories to advertise each product type with separate budgets. Along with hyper-targeted campaigns, we run robust remarketing campaigns to drive more conversions. As a result, ad engagement began increasing, which lowered the cost-per-click for the client’s ads.
Results:-
- +91.90% Increase in Sales
- 780.4% Increase in ROI
$167K for an eCom store, Selling Fitness Equipment
We helped a Home Exercise Fitness Equipment Brand to generate Monthly $167K+ in revenue with 8x ROAS.
Doubled the 💵Revenue in Just One Month
At the end of the last year in December, The client came to us asking for help with PPC. He was already doing the google ads but He lacked structure and established Sustainable Marketing Strategy. They also knew that a lot of improvement could be made with PPC. We got inspiration from his older structure & started Restructuring by adding new campaigns to his account with specific & Detailed Targetting and quickly scaled the account by uncovering hidden potential in long-tail keywords he never knew they had. We have also decreased costs in their account by using various cost-cutting methods as well as testing new things. After two months of hard work, the sales in the account have doubled from what it was earlier.
Improvement we have made in his account:-
- Conversion Increased by +62.07%📈
- Doubled the Revenue in the first Month while keeping the CPA lower
224K+ Monthly Sales For eCom Website
When the client reached out to us, he was generating almost 30% of the sales.
The Client Used to do Paid ads and SEO for his website but it was like he is investing money in marketing but not getting results. They were just wasting money without any sustainable marketing planning.
We took charge in Oct 2019, When they were only generating the Monthly Revenue of 23K, Which was obviously not profitable the way they were investing in marketing. In Just 2 Months, We have scaled that sales almost doubled to 101 K+ & sales continuously started growing, Now We are generating consistent $207K monthly sales.
400+ Monthly Sales With 5.5X ROI For Ethanol Brand
This is an e-commerce store, Selling Food Grade Ethanol Products in the UK. The ROI was not profitable, Then the client hired us to take the charge of this account & When we start working on the account, It has grown up from 1X ROI to 5.5X ROI with Constant improvement in conversions.
Generated $171K/M for Liquor & Alcohol Brand
Suryoyo Spirits is an alcohol delivery company, that sells wine, beer, and spirits at European prices.
When Suryoyo Spirits approached Softtrix Tech Solutions for its PPC services, they had a very clear and precise goal – to generate thousands of sales. After Taking charge of this account, We are now generating 171K Monthly Revenue with a Profitable ROI of 81X.
16X ROI For Gym & Sports Apparel Store
We helped a Gym & Fitness apparel store to generate $30K+ Per Month revenue from Google ads only with 16X ROAS.
The client hired us, when his campaign was completely messed by a PPC Freelancer & He asked us to improve the sales & Revenue. After taking the charge, We took that brand from $100 Sales to $30k+ Per Month Sales & with a Profitable ROI of 16X
$2.25 Million Sales in 3 Months, For Tile Industry
Softtrix Tech Solutions generated $2.25 Million Revenue for a client, Selling CEMENT TILE
Journey From Scratch to 👉1,310 Monthly Leads
We started work on this project from scratch, The client came to us when he wanted to step into the Paid marketing for his business, to improve the leads & We took that first step toward Paid Marketing. From that date to now, We are continually growing up in terms of leads. We started the journey from 1 lead & We are now generating 1310 Monthly Leads & We are still scaling these leads 📈📈📈📈
Increased 600% Monthly Leads with Lower CPA📉
The Client hired us for the purpose of Reducing his conversions Cost & increase the leads while keeping the CPA lower. After Optimizing the campaigns, Below are the improvement we have seen in the campaigns.
- Conversions Increased by 600%
- CPA Reduced by -91.65%
- CTR increased by +38.52%
12X ROI For Pharmacy Store
Background:-
Better Value Pharmacy is an accredited pharmacy for the Pharmacy Guild of Australia’s Quality Care Pharmacy Program. The client hired us to start work on Paid Campaigns from Scratch.
Key Performance Indicators:-
The biggest challenge for Better Value Pharmacy was to compete with other competitors who have already made their position on a search result, The brand awareness is where we need to stand ourselves in that tough competition.
Paid Media Strategy:-
We Structured the paid search campaigns to allow us to bid at the search term level and identify the best-performing themes for the business. We then created automated rules to ensure the best keywords and search terms gained the most possible exposure, allowing them to generate as many Sales as possible without exceeding the target CPA.
+125.98% Sales in 1 Month, For Smart Gadget Store
Our client has a Shopify store to sell Smart Gadgets online. The client reached out to us When his Google ads account was performing average. they wanted to scale it but they were not able to do that. Despite spending dollars every day on ads, conversions were quite average. Upon taking over the account, we dig deeper into the data and split it into meaningful campaigns that targeted specific demographics & Product categories. we created ads in different ad formats and run them on different channels. As a result, In the first month, We generated the results & Doubled his revenue from $54K to $123K.
8X ROI From Google Ads, For Gardening Products
Happy Hydro is an indoor gardening products store that provides the best indoor gardening products. Their focus was to improve multi-channel eCommerce marketing for their range of products & Scale the ROI.
Objectives
Happy Hydro Wanted a marketing agency that would help them improve search keyword performance against their competitors & Standout out differently in a tough competition. They wanted to focus on sales and improve brand awareness. We had started with Google ads first & we got that improvement in the first month.
Results
Softtrix Tech Solutions Team was able to build a campaign that standout & Built brand awareness. With a paid advertising campaign that built on the existing success of search optimization, Happy Hydro was able to get a 66% increase in their pay-per-click ROI along with an increase in revenue of 40%..
225k Generated in One Month, From Google Ads Only
We took over this client’s account and within a matter of two weeks, we showed a significant decrease in CPA and an increase in sales velocity. Before our management, the account had very unstable CPA ranging between 75% – 150% which was extremely unprofitable for them. They also had a very low level of sales velocity which heavily affected their organic ranking too. With applying the correct methods, we managed to drive their Cost down to 30% on average in an extremely competitive category, and raise and maintain high levels of sales velocity.
📉Reduced Cost Per Conversion by 54%
When we started working in June 2021, CPA was above $80, we were facing the challenges to improve the conversions, lower the CPC, improve the ad’s position, and lost impression share to show the ads on the top of the competitors.
We managed to bring that CPA down to half from what it was earlier & with consistent improvement in conversions & Conversion rate.
$195k Monthly Sales with ROI of 29X
We took over this client’s account and within two months we showed a significant increase in ROI and increase in sales velocity. Before our management, the account had very Poor ROI which was extremely unprofitable for them.
The Challenge
1) Poor visibility in Search Results and Lack of Omni Channel Marketing Approach.
2) Low conversion volume
3) Poor conversion rate
4) Extremely Low ROI
Strategy:-
Considering the challenge we had, we leveraged multiple strategies to boost conversions for the client, lower their CPC, and increase the conversion rate. These included keyword research and optimizing the search terms split testing ad creatives and landing pages on different devices, bids management to optimize ad spending, and including negative keywords to streamline irrelevant search traffic, Which Results in increase in $100k Revenue with the Profitable ROI Of 29X.
273% Increase in Leads from FB Ads Only
A2Z Weddings provides brides and grooms first-class Wedding Photography services in Sydney as well as, Cinematography for their special day. The client hired us to scale his campaigns & improve the leads.
CHALLENGES :-
- Increase brand recognition
- Drive more qualified leads
- Increase conversions on bottom-funnel
- Audience Segmentation
- Increase ROI
SOLUTION:-
To improve brand recognition, we run discovery ads across GDN, Gmail, and Youtube. As a result, we saw a substantial brand lift. During our initial analysis, we learned that majority of the engagement was coming from the female audience (age group 25-34). It was crucial to segment those female audiences who are dropping off without taking any further action. Once we had done with segmentation, we launched hyper-targeted campaigns for each of their services. We had implemented a session recording tool to see how visitors were navigating on the site so that we can fix those roadblocks. The next thing was to leverage a similar audience. Based on our learning, we launched a similar audience campaign with the ad copies that performed really well in our last campaign.
Once we had enough audience captured, we launched a robust re-marketing campaign to attain incremental leads at a lower CPL.
IMPACT:-
- SCALED LEADS BY 273%
- 50.5% Increase in CTR
From $185K to 🚀$394K, Doubled The ROI in 3 Months
Intro - Bathroom Factory Warehouse is an Australian firm that provides Bathroom products in Australia Wide.
The client came to us at the beginning of April, as he wanted to scale his revenue but he couldn't find a way to increase sales. We've assessed the issue and presented our solution, which included the following elements: - Introducing automated marketing - Adding coupons - Offering extra services - Removing outdated offers. The client was impressed by our recommendations and he gave us 3 months to show the results.
How Did we start:-
1. We started analyzing their existing campaign to look for minute details and errors, and of the things and we noticed that we are looking at 60-70% impression share on auction insight which needs to be improved.
2. We also started to research some of our top competitors and find some of the keywords where we were not bidding and our competitors do. Calculating our ROI for each keyword, then allocating a larger budget before looking at which keyword would have the most conversion rate from that ad group, and from there we could then track down other areas in content that could be improved on.
3. Along with this, we also noticed that the website also had issues with speed, images CTA buttons & contact forms. After full analysis we got the website optimized.
4. A marketing plan for the Omni Channel is something they weren't doing in the past, which could have potentially left our brand awareness levels non-existent.
How we went:-
- Created a marketing strategy and split the campaigns into meaningful campaigns that targeted specific demographics and specific states, which helped to raise our search impression share and our sales were automatically taken care of at the same time. Our Omni channel marketing strategy helped us create brand awareness in the market, which has improved our brand searches on Google.
Results:-
👉ROI improved by +25.19%
👉Revenue increased by +112.68%
👉CPA Reduced By -31.02%
$666+ Million Generated From Google Ads Only
Generated more than $600+ million in revenue for our clients using Google ads in the last 6 months.
💲123K Monthly Sales for Furniture Store
Generated 💲123K for Furniture Store with the ROI of 10X+
13X ROI for Sports Supplements
Our client has a Shopify store to sell sports supplements. He was doing bad when the Client came to us. they were quite worried because they haven't been getting any revenue for their paid ads. One of the other issues is that they had several issues with conversion tracking. The target location for this business was the US
As they already had a bad experience with running the advertisements with the previous agency, so now they wanted to get a good ROAS as well as a return on their previous ads asap.
How we started:-
1. We started analyzing their existing campaign to look for details and errors, and of the things we noticed is that various targeting errors and take inspiration from existing campaigns.
2. We also started doing some research on competitors and analyse how we can create a differentiator in a highly tough market against our competitors.
3. Along with this, we also noticed that the website also had issues with speed, images CTA buttons & website conversion rate. After full analysis we got the website optimized, and improve the customer journey experience for FASTER CUSTOMER ACQUISITION
What we did:-
Upon taking over the account, we dig deeper into the data and split it into meaningful campaigns that targeted specific demographics. Since the product is mainly targeted toward Fitness Freaks, we created ads in different ad formats and run them on different channels. Targeted campaigns, focusing on particular demographics and devices, provided a much higher CTR. As the CTR improved, Google rewarded our client by lowering the CPC. In comparing the first month, the Conv. rate increased by 600%
7X ROAS from FB Ads, For Armed Forces Gear/Product
LEGEAR Australia is the leading supplier, distributor & manufacturer of Law Enforcement Military and Outdoor products.
Achievements on this account:-
- Conversion Increased: 42.12%
- Click Increased by: 25.28%
- CTR increased by: 0.41%
- Conversion Value increased by 20.20%
11.46X ROI For Kids Themed Party Supplies Store
Character Parties is a leading supplier of kids-themed party and cake decorating products. After Taking charge of this account, We started generating 47K Monthly Revenue with an ROI of 11X, From Google Adwords Only.
Ranking For Highly Competitive Keywords
Challenge - Ranking the website on highly competitive keywords and generating sales.
The Solution - We optimized the website to increase page load up speeds, and performed On-Page and Off-SEO to help search engines crawl effectively. Over a period of 11 months of continuous On-Page and Off-Page SEO activities, beginning Oct 2020 to Aug 2021, we saw huge improvements in ranking.
Increase Organic Traffic & Sales
Ecotech Print Solutions has organic traffic was average. Being an E-commerce company, Organic traffic can help users to land up on the right web page and place an order.
Guest Post
Client needs the best quality of guest post backlinks and Traffic for their business/website, not any GUEST POSTING but POSTING on only HIGH-QUALITY BLOGS/Portals.
SEO for the better traffic for the website
Our goal was to increase the traffic for the website and we have increased the traffic from 3.88k to 6.31k.
SEO for the website
We increased the traffic and sales for the client. The client was very happy and gave us one more website for SEO.
5.29K Conversions in a Month, For Software Agency
Softtrix Tech Solutions has increased+32.43% in Conversion, For Subtitle & Captioning Tool.
15.5K Leads in a Month for TV Streaming Website
This year in april, a client came to us asking for help with ppc. He has already developed a strong business fast. But he lacked was structure and established standard operating procedures. They also knew that a lot of improvement could be made with ppc. We started by adding close to 50 new campaigns to his account and quickly scaled the account by uncovering hidden potential in long-tail keywords he never knew they had. We have also decreased cost in their account by using various cost-cutting methods as well as testing new things. After a month of hard work, the leads in the account have doubled and acos dropped from 35% down to 26% on average.
18.01X ROI for Chai Blend Products
A Company that has been offering worldwide delivery of Masala Chai Blend. Since partnering with Softtrix Tech Solutions, the Client has seen massive increases in search visibility and real-world improvements to the company’s revenue.
Through Advertising, Softtrix Tech Solutions PVT LTD helped rank for numerous valuable keywords, increase traffic by 150%, and increase new users. Doubled the client's ROI in just 3 months.
Design, Development and Marketing for Retail Store
Design, Development and Marketing for Retail Store, Selling Skincare Products
14.15X ROI For eCommerse Brand, Selling Covers
14.15X ROI For eCommerse Brand, Selling Tonneau Covers in US and Canada
$430K Monthly Sales for Clothing Brand
The brand is an online and retail store for Designer Wear. Despite a wide range of effective products, they were struggling in accomplishing their sale targets. They were looking at good returns on the investment So that they can make profits. In The beginning, They were advertising on Google Search which was costing them too high without.
Brand Challenge:-
- No Social Media Presence
- Identifying Targeted Audiences
- Clear Marketing Messaging & Tone
OBJECTIVES:-
- Brand Awareness
- Increase Sale
- Increase Returns on Ad Spend (ROAS)
- Grow An Audience Base
- Increase Repeat Rate
- Handle Brand Marketing
Our Recommendation:-
- We saw the real potential in launching Google Shopping Campaign, so we recommended that they must invest some of their marketing budget into Product Listing Ads (PLAs ) to take advantage of this powerful new route into the search results.
- After learning the details of the situation, the Softtrix team proposed an OMNI Channel strategy and integrate all of the data sources into the analytics dashboard.
- The website hosts a lot of pages and each one can be targeted potential customers because each contains products from unique categories. We first researched all the categories and created specific content for each category's audience which helped improve the clickthrough rate, which showed us that our ad campaign was hitting its targets and collecting intended results.
- The mobile and desktop audiences behave differently and so we had split our campaigns in order to get a clear picture of how we can scale our budget for profitable areas.
- Website Conversion rate optimizations.
Results:- 💲💲💲💲💲
🚀🚀🚀🚀🚀🚀🚀
Monthly Sales June 2022 - $430K
Monthly Transactions - 2252
ROI - 20X
🚀🚀🚀🚀🚀🚀🚀
4X Sales Hike for Pet Products Store
Brand Intro:- Jumbo Pets is an Australian pet supply company that has everything you need in a one-stop online pet shop.
How We Started:-
We partnered with Jumbo Pets to develop a strong marketing strategy, which helped the company not just save money but solve all of the efficiency problems they had previously been experiencing themselves.
Brand Challenge:-
– Identifying Targeted Audiences
– Clear Marketing Messaging & Tone
– Generate a high conversion rate and ROI on the website
Our Approach:-
We got inspiration from his older structure & started Restructuring by adding new campaigns to his account with specific & Detailed Targetting and quickly scaled the account by uncovering hidden potential in long-tail keywords he never knew they had. We have also decreased costs in their account by using various cost-cutting methods as well as testing new things.
What we did:-
- We have recommended that they spend some of the marketing budgets on Product Listing Ads (PLAs) because they take advantage of a powerful new route into the search results where consumers can discover your excellent products.
- The website hosts a lot of categories, and for each one there are specific Pets: Buy Puppy products from this category or view the most popular Dog products from this section. Using an approach such as this will allow you to target potential customers because each community contains both unique contents related specifically to certain categories and other terms like "Cats" or "Dogs". Here we have pinpointed our ads towards these specific terms using AdWords’ keyword tool which helps improve the clickthrough rate by affording us the opportunity to tag our product links with relevant words that people are searching for.
- Website Conversion rate optimizations - we started to do A/B testing on our website to see which version would work better at improving the conversion rate of sales.
IMPROVEMENTS:-
🔥4X Increase In the Number of Conversions
🔥2X Decrease in Cost Per Conversions
Reviews
the project
Mobile Application Development for Global SaaS Company
"All deliverables were submitted on time, and the product they developed met our expectations."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m MD, and CEO of a global conglomerate. We are dealing with logistics and supply chain, with an operation coverage spanning North America, Europe, and the Middle-East, not to forget South-East Asia block.
For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?
We had a burning need to work in a custom Mobile App, into our existing work-processes. We needed a professional approach for the project. That support was given by Softtrix
How did you select this vendor and what were the deciding factors?
We had a clear requirement to bump up our operational efficiency with some cutting-edge tools integration. Softtrix, was the vendor we picked because of their high market standing and repute. They tailored a design & development plan that was matching with our idea.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Softtrix team of app developers created a tailored package with step-by-step approach. They analysed our operation flow and process, and assessed our client’s pain points. Then designed a prototype that addressed the issues. True to their reputation Softtrix heralded a new era in our organization, through a custom Mobile App services package. Their services features-set included Mobile UI/UX design, back-end development, maintenance and support.
How many resources from the vendor's team worked with you, and what were their positions?
Each member from the Graphics designer, UI/UX specialist, to the coding technician collaborated in doing their bit. That smoothened management challenges, streamlined workers performance, and effected the bottom line.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
It is developed bug free and working excellent
Describe their project management style, including communication tools and timeliness.
They are working in an agile methodology. They are using Skype for the communication
What did you find most impressive or unique about this company?
All deliverables were submitted on time, and the product they developed met our expectations.
Are there any areas for improvement or something they could have done differently?
will add later
the project
Digital Marketing for IT Services Company
"We found they meant and delivered what they said."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are an IT service providing company specializing in web & Mob development, been in business for over 12 years.
For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?
We ourselves are experts in IT, however we lack bit of digital marketing expertise, so we relied on Softtrix for our digital campaigns to open new markets for us. We were basically looking for some agency who can bring us in-bound leads using different digital techniques (paid or free) and i guess these people were upto the mark as the ROI was quite impressive and we added half a dozen new clients in our portfolio over the last few months. So i would highly recommend Softtrix for any of your digital marketing needs.
How did you select this vendor and what were the deciding factors?
We came into contact through a reference as one other company (known to us) used their services before and they recommended them to us.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
There are quite a few projects that came through these guys but i would mention here only one which is our biggest i.e. a mobile application for a B2B ecommerce portal. This portal has a userbase of approx 1M, so we have to replace their current mobile application and had to add many more features to it.
The task was quite challenging but since we have a good exposure in native and hybrid mobile applications so we not only delivered the project successfully but we are now maintaining it as well, plus working on few other things from the same client.
How many resources from the vendor's team worked with you, and what were their positions?
There were mainly two people involved from vendor's side, their CTO and back end administrator.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Since we have another project from the client and we are maintaining the portal we developed so i guess our work must've been quite good. So we were able to meet client's objective as they wanted a seamless application with tons of new features (with third party APIs)
Describe their project management style, including communication tools and timeliness.
We used basecamp for the communication plus phone/skype calls.
What did you find most impressive or unique about this company?
We found they meant and delivered what they said i.e. they dont build a foolish ground just to win a single project but their goal is to win the client for repeated work.
Are there any areas for improvement or something they could have done differently?
As such i didn't find anything that i was not satisfied with.
the project
PPC for Business Consulting & Services Company
"They handled projects professionally."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am working as AVP operation in TT Consultants. TT Consultants offers IP related services accross the globe.
For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?
We reached out to Softtrix Tech Solutions PVT LTD for white label paid Advertisement services.
How did you select Softrix Tech Solutions Private Limited and what were the deciding factors?
I had shortlisted the 3 companies for this job including Softtrix Tech Solutions and after thorough discussions and review of their output, decided to go with Softtrix Tech Solutions. Was impressed with their work process and business values. Technical skill were unmatched.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Our engagement began with a test project where in we wanted them to perform the work for one of key challenge and they delivered the most cost effective Campaigns on time. Our company was able to see better ROI in the stipulated time span, which was the best thing that could happen. Helped us grow and acquire more clients.
How many people from the Softrix Tech Solutions Private Limited team worked with you, and what were their positions?
They had assigned us a dedicated Project Manager (KK) & he was the one dealing with us day in and day out. I personally feel he is very skilled & never missed a deadline.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
To be honest, since engaging Softtrix Tech Solutions, our business has grown and our clients are seeing better revenue than past. Moreover better ROI helps them to invest more into marketing which in turns works very good for us. In some cases Clients have seen 100% increase of revenue is a short span of time.
Describe their project management style, including communication tools and timeliness.
They handled projects professionally. Use of CRMs like Slack and Prompt replies to all emails helped us a lot. Weekly detailed reports on our behalf for the clients made our lives much easier.
What did you find most impressive or unique about this company?
Sincerity and honesty. Technical know about of what they do is un matched. And of course, pricings are affordable.
Are there any areas for improvement or something they could have done differently?
So far so good. Working good for everyone.
the project
Digital Marketing for Advertising Services Company
"They've worked hard to help me in the project."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the Co-founder of Instigo, a machine-learning audience generator for Facebook advertising
For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?
Abhilesh is a top Facebook expert, working. with me for over a year as project consultant, now helping me create Facebook audiences and train our Machine Learning softare
How did you select Softtrix Tech Solutions Private Limited and what were the deciding factors?
I reached out to him on Upwork in 2021
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
In this process, we are creating multiple audiences with different ratios and breakdowns between interest, demographics, and behaviour as well as multiple breakdowns (narrowing down one, two, three, four levels) in order to create good viable quality audiences for Insticore to learn.
Seeing as how the marketing activities currently are still limited, I would love for you to help me in generating and teaching Insticore on how to create audiences (as well as tag them with as many descriptions and labels as possible for better understanding and description of the audiences).
He is helping me to generate 1000 audiences based on 200 topics (the audience creation is super fast and will enable you to save an audience easily, and after you modify an audience and make it more focused on demographics/add another narrowing down/ or add “exclude” you will be able to save it on the spot)
How many resources from the Softtrix Tech Solutions Private Limited team worked with you, and what were their positions?
These days we are launching instigo audiences internally, testing and teaching their machine learning algorithm on how in the Facebook audiences are structured in order for it to create and generate audiences autonomously down the road.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
He is helping me to generate 1000 audiences based on 200 topics
How effective was the workflow between your team and theirs?
Very effective!
What did you find most impressive or unique about this company?
Upwork in 2021. They've worked hard to help me in the project.
Are there any areas for improvement or something they could have done differently?
Like in every project it takes time to gain mumentum
the project
SEO & PPC for Design & Marketing Company
"Their know-how of the domain and smooth communication are impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My company offers Web Design and Development solutions. I am the owner of the company
For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?
We used to get requests for Digital Marketing services which we didn’t offer in-house. We needed a company to assist with such assignments and help us support our clients
How did you select this vendor and what were the deciding factors?
We found Softtrix on the internet along with several other providers. We gave a few pilot projects to multiple vendors and eventually chose Softtrix as our main provider due the quality of results and cost effectiveness.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Softtrix worked with us as a white label provider for assignments related to Pay Per Click services and a few Search Engine Optimization projects. These included Google Ads, Facebook Ads, Amazon Ads as well as LinkedIn Ads. We shared the details about what the client desires and they came back to us with a project plan and expected results.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with 2 individuals. One from the Pay Per Click team and the other from the SEO team. Both of them were Project Managers who led teams to deliver the work.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our clients were mainly small and medium businesses who were interested in getting leads and sales. The weekly reports included the KPI data and their movement comparison with previous weeks.
How effective was the workflow between your team and theirs?
They work on a monthly plan where we discussed and set goals for a month and reviewed the results each week. Communication was done via Slack and Skype. Punctuality was one of the key factors for us to continue to use Softtrix.
What did you find most impressive or unique about this company?
Their know-how of the domain and smooth communication are impressive.
Are there any areas for improvement or something they could have done differently?
No
the project
PPC Advertising Services for Cricket Equipment Manufacturer
"We didn't have to get too much involved with instructions or scrutiny."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am one of the directors at Delta Cricket. We deal in Cricket equipment manufacturing and distribution.
For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?
We launched our brand in 2021 and were looking to generate sales through our website. The industry is very competitive and we needed more eyeballs on our website.
How did you select this vendor and what were the deciding factors?
We looked up on Google for companies and found quite a handful. We finally gave the contract to Softtrix due to their past work experience and affordable pricing.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
The work included running paid ads on Google and Facebook. Though we had setup some campaigns on our own but needed more professional approach. They took details of our goals and created several new campaigns to get things going. We started seeing sales from the 2nd week and it really worked out very well for us.
How many people from the vendor's team worked with you, and what were their positions?
We had a single point of contact in the Client Servicing team. He took care of all our queries and project progress
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our goal was to get 100 orders each month from our website. We managed to easily meet that number every month. They offered us to take this number higher but we were not in a position to deliver that much. We loved the seamless process and communication.
Describe their project management style, including communication tools and timeliness.
We didn't have to get too much involved with instructions or scrutiny. We received weekly reports via email and got on a call once in two weeks. Everything was being managed so swiftly.
What did you find most impressive or unique about this company?
Very strong technically and years of experience across industries. All of this at very competitive pricing. Couldn't really find any other vendor to match all of it.
Are there any areas for improvement or something they could have done differently?
I don't think so. Perhaps they can charge more for the kind of results they offer.
the project
PPC Services for Skin & Beauty Company
"Their project coordination skills included a knack to communicate with top media people and influencers."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We work within the skin and beauty care segment of the industry aiming to become a global beauty brand to make a women’s inner radiance to shine. I am CEO of the company having an added responsibility to build brand on a global stage.
For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?
Softtrix was hired to help our company set out on a mission to create a skincare line that broke down the category barriers of skin types.Not only making skincare more approachable but also accessible.
How did you select this vendor and what were the deciding factors?
We hired Softtrix by conducting a check on their market repute, wideness of services portfolio and the successes they had achieved in the past.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Softtrix started off by identifying the loopholes like we were unable to fulfill media sample requests. Seizing this as a storytelling opportunity to effectively drive media strategy, Softtrix, made a fast pivot to sharing this news with target publications, who have an innate interest in consumer products that are in high demand with online consumers.The main service that Softtrix digital marketing package included, PR and Outreach.
How many people from the vendor's team worked with you, and what were their positions?
A full dedicated, PR beauty team of Softtrix was delegated the tasks of running our PR campaign for brand recognition and visibility.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Softtrix laid out a full PR strategy that involved securing a permanent feature in a prominent fashion magazine, and withsubsequent syndication across four national news sites, our brand’s sales immediately spiked. The continuingsyndicationwas done for added SEO value, so triggering another wave of spike in sales for our brand.
Describe their project management style, including communication tools and timeliness.
The PR team was effective in leveraging the power of permanent feature on magazines like Real Simple, and InStyle. Their project coordination skills included a knack to communicate with top media people and influencers.
What did you find most impressive or unique about this company?
The point which is different in the work style of Softtrix is the dedication of research using data analytics as a platform. Information syndication is a natural outcome of a scientific approach to data driven analysis,
Are there any areas for improvement or something they could have done differently?
We have invested in Softtrixbecause of their skill to seize every sales opportunity. Their team of executives excel sales growth, but they can eliminate tougher challenges by making their plan execution flawless, through non-brand search such as Amazon.
the project
Web Design & Development for Home Remodeling Company
"They knew how to create great content and consistently optimize it."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am President of a trusted bathroom, kitchen, and home remodelling company. We bring out our client’s home design vision to life.
For what projects/services did your company hire Softtrix Tech Solutions Private Limited?
We wanted a digital marketing specialist who can showcase our work with beautiful pictures, show we will take care of our customers’ needs through clear messaging and gently nudge them into contacting us for a consultation. Softtrix was our first choice for this tricky task.
How did you select this vendor and what were the deciding factors?
Softtrix was chosen through a classified ad that we ran on different online recruitment platforms online. Softtrix was the first choice because of their clarity about our visionwith respect to including engaging content, that demonstrates our knowledge, offers ideas, and reinforces great experiences from past customers.All combining for motivating to get that customer to return to our site or contact us on the first visit.
Describe the project in detail and walk through the stages of the project.
The project centred on creating a contemporary web design for home remodelers that engages the visitor, showcases the breadth of the talent, build a trust, and ask for the call. The web design and development team of Softtrixmade sure our home improvement website was clean, modern, and informational.Their package included creating a good looking and professional website will have a positive impact on every marketing program you have running.
How many resources from the vendor's team worked with you, and what were their positions?
The people that were instrumental to the success of our remodelling business marketing project were Senior Graphic Designer, to lead the full-design lifecycle across all marketing platforms. Additional support was given by Paid Media specialist to collaborate with the paid media team on accounts, working within Google Ads, Google Analytics, Google Tag Manager, and Bing Ads, Facebook, LinkedIn, and various campaign tools.
Can you share any outcomes from the project that demonstrate progress or success?
The rewards that Softtrix digital services generated for our home remodelling business were hard to ignore. Their review Management program made it easy for our happy customers to leave a 5-star review on Google.They adjusted the ad content on our display ads, PPC, and remarketing to get our business more qualified leads at the lowest cost per click.
How effective was the workflow between your team and theirs?
Softtrix extensively used the latest Paid Search tools like keyword search tools and competitor analysis tools toget our website to the top of search results. They coupled it with use of high-end link building tools, for more coverage of our business.
What did you find most impressive or unique about this company?
They knew how to create great content and consistently optimize it to help in moving steadily up in search results.
Are there any areas for improvement or something they could have done differently?
Softtrix has a unique campaign management style that ordinary digital marketers can learn fromin a big way.But if, they can consistently manage SEO, their client’s brandcan gain higher visibility in their local area and begin expanding.
the project
SEO Strategy Services for Landscaping Business
"Softtrix has creative and skilled website developers."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Our core business is landscaping services available to Small Residential Properties & Complex Commercial Sites. I am in the landscaping business for over decade and run my own company as a CEO (Chief Executive Officer.)
For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?
We wanted our landscaping business to be credible online, through a proven SEO strategy for landscapers, that combines an attention-grabbing web design with trust signals. And optimized content that speaks to homeowners and is relevant to search engines. Softtrix was our partner for building our brand’s online credibility.
How did you select this vendor and what were the deciding factors?
We used an orthodox medium of one-on-one direct conversation with the company representative to tell them about our digital marketing project specifics. Then in exchange know about how the vendor will carry out the digital marketing plans, for our landscaping business in a competitive market.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
The digital marketing technicians of Softtrix created an effective landscape SEO strategy, to give our business visibility at the local level. And increase its effectiveness with SEO-related citation platforms like Google My Business and even voice search. Their package consisted of creating an effective keyword strategy and optimizing our website in a way that improves our rankings. Followed by Google My Business listing to get our business established on top of the landscaping market.
How many people from the vendor's team worked with you, and what were their positions?
The resource persons who were critical to the successful implementation included keyword search and analysis executives, and experts for creating an optimized Google My Business listing (now known as google business profile.)
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The intangible outcomes of the Softtrix digital marketing strategy were increased positive reviews and earning trust among homeowners. The tangible outcomes came in the form of consistent visibility gains that once achieved, would pay big returns over the course of years.
Describe their project management style, including communication tools and timeliness.
Using the Footprint technology software system, enabled the project manager to ensure sending auto-promotions, get Google reviews, and add-on paid advertising with remarketing ads for each location.
What did you find most impressive or unique about this company?
Softtrix has creative and skilled website developers who can build lighting fast websites that connect us to our customers and easily adapt to constantly changing conditions online. The websites they develop and design are easy to maintain and integrate, with many CRMs and reporting tools in the market.
Are there any areas for improvement or something they could have done differently?
Although the company we hired was up to our expectations with regards to leads generation. There were some areas of execution that had gaps. One of the gaps was getting signals from Google My Business listing. Some work left to be desired was optimizing our listing and monitoring it to keep it performing optimally.
the project
Digital Marking Campaigns for Roofing Company
"The company has the skills needed to use SEO as a marketing channel."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are a roofing company providing reliable services related to roof repair, gutter repair, rood installations and so. I am the owner & MD of the firm.
For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?
We hiredSofttrix as a digital marketing company to helm our digital marking solo campaigns with the aim for our business to look established, trustworthy, and credible online. We wanted our brand to engage our visitors and persuade them to take an action.
How did you select this vendor and what were the deciding factors?
We postedrequirement on liaison websites like Upwork. Then screened through different vendors, telephonically and through e-mail communication. Softtrix fit the bill regarding, using many marketing channels, both traditional and digital, to direct visitors to your website. They could make great content and do consistent optimization in order for showing up in search results.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
The Softtrixworked up a consumer-friendly content, secured reputable citations, reliable contextual backlinks. They worked at different levels of the services package from Web Design, Paid Search, Review Management and Facebooks ads. This multilevel marketing approach to digital buzz creation was instrumental inincreasing, of traffic on Google, Bing, and Yahoo. This was in turn increased leads for our business.
How many resources from the vendor's team worked with you, and what were their positions?
Softtrix assigned a dedicated team of experts to build up functional and operational efficiency of their digital marketing campaign. We were provided an individual specialist for display ads, PPC and remarketing. The executives’ team was supervised by a Team Lead, to keep communication continual between vendor and customer.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Softtrix has special knowledge of Paid Search. The highpoint of their work was maximizing our ad spend by following the data and adjusting the ad content to, get us more qualified leads at the lowest cost per click.
How effective was the workflow between your team and theirs?
The digital marketing team including paid search executives worked in coordination and each taking individual responsibility of task in hand. Through a tailor-designed Performance Dashboard we were able to see, where the leads are coming from, so we know exactly what channels are working best to generate leads.
What did you find most impressive or unique about this company?
The ability to develop the right management strategy of ads was the reason we found Softtrix a great partner to trust our brand on. Their Review Management system makes it easy to ask our customers for a review; and provides a single, platform to manage our reviews across multiple sites.
Are there any areas for improvement or something they could have done differently?
The company has the skills needed to use SEO as a marketing channel for Roofing leads at the lowest cost per lead source. Areas they can do even more better is remarketing, which can be done for specific demographics.
Through Softtrix Tech Solutions Private Limited's efforts, the client received a fully functioning application with zero bugs. The team followed Agile methodology to establish an efficient development process. They were also thorough in making sure that each output was according to specifications.