SoftLoft

BACKGROUND

OPPORTUNITY / CHALLENGE

• Update a Magento Module for compatabillity with latest versions.
• Provide timely and efficient updates to the project team and client.

SOLUTION

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Good communication

RESULTS & FEEDBACK

• Virtual Meeting
• Email or Messaging App

BACKGROUND

Please describe your company and position.

I am the Associate application engineer of a financial services company

Describe what your company does in a single sentence.

We're a leading provider of property and casualty insurance in the US.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SoftLoft to accomplish?

• We hire softloft to redesign our website to make it more attractive and convincing, and to include some new features in it.

SOLUTION

How did you find SoftLoft?

• Online Search
• Clutch Site

Why did you select SoftLoft over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from SoftLoft were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of the work to deliver to us one of the newest software desind that will enable us to track records of our clients and to make changes on it . we need to make the website more fun and less tiring because of the questions we ask our clients on it we decided to make it look fun so they stay and choose us as their property insurance company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

the measurable outcome was when we had rise in our website traffic and our clients said the website is now more user friendly and assessable. They made good feedback about their experience using the website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I would say project management was their thing already, they learned that very well, and they delivered beyond our expectations.

What was your primary form of communication with SoftLoft?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

i find their project management and web designing more impressive and unique

Are there any areas for improvement or something SoftLoft could have done differently?

They can only improve more and do better.

BACKGROUND

Please describe your company and position.

I am the Senior associate consultant of a nonprofit organization.

Describe what your company does in a single sentence.

We're a nonprofit organization that connects nonprofits and other social change organizations with skilled volunteers through pro bono service, We power collaboration that connects communities and drives social change.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SoftLoft to accomplish?

• We hire softloft to work with our large technical staff and contribute to the ongoing initiative aimed at growing our projects into new markets, we looked for it.The project was extensive and involved many different areas, including management, personalized reports, and specialized tools.

SOLUTION

How did you find SoftLoft?

• Online Search
• Clutch Site

Why did you select SoftLoft over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from SoftLoft were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

By handling issues such as real-time material synchronization, system communication coordination, third-party system integration, and managing scalability for high traffic volumes, SoftLoft significantly improved our platform. Utilizing technology, they established an Enterprise Service Bus, robust middleware layers, and centralized communication to guarantee reliable data flow.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our client interactions with us have increased very much, and it seems as though we've established a genuine community around our business. It's evident that the adjustments being made are being favorably received by the public. The new design, as well as how user-friendly have received a lot of great response. 

This additional interaction and a 20% rise in customer satisfaction demonstrate how effective the UI enhancements and the streamlined procedures are. Our relationships with our clients are being strengthened by their feedback that they find the platform enjoyable to use. The adjustments SoftLoft made have revolutionized the way things operate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

their project management wasvery much acceptable, its as we wanted. they responded to every of our suggestions and complaints

What was your primary form of communication with SoftLoft?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I found their sense of creativity more impressive, when i first saw their team i dont believe they could do the job but they disappointed me though. their mode of service is very impressive.

Are there any areas for improvement or something SoftLoft could have done differently?

they just need to improve more and get better in what they do

BACKGROUND

Please describe your company and position.

I am the Lead Independent Director of Trutankless

Describe what your company does in a single sentence.

At trutankless we have transformed the traditional wasteful, bulky, ugly process of providing hot water for your home into a sleek, space saving, energy efficient, smart device that's packed with cutting edge technology. Energy conservation and long term savings for you are what drives us and our vision to bring water heating into the next century provides you with endless on-demand hot water for your entire home!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SoftLoft to accomplish?

• We sought SoftLoft’s expertise to integrate seamlessly with our vast technical team and to contribute to the ongoing project aimed at expanding our projects into new markets in the Middle East and Europe. The project was comprehensive, involving various aspects like product management, customized reports, new payment methods, and specialized marketing tools.

SOLUTION

How did you find SoftLoft?

• Online Search
• Clutch Site

Why did you select SoftLoft over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from SoftLoft were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SoftLoft played a crucial role in enhancing our ecommerce platform by addressing challenges like real-time inventory synchronization, system communication coordination, third-party system integration, and managing scalability for high traffic volumes. They leveraged technologies like Magento Commerce Cloud and implemented robust middleware layers and an Enterprise Service Bus to centralize communication and ensure consistent data flow.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve seen a 35% boost in how much our customers interact with us, and it feels like we’ve built a real community around our brand. It’s clear that people are responding well to the changes SoftLoft made. We’ve had lots of positive feedback about the new look and feel of the site and how easy it is to use. This extra engagement, along with a 25% increase in customer satisfaction, shows that the improvements to the user interface and the smoother processes are really making a difference. 

Our customers are telling us they enjoy using the platform, and it’s helping to strengthen our relationship with them. On the operational side, the changes SoftLoft made have been a game-changer. Cutting down manual tasks by 40% has freed up our team to focus on more important stuff. We’re working more efficiently, making fewer mistakes, and everything’s running more smoothly

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SoftLoft was mostly adept in project management, maintaining punctuality with minor slips in deadlines. Regular meetings were conducted, though at times they seemed a bit hurried. Communication was maintained through virtual meetings and email, with responses usually received within the same day.

What was your primary form of communication with SoftLoft?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I really appreciated about SoftLoft was their positive and go-getter attitude. Whatever challenges we put before them, they were up for it, ready to sort it out. They didn’t just focus on the technical side of things – they truly grasped our vision and what we aimed to accomplish. It was like they were a seamless extension of our team, not just a hired hand. They were incredibly responsive, always ensuring we were on the same page.

Are there any areas for improvement or something SoftLoft could have done differently?

I’d say maybe they could have been a tad more detailed in their regular updates. Sometimes, it felt like we were getting the headlines but missing the story. But honestly, it was a minor thing, and whenever we asked, they were right there with the info we needed. Overall, it was a smooth collaboration, and these small things didn’t really impact the big picture.

BACKGROUND

Please describe your company and position.

I am the Co-owner of AWA

Describe what your company does in a single sentence.

AWA Agency is a Dubai-based content marketing agency crafting creative strategies, create content to boost brand recognition and drive sales through impactful content

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SoftLoft to accomplish?

• Website Performance Audit and Optimization. To conduct a comprehensive audit of our e-commerce platform to identify performance bottlenecks, rectify errors, and optimize for faster load times and smoother user interactions
• User-Centric design overhaul. To redesign our online storefront with a user-centric approach
• Integration of advanced features. To integrate advanced seamless checkout processes, and enhanced security measure

SOLUTION

How did you find SoftLoft?

• Online Search
• Clutch Site

Why did you select SoftLoft over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from SoftLoft were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Comprehensive Website Audit: 

   Initially, we engaged SoftLoft to conduct an in-depth audit of our website. We had been experiencing some performance issues. They meticulously analyzed every aspect, identified bottlenecks, and swiftly implemented solutions. They optimized images, improved caching mechanisms, and adjusted some backend scripts. Post-audit, they provided a detailed report outlining their findings and the corrective measures taken. 

2. Design Overhaul: 

   Recognizing the need for a fresher design, we entrusted SoftLoft with the task of revamping our site's aesthetics. They undertook a user-centric study, proposed new layouts that aligned with modern design principles, yet retained our brand's essence. After a few iterations and feedback sessions, they finalized and implemented the design. 

3. Feature Integration: 

   To enhance user experience, SoftLoft refined our checkout process, making it more intuitive and user-friendly. They also bolstered our site's security protocols, ensuring safer transactions for our customers. An added feature was the intelligent product recommendation system, which suggests products based on user behavior and preferences. 

In retrospect, our collaboration with SoftLoft was intensive. Despite the urgency, they managed to deliver commendable results, enhancing our platform's overall efficiency and user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Post-optimization, our website's loading time reduced by 40%, leading to a significant decrease in bounce rates. Before the audit, our site took around 7 seconds to load; post-optimization, it was consistently under 4 seconds. 
2. With the new design, we observed a 25% increase in average session duration. Users were spending more time exploring products, reading content, and interacting with various site features. 
3. The intuitive checkout and product recommendation system led to a 20% reduction in cart abandonment rates. Users found the process smoother and felt more inclined to complete their purchases.
4. Post-redesign, we conducted a feedback survey. Over 85% of the respondents expressed satisfaction with the new design and features, highlighting the improved navigation and faster checkout as standout improvements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SoftLoft's project management was mostly on point. They were pretty good with deadlines, maybe slipped a day or two here and there, but nothing major. Their team was quick to respond to our needs, usually within the same day. We had weekly meetings, which were helpful, though sometimes they felt a bit rushed. 

Our project manager was knowledgeable, but there were a couple of times when I felt he could've been a bit more proactive in updating us. Overall, they were professional, and the minor hiccups didn't overshadow the positive aspects of our collaboration.

What was your primary form of communication with SoftLoft?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their depth of expertise stood out. Even in complex situations, they had a knack for finding solutions quickly. It's clear they've been in the game for a while. Good team, no fluff.

Are there any areas for improvement or something SoftLoft could have done differently?

Maybe a bit more proactive with updates? Sometimes I had to reach out, but it wasn't a big deal. Overall, solid work.

BACKGROUND

Please describe your company and your position there.

I am an executive responsible for global delivery at an IT services and consulting firm. We specialize in ecommerce and customer software development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SoftLoft, and what were your goals?

We hired SoftLoft to rebuild a legacy Magento store for our client. The main goal was to create a responsive and user-friendly product configurator which included the ability to establish multiple parameters and attributes. One of the key objectives for the project was the user experience. It was important to ensure that users have clear navigation and selection by utilizing custom features which are generated by answers from a questionaire that would allow the product configurator to choose the most relevant products based on chosen parameters.

SOLUTION

How did you select this vendor and what were the deciding factors?

At the time of this project, we did not have the talent available to perform this work. As such, one of our other executives who has been in the ecommerce space for over a decade, had experience with SoftLoft from a previous company. I was told by my counterpart that SoftLoft was a bunch of "rock stars." We chose to work with SoftLoft after one of our Magento experts interviewed their team. My counterpart was correct. These guys were rock stars. In fact, several of them had actually worked at Magento in the core engineering team. That finding made the decision much easier.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

SoftLoft took care of the whole project with input and guidenace form our project management team. The project started with an audit of the client’s legacy system. This included identifying the key modules and features, highlighting the biggest issues with the previous solution. One of the biggest challenges was migrating the data. The reason is that the data structure in the new target system was quite different from the legacy system.

The SoftLoft developers handled the ETL activities very well. Now, our client has a fully functional Magento store with the features they needed. Most important, the client's users say that the site provides a great user experience.

How many people from the vendor's team worked with you, and what were their positions?

The SoftLoft team was comprised of 7 specialists: a business analyst, 2 Magento backend developers, 2 Magento front-end developers and 2 QA engineers. My compnay provided the project management (PM) resource.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our client says that their users indicate 90%+ satsifaction with the new UX/UI experience. The users can easily navigate the store to complete a complex configuration and place an order. Mission accomplished!

Describe their project management style, including communication tools and timeliness.

SoftLoft is a great ecommerce agency. They used a hybrid methodology that leaned toward agile. The teams had regular standups and demonstrations at the end of each sprint. What worked really well is the fact that the business analyst and PM worked on collecting and scoping requirements for future sprints while the dev team worked. We received regular burndown reports and could easily track the progress of the project. Communications were good. Overall the project ran smoothly and the status of deliverables was transparent.

What did you find most impressive or unique about this company?

We were most impressed with the level of engagement. SoftLoft worked well with our team and treated our client as if it was theirs. We felt very connected with SoftLoft, as if they are a part of our company. They were very hands on and took ownership. Most important, the SoftLoft team spoke up. They provided their opinion on matters which proved their level of expertise on Magento.

Are there any areas for improvement or something they could have done differently?

Overall, the project went very well. SoftLoft was transparent, they delivered on time, on budget and there were no surprises. As such, I have no comments on areas that could have been improved upon.

BACKGROUND

Please describe your company and your position there.

I’m the COO of the services provider DataSigns. My main responsibilities are taking care of the operations and proper functioning of the company, ensuring that all the parties involved in joint project delivery are collaborating effectively to reach the main goals within the distributed teams and providers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SoftLoft, and what were your goals?

We hired SoftLoft as our e-commerce delivery vendor to develop a massive online store based on Magento for our British customer, a retail company. Lots of integrations and customizations. The project had 3 phases and all of them went smoothly and professionally.

SOLUTION

How did you select this vendor and what were the deciding factors?

We received a referral from our old partner who’s been utilizing SoftLoft’s services in the past and were happy with the level of service provided.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

SoftLoft has been there throughout the whole project of delivery, starting from requirements initialization and elicitation, up to project planning and MVP development with the further full-scale build on the whole website modules and components. We’ve picked Magento as the recommended platform as it’s been robust enough to ensure the project requirements are implemented to the full.

How many people from the vendor's team worked with you, and what were their positions?

There were a team of 7 specialists involved: 3 Magento backend developers, 1 front-end developer, 1 QA, a PM and BA.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our customer now owns an up-to-date, fully functioning online store which successfully passed the UAT and will now bring more deals worth millions of GBP per year.

Describe their project management style, including communication tools and timeliness.

SoftLoft picked an agile/scrum approach to the delivery to ensure we’re absolutely transparent at where we are with the delivery, what the progress is and what’s in the backlog. We had a separate slack channel with all the stakeholders invited, regular stand ups and demos. Communication was good and sufficient I should say.

What did you find most impressive or unique about this company?

I was absolutely impressed by the level of commitment from the developers, managerI was absolutely impressed by the level of commitment from the developers, managers, and actually the whole team. Not a single question was left unanswered - we’ve been guided through the whole journey and that’s very appreciated. s, and actually the whole team. Not a single question was left unanswered - we’ve been guided through the whole journey, and that’s very appreciated.

Are there any areas for improvement or something they could have done differently?

There were other vendors with lower rates which is definitely one of the deciding factors on signing-off the agreement. At the same time, the quality of work and approach to work was worth paying a bit extra for the level of services provided.

BACKGROUND

Please describe your company and your position there.

I am Business Development Manager at Mgroup, my company is an agency providing Web solutions for eCommerce businesses

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SoftLoft, and what were your goals?

We worked on several BigCommerce Projects as well as Shopify development project with Soft Loft. This company specialised in various web solutions for eCommerce businesses. Their goal always is to deliver most efficient solutions for their clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

Soft Loft management provides the best ways to settle the project, advising the client and partners good way to achieve their goals and lead them to it by the most efficient way.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had kickoff meetings, detailed estimation process, weekly stand ups meetings with retrospective of each sprint with good communication in Slack and email. Dev process was organised according to best Agile’s practise.

How many people from the vendor's team worked with you, and what were their positions?

We worked mainly with Maria and Petro from Soft Loft team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The projects are delivered in time, with good performance and best coding practise used.

Describe their project management style, including communication tools and timeliness.

Agile and Scrum are SoftLoft main management methods which obviously worked perfect for us.

What did you find most impressive or unique about this company?

I liked that the SoftLoft team always communicated clearly about any possible risks, which was how they prevented them. Their technical skills were also very good.

Are there any areas for improvement or something they could have done differently?

They should work more with the Mgroup team.

BACKGROUND

Please describe your company and your position there.

I'm a scrum master and front end tech lead.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SoftLoft, and what were your goals?

We had a lot of project deadlines coming up but a shortage of e commerce developers. So we hired SoftLoft developers to fill up that shortage and ensure that we would meet the deadlines.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have not been involved in the selecting of this vendor so I cannot provide insight into the selection or decision process.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The Softloft developers took part in a wide range of development activities and took on anything we threw at them. The main techniques they've used while working with us were ReactJs, NextJs and Bigcommerce(stencil).

How many people from the vendor's team worked with you, and what were their positions?

We worked with 1-3 developers, depending on our needs. They were experienced developers that became part of our existing e commerce development team. The process of scaling the number of developers up and down according to our needs went quite smooth.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The addition of SoftLoft developers led to our team largely meeting the deadlines that were set for us. After meeting the deadlines we were satisfied enough to keep them as part of the team for longer since we still had more projects. The quality of their work was great. They delivered good code, were able to work very independently but were also not afraid to ask for help or more information when it was required. Despite the big geographical distance it felt like they were genuine full-fledged team members.

Describe their project management style, including communication tools and timeliness.

The management of their team performance was great. Softloft regularly scheduled calls with us to check in and hear about the results of their developers and to ask for possible improvements. When an issue came up they were quick to resolve it.

What did you find most impressive or unique about this company?

They had an impressive ability to adapt to our way of coding and our way of teamwork very quickly.

Are there any areas for improvement or something they could have done differently?

We were very satisfied with the developers of SoftLoft, the only area of improvement that I can think of is that their developers don't have a great command of the English language. It was good enough to make things work but sometimes some extra effort was required to understand each other.

BACKGROUND

Please describe your company and your position there.

I'm the IT Manager at a company that provides digital freight market place solutions for US based brokers and carriers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SoftLoft, and what were your goals?

One of our clients needed a reliable vendor to meet their needs in E-Commerce Indusrty based on Magento Platform which is not our main strength. That is why decided to turn to SoftLoft.

SOLUTION

How did you select this vendor and what were the deciding factors?

SoftLoft has an extensive expertise and a proven record with Magento projects of various levels of complexity. This is exactly what we were looking for.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

At our kick-off meeting we knew we were in the right place with the right people. The project has had several key stages starting with the MVP. The project is carried out iteratively, each iteration is 45 days. We have moved from the most critical features to the least critical ones so far.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 2 Back end developers, 1 Front end developer, and 1 QA within the first 6 months. Later the project was extended.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

At the time being it is hard to make any evaluation conclusions as the project has not been completed yet.

Describe their project management style, including communication tools and timeliness.

Communication is very transparent. Project manager is patient and responsive to our needs. They're always on time when it comes to deliverables. If any delays occur, we are always given heads up. The team uses Jira mostly.

What did you find most impressive or unique about this company?

I remember the time when one of the developers was unexpectedly gone for a long-term sick leave, and he was replaced within 10 days. I am also impressed with their willingness to find and improve solutions regardless of their complexity.

Are there any areas for improvement or something they could have done differently?

At the beginning of our cooperation, the time zones seemed to be a stumbling stone, but we managed to accommodate them with ease.