What was the scope of their involvement?
SocialSEO has been phenomenal in understanding the intricacies of our business, not only from a consumer perspective but also in terms of internal operations. We have three product sites; one for pre-licensing, one for post-licensing, and one for continuing education. Each of those is different for every single state that we operate in, so we needed to optimize our sites and figure out how to make improvements for ranking higher in all search engines. The scope has changed during the last couple of years, so what began as a way to level the playing field has turned into a growth effort.
We began by cleaning up all our metadata and figuring out where we stood as a company, what keywords we were tracking, and so on. We have been identifying opportunities for growth over the last couple of years, looking at the different tactics we could use in order to improve our results.
While we have an overall national target, we don’t target all areas at once. New Jersey might be renewing in April, but Minnesota renews in June, so who we’re targeting and to what degree is constantly changing. SocialSEO has been fantastic in understanding this and at working alongside our other initiatives in ensuring that we’re targeting the right customer at the right time.
Our blog went live a couple of weeks ago, and we launched a whole new responsive site for which SocialSEO played a large role, guiding us and making sure we were structuring it in the best possible way for SEO. Our developer executed the blog wrongly, but SocialSEO advocated for increasing our efforts to fix it.
How did you come to work with SocialSEO?
We thought that whoever showed up first after googling “SEO” should be the best at what they do in that field. SocialSEO was the first result, but we met with the first three groups. We connected very well with their team. SocialSEO was engaged and was one of the few groups who had actually done research about who we were. It was clear that they were interested in working with us as a client, and we weren’t another number or callback to them.
How much have you invested with SocialSEO?
Our monthly expenditure is approximately $2,500.
What is the status of this engagement?
We started working with SocialSEO in July or August 2015.