Audience-First. Performance Obsessed.
SocialCode is a full-service marketing partner, powering better performance for digital disruptors and Fortune 500 leaders alike. It provides white-glove creative, media buying, and measurement services for brands across scaled digital and audience-based media platforms. SocialCode’s deep expertise drives business results and reveals actionable insights about customers and prospects. At a time when CEOs and CMOs are striving for greater control and transparency over marketing investments, SocialCode stands out through its standards, accountability and expertise. That’s why companies like Chipotle, LVMH, Gap, and ABi rely on SocialCode to reach their most valuable prospects across digital, social, and emerging channels like audio and OTT.
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The luxury fashion retailer wanted to measure the impact of its Facebook ads on
in-store sales. Michael Kors tapped SocialCode to launch a Facebook ads campaign driving people to its brick-and-mortar locations. We deployed the brand’s proprietary CRM data, website visitor data and lookalike targeting to reach a qualified audience. Facebook’s store visits objective was used to motivate in-store visits. By using offline conversions reporting, the luxury retailer was able to determine how many people interacted with its Facebook ads before making a purchase at a physical Michael Kors store.
HICKIES wanted to expand their reach and sales online to complement offline efforts, as well as explore a channel with higher margins and more control over speed of growth. SocialCode launched the brand’s first multi-channel digital advertising campaign. Prior to spending any of the advertising budget, SocialCode used the client’s existing CRM data to pinpoint customer segments to maximum ROI, and the campaign was a massive success.
How do you get users to take a pause from the tap and engage with your ad? You surprise them. Traditional IG Stories sponsored ads had been top performing units for Chipotle. SocialCode wanted to capitalize on that success in a more organic way to their predominantly millennial audience. Everyone likes to give their opinion, especially regarding food, so a polling ad seemed like a great fit.
The campaign was a huge success, driving engagement and increase sales by testing out the newest IG Stories Paid Polling ad unit (beta).
The Super Bowl is Budweiser’s most important campaign each year, and the popular brand wanted a unique way to build early buzz on social for their traditional TV spot.
Budweiser was the first in the Anheuser-Busch portfolio to leverage Twitter’s “Heart to Remind” card. SocialCode utilized the product as a means to give users early access to the brand’s Super Bowl commercial spot. In turn, this initiative helped generate a qualified and interested retargeting pool to serve the Super Bowl ad to, increase overall frequency of the campaign and drive a 46% video view rate on the spot, compared to Twitter’s 24% benchmark.