We push clients to make bold decisions.

Social Hero is an internationally recognized creative company based out of Canada, specializing in lead generation, websites, branding, graphic design and social optimization. They are known for having a unique approach and fundamentally fresh strategies, customized on an individual basis.

 

Their impressive client portfolio flaunts a broad spectrum, from Government projects to taxi campaigns. Team Hero provides insightful strategies that drive their clients' profitability, while synonymously procuring high caliber content.

 

 

Social Hero has made great strides since opening it's doors in 2016, with a proven track record of consistent expedition.

 

 
$1,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2016
Show all +
Edmonton, Canada
headquarters

Portfolio

Key clients: 

Alberta Government, CO-OP Taxi, Gong Cha

Video Collage

A collage of our works throughout 2019.

Reviews

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Social Media Marketing for Entrepreneur Platform

"Their planning and coordination were fluid."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Oct. 2019
Project summary: 

Social Hero provided social media marketing services for an entrepreneur platform, targeting an upcoming event. The team was responsible for digital media strategy, branding, marketing, and data analytics.

The Reviewer
 
1-10 Employees
 
Edmonton, Canada
Janice Sarich, M.Ed.
President, It Begins With You Inc.
 
Verified
The Review
Feedback summary: 

The client's workshop sold out well in advance. Social Hero establishes a seamless workflow through effective communication and an understanding between teams. The team is committed, hard-working, and talented.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Founder and President of It Begins With You Inc. which is an Alberta based small business that assists entrepreneurs compete to win by aligning plans and policy pathways to help solve business problems for positive impact and profits. Also, we deliver learning opportunities through leading edge guest Speakers who motivate and inspire in the areas of leadership, business development, health and wellness, and social development. Recently hosted Ms. Julia Cameron, world renowned best selling author of "The Artist's Way" to have her first Canadian appearance in almost 20 yrs. Ms. Cameron lead the workshop in Edmonton, Alberta, Canada on October 5, 2019 to a sold-out audience.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Hero?

It Begins With You Inc. hosted Ms. Julia Cameron, world renowned best selling author of "The Artist's Way" to have her first Canadian appearance in almost 20 yrs. Ms. Cameron lead the workshop in Edmonton, Alberta, Canada on October 5, 2019 to a sold-out audience.

The business opportunity capitalized on the internal planning expertise of the lead company, and the external expertise and services provided by Social Hero Media which included: website development, branding, marketing and advertising targeting to the right audience, creative content, data analysis and reporting, marketing materials, video services and podcast services.

What were your goals for this project?

The primary goals, outcomes, and impact achieved for the workshop project included: higher visibility for the professional brand i.e., janicesarich.com and the corporate brand i.e., It Begins With You Inc.; a sold out workshop (400+ participants) within the set time frame; the budget and profit targets were met; there were real measurable results for the investment; the project risks were eliminated or mitigated; the project had an effective working system with the team at Social Hero Media which delivered beyond expectations; and all the project goals were met with professionalism, focus, and quality at the core.

SOLUTION

How did you select this vendor?

I believe it is important to choose a vendor that is trusted, robust, and offers a wide range of customized client-based business and technical services that are at a fair market price. Also, it is very important to have a frictionless and positive experience coupled with exceptional quality and service. Over the past year, I worked with this company for a political bid and based on that positive experience and deliverables, I decided to continue the working relationship as an entrepreneur to assist my company with a number of specific business goals and objectives.

Describe the scope of their work in detail.

It Begins With You Inc. engaged the services of Social Hero Media which included: digital media strategy, branding, marketing, data analytics to support the pricing structure, audience networks, and social media marketing and advertising using FB, IG, and Eventbrite. The working relationship, rapport, trust, and confidence in the company's abilities was strong.

Both companies were prepared and well organized. Together we ensured that communication was effective, and input into the development processes remained clear, flexible, and the final sign-offs on all materials was assured including project control. Extremely pleased that my company's positive image was maintained, the brand enhanced, and that the workshop project sold out on time and on budget.

What was the team composition?

A working relationship existed previously with the company's Principal and VP Marketing and continued moving forward with the workshop event project. The team from Social Hero Media expanded on an as needed basis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Successful project outcomes included: the workshop event "The Artist's Way" lead by Julia Cameron sold out well in advance with (400+ attendees) by driving marketing and advertising primarily through facebook ads. Also, the majority of the target market attendees were from out-of-province which was unique and unexpected.

How effective was the workflow between your team and theirs?

The workflow between the two company's and teams was a collaborative process. A high degree of understanding regarding goals, objectives, tasks, strategies, and expectations were established early and modified accordingly to optimize short-term and long-term results. Their planning and coordination were fluid.

What did you find most impressive about this company?

The measure of a company begins at the top. The leader for Social Hero Media is a person of integrity with professional knowledge, experience, and a commitment to work with clients to help turn business and professional ideas into real-world success stories.

It was my pleasure to work with this company's leader and team as together they understood how to use their creative muscle to shape, and implement a road map, coupled with effective strategies to harness the power of my business projects, products, and services to make a lasting impact.

Are there any areas for improvement?

Some of the project's process deliverables were stacked which required more time. However, all goals and objectives were met for the project.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebranding & Website for Management Consulting Firm

"They know their stuff in the industry; they know who their competition is and what they’re doing." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2018 - Ongoing
Project summary: 

Social Hero provided a variety of digital properties including a new website, logo, and letterhead. All deliverables, including the website, were custom-designed, avoiding the use of templates.

The Reviewer
 
1 - 10 Employees
 
Leduc, Canada
Donna Tona
VP Logistics and Client Service, Werkz Inc.
 
Verified
The Review
Feedback summary: 

Flexible and easy to work with, Social Hero adapted to their client’s needs regarding work style and project pace. Their responsiveness and commitment to researching the industry at play are notable. Customers can expect a partner that understands the evolving nature of branding projects.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the vice president of logistics and client service, as well as a co-founder of the company. Werkz Inc. has been in business for 26 years. We are a management consulting company that does a lot of government-industry work with respect to organizational behavior.

We do interim management, so, in other words, when someone in government retires or requires interim support, we provide that until a permanent employee is found. We specialize in emergency management, so we've been at some of the biggest disasters in the US country, namely Oklahoma and the World Trade Center, plus nine events here in Canada. We also do a lot of policy work for municipal peace officer services, or, what you'd probably call bylaws.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Social Hero?

We looked long and hard before we found Social Hero. We needed to rebrand ourselves into a company that wasn't tired, old, and set in their ways. We needed a team of individuals who weren't in a hurry and were able to keep up with the fact that we knew what we wanted but didn't know how to explain it.

We were coming up on our 25th anniversary of being in business, and we wanted a fresh, young team that could take our company to new heights.

SOLUTION

What was the scope of their involvement?

One of the things we spent a lot of time talking about was that we didn't want our website to look like a brochure. Most websites do, and we were tired of that. We also wanted a whole new logo, fonts, templates, letterhead, bid documents, and invoices to match. It took us almost four months to get the font and the logo right, and I would say we tried probably 20 or 30 options. Each time it was very positive and pleasant, and everybody worked hard.

The beauty of it was they were honest with us. A lot of times, in my experience, branding companies aren't that honest. They just want to get you somewhere and they don't care. Social Hero was very professional and honest.

Our final logo is the name of our company “Werkz Inc.” in a stylized font and fashion that they created. The tail of the “Z,” comes down into the “Inc.” We loved it. They also created our business card. Our logo is on the front, and then, on the back, it looks like I'm talking to you. It's my name and my signature It was produced on really heavy stock paper, so it's not on your typical business card. We've been getting just incredible kudos for our business cards.

What is the team composition?

We worked with a designer and in fact, we're still—we just started a new project with them. We also worked with the president of the company, Ryan, and we worked with a web expert. It’s basically a team of three.

We worked equally across the team because Ryan picked a team that had different skillsets. So, if we needed something or weren't understanding something, we could talk to the particular individual that had that skillset. It made it good because we knew exactly who we had to go to for what question. We liked working in that type of team atmosphere.

How did you come to work with Social Hero?

We looked for approximately three years, believe it or not, and benchmarked a ton of websites because of what we do is kind of unique. We wanted creativity. We're in the business of reporting and so forth, and we know a cut and paste company when we see one, so we wanted a company that was interested in what we did.

When you tell someone you do emergency management, disaster work, they don't press into that because they get nervous about it. We backed away from a lot of companies because they wouldn’t respond to our concerns about how our logo would transfer onto different kinds of properties or who wanted us to use a templated website.

Social Hero spent a lot of time talking to us, and we got to know Social Hero a bit because they coordinated my campaign for mayor of the city we live in. They'd heard about us through a friend, and we'd heard about them, I can't remember the exact scenario, but I gave them a shot. Their willingness to think at a 30,000-foot level and get creative with their ideas was amazing. I got to see them work with their videography and cinematography, as well as how they handled our Facebook page and responses. Since they could handle that, I thought we’d at least sit down and talk with them.

How much have you invested with them?

We’re at about the $30,000 mark now.

What is the status of this engagement?

We started probably in May of 2018, and that was just to get our logo and the brand looking right. We finished that up at the end of September of 2018. We're on the second project right now with our website.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

One of the things they do that’s pretty cool is that they give you storyboards for your website, printing them off on 17x15 paper, I think. They didn’t just send us a link; they sent something that we could hang up in our office and take a look and move things around for.

That's been impressive, and that's been very helpful because folks in our line of work are quite visual and we need to see what’s happening. They're always available when we need to talk to them, and they're able to print things off in their office as well, which speeds up the process.

How did Social Hero perform from a project management standpoint?

I would say they're responsive to the client. There were times when we weren't ready, but they were able to be flexible with us. I know they had to juggle their stuff at the backend quietly because they have met multiple clients. They were able to chunk things out in phases and fit in with where we were at, which made the process a lot better.

We communicated with them on everything from Dropbox to a type of Zoom program. We could also do meetings with them by phone or texting, or just popping in to see them in person to have a quick lunch somewhere. They were very flexible and technical. It was very easy to access anything they sent us. All we had to do was click on it and save it.

What did you find most impressive about them?

Social Hero was smart, well priced, and responsive. Their flat-rate pricing allowed us to dream freely through branding exercises. We’d been through this type of branding exercise before and didn’t want a scenario where we’d be charged for every little step of the process. Social Hero understood that this was a journey and not a straight trip to a single destination.

They know their stuff in the industry; they know who their competition is and what they’re doing. They know what they're competition prices out at and they know how to be different than their competition. They do market research before they speak to a client, which is very refreshing.

Are there any areas they could improve?

All of us can improve. When you've been in business awhile, every day is an improvement. I would say they're going to grow fairly rapidly, so they just have to manage and control their growth. That's a good place to be; it’s not a bad thing. A lot of companies don't watch that growth or control it. That would be our advice to Social Hero, as they're going to be very big and they just have to control the different stages as they go along.

Do you have any advice for potential customers?

When you’re working with Social Hero, it's important to not hurry along but let the creative process play out. There are some things you can do to deliver results immediately, but those won’t be the best results. We’ve worked with other companies that delivered branding within a month, and we thought what we got was great, but know we know that we were charged way too much for way too little service.

I would tell people to be patient and develop a real clear understanding of what they want to produce and what you want to sink your teeth into. This will give you the best look and best brand to make your company stand out.

5.0
Overall Score They didn't push us, but they didn't also agree with us on everything either. They’re not a factory branding company.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The company can only be as good as the client, and a lot of times clients will delay and that sets the schedule off.
  • 5.0 Cost
    Value / within estimates
    We'd also scoped out a lot of pricing and knew how folks could add up overhead percentages. Social Hero was not even close to doing that.
  • 5.0 Quality
    Service & deliverables
    They are responsive to their service and very clear in the scope of what they produce. They help bring clarity to the final product.
  • 5.0 NPS
    Willing to refer
    We’ve referred quite a few folks to them, and every person has come back and been very impressed with what they could do.

Digital Strategy & Lead Generation for Communications Agency

"Their knowledge of the digital market space and how to navigate it is insurmountable."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - Aug. 2018
Project summary: 

Social Hero was responsible for crafting a digital marketing strategy for a communications agency. The team was also responsible for lead generation.

The Reviewer
 
11-50 Employees
 
Edmonton, Alberta
Kushan Bhatt
Business Account Manager, TELUS - Communications 2000 Inc.
 
Verified
The Review
Feedback summary: 

The number of leads increased from 20 per month to 60. Social Hero produces high-quality work through open communication and attention to detail. The team is professional, knowledgable, and efficient.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a Business Account Manager. The reason I reached out to Social Hero Media was to help with lead generation in the digital marketplace. I also needed help in being onboarded to the world of online marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Hero?

Lead Generation/Better Digital Presence

What were your goals for this project?

To increase amount of leads which can consequently increase sales.

SOLUTION

How did you select this vendor?

Another client from my network recommended Social Hero as they had exceptional results in lead generation and digital marketing.

Describe the scope of their work in detail.

They developed a strategy to produce results which I saw very early on in the process as well as target marketing ad space for particular verticals that require telecommunications products/services.

What was the team composition?

It would have been 3-5 personnel from their office. The size of the team was reduced as the project took off. Automation was one of the key topics and eventually Social Hero Media was able to maintain a steady pace of leads without too much intervention. Their core formula is so strong that once setup correctly, it required very little manual intervention unless the content was needing to be changed (such as UI/UX/graphics/pictures & written content).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Prior to engaging Social Hero Media, I was able to generate about 20 new leads per month on my own. After engagement, that number jumped to 60 qualified leads. The reception from my target markets were very positive. The intake of incoming calls for my services almost tripled on a day to day basis.

How effective was the workflow between your team and theirs?

Social Hero Media has been one of the easiest organizations that I have worked with. There were clear expectations set from the get go in regards to the timeline of the project and the strategy that would be used to help me achieve my goals. Any changes that were needed to be made were almost instantaneous. Candidly speaking, when I needed them, they made themselves available for me. They valued my time as much as I valued theirs.

What did you find most impressive about this company?

Professionalism, efficiency, attention to detail, quality of work produced, use of technology and expertise within their industry. Their knowledge of the digital market space and how to navigate it is insurmountable.

Are there any areas for improvement?

None that I can think of. They recently moved their offices to a new location and all I can say is that it is worth a visit!

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer