What was the scope of their involvement?
One of the things we spent a lot of time talking about was that we didn't want our website to look like a brochure. Most websites do, and we were tired of that. We also wanted a whole new logo, fonts, templates, letterhead, bid documents, and invoices to match. It took us almost four months to get the font and the logo right, and I would say we tried probably 20 or 30 options. Each time it was very positive and pleasant, and everybody worked hard.
The beauty of it was they were honest with us. A lot of times, in my experience, branding companies aren't that honest. They just want to get you somewhere and they don't care. Social Hero was very professional and honest.
Our final logo is the name of our company “Werkz Inc.” in a stylized font and fashion that they created. The tail of the “Z,” comes down into the “Inc.” We loved it. They also created our business card. Our logo is on the front, and then, on the back, it looks like I'm talking to you. It's my name and my signature It was produced on really heavy stock paper, so it's not on your typical business card. We've been getting just incredible kudos for our business cards.
What is the team composition?
We worked with a designer and in fact, we're still—we just started a new project with them. We also worked with the president of the company, Ryan, and we worked with a web expert. It’s basically a team of three.
We worked equally across the team because Ryan picked a team that had different skillsets. So, if we needed something or weren't understanding something, we could talk to the particular individual that had that skillset. It made it good because we knew exactly who we had to go to for what question. We liked working in that type of team atmosphere.
How did you come to work with Social Hero?
We looked for approximately three years, believe it or not, and benchmarked a ton of websites because of what we do is kind of unique. We wanted creativity. We're in the business of reporting and so forth, and we know a cut and paste company when we see one, so we wanted a company that was interested in what we did.
When you tell someone you do emergency management, disaster work, they don't press into that because they get nervous about it. We backed away from a lot of companies because they wouldn’t respond to our concerns about how our logo would transfer onto different kinds of properties or who wanted us to use a templated website.
Social Hero spent a lot of time talking to us, and we got to know Social Hero a bit because they coordinated my campaign for mayor of the city we live in. They'd heard about us through a friend, and we'd heard about them, I can't remember the exact scenario, but I gave them a shot. Their willingness to think at a 30,000-foot level and get creative with their ideas was amazing. I got to see them work with their videography and cinematography, as well as how they handled our Facebook page and responses. Since they could handle that, I thought we’d at least sit down and talk with them.
How much have you invested with them?
We’re at about the $30,000 mark now.
What is the status of this engagement?
We started probably in May of 2018, and that was just to get our logo and the brand looking right. We finished that up at the end of September of 2018. We're on the second project right now with our website.