Strategy. Content. Buzz
Social Buzz (A unit of GMS Hospitality Services Private Ltd) is a 360 degree digital marketing agency based in New Delhi India. Founded by IIM-A, MICA and BITS Pilani alumni, Social Buzz is empanelled with Times of India and has handled various Bennett Coleman projects in the past. Social Buzz offers ROI based digital marketing strategy that is in line with the client’s objectives and since its inception in 2016, it has served Times of India, Taiwan Expo 2019, Manipal University- Jaipur, Trinity Institute, Ardor 2.1 and other clients across the board.
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Jagran Sanskarshala: Digital Marketing
About Jagran Sanskarshala
Dainik Jagran, through Sanskarshala, attempts to contribute to this holistic learning process - so that the kids of today become aware, responsible and confident young citizens of tomorrow.
Objective
To instil a sense of social responsibility and moral values in children’s day to day lives through aggressive social media marketing based on certain themes decided by Dainik Jagran Sanskarshala.
Strategy Adopted
- Design and development of a mobile friendly website with a suitable interface for students.
- Aggressive social media weekly posting schedule based on a particular theme.
- Regular engagement centric posts to engage with school students, parents and teachers.
- Frequent posting of events conducted by Dainik Jagran Sanskarshala in various schools.
- Creating animated videos and their respective teasers based on certain themes decided by Dainik Jagran Sanskarshala.
Results
Duration: 60 Days
Total No. of Posts: 168
Total Reach: 8,202,901
Total Engagement: 381,338
Avg. Reach per post: 48,553
Avg. Engagement per post: 2,262
Ardor 2.1: Digital Marketing and Branding
Ardor is a lively rooftop bar & restaurant situated in the heart of New Delhi equipped with DJ music serving Indian fare, thalis & international bites.
The location of Ardor exposes it to a high end clientele, however, it is also exposed to immense competition due to many restaurants just a couple of steps away!
Strategy:
The main selling point for Ardor was its live music and the response to client queries was low as well as Food Influencers were not aware of the offerings of Ardor. Social Buzz undertook massive branding exercise in coordination with the in-restaurant team of Ardor to reach out to more influencers and respond to customer queries in a more swift manner.
Results:
86,841: Facebook Followers
10 to 1791 per week: Instagram profile visits
1326: Instagram Stories
4: Blogger meets with each meet having 10+ bloggers
IDSA - Digital Marketing Case study
About IDSA:
The Indian Direct Selling Association IDSA is an autonomous, self-regulatory body for the direct selling industry in India. The Association acts as an interface between the industry and policy-making bodies of the Government facilitating the cause of Direct Selling Industry in India.
Objective:
To increase engagement on various social media platforms through incentivized participation..
Strategy Adopted:
Contextual and informative questions that solicit comments and discussions.
Incentivize the winners to encourage them to become a part of the community.
Results:
Total Reach: 1,50,000+
Total Engagement: 20,000+
Taiwan Expo 2019
Taiwan Expo 2019 was the 2nd edition of the earlier highly successful Taiwan Expo 2018. In the execution of the event marketing campaign for the 2nd consecutive year, Social Buzz set the targets high in terms of KPIs and achieved all of them in the desired time frame.
Times of India Buzzphoria video marketing campaign
About the Project:
Buzzphoria was a flashmob video organized by the Times of India, Chandigarh in Elante Mall, Chandigarh. Various activities that exhibit the essence of the city were on display in the video including theatre, modeling, football, hip hop dance. TOI wanted to promote this video online to get 1 lakh views.
Objective: Promote the video on social media, thereby, increase the views of the video to 1,00,000.
Result: Social Buzz got 2,20,000 reach on the video and more than half of the reach was organic in nature.
VARDAN Social Media case study
About VARDAN
Vardan, a welfare initiative from the Times Group, brings a unique and effective treatment system that focuses on the optimum performance of the human body by enhancing total body mobility, Core FirstTM postural and movement strategies. Designed for the service of humanity and the stakeholders of BCCL i.e. employees, advertisers, readers, and other business associates, Vardan strives to promote health and healing in communities.
Our technical partners Vicky and Gregory Johnson pioneered Functional Manual TherapyTM (FMT) and are the founders of The Institute of Physical Art (IPA). Their combined clinical experience of 75 years and innovative treatment techniques bring a unique and effective approach to healing, recovery and total body mobility. The system is designed to give people a new lease of life and help them regain optimal efficiency. The dedication and ongoing efforts of our partners to develop innovative therapy techniques and solve complex musculoskeletal as well as neuromuscular dysfunctions are evidenced by the thousands of patients who have benefited from their care.
Social Buzz provided a strategic and creative buzz to VARDAN for a considerable period and helped them with more conversions.
TAIWAN Expo 2018
About Taiwan Expo 2018:
Taiwan Expo was being held in India for the first time. After successful Supplier-Buyer shows in south east asia, Taiwan was entering into India with FICCI as its partner to conduct Taiwan Expo 2018.
Social Buzz provided the much needed buzz on digital platforms and helped them reach out to a lot of focussed TG in a short span of time thereby increasing the overall footfall during the event.
Prest Loans- A RBI registered NBFC
About Prest Loans:
Prest Loans is an RBI registered NBFC that provides business loans to small and medium sized enterprises with less paperwork, and resulting in timely disbursal.
Social Buzz provided a strategic buzz to Prest Loans and conducted 4 contests that generated a buzz for Prest Loans and increased awareness and intent among the online community. A brief lead generation activity resulted in sizeable number of focussed leads that lead to a high rate of conversion.
Reviews
the project
Digital Marketing for Online Media Outlet
"To put it simply, it was seamless."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I work as Associate General Manager of The Times of India Brand. Handling national projects, markets across north and central India, a healthcare initiative of the company as well as a travel related unit.
For what projects/services did your company hire Social Buzz (A unit of GMS Hospitality Services Pvt Ltd)?
For two projects:
- TOI Chandigarh online engagement for Its Chandigarh's Time
- Vardan social media management - healthcare initiative based in south Delhi
What were your goals for this project?
- Chandigarh: Getting entries for a startup centric programme
- Vardan: Creating a community on social media
How did you select Social Buzz (A unit of GMS Hospitality Services Pvt Ltd)?
Through a pitch between multiple agencies. Social Buzz had the best ideas.
Describe the scope of their work in detail.
- For Chandigarh, it was to reach out to relevant groups of entrepreneurs and potential entrepreneurs even among the student community and get them to sign up for a programme
- For Vardan, generating conversations on what was a dead social media page
What was the team composition?
Principally one person in client servicing and strategy, with a 1-2 person creative team at the back end.
Can you share any outcomes from the project that demonstrate progress or success?
Excellent results in both projects.
To be specific:
- Nearly a thousand entries received for the Chandigarh initiative, which became a talking point in the tricity's startup circle.
- Vardan - Saw conversations being generated for the healthcare brand for the first time, with some interesting posts.
How effective was the workflow between your team and theirs?
To put it simply, it was seamless. And it is possible that we will work with them again for a re-run of the same projects or similar other initiatives.
What did you find most impressive about this company?
- Their ability to understand the brands and initiatives without back and forth.
- Their ability to out together creatives that fit the marketing objective.
Are there any areas for improvement?
As they expand and grow, hope the personal touch they were able to give to the projects does not reduce.
the project
Digital Marketing for Education & Counseling Firm
"Workflow and communication were seamless. The project team was available and reachable for any issues."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the president of the Company. My company is mainly into Education and Counseling.
For what projects/services did your company hire Social Buzz (A unit of GMS Hospitality Services Pvt Ltd)?
- For Digital Marketing
What were your goals for this project?
- To reach to maximum students to provide them new techniques of education and career counseling
How did you select Social Buzz (A unit of GMS Hospitality Services Pvt Ltd)?
They were referred to us.
Describe the scope of their work in detail.
They were managing promotions on various social media platforms, analysis of results, preparing creative works, SEO, lead generation, and handling.
What was the team composition?
They have a dedicated project manager, creative writer, and social media handler.
Can you share any outcomes from the project that demonstrate progress or success?
One of the KPI was lead generation. We were satisfied with the quality of their work which was measured against various KPIs.
How effective was the workflow between your team and theirs?
Workflow and communication were seamless. The project team was available and reachable for any issues. The work progressed as per schedule.
What did you find most impressive about this company?
They were approachable.
Are there any areas for improvement
They can do better in the creatives part.