Taking Startups and SMEs To Their Next-Level
We are Social Acumen. We take startups and SMEs to their next level through data-driven digital and social media advertising.
Our data-driven approach gives us a “winning formula” for success and enables us to run ads that deliver greater volume and value for our clients.
We work with startups and SMEs such as Secret Saviours, BOL Foods, Chinti & Parker, Ora Home and FaceGym, as well as bigger organisations such as Innocent Drinks, Visit Britain and Sky Store.
There are phenomenal growth opportunities for startups and SMEs to harness data-driven digital advertising to scale their business performance.
Startups and SMEs often lack the time and expertise required to harness the data that is produced by their digital and social media advertising. This restricts their ability to grow and scale their businesses through digital advertising.
As a result, they are missing out on phenomenal growth opportunities through Facebook Advertising and Google Ads.
And that’s where we come in…
Our data-driven approach to digital and social advertising gives us a “winning formula” for success: data-insights that can show us what ads to run and to who.
This enables us to make and deliver ads for our clients that perform better and increase business performance in a more cost-efficient manner.
Improved performance mixed with detailed data-insights gives us the blueprint needed for growing and scaling our client’s businesses.
headquarters
Recommended Providers
Focus
Portfolio
Innocent Drinks, BOL Foods, FaceGym, Visit Britain, Saga, Ora Home
Growing FaceGym's business through Paid Social ads
What We Did /
We implemented weekly test cycles to identify what audience interests within beauty and skin care visited FaceGym’s website most.
We retargeted this web traffic with location-specific ads driving people from different parts of London, Manchester and New York into their closest store. This generated a consistent 5x ROAS.
For store specific launches, such as Notting Hill we used hyper-localised ad targeting to target customers within a small geographical area. This approach led to a 61% increase in conversions.
Improving revenue by 20% through Paid Social ads
What We Did /
Facebook Ads and Instagram Ads
We created a range of audiences that would provide us with a data-driven insight as to who the most viable customer prospects were for Secret Saviours. These audiences were comprised of interests, based on the different stages of pregnancy, as well as a range of Lookalike Audiences based on different actions taken by potential prospects.
We then Retargeted these actions to determine what the best and most profitable points of the consumer journey were to target with ads.
Creatively, we were limited with what we could create, as shooting video content with pregnant models and talent under Lockdown was an impossibility. However, with some creative guidelines and remote direction, we were able to capture real, authentic video testimonials from customers and Influencers, as well as more instructional content on the product from Sophie, the founder of Secret Saviours.
Google Ads:
We mapped out a range of key search terms based on different need-states that pregnant women would be in during their pregnancy. We then created ads that spoke to them in a relevant way about the product.
These interest-based search campaigns were bolstered by Smart Shopping Campaigns and Dynamic Search Ads, which enabled Google to find the best and most viable audience groups. Finally, Brand search campaigns enabled us to always be top of search results (while keeping any pesky competitors away from searches for Secret Saviours!).
Raising brand awareness for BOL across 4m people
What We Did /
We took BOL’s Tesco Clubcard data and mapped 3 audiences that reflected their core customer base.
We overlaid interest targeting to these demographics, allowing us to target ads to people interested in healthy eating, organic food and vegan/vegetarianism.
We tested a series of different product ads, creative and messaging to determine which audiences engaged best with BOL’s product range. These were designed to improve brand and product consideration.
Measuring Visit Britain's Influencer campaigns
What We Did /
To analyse Visit Britain’s global Influencer marketing network, we needed to create a centralised model that could pull in, format and process data from a variety of sources.
The model allowed us to add contextual tagging to the Influencer’s data, adding elements such as content type, locations visited and size of Influencer to the raw data.
This data was then formatted into pivot tables that displayed the data against metrics that aligned to different stages of the consumer journey, enabling us and Visit Britain to see which Influencers were driving the most Awareness and Engagement among their followers.
Delivering Sales and Sign Ups Through Paid Social
What We Did /
We helped to grow BIB’s Wine Club by over 6,500 members with a consistent ROAS of 4.4x
We were tasked by BIB Wines to grow their Wine Club membership while also growing their sales. As one helped the other, we set about using the Wine Club as a Lead Generation tool, acquiring new prospects targeted to a range of wine interested audiences and Lookalikes.
Those that signed up offered a fantastic, additional audience layer to retarget ads that not only promoted the Club but one-off purchases as well. This helped to generate high volumes of new prospects for the Wine Club as well as revenue that helped self-fund all Paid Social advertising activity.
Innocent Drinks Testimonial
BMB Agency Testimonial
Reviews
the project
Digital Marketing for Wine Retail Company
“They were flexible regarding assets and proactive in asking for what they needed.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a director at an online wine retail company.
What challenge were you trying to address with Social Acumen?
We hired them for digital marketing, predominantly paid social media, and also paid search and creative.
What was the scope of their involvement?
First, we provided Social Acumen with a brief to professionalize our social media. They gave us information on what they thought was best at every stage, allowing us to make decisions and approve what they did. The team created most of the ad copy with occasional amendments from us, and they managed the ads. Sometimes, we sent them creative assets, and they also came up with some assets themselves.
What is the team composition?
Sam (Founder) was our main point of contact, and we worked with two other people.
How did you come to work with Social Acumen?
They were referred to us by another startup. Social Acumen was also relatively active on LinkedIn, and we had engaged with them, so I was aware of them.
How much have you invested with them?
We spent £10,000–£15,000 (approximately $12,000–$18,000 USD).
What is the status of this engagement?
We worked with them from January–September 2021.
What evidence can you share that demonstrates the impact of the engagement?
Social Acumen was very professional and clearly had experience. They were flexible regarding assets and proactive in asking for what they needed. Overall we were really happy with them.
The results were generally positive even though they were battling against a changed atmosphere with things opening up after lockdowns due to the COVID-19 pandemic. Despite the tough times, we saw improved metrics like cost per click (CPC) and click-through rate. Although our needs changed and we went in a different direction, we’re still in touch with Sam and may work with Social Acumen again in the future.
How did Social Acumen perform from a project management standpoint?
They always met deadlines and stayed within the budget. The team was really clear in their communication through video calls and phone calls. We used Google Workspace to share documents and spreadsheets. Social Acumen presented what was coming up in terms of scheduling, and we had no problems with back-and-forth communication on creatives and reporting on KPIs.
What did you find most impressive about them?
I was impressed with Social Acumen’s personalized service and high professional standards. They were super easy to work with and delivered good quality of output.
Are there any areas they could improve?
No, there was nothing they needed to improve.
Do you have any advice for potential customers?
Go for it! My advice is to sit down with Sam; he’ll be honest about whether he can help.