Taking Startups and SMEs To Their Next-Level
We are Social Acumen. We take startups and SMEs to their next level through data-driven digital and social media advertising.
Our data-driven approach gives us a “winning formula” for success and enables us to run ads that deliver greater volume and value for our clients.
We work with startups and SMEs such as Secret Saviours, BOL Foods, Chinti & Parker, Ora Home and FaceGym, as well as bigger organisations such as Innocent Drinks, Visit Britain and Sky Store.
There are phenomenal growth opportunities for startups and SMEs to harness data-driven digital advertising to scale their business performance.
Startups and SMEs often lack the time and expertise required to harness the data that is produced by their digital and social media advertising. This restricts their ability to grow and scale their businesses through digital advertising.
As a result, they are missing out on phenomenal growth opportunities through Facebook Advertising and Google Ads.
And that’s where we come in…
Our data-driven approach to digital and social advertising gives us a “winning formula” for success: data-insights that can show us what ads to run and to who.
This enables us to make and deliver ads for our clients that perform better and increase business performance in a more cost-efficient manner.
Improved performance mixed with detailed data-insights gives us the blueprint needed for growing and scaling our client’s businesses.
Innocent Drinks Visit Britain Sky Store BOL Foods Ora Home FaceGym London Planner IN London Beara Beara Invisalign BMB Agency
What We Did /
We implemented weekly test cycles to identify what audience interests within beauty and skin care visited FaceGym’s website most.
We retargeted this web traffic with location-specific ads driving people from different parts of London, Manchester and New York into their closest store. This generated a consistent 5x ROAS.
For store specific launches, such as Notting Hill we used hyper-localised ad targeting to target customers within a small geographical area. This approach led to a 61% increase in conversions.
What We Did /
We took BOL’s Tesco Clubcard data and mapped 3 audiences that reflected their core customer base.
We overlaid interest targeting to these demographics, allowing us to target ads to people interested in healthy eating, organic food and vegan/vegetarianism.
We tested a series of different product ads, creative and messaging to determine which audiences engaged best with BOL’s product range. These were designed to improve brand and product consideration.
What We Did /
To analyse Visit Britain’s global Influencer marketing network, we needed to create a centralised model that could pull in, format and process data from a variety of sources.
The model allowed us to add contextual tagging to the Influencer’s data, adding elements such as content type, locations visited and size of Influencer to the raw data.
This data was then formatted into pivot tables that displayed the data against metrics that aligned to different stages of the consumer journey, enabling us and Visit Britain to see which Influencers were driving the most Awareness and Engagement among their followers.