Mobile Application Design & Development

Small Planet designs, develops and supports award-winning iOS/Android apps. We’ve delivered over 80 successful applications across multiple platforms, and over 25 category #1s.

Small Planet’s team works collaboratively under one roof in Brooklyn, NY. We have deep experience in Objective-C, Swift, Java, Unity, React Native, and Xamarin.

 

Small Planet is honored to have won the 2017 Communication Arts Magazine Award of Excellence, the 2017 Fast Company Innovation By Design Award, and the 2017 Webby Award and People’s Voice Award for Public Service and Activism.

We also create experiences for devices such as Apple Watch, connected home appliances, and heads-up displays. We provide ongoing project management, technical support, and marketing services, and we’ve implemented hundreds of app updates for our clients.

 
$100,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2009
Show all +
New York, NY
headquarters
  • Small Planet Digital
    45 Main Street Suite 510
    New York, NY 11201
    United States
    718.801.8230

Portfolio

Key clients: 

Aetna, Babies "R" Us, General Motors, Disney Publishing Worldwide, Walt Disney Parks and Resorts, Oakley, FanDuel, Fujifilm, J.P. Morgan, Planned Parenthood, Viacom, The NPD Group, Amplify, The Smithsonian Institution

Halstead Property

We were able to differentiate the Halstead app with smart enhancements that make it faster and easier for people to find the perfect property to rent or buy, and to collaborate with friends and family. A companion Apple Watch app provides instant alerts with even more immediacy.

Airmega

The Airmega Smart Air Purifier app gives owners total control of their home or office environment, making clean air a priority at all times.

Girls Who Code Loop

Winner of a Webby and People's Voice Award, the Loop app is an all-in-one networking tool, professional forum, knowledge resource, and alumni support system for girls who have a passion for technology.

NBA's Fanduel

Using innovative digital audio technology, NBA InPlay redefines real-time fantasy basketball gaming with a colorful, compelling experience that directly connects pro basketball fans to what’s happening on their screens.

Spot On

Winner of the 2017 Communication Arts Magazine Award of Excellence, Spot On™ is a birth control and period tracker with a fun, simple interface that allows users to quickly record their period, symptoms, moods, and activities.

Disney Princess: Charmed Adventures

When Disney Publishing asked us to help build an app celebrating the strength and resilience of the Disney Princesses, we were thrilled. We’re always happy to continue our longstanding partnership: 20 apps, 155 countries, 8 languages...and counting!

Reviews

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Mobile App Development for Non-Profit Alumni

"Small Planet was a great choice for the development of a first product. They were great at walking us through the process."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. 2016 - Oct. 2016
Project summary: 

Small Planet Digital built Android and iOS applications to grow alumni engagement and allow alums to connect and communicate via Smartphones.

The Reviewer
 
11- 50 employees
 
New York City Area
Director of Product Innovation, Nonprofit Alumni
 
Verified
The Review
Feedback summary: 

Small Planet Digital built a highly rated and popular application that over 10% of alumni have voluntarily downloaded and use regularly. They understand the end users very well, making the end product better.

BACKGROUND

Introduce your business and what you do there.

We're a non-profit focusing on closing the gender gap in technology. We run 2 different programs for middle school and high school girls, as well as an after-school one.

I am the director of product innovation for the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Small Planet Digital?

One of the first things we were tasked with when I started working with the company in March 2016, was to come up with ways of keeping our alumni engaged after they finished our programs. After a lot of thinking and research, we decided to build a mobile app.

Since we are a non-profit, the goal is less to do with making money, and more to do with making sure that our alumni continue to feel engaged by us. Once they've graduated from a computer science school and have gotten a job in technology, they can say that the achievement was in part due to our programs and community support.

SOLUTION

What was the scope of their involvement?

Small Planet Digital designed and developed our iOS and Android apps.

How did you come to work with Small Planet Digital?

We went through a request for proposal process, speaking with many different agencies, most of them from New York. We felt that Small Planet was the best fit for our project.

How much have you invested with Small Planet Digital?

The cost of our development project was between $200,000 and $500,000.

What is the status of this engagement?

We started working with Small Planet Digital at the end of April 2016 and launched a minimum viable product at the beginning of October. We have many plans for the app but aren't actively developing it at the moment.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We have an alumni record of about 10,000 students. 10% of them downloaded the app within the first week. That number has increased since the launch. Girls are spending time in the app daily and weekly. These are users which would have stopped the engagement with our organization, but they continue it through the app.

How did Small Planet Digital perform from a project management standpoint?

Small Planet was a great choice for the development of a first product. They were great at walking us through the process. I felt that Small Planet was very quick to respond.

What did you find most impressive about Small Planet Digital?

Small Planet did a great job of becoming a partner for us, instead of just being an agency. They took the time to know our programs and students, as well as what we were trying to accomplish. This shows in the final product.

Are there any areas Small Planet Digital could improve?

Nothing immediately comes to mind.

What tips or recommendations could you share that might increase the likelihood of success with Small Planet Digital?

Clients need to stay flexible in terms of priorities and understand that the features of the product being built are going to shift. Knowing this, the initial idea will hopefully change for the better.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    There are elements which we weren't able to include in the initial version, but we're overall satisfied with the app.
  • 5.0 NPS
    Willing to refer

App Development for Planned Parenthood

"Many of the things that people are most responsive to, came directly from Small Planet."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Small Planet Digital developed two apps for Planned Parenthood, each intended to expand people’s access to information and services.

The Reviewer
 
1001-5000 Employees
 
New York Metro Area
Jenny Friedler
Director of Digital, Planned Parenthood
 
Verified
The Review
Feedback summary: 

The first of the two apps that Small Planet Digital developed for the client has received extremely positive feedback from users and the press. The client feels that Small planet really went above and beyond in every way to make this project a success.

BACKGROUND

Please describe your organization.

I work at Planned Parenthood Federation of America [PPFA]. We are the national office of the Planned Parenthood organization.

What is your position?

I’m the Director of the Digital Products Lab, which is a team that’s focused on building and launching great digital products quickly.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Small Planet Digital?

A big part of Planned Parenthood’s mission has always been to expand access to information and services to people, no matter where or when they need it. We’re an organization that’s a hundred years old. The challenge of working in the digital space is really new for us and something that we haven’t always necessarily been structured to do. When it comes to mobile technology there’s just a huge opportunity for us to expand access. That’s really why we went to Small Planet.

SOLUTION

Please describe the scope of their involvement in greater detail.

We had two different product ideas and ended up deciding to work with Small Planet on both. One is a period tracker called Spot On that we just launched. The other is an app that helps parents talk to their kids about sexual help, puberty, and relationships which is still to be named. We’re in the process of beta testing it right now and ultimately updating it. Both of these apps were really about getting people the information they needed, where they needed it, and in the way they wanted to use it. That’s what Small Planet has helped us to do.

How did you come to work with Small Planet Digital?

Wanting to work with an agency in New York was definitely a part of it. I think for us particularly, because we have a really small and agile team, we wanted to be able to work day to day with our team and to really learn from the vendor we chose. This is really a new space for us. We’re still building out our product function at PPFA, so to have a really strong and smart team that really wanted to be a strategic partner was critical in our decision.

People thought that what we were doing was cool, which it is. It’s a really fun job. People get really excited to work with us. Small Planet really went beyond the idea of these projects being cool, and really talked about the strategy, what could be, and how we could develop them. They were true partners in figuring out the app and expanding our concept of what it should be. I think Small Planet has done a really great job with that. They really are our partners. We work so closely with them. They’re experienced, particularly for the kids’ app. Their detail orientation is so critical for Spot On. That was the key.

RESULTS & FEEDBACK

Are there any metrics or success stories you can share?

If you go to the App Store and look at some of our reviews for Spot On, I think they really speak for themselves. They’re really, really positive. People love the design and the functionality. Many of the things that people are most responsive to, came directly from Small Planet. I’ll just give a small example. In the app there are emojis. When you select different emojis for your mood or body symptoms, or you’re tracking your period, they populate these little bubbles. When you move the phone they roll around. That was an idea that our lead developer at Small Planet came up with and we were sort of like, “Yeah, maybe, but it sounds like a lot of work. We probably don’t have time to just spend. Let’s think about it later.” He, over the weekend, did it just to show us what it would be like. When we saw it, we were like, “This is the best thing about this app. This is so funny. It’s so great.” People comment on it constantly.

There’s also a dinosaur in the app which came out really randomly. We knew we wanted to be gender neutral. We knew we didn’t want flowers, butterflies and a bunch of pink stuff. Small Planet was pretty much aware of that. They ended up creating this little dinosaur that ended up in a part of the app. We all just loved it. It ended up getting into more and more of the app. Teen Vogue called the app a game changer. We got a really nice piece in the cut of New York Magazine and Glamour. There’s a lot of nice press around the app Small Planet delivered for us.

What distinguishes Small Planet Digital from other providers?

I really can’t overstate the importance of this, Small Planet's developers are involved in every part of the project. Their developers are even part of strategy conversations – they’re really there for all of it. That just makes all the difference. Spot On, in particular, was incredibly complicated to develop. Many of the challenges that we had just couldn’t have been solved unless a developer was in the room saying it was possible. I think having really strategic and engaged developers is invaluable.

I think they’ve been incredibly well-organized in terms of having single player contact. Our producer on this project is just amazing. She is really our go-to person. She knows this product in and out, better than anyone. That’s been really great in terms of helping them to work with us like partners.

We hit one point early in the project where we realized something just wasn’t working. Something we thought was settled we weren’t happy with. We had this conversation with the producer. It could have been a really touchy conversation. She just immediately went into problem-solving mode and managed it incredibly well on her side. It was managed on our side. The whole product ended up so much better for it. I think we’ve been really good at pushing each other to make this thing better. They really worked with us to figure out how it should be after we’ve explored multiple possibilities. They didn’t shut doors on things that were possible.

Is there anything Small Planet Digital could have improved or done differently?

I guess for us it’s been a learning process together about the value of bringing in real user feedback during the development process. We have been working in a really agile development focused way. This has a lot to do with our objective, so it may be different for others. For us, we basically sort of forced time into our schedule and our planning process as we got further into this, to get feedback from real users, get this thing out in the world, and then update and develop from there. I think there’s very few development shops that do that because it costs money and development schedules get complicated. I think everyone can benefit from that.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Game Development for Fantasy Sports Company

"Small Planet really integrated well with our team. That's a quality that is special and under-appreciated."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

Small Planet Digital did the front end game development of an app for both the Android and iOS platforms, while the client’s in-house team worked on the back end.

The Reviewer
 
201-500 Employees
 
New York Metro Area
Director of Product, Fantasy Sports Company
 
Verified
The Review
Feedback summary: 

Small Planet Digital’s strong communication led to a well-balanced collaboration with the client’s in-house development team. The client felt that Small Planet truly cared about the success of the project.

BACKGROUND

Please describe your organization.

My company is a fantasy sports company, and we run daily fantasy sports games.

What is your position?

I am a Product Manager.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Small Planet Digital?

We were expanding into a new product category and we had an idea; a concept. We had some partners that were lined up to bring the new product to market, which is actually a new game. Our company didn't have internal app development capabilities, but we had our own back-end development team. We met with a few companies and really liked Small Planet, and hired them to do the front end game development for this app.

SOLUTION

Please describe the scope of their involvement in greater detail.

We were going for a design that was both simple but also really engaging. Small Planet was able to help us get that balance really, really well. They had a good sense of when to engage closely with us, work iteratively, and also when to step back and either let us come up with an answer to a problem, or to step away and figure out their potential answer to the problems. It was really just a great collaboration with them.

What platforms is it available on?

They’ve built the game for Android and iOS.

How did you come to work with Small Planet Digital?

I met with their team and we got along well. The price, if I remember, wasn't the lowest or the highest, but it was reasonable.

I think it was a combination of Small Planet’s professionalism and it was one of the bars because, surprisingly enough, some other companies didn't seem very professional. Small Planet was engaging, understood the problem and came back with some really thoughtful ideas. Their previous client roster was great as well. There were a bunch of other companies in the media space and other companies of high caliber. It was a much lower risk solution because we knew they had succeeded in the past. On a side note, my daughter is also an avid player of one of their games, so I knew that they were able to do something that people liked.

Could you provide a sense of the size of this initiative in financial terms?

This project has been more than $200,000.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

The product has actually not launched yet, so it's difficult to talk about the overall metrics. A test is going to be launched soon.

What distinguishes Small Planet Digital from other providers?

Great communication, that's so, so important. Small Planet always made us feel comfortable about where the project was, if deadlines were slipping or if they were ahead. It was all really clear and I felt like I was always in the loop.

It was collaborative, not just from a design standpoint but from a technology standpoint as well, where we were building the back end, they were building the front end. This methodology could be really challenging, particularly when it's a new product. Small Planet really integrated well with our team. That's a quality that is special and under-appreciated. Small Planet helped us make our own process better in terms of providing the feedback that we needed, to make changes on our side when necessary, and even working directly with our engineers.

Small Planet has a great passion for their work; that definitely came through and showed they cared about the success of the project.

Is there anything Small Planet Digital could have improved or done differently?

I think there were times when the team that was assigned to the project initially weren’t always the right fit for the project at that point in its lifecycle. Sometimes they made adjustments and it wasn't completely transparent when and how those adjustments were being made. More visibility into that specific process would have been helpful.

There probably were times when there should have been adjustments and they didn't happen. I partially take the blame for not providing that feedback. A suggestion would be to have a more open channel of communication around resources.

4.5
Overall Score Four point
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    Four point
  • 5.0 NPS
    Willing to refer
    I would have no hesitation.

Mobile App for National Cooking Magazine

"I rank them very highly, both creatively and technically."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

Small Planet Digital created a UI-focused app for iOS and Android. They handled all elements of the development, from concept and visual design to coding, advertising, and security.

The Reviewer
 
51-200 Employees
 
Alabama
Editor, National Cooking Magazine
 
Verified
The Review
Feedback summary: 

After launch, the app received awards from Apple in the “Lifestyle” category, sold well, and delivered excellent usage metrics. Small Planet Digital worked tirelessly to create a complicated app, and internal staff found them responsive, flexible, and sensitive to the project's goals.

BACKGROUND

Please describe your company, and your role and responsibilities?

I am the editor of Cooking Light magazine, which is the largest food magazine in the country. We're part of Time Inc., which is currently part of Time Warner.

OPPORTUNITY / CHALLENGE

What was your goal for working with Small Planet Digital?

We wanted to build a cool food and cooking app for our readers and other customers. It was fairly early in app development, just a few years ago, and we wanted to build a great app. We certainly needed to break even or get to profitability, which we did. The goal was a user-focused goal. We wanted to create a menu-making app that showed the power of our recipes to come together into full menus. We wanted to make the UI [user interface] on the app be fun and intuitive, rather than a list and complicated. It was focused on user experience, rather than audience growth, per se.

SOLUTION

Please describe the scope of their work.

Small Planet was highly involved in the conceptual approach, and they listened to us and worked with us conceptually. We put some ideas in front of them, and they iterated the ideas through design. Then, they went into actually building it, and they built and delivered the final app to our specifications, including working with very complex ad serving issues with that part of our company. Then, they worked with the security issues because we have extremely stringent security issues around anything we do. Then, we worked with Apple to ensure we understood what Apple's parameters were for getting an app accepted quickly into the App Store, which it was immediately. It got some awards from Apple as a top lifestyle app of the year.

Their scope was very broad, from conceptual through visual and graphic design through building the app itself. Small Planet staff loves food, so they got what we were trying to do. The app was for iPhone and iPad.

What was your process for selecting Small Planet Digital with which to work?

I had called a friend in Brooklyn who knew them, and I trust him implicitly. He said that they were the best. I phoned them and did an interview, and they had to go through some due diligence on the corporate side to make sure that they met the standards that the company has. They did, without any problem. It was largely me talking to the team, meeting them, and realizing they were the right people.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

We were inventing a whole new user interface. They put in a lot of hours. This project went on for months, and they had a small team that was dedicated to it. They were involved very intensively over many weeks to get it finished. It was quite a heavy lift. It wasn’t just a simple app. They had to create a project management system for it, and they had to create an engine that did the calculation for the nutrition. The whole structure was fairly complex compared to a basic app. The ad serving part of it was quite complicated, and there was personalization and sharing as well. It cost north of $250,000. It was not a small project.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

The price of the app is $3.99, and it sold very well, and continues to sell well. It sold above other apps that had a lot more promotion within our company. It sold on its own merits and by word of mouth. It did very well and ended up being profitable. Now that I see it in retrospect, that is extraordinary. It wasn’t a mind-blowing sales level, but I thought they overdelivered on the app. It did well, and we're very happy with it.

The usage metrics are very good in terms of people coming back as well as time spent. The app is two years old, and we've only been able to refresh the content once. It's a self-contained app, and it needs to be refreshed again. It does well in terms of usage metrics, given the fact that it's not being supported at this point. It was built as an ad revenue-based app as well, and that died out as a model.

How did Small Planet Digital perform?

I would give them an A.

Is there anything unique about them that really makes them stand out, compared to other companies?

From my point of view, they seemed to understand what we wanted to do. They weren’t trying to impose their external ideas and assumptions on the project. They really listened to us. Because they were into food, even though they had done no food-related projects, they brought a great level of service. They were on the phone and responsive. They were very flexible and overdelivered in terms of service. I rank them very highly, both creatively and technically.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

I think we would tackle the entire project differently, but it doesn’t have anything to do with them. It has to do with how much things have changed in two and a half years. I think we would build a different kind of app now than we did at the time. When we were looking at doing a second app, my immediate choice was to work with them. We ended up going in a different direction, but Small Planet was my first choice. I would use them myself again, with no question.

4.5
Overall Score Nothing is perfect. It's not a matter of faulting them. They were very good.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    Very good.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have recommended them to anyone I know who is doing apps.

App Development for Sunglasses Manufacturer

"They undersell and overdeliver...every project that is app-related goes to them."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Small Planet Digital developed various iPhone and iPad apps for consumers, management, and sales staff. They also completed back-end work on data analytics and programming interfaces.

The Reviewer
 
1001-10,000 Employees
 
Los Angeles, California
Manager of Digital Creative Services, Sunglasses Manufacturer
 
Verified
The Review
Feedback summary: 

One sales training app created by Small Planet Digital gained traction where other apps had failed. The team communicated effectively, especially regarding timing and budget, and their quick attention to any bugs made them a valuable partner. More post-launch documentation would have been helpful.

BACKGROUND

Please describe your company and your role and responsibilities.

I am the manager of digital creative services, which involves generating creative for any Web, app, or any other type of digital projects. My role also encompasses project management. I also fill a producer role if we're working with an agency that may be doing a lot of development. In that case, my role is less of a project manager and more of a producer.

OPPORTUNITY / CHALLENGE

What was your goal for working with Small Planet Digital?

Small Planet helped us on a number of different projects. The first project was a tablet iOS app that was created to explain our technology to serve as a visual aid for store associates to use with a customer. We generated an app that showed a lot of visuals demonstrating what polarized lenses do in environments with glare, for example. Other technologies include impact protection and other features that provide a benefit that could be demonstrated on an iPad in a mall or store setting. These demos are intended to increase sales in a retail setting. The projects we used Small Planet for are all very different, and they did a great job on them.

SOLUTION

Please describe the scope of their work.

The first project with the in-store app wasn’t just for our firm. It was to be used in retail stores. This app would be distributed anywhere our parent company has operations.

The second project was an app related to surfing, which we put out in about 2008. We never really updated it for years. We used Small Planet Digital to update the app and make it friendly with iOS 7 in design and functionality.

The third project involved snowboarding goggles that have Google Glass-type technology in them, like a heads-up display. That is very forward-thinking, leading-edge technology to be able to do an app in a HUD, and it turned out great. Small Planet did all the nuts and bolts development as well as the refinement of the UI for the HUD app.

Did Small Planet Digital provide training or support?

Small Planet did a second version of this sales associate iPad app, and they changed the intention of the app. Rather than being a visual aid that a store associate could use with a customer to explain technology, they're turning it into an app that trains store associates. With this version of the app, Small Planet is going to help with our go-to-market team, our global sales development, to train the trainers on the app.

Small Planet has done a lot of backend work for us with analytics, servers, and with data to make sure the data is always available to the app. We lack strong backend coding capabilities, so we leverage Small Planet quite a bit.

What was your process for selecting Small Planet Digital with which to work?

We had a VP here who ran the entire digital department, and he had experience with Small Planet Digital from a previous company. We have used a number of agencies on Web projects and app projects. Small Planet always over-delivers.

Can you provide a ballpark figure for the size of the work that they’ve done for you?

They always deliver on tight timelines. They may be burning more hours, but it sometimes takes us time to generate assets to give to them to put into the app. We work on any timeline we give them within certain boundaries. They’ve always been very flexible and hit every deadline we've ever given them.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

We have analytics on everything, but I wouldn’t know how to attribute anything that links directly to Small Planet. The store associate training app was something the company tried to create for years. There have been different versions put out, and it never really generated any interest companywide. When Small Planet came on and showed everybody what this app could be, all the departments wanted to contribute to the budget and do it properly. Our global sales development team were very impressed by it.

How was Small Planet Digital's overall performance?

They are great communicators, especially when it comes to time and cost estimations. They also stick to their cost and timeline estimates closely. If any change management needs to happen, they communicate quickly and in a straightforward manner. There are no games where they throw out a number, and we have to come back and negotiate.

After an app launches, there are always minor bugs to fix. They always jump on them immediately. They are available to us to fix anything that comes up after a project launches. A lot of agencies will give just 30 or 60 days of bug fixes, and then they're out. Small Planet wants to know what we need, and they fix it or communicate with us on whether it's a simple bug fix or if it requires a new statement of work.

Is there anything unique about them that really makes them stand out, compared to other companies?

Gavin [Fraser], the CEO, is very personable. He comes in to help define what the projects are and helps with the kickoff. He's fairly hands off after that, which I appreciate. You want the people who are on the projects daily to be the ones who are hands on with it. Their project managers, creative directors, and developers are all top notch. Their project manager is a good communicator.

They are three hours behind us on the East Coast. That has never been a problem. They undersell and overdeliver. That is why every project that is app-related goes to them.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

This might be a matter of us not asking for it, or writing it into the statement of work. Post-project documentation is important. After the project launches, send us the diagrams of the architecture, any kind of API [application programming interface] information. If someone new comes in, we can hand them the documentation so they can be brought up to speed quickly on an app. That may be something we can improve on as a deliverable.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    For sure.
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    We always give them short timelines. We do a lot of the design, and then they tweak it. As far as the development goes, there are very few bugs.
  • 5.0 NPS
    Willing to refer
    For sure. I already have. Many times.

App Development for Global Market Research Firm

“Small Planet thinks from their customer's perspective."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Small Planet Digital developed an app for iOS and is currently developing one for Android. They also provided strategic advice to assist a market researcher's mobile efforts.

The Reviewer
 
1001-10,000 Employees
 
New York City Metro Area
General Manager, Innovation Group, Global Market Research Firm
 
Verified
The Review
Feedback summary: 

The iOS app went from conception to launch in 2.5 months, and boasted a large active user base and strong user retention. The relationship with Small Planet Digital was friendly and valuable, offering constructive feedback about creative and technical matters.

BACKGROUND

Please describe your company.

We are a top global market research firm, providing consumer and retail market research information and insights for a wide range of industries.

What is your role and responsibilities?

I am the general manager of ReceiptPal, which is part of our innovation group. We developed, with Small Planet, an app that consumers download and provide retail receipts in exchange for points and rewards, as well as records of all that they’ve purchased.

OPPORTUNITY / CHALLENGE

What was your goal for working with Small Planet Digital?

Our goal for the app was to understand consumer behavior better. For the people who download and use the app on an ongoing basis, we have an understanding, collectively, of what they’re purchasing in the retail market. We aggregate what they’re purchasing and when in the retail market.

SOLUTION

Please describe the scope of their work.

Small Planet's role was to help us design and execute a mobile app for iOS, and we're in the process of developing the same for Android. They designed, created, and executed the app itself. They also made sure it was fully usable and engaging for users.

What was your process for selecting Small Planet Digital with which to work?

We researched a lot of different app firms around the country and interviewed them. We went onsite to meet the finalists. One of the main criteria was an understanding of what we wanted for app functionality. We looked at their ability to think strategically with us, and how a mobile app would fit into what we're trying to do as a company as well as what’s most engaging and attractive to consumers.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

In terms of the development time, it took about two and a half months from the initial concept and strategizing to when the final product submitted to the App Store. Small Planet was very efficient for us.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

The productivity of ReceiptPal has exceeded our expectations. Our conversion from download to active usage and retention has been very strong.

We wanted to start with just one platform, and iOS was the platform of choice to test. Now that that's been proven a success, it seemed like the best move to extend to Android. I don’t think we would have done it differently looking back.

Is there anything unique about them that really makes them stand out, compared to other companies?

We had a dedicated team that was involved in most of our meetings, and we became a tight-knit group. Their constructive feedback was important to us from a creative and design perspective as well as a functionality perspective. I would say Small Planet thinks from their customer's perspective, and they look to understand what we want to achieve. They helped us think about how our end users would be using the product and how to make it better. We really worked as partners.

Looking back on the work so far, is there any area that you think they could improve upon or something you might do differently?

Generally, I’d say that the partnership works well, and I don’t think I’d do anything different after working so closely with Small Planet on this project. The whole project was a learning process, and the product was successful, which gave us the best result.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were right there on the deadlines.
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    Highly likely.

iOS and iPad Apps for University Medical Center

"They have no problem speaking human and speaking computer at the same time."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

Small Planet Digital developed a university's iOS app after a local company failed to complete the project successfully. A second version of the app for iPad was underway.

The Reviewer
 
1001-10,000 Employees
 
Chapel Hill, North Carolina
Assistant Professor, University Medical Center
 
Verified
The Review
Feedback summary: 

The app was intuitive and easy-to-use, exceeding every expectation. In addition, Small Planet Digital’s communication, project management, graphics, and back-end knowledge were all exceptional. They built a strong relationship by listening and responding to the university's needs.

BACKGROUND

Could you give a brief description of your organization and your role and responsibilities?

I’m an assistant professor at the Center of Excellence for Eating Disorders at UNC [University of North Carolina at] Chapel Hill. I’m a psychiatry professor here. We have been trying to find ways to use technology to improve treatment delivery and also expand services for our patients. 

OPPORTUNITY / CHALLENGE

What was your goal for the work with Small Planet Digital?

The goal was to develop an iPhone application to improve treatment for our patients. It was part of a federally funded grant. We had initially worked with another company here locally and had some difficulty with them so we needed a new company quickly. 

SOLUTION

Please describe the scope of work in more detail.

It was mostly iPhone app development. We have since expanded it to develop an iPad application as well.

What was your process for selecting them?

I actually had a friend who was friends with somebody who works with Small Planet and I’d researched them and looked them up and saw that they’ve had a lot of clients, worked with some great companies and also saw some of their applications and was really impressed by them. That’s how we ended up selecting them.

Can you provide a sense of the size of your initiative with them with either a general cost range or a personnel work hour figure please?

It would be hard for me to estimate the number of hours. I can say that their contribution was in the $250,000 to $500,000 range.

Is the work still ongoing?

It’s still ongoing.

RESULTS & FEEDBACK

What were the results of the first development project? Do you have any statistics or metrics that you can share?

I don’t have any that I can share right now. We’re in the middle of analyzing that since we’re in the middle of a research study. I will say that we were all really pleased with the product and found it really intuitive and good to use, and it exceeded our expectations at every level. They also really understand app development and really understand what makes for a good app.

Do you still feel you selected the right platform to develop with for the app?

Yes.

Do you have any plans to develop for Android?

Yes. We’d like to expand it later, but we’re starting first with iPhone.

Can you please assess their overall work performance?

It’s exceptional. They’re on top of their game. Their communicativeness and project management is like head and shoulders above the rest. Graphics are exceptional. The backend is exceptional as well. Just at every point, they’ve been a dream to work with.

Besides what you’ve already mentioned, is there anything else unique or special about Small Planet Digital that stood out for you?

I’ve learned a lot from them about project management. I’ve also learned a lot from them about how to conceptualize iOS development and also conceptualize app development and what makes for an attractive and engaging app. They’ve just been really helpful and educating. They are strong with collaborating and listening to their client, it had been a problem in the past in working with other technology firms. There is sometimes a language barrier if you’re not savvy in technology. They have no problem speaking human and speaking computer at the same time. They’re also really good at listening to what you want and what you’re interested in.

Looking back on the project, is there any area that you think they could improve upon or something you might do differently?

No.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer