Slam Media Lab

Please describe your company and your position there.

I was the COO of the company. Our company helped sales teams reduce ramp time through an analytics platform.

For what projects/services did your company hire Slam Media Lab?

We hired Slam Media to design our website and blog. The project was fairly complex (6 pages with multiple designs per page).

How did you select Slam Media Lab and what were the deciding factors?

We selected this vendor due to their previous project history, interview performance, and proposal. They seemed extremely professional and comprehensive.

Describe the project in detail and walk through the stages of the project.

We tasked Slam Media with designing a website in 2 weeks for us. We had an existing brand (logo, colors) but lacked a website. We started the project by outlining each page, the types of designs we wanted, and the copy for each page. We provided examples of other websites that we wanted to emulate.

Then the Slam Media team created Figma mockups and showed them to us before creating the project in Webflow. When we gave the team feedback, iterations were typically completed within 24-48 hours. Graphics were exceptional and well attuned to what we wanted.

How many resources from the Slam Media Lab team worked with you, and what were their positions?

We mainly worked with Kyle but occasionally interacted with Silvia. We didn't work directly with the graphic designer that they used.

Can you share any outcomes from the project that demonstrate progress or success?

We launched our website on time and received great feedback from clients.

How effective was the workflow between your team and theirs?

Very. Slam set up a slack channel between us and adjusted to our communication style (Google docs, less meetings). Quite easy to work with.

What did you find most impressive or unique about this company?

Very receptive to feedback. They asked excellent questions about what we wanted in order to get us to think about our ideal state. They reduced misalignment through their project setup.

Are there any areas for improvement or something they could have done differently?

Everything was exceptional. It took a few iterations to get the graphics right but that was partially on us for not being explicit enough.

Please describe your company and your position there.

We're a nascent DTC start-up in the fashion space -- I'm the CEO and founder.

For what projects/services did your company hire Slam Media Lab, and what were your goals?

We’re coming out of stealth very soon, so we’re preparing all of our public-facing marketing materials for the launch. We have known Slam since its inception and I previously work with the founder and Head of Design, so I was thrilled to partner with them. We wanted to bring in a talented team of designers and marketers to help us get a beautiful website up on Webflow and using no-code tools so hiring Slam Media Lab was a no-brainer.

At the same time, we really wanted to ensure that the site was SEO-optimized from day 1 so they gave us guidance not only in the branding and web development and design side, but also on page structure, URL structure, on-page optimization, and more.

How did you select this vendor and what were the deciding factors?

I'd previously worked with the folks at Slam, so knew they were highly competent across the board, especially in Webflow design & development. I'd point out firstly that the team is not only talented at what they do (which runs the gamut of the entire web design / dev process from Figma mock-up to build), but they're incredibly efficient, organized, and receptive to changes. We had our site up within weeks.

Two, they are really good at SEO so we didn’t have to waste time hiring another team or spend time doing research. Ultimately, it was an easy decision for us because they brought the full package.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope was to create a beautiful, mobile-first marketing site to prepare for our upcoming beta launch and and served as the gateway for investors, consumers, and partners to learn more about our company. Deliverables included:

1. Design site structure to allow for growth (Webflow collections, page hierarchy, etc.)
2. Website copy: Collect copy from client, Meta titles + meta descriptions for all pages
3. Clean up and finalize existing mock-ups for hierarchy, responsive sizing, and spacing
4. Build each page and collections within Webflow
5. Program copy, design, graphics, images into CMS
6. 6Add integrations (i.e. Google Analytics, Hubspot, Airtable, etc.)
7. Build out and test on both staging and live sites (QA)
8. DNS configurations
9. Provide training and documentation for the site

How many people from the vendor's team worked with you, and what were their positions?

Two Webflow developer and designers, One project manager, and One SEO specialist.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Slam Media Lab really went above and beyond to get the site up -- they're very quick to take in feedback and turn around changes for us to review. When I had thoughts towards changes I wanted but couldn't quite figure out the details, they made suggestions based on their previous experience that made the site much better than I could've conceived.

We now use our site to our investors and early beta testers and have gotten great user feedback from all. We’re excited to share this with the world as we come out of stealth, and we know that the site will be able to scale given the way it was built.

Describe their project management style, including communication tools and timeliness.

This team was 100% on time and really great at project management. They use Notion as their project management software and kept all of our notes, ticket requests, feedback all in a Notion dashboard, which made it super easy for us to find what we need. They really care about ensuring that we know what’s the latest, and that we have access to change things if we need to.

What did you find most impressive or unique about this company?

The quality of work, the timeliness and how quickly they get back to us while also managing other clients. The designs and work really reflect a wonderful team. They were very kind, truly deeply care about their work, and ensured that on the marketing side, everything was fully optimized for conversion.

Are there any areas for improvement or something they could have done differently?

None

Please describe your company and your position there.

I am the Head of Product Marketing at Composer. Composer is the first digital marketplace to offer a comprehensive collection of resources for activating a deeper sense of human responsibility in students. Founded in 2019 by High Resolves as a collaborative initiative with four other market leaders in civics and citizenship education: Facing History and Ourselves, iCivics, Generation Citizen, and Peace First, the platform enables educators working with grades 6-12 and in non-traditional learning environments to access a whole ecosystem of content providers in one place. Educators can search and find over 1,000 high-quality learning experiences from over 35 organizations that span civics, social justice, social and emotional learning, and global competence.

Composer provides research-based tools and guidance to support educators with curriculum planning, tailoring the world’s best curriculum to their own context, and translating insights from learning science into practical applications.

For what projects/services did your company hire Slam Media Lab, and what were your goals?

We wanted to bring an SEO agency with proven experience in the social impact space. As we revamped our site, we wanted to optimize our site for SEO to help make it our #1 marketing channel. Slam Media Lab helped us with keyword research and grouping for all the categories we want to be known for. They also gave us guidance on website optimization, page structure, URL structure, and gave us a detailed breakdown of what our competitors were doing. Our goal is to be #1 platform for educators to find high-quality resources through search.

How did you select this vendor and what were the deciding factors?

Slam Media Lab was highly recommended by other social impact organizations that we've worked with in the past. We saw case studies of their past clients and were looking for a small agency that could execute at a high level. They are based in the Bay Area, so they bring in a lot of the tech expertise to help us scale the writing and editing. We loved that they had writers ready to start writing many pieces a month.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Slam Media Lab's scope was to build the organic search foundation that we needed to increase brand awareness, traffic, and new users. This foundation helped us create and distribute content to tens or hundreds of thousands or millions of people per month organically that will engage with the content and product.

Deliverables include:

• Website optimization recommendations: Guidance and recommendations for website redesign and blog: structure, pages, and URLs
• Opportunity analysis and keyword research strategy: Point out which existing content can be optimized for to identify market opportunity
• Individual Content (Resources/Blog/Landing Pages) Optimization: Upgrading and reviewing existing content based on opportunity to capture searches, recommendations and feedback on meta titles and meta descriptions, article structure, internal link strategy
• SEO writing training: Coach staff on SEO writing and optimization for all content and product
• Landscape analysis of 20 competitors and partners

How many people from the vendor's team worked with you, and what were their positions?

Three people. We worked with the CEO who was our point of contact, one editor, and one of their assistants.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Slam Media Lab showed us thousands of variations of what our competitors are doing. This helped us start refocusing our content strategy and finding the niches we want to be well known for. This has led us to save dozens of hours in design work, writing work, and development. Now that we know the data, we're starting to create landing pages for each of our tags and writing new content at scale. Her guide has helped crack the code with performance. We're starting to see our pages move to the second page and soon first page.

Describe their project management style, including communication tools and timeliness.

This was one of Slam Media Lab's biggest strenghts: extremely organized with action items after every single meetings. All documents live in one place (a Google Drive), as well as an Airtable to track all the writing. They delivered everything ahead of time and had every agenda prepared 24-hours before.

What did you find most impressive or unique about this company?

They were able to get us all keyword research in less than a week. They are fast, can show results, and since they've worked with big brands similar to ours in the past, they know the industry inside and out. They deeply care about their clients and go above and beyond to make sure we get the best results possible.

Are there any areas for improvement or something they could have done differently?

We were very impressed so no additional feedback for now.

Please describe your company and your position there.

I am the Creative Producer Lead for Quiet Films and the film The Death of My Two Fathers by award-winning filmmaker Sol Guy. At Quiet, we believe that: - Artists across all mediums should have access to the funding they need - Artists should own what they create.

Art has the power to drive conversations about deep political issues Quiet is part of the Wend Collective, an experimental impact foundation and investment vehicle that works to create a more sustainable, vibrant, and just world.

For what projects/services did your company hire Slam Media Lab, and what were your goals?

We partnered with Slam Media Lab to design, build, and promote a new marketing site for the award-winning film *The Death of My Two Fathers*.

The project involved creating a beautiful and scalable website that could screen the film behind a donation-based pay wall, feature resources to create dialogue around the film and promote screenings through an event calendar.

How did you selecSlam Media Lab and what were the deciding factors?

Slam is the leader in Webflow design and development and organic search in the country.

I had worked closely with the Founder and Head of Design in the past and was well aware of their expertise and capabilities in making sites that scale in traffic through SEO, tell a powerful story, and converts. I knew this project would be left in good hands, and I was right.

One of the deciding factors was how forward-looking, fast-paced, responsive they were. I’ve recommended them to several partners and colleagues already!

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope included creating a marketing site for The Death of My Two Fathers, as well as optimizing all the content for search engines.

The site would feature screenings, resources, and an event calendar. Deliverables included:  Visual identity mood board with examples of feel & direction Sitemap, develop site infrastructure, Website copy, SEO optimization, Meta titles + meta descriptions for all pages, Low-fidelity mock-ups.

High fidelity web page designs, CMS build, DNS configurations, Integrations, QA, and Training and documentation for the site

How many people from the Slam Media Lab team worked with you, and what were their positions?

Two developers and designers, an SEO lead, a copywriter, and one Project Manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We received amazing and positive feedback from our team and everyone who screened the film during our screening period. It received thousands of people visiting the site in a day, and the site worked perfectly! Partners like Slam are once in a lifetime opportunity.

They were on it with us in case we needed any support and have helped take our online presence to the next level.

Describe their project management style, including communication tools and timeliness.

The Slam team made sure we were up to speed with everything and sending updates weekly. As we got closer to launching, they sent even more regular aspects.They were skilled at the website's technical and design and amazing people that adjusted to my working style.

That special touch is what makes all the difference in the world. They used both Slack and Notion to keep track of edits, comments, and feedback. Slam Media Lab goes the extra mile so that we can learn how to use the website ourselves, instead of relying on a 3rd party to make changes.

What did you find most impressive or unique about this company?

Slam goes above and beyond to over-deliver and that is something rare in the agency business. On top of that, they wanted to ensure the website reflected the powerful storytelling of the film, so they came up with interactive concepts to engage our audience. They’re upfront, fun, nimble, hustlers, and a critical partner.

Are there any areas for improvement or something they could have done differently?

No, keep being amazing! I look forward to our calls. A+ team.