Hyper-focused on SEO, Webflow, & Content Marketing
Slam Media Lab is an integrated digital agency based in the San Francisco Bay Area operating remotely with a hyper-focus on branding, web development & design, organic search, and content strategy.
We’re creators, entrepreneurs, writers, designers, and marketers helping startups, tech companies, small businesses, nonprofits and universities solve problems and seize opportunities. Our work has been seen by successful entrepreneurs and leaders, and endorsed by activists, celebrities, and creators.
We started Slam Media Lab with one goal - help mission-driven organizations win online. Our founder Silvia Li Sam is a marketing executive who has worked extensively with leading organizations in education, immigration, health, climate, and entrepreneurship to help them succeed through web design, content marketing, & SEO.
Since its inception, Slam Media Lab has partnered with brands, universities, global nonprofits and tech startups including Worklife VC, Voltus, Northwestern University, University of Chicago, XQ Institute, Peer Health Exchange, LTX Connect, Kredit, Learning Genie, Rivet, On Deck, Kai XR, Loop, and more.
Why Partner with Slam?
- We destroy the game in branding, creative website design, and development. We are masters in both Webflow and WordPress, while giving our input in SEO (one of our strengths, too).
- Our project objectives are to make your brand look 10x better than the next competitor. How? Visual storytelling, powerful growth-driven CMS, improving conversion, etc!
- We have started publications from scratch, growing Startup Grind's search from 0 to 27K searches/month in one year and 250K subscribers. We have big wins in education, policy, entrepreneurship, social impact ranking #1 competitive keywords around internships, education resources, teaching, school board, mental health, and more
- We have led the content strategy for XQsuperschool.org. In two years, article content has shown up 2MM on the first page of Google
Worked with WordPress developers to create a digital media publishing platform for education nonprofit.
The project took three months and receives 30K in monthly traffic.
We focused on:
- Visual identity
- Designing structure on WP
- Program content into CMS
- Training staff
- SEO optimization
Led digital & SEO for XQ Institute, founded by Emerson Collective’s Laurene Powell Jobs.
At XQ, we led the strategy, ideation, PM & QA to re-architect XQ's site structure, internal links. on-page optimizations, and on-page, and in two years, we're ranking for the most competitive keywords in education, policy, and health, reaching millions of people every year.
Grew Startup Grind's Medium publication from 0 to 27K searches per month in one year, and from 0 to 250,000 readers in 3 months.
Startup Grind is a global community of entrepreneurs that serves of 3MM people across the world.
Voltus is an energy-tech company that connects distributed energy resources to the larger grid, generating more cash for businesses and creating a more flexible grid. We're Voltus's go-to partners for Webflow. We work in direct tandem with their team, creating landing pages, fixing bugs, and developing new features as they need them. We work collaboratively on designs in Figma, and build out in Webflow. Our team also is responsible for on-going maintenance of the site, as well as helping plan and scale for the future. We plug in to the team with collaborative tools like Notion and Slack so that we're connected instantly with the team as well.
See our work: https://voltus.co
Our agency worked with a nonprofit to build a new content hub for teens to learn about sexual health and wellness. Our team went through a design and identity sprint, and created a design language that speaks to Gen Z. We built the site using WP Engine for hosting, and used the Divi builder to create a custom design that is end user upgradable. We created different CMS elements for all of the different content types, including articles, videos, podcasts, and events. The design was optimized for search so that teens looking for health resources can easily find them. In the end, we handed off a Notion document to the team full of Loom video tutorials and thorough documentation on how to use and upgrade the site overtime. The website is set to launch by the end of 2022.
Loop is a SaaS tool to help onboard sales reps faster through a customized learning management system. We worked with the Loop team to stand up their marketing site, refine the brand identity, and design cohesive brand illustrations and product screenshots. We first helped the Loop team ideate on their color palette, font pairing, illustration style, and overall visual identity. Then, we translated that identity into mockups using Figma, going through several iterations until the look and feel was perfect. Then, we translated the design pixel by pixel to Webflow and ensured the entire site was mobile first, responsive, and came alive. Not only did we get to have a touch on the whole process, the project was completed in less than a month.
See our work: https://helloloop.io/
We partnered with Intrax Global Internships to grow their search traffic by creating content that both resonates with their main audiences, and converts them to customers.
- 20 long-form articles optimized for SEO
- Editorial calendar & keyword research
- Brand voice and style
Intrax is a premier cultural exchange company that brings together 350K people from around the world, serving young people, families, professionals, universities, and Fortune 500 companies.
"They deeply care about their clients and go above and beyond to make sure we get the best results possible."
Slam Media Lab handled SEO efforts for a digital marketplace. Their work included web and content optimization, keyword research, SEO writing coaching, landscape analysis, and more.
"They deeply care about their clients and go above and beyond to make sure we get the best results possible."
May 11, 2021
Slam Media Lab successfully assisted the client in refocusing their content strategy and creating quality content for their site, resulting in an increase in their site's user engagement. They led an organized process, ensuring a smooth workflow and allowing them to deliver the best results on time.
The client submitted this review online.
Please describe your company and your position there.
I am the Head of Product Marketing at Composer. Composer is the first digital marketplace to offer a comprehensive collection of resources for activating a deeper sense of human responsibility in students. Founded in 2019 by High Resolves as a collaborative initiative with four other market leaders in civics and citizenship education: Facing History and Ourselves, iCivics, Generation Citizen, and Peace First, the platform enables educators working with grades 6-12 and in non-traditional learning environments to access a whole ecosystem of content providers in one place. Educators can search and find over 1,000 high-quality learning experiences from over 35 organizations that span civics, social justice, social and emotional learning, and global competence.
Composer provides research-based tools and guidance to support educators with curriculum planning, tailoring the world’s best curriculum to their own context, and translating insights from learning science into practical applications.
For what projects/services did your company hire Slam Media Lab, and what were your goals?
We wanted to bring an SEO agency with proven experience in the social impact space. As we revamped our site, we wanted to optimize our site for SEO to help make it our #1 marketing channel. Slam Media Lab helped us with keyword research and grouping for all the categories we want to be known for. They also gave us guidance on website optimization, page structure, URL structure, and gave us a detailed breakdown of what our competitors were doing. Our goal is to be #1 platform for educators to find high-quality resources through search.
How did you select this vendor and what were the deciding factors?
Slam Media Lab was highly recommended by other social impact organizations that we've worked with in the past. We saw case studies of their past clients and were looking for a small agency that could execute at a high level. They are based in the Bay Area, so they bring in a lot of the tech expertise to help us scale the writing and editing. We loved that they had writers ready to start writing many pieces a month.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Slam Media Lab's scope was to build the organic search foundation that we needed to increase brand awareness, traffic, and new users. This foundation helped us create and distribute content to tens or hundreds of thousands or millions of people per month organically that will engage with the content and product.
- Website optimization recommendations: Guidance and recommendations for website redesign and blog: structure, pages, and URLs
- Opportunity analysis and keyword research strategy: Point out which existing content can be optimized for to identify market opportunity
- Individual Content (Resources/Blog/Landing Pages) Optimization: Upgrading and reviewing existing content based on opportunity to capture searches, recommendations and feedback on meta titles and meta descriptions, article structure, internal link strategy
- SEO writing training: Coach staff on SEO writing and optimization for all content and product
- Landscape analysis of 20 competitors and partners
How many people from the vendor's team worked with you, and what were their positions?
Three people. We worked with the CEO who was our point of contact, one editor, and one of their assistants.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Slam Media Lab showed us thousands of variations of what our competitors are doing. This helped us start refocusing our content strategy and finding the niches we want to be well known for. This has led us to save dozens of hours in design work, writing work, and development. Now that we know the data, we're starting to create landing pages for each of our tags and writing new content at scale. Her guide has helped crack the code with performance. We're starting to see our pages move to the second page and soon first page.
Describe their project management style, including communication tools and timeliness.
This was one of Slam Media Lab's biggest strenghts: extremely organized with action items after every single meetings. All documents live in one place (a Google Drive), as well as an Airtable to track all the writing. They delivered everything ahead of time and had every agenda prepared 24-hours before.
What did you find most impressive or unique about this company?
They were able to get us all keyword research in less than a week. They are fast, can show results, and since they've worked with big brands similar to ours in the past, they know the industry inside and out. They deeply care about their clients and go above and beyond to make sure we get the best results possible.
Are there any areas for improvement or something they could have done differently?
We were very impressed so no additional feedback for now.